Communication is: the art of delivering information (role, message, ideas, attitudes or ideas) of the communicator to request the

desired change and communicator. So the process of delivering useful information to the communicator and the communicant. Understanding Communication Communication as a noun (noun), communnication, means: Exchange of symbols, the same messages and information. The process of exchange between individuals through a system of the same symbols. Arts to express ideas. The science of the transmission of information (Stuart, 1983). Understanding communication according to some experts: William Albig: communication is the process of transferring the symbols meaning between individuals. (Communication is the prosses of transmitting meoninfull symbols between individuals - a book of public opinion). Wilbur Schram: in his description of "How Communication Work" says the communication comes from the Latin, the word communion or common. When we entered the communication means sharing information .... so that the recipient and the sender disagree on a specific message. (Communication comes from Latin, communio = common communication when we are the sender tuned together for a particular message). So the essence of the communicant is to find and integrate the receiver and the sender. Onong Uchyana Effendy: in his communication, theory and practice saying, communication is essentially the process of storing thoughts or feelings by a communicator to the communicant. Bennard Berelson and Gary A. Steinner (1964:527) defines communication: "Communication: the transmission of information, ideas, emotions, skills, etc. by the uses of symbols ... "(communication is the transmission of information, ideas, emotions, skills and so on. act or process of transmission that is usually called communication). From some of the above understanding there are two values: Information, in the form of the symbol, the image -> so stimulant. Persuasy, removal process, about to reach a target while: the message or the message is pengoperannya form and process. Ontologically fundamental truth, communication is the process of removal and transport or transfer meanings, values, messages through the media or symbols whether spoken, written or gesture. In axiological, communication is the process of moving a message from the communicator to the communicant. Communicators (stimulus), providing a stimulus to the communicant. Attitudes, ideas, understanding, a message can be understood in both a communicator and communicant. In epictomologis, communications aimed at changing the behavior, change the mindset, or the attitudes of others. To be able to build together: achieving the same idea for the same purpose. Paradigm Lasswell (Haroid D. Laswell) To understand the communication by answering the question:

Who says what in Whom yo roomates channel with what effect? Who (says? Communicator, sender or source). What (message: message, idea, idea). With which channels? (Media channels and means). To whom (communicant, recipient address). With the results / effects of what? (Effect -> result communication). SUBMISSION PROCESS IS THE DEFINITION OF INFORMATION AND SOMEONE WILL COMMUNICATE TO ANYONE ELSE DID WELL, IF ARISING OUT OF MUTUAL UNDERSTANDING BETWEEN THE SENDER AND RECEIVER ie INFORMATION CAN UNDERSTAND EACH OTHER Communication is an important part of influencing others to get what we want. Of all the knowledge and skills you have, the knowledge and communication skills are among the most important and useful. Because the scope of communication include personal communication with oneself, with others, group communication and other communications. JA Devito, 1997. The ability to show the ability to communicate a clear message, humane and efficient, and receive messages accurately. D.B.Curtis, 1992. Meaning in Communication Communication is the process used by humans to seek common sense by sending a symbolic message (body movement, sounds, letters, numbers and words) Components in Communication ~ IDE or IDEA clear ~ COMMUNICATORS ~ RECEIVER ~ MESSAGE clear ~ MEDIA appropriate ~ STRATEGY appropriate ~ Provide a uniform PERCEPTION ~ Good senses RECEIVER Factors that affect communication Intrapersonal factors ~ Perception ~ Selective in hearing ~ Prejudice ~ The tendency to jump to conclusions ~ Individual differences in communication skills Interpersonal factors x Climate Relationship x confidence x Credibility Technical factors @ Language and meaning

@ Stimulus-stimulus non-verbal Effective Communication ! Use words that are easy to understand ! In accordance with data and facts ! KISS: Keep It Short and Simple ! conditional Four Steps to Effective Communication message: Define "message" you clearly as the sun in the afternoon Bolong Listen: Invite Them to "Hear" Understand: They Leads to "Understand" do: They push the "Run" Your Message components of communication Components of communication are things that must exist so that communication can take place properly. [According to Laswell communication components are: Sender or communicator (sender) is the one who sends the message to others. Message (message) is the content or purpose of which will be delivered by one party to another. Channel (channel) is a medium in which the message was delivered to the communicant. in interpersonal communication (face to face) can be either air duct that drains vibration tone / voice. Recipient or komunikate (receiver) is the party that receives messages from other parties Feedback (feedback) is the response of the acceptance of messages on the message it conveys. Agreed rules communicators about how communication is executed ("Protocol") Coverage / Scope Communications Coverage / Scope Communications According to Effendy Uchjana Onong Dimensional Communications in the book states that the scope / extent of communication as follows: 1. Forms of Communication: a) Personnal Communication (Personal communication): Intrapersonnal Communication (Communication INTRAPERSONAL) Interpersonnal Communication (Interpersonal Communication) b) Group Communication (Communication Group): Small Group Communication (Lecture, Panel Discussion, Symposium, Seminar, Brainstorming, Ect.) Large Group Communication / Public Speaking. c) Mass Communication (Mass Communication with the media Press, Radio, TV, Film, etc..) 2. Nature of Communication: a) Verbal: Oral (Speech) Written (paper) b) Non-verbal: Kinesikal (body language): gestural (body movements) Postural (posture) Facial Expressions (akspresi advance) Symbolic cloting (dress symbol)

