School of Petroleum Management, Gandhinagar

Article Analysis
Column Name: Personal Technology| Writer: Priyanka Joshi|www.businessstandard.com

Submitted To: Prof. Sanjay Gupta Submitted By: Samarth Mewada20121048

Overview
Priyanka Joshi writes under the personal technology section of Business Standard. Her writing involves around latest technology, social media, digital platforms, gizmos etc. Currently based in Singapore, she is the Assistant Editor at Business Standard.

Issues dealt with in the articles-commonalities or range

Priyanka usually writes about Internet Data Security, tools pertaining to secure identity on internet, privacy policies of giant social networking website, latest gadget reviews etc. Out of the five articles selected First one titled Hoax content: Don't get swayed deals with the hoax content that is prominent nowadays in social media world, privacy policies of facebook.com and how it can be controlled and customised by users. Second article titled online privacy: Look who's watching you here she talks about how Internet Service Providers, websites, and advertising networks can track user's online behaviour. She also provides the solution to users by how can they protect themselves from unwanted ad tracking. And at the end also throws light on the positive of such ad tracking by different mediums. Third article titled Apps for managing passwords deals that how nowadays it is difficult for users to remember passwords for different websites, net banking and credit card and thus they end up having common password across all websites which is easy for hackers to hack the account. Fourth article titled Your chamber of secrets talks about loss of data that can be critical to executives or businesses and even common users. Fifth article Your new Office heads for the cloud talks about the most remarkable feature of the new MS Office 2013 i.e. cloud-support features, accessible via Microsoft SkyDrive, which enable document-sharing across devices. Later she covers whats new and noticeable in it. From these five articles one common thing she writes is the data and identity security of user on different websites. First she discusses what it is and how it affects and then provides solution by various tools that can be relied on to curb against it.

Rigor in data sourcing and statistical analysis

Each article of her is interesting to read as she first discusses based on statistics that it affects how many users and all. Then she also provides solution in forms of various reliable tools pertaining to it that can be used and relied on. In all the articles one can find interesting statistical analysis. I am quoting this from first article titled hoax content.( "Facebook has more than a billion registered users and
60 million users log on to the site in India alone (as per data from SocialBakers.com). Accessed by over 66 per cent of 100 million internet population in India, Facebook sure has a lot of data on its servers from India. In third article titled apps for managing password)

she gives solution to users by using apps that are tested by her,

she also discusses the features of these apps. In Fourth article again she discusses about the features of the three different secured drives named Rune Deadbolt, Verbatims secure and go usb, integral 2|P ag e

crypto drive that can be helpful to secure data into your system. So she provides solution in the form of apps and steps to be taken by users that are unnoticed by majority of them while working on Internet.

Predispositions or favouritisms: tendencies

The type of article she writes cover lot of technical terms in internet and data security world but still she tries to present in most simple language, such that even a person with basic knowledge and usage of internet can understand. Even the instructions that she gives to care upon are crisp, clear and step by step to make understand users easily.

Style of writing-evident features

She has a typical style of writing that I have observed. She begins with some latest announcement or any incident that has happened few days back related to the topic she writes. Or she starts with some statistical figures pertaining to topic. Later she discusses how it affects user and then provides solution to users in form of apps or steps to be carried on while working on internet. Lastly she also talks about any positive part of the topic (if at all there is any) she is writing.

Impact on the readers opinion formation

She writes on the things that are known to people but many of the readers have no solution on how to protect themselves from those problem. She provides well researched solutions and helps readers to implement them easily. By discussing on such issues related to online world and it problems, she allows readers to have a thought whenever he/she is online on internet next time and thereby impacts on readers way of using internet.

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