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- Help you set up and configure Google Analytics - Use advanced features like event tracking, filters and segments
Contents
1. Introduction to Google Analytics ....................... 3
1-1 What is Google Analytics? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ........ 3 1-1-1 How does Google Analytics work? . . . . . . . . . . . . . . . . . . . . . . . . . ......... 3 1-2 Why should you use Google Analytics? . . . . . . . . . . . . . . . . . . . . . . ........ 3 1-3 How to set up Google Analytics for your website? . . . . . . . ......... 3
If users block cookies or disable JavaScript on their computer, Google Analytics will not be able to track their traffic. So, since not all visits will be fully tracked - Google Analytics should be used as a trending tool.
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_utma, _utmb and _utmc cookies are implemented by default within Google Analytics to track traffic.
Random Unique ID
Session Counter
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Filters work sequentially. By applying conflicting filters they can cancel each other and result in the absence of any data in your report.
Filter 1>>> Filter type: include >>> Filter field: Visitor city >>> Filter pattern: Tokyo Filter 2>>> Filter type: include >>> Filter field: Visitor city >>> Filter pattern: London Filter 1 >> Filter type: include >> Filter field: Visitor city >> Filter pattern: Tokyo|London)
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Advanced segments are different from filters and can be applied to historical data as well as to be used across different profiles.
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How to create this advanced segment? 1. Select the metric Revenue under the E-Commerce section 3. Enter the value: 100 5. Select the dimension city under the Visitor section 7. Enter the value London You will then know how many visitors spent more than 100, how many visitors come from London, and how many visitors from London spent more than 100. 2. Select the condition greater than 4. Click the Add an and statement 6. Select the condition matches exactly
Pages/visit goal
Greater than Equals to
Determine the target time (hours, minutes, seconds) Determine the goal value
Determine the target amount of pages to be viewed Determine the goal value
d. Choose to add a funnel (*) or not for URL destination match goals. (*) A funnel is a navigation path chosen by you, determining a specific path for the visitor to take to reach the conversion page.
How to determine a goal value Understand what the goal is bringing to your company from an e-commerce perspective. For instance imagine the sales team can close 10% of clients requested to be called back. Your average basket value is $500. Then your goal value should be $50.
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Overview Reports: Overview report Total conversion report Conversion rates report Goal value
Goal navigation path reports: Goal verification report Reverse goal path report
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Resources: >> Click here to access Google Analytics University to learn more about goals
You can set up to 25 goals in 5 different groups per profile. Goal conversion can only happen once during a visit where as an e-commerce transaction can occur multiple times.
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You can only set up to 5 separate custom filters within a single page (or event).
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Output: Data appearing in the custom variable report displaying performance for members and non members visitors.
7- Regular expressions
7-1 What are regular expressions in Google Analytics?
Regular expressions are standard patterns used to match a specific text or a specific range of text.
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Resources: >> Click here to access Google Analytics Universitys online course about Regular expressions >> Click here to access the IP addresses regular expression generator
8-3 How to enable domains and sub domains tracking in Google Analytics 8-3-1 How to track multiple domains
1. Add the following parameters to the tracking code at the end of the tracking code: pageTracker._setDomainName (none); pageTracker._setAllowLinker (true); 2. On the destination URLs of the sister site call the _link method: pageTracker._link (http://www.example.com)
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If you use a form instead of an outbound link call _linkbypost ( ) instead of _link ( )
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Resources: >> Click here to access Google Analytics University online course about Domain and sub-domains tracking
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Overview Reports: Overview report Total revenue report Conversion rate report Performance reports Product performance report Transaction report Product SKU report Category report Trending reports Visit to purchase report Days to purchase report
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Resources: >> Click here for Google Analytics University online course about E-commerce
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Goal conversion in site search reports only includes conversion where at least one search was performed (this is different to other reports that include all visits).
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Resources: >> Click here to access Google Analytics University to learn more about Site Search Tracking
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11-6 How to track events using Google Analytics virtual page views
Virtual pageview is an alternative way to assess events performance for a website. It can be very valuable to track outbound links on a website (each time a visitor clicks on a link that redirects to an external link) or a succession of actions that take place at different stages of filling in a form within the same site page. To track event with virtual pageview: Add the following parameters to the tracking code: pageTracker._trackPageView (name of the event) <a href=http:www.example.comon click=JavaScript: pageTracker._trackPageView (download/example.pdf);>
With virtual pageview, data will not appear under event tracking reports but under the content section.
Resources: >> Click here to access the migration guide from Urchin to ga.js >> Click here to access Google Analytics University to learn more about Event tracking
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Copyright 2010 House of Kaizen. All rights reserved.
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Auto-tagging is only available for Google Adwords. For other campaigns you will need to tag URLs manually.
12-3-2 How to track Google Adwords and other PPC campaigns with manual tagging
1. Apply the following parameter to your destination URLs: utm_source: identify an advertiser (Google, Yahoo, third party website...) utm_medium: advertising medium (email, CPC, banner ads...) utm_campaign: campaign name (Easter, Christmas, Shoes discount...) 2. Apply the following optional parameter to your destination URLs: - utm_term: paid search keyword - utm_content: different versions of an ad Tagged URL Example: http://www.mysite.com/?utm_source=Google&utm_medium=cpc&utm_term=mykeyword&utm_content=punchy% 2Bversion&utm_campaign=easter%2Bpromo
12-4 What can be found on Google Analytics Adwords reports and other advertising reports
There are various reports available displaying information related to CPC and other advertising campaigns under Google Analytics.
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Manual tagging prevents any data from appearing under the Ad group report. Visits under Google Analytics are different metrics to clicks from Adwords and might results in data discrepancies.
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