 Signal (Bel, drum, Morse, Simapore) Pictorial (Poster, Billboard, Traffic Signs) 3. Technical Communication: Journalism Public Relations Advertising Exhibition / Exposition Propaganda Publicity Etc.. 4. Method of Communication: Informative Communication Persuasive Communication Coersive / Intructive Communication 5. Communication Function: Public Information Public Education Public Persuasion Public Entertainment 6. Communication objective: Social Change / Social Participation Attitude Change Opinion Change Behaviour Change 7. Communication Model: One Step Flow Communication Two Step Flow Communication Multi Step Flow Communication 8. Field of Communication: Social Communication Management Communication Bussiness Communication Political Communication Cultural Communication Traditional Communication International Communication 9. Communication Systems: Social Responsibility System Authoritian System 10. Interaction Communication: Social Communications Communication Media (1994: 10-11) With the increasing use of advanced Information and Communication Technology (ICT) in learning. In this era of globalization of Information Technology (IT) enables the accomplishment of effective learning and fun, involving students actively. IT and multimedia capabilities in delivering a message is considered very large. In the field of education, information technology (IT) and multimedia has changed the paradigm of delivering course materials to students. Computer Assisted Instruction (CAI) is not only able to assist teachers in teaching, but has to be stand alone in facilitating the learning process. Information and communication technology (ICT) is now growing rapidly, and could not deny a significant contribution to the whole process of globalization. Starting from such media learning using Information and Communication Technology (ICT) to the electronic media. Changes in today's information as if it is no

longer in the scale of days or even hours, but has reached the scale of minutes or seconds. Emphasis will maximize human resources in all sectors, we are going to need a very effective communication system. If we respond to the needs of the initial focus should be more based on the receipt of information rather than information dissemination. It is almost a reversal of roles compared to the role of communication for educational administration. It is time for the development of integrated education and technology-based directed most will provide a multiplier effect and nurturant effect on almost all the educational development. So the Information Technology and Communication (ICT) works to reduce the gap penguasan latest technology especially in education. Development of information technology-based education and communication (ICT) provide at least two advantages. First, as a driver education community (including teachers) to be more appreciative and proactive in maximizing the potential of education. Second, it provides ample opportunity to students utilizing every potential can be obtained from sources that are not restricted. In addition, the application of Information and Communication Technology (ICT) is useful for improving the quality of national education in Indonesia. One aspect is the geographical condition of Indonesia and the many islands that scatter the surface of the earth is often hostile, usually proposed for the development and application of Information and Communication Technology (ICT) for education. Information and communication technology (ICT) is very capable of being a major fsasilitator education leveling archipelago on earth. With the increasing use of advanced Information and Communication Technology (ICT) in learning. In this era of globalization of Information Technology (IT) enables the accomplishment of effective learning and fun, involving students actively. IT and multimedia capabilities in delivering a message is considered very large. In the field of education, information technology (IT) and multimedia has changed the paradigm of delivering course materials to students. Computer Assisted Instruction (CAI) is not only able to assist teachers in teaching, but has to be stand alone in facilitating the learning process. Information and communication technology (ICT) is now growing rapidly, and could not deny a significant contribution to the whole process of globalization. Starting from such media learning using Information and Communication Technology (ICT) to the electronic media. Changes in today's information as if it is no longer in the scale of days or even hours, but has reached the scale of minutes or seconds. Emphasis will maximize human resources in all sectors, we are going to need a very effective communication system. If we respond to the needs of the initial focus should be more based on the receipt of information rather than information dissemination. It is almost a reversal of roles compared to the role of communication for educational administration. It is time for the development of integrated education and technology-based directed most will provide a multiplier effect and nurturant effect on nearly all sides of the education development. So the Information Technology and Communication (ICT) works to reduce the gap penguasan latest technology especially in education. Development of information technology-based education and communication (ICT) provide at least two advantages. First, as a driver education community (including teachers) to be more appreciative and proactive in maximizing the potential of education. Second, it provides ample opportunity to students utilizing every potential can be obtained from sources that are not restricted. In addition, the application of Information and Communication Technology (ICT) is useful for improving the quality of national education in Indonesia. One aspect is the geographical condition of Indonesia and the many islands that scatter the surface of the earth is often hostile, usually proposed for the development and application of Information and Communication Technology (ICT) for education. Information and communication technology (ICT) is very capable of being a major fsasilitator education leveling archipelago on earth.