DEPARTMENT OF TEXTILE ENGINEERING

REPORT ON New Product establishment in Market.

Submitted to:
Md. Rezaul Karim. Lecturer SUBMITTED TO: Dept. of TE MD.MAKSUDULCampus. RAHID Paltan ISLAM COURSE INSTRUCTOR
Atish Dipankar University of Science and Technology.

ATISH DIPANKAR UNIVERSITY OF SCIENCE AND TECHNOLOGY, PALTAN CAMPUS.

Signature

Submitted by(Group 1) SIGNATURE Name ID Md.Raihan Patwary 093-388-507 Md.Mozzammal Hossain 093-383-507 S.M. Rasel Hasan 093-335-507 Md.Arif 093-396-507 Submission date 25 Dec 2012

Acknowledgement:
We would like to express our humble gratitude to the Almighty Allah for enabling us to complete the report. This analysis would not have been possible without the help, encouragement and appreciation of many individuals. We would like to express our heartfelt gratitude to our Teacher Md. Rezaul Karim. Lecturer, Atish Dipankar University of Science and Technology. For his constant guidance and helpful suggestion during the course studying. This analysis would not have attained its current shape without his encouragement and continuous support. We would like to express our deepest respect to our parents for their continuous support, constant inspiration and loving care given and shown to us during our studies and analysis. We also acknowledge our debt to all who helped us in collecting informative and data. 25th December, 2012 Md. Rezaul Karim Lecturer Atish Dipankar University of Science and Technology. Subject: To submit a Report on New Product Establishment in Market. Dear Sir, We respectfully state that you have assigned us to write a Report on New Product Establishment in Market. To prepare this report we give our best effort. However, as we are student and still in learning process there may have some lacking, limitations and errors in this report. We are very much grateful to you for giving us this opportunity to find out and gain knowledge on this aspect of New product establishment in market of MRP Corporation. Preparing this assignment is an experience for us which helps us in our practical life. We would like to thank you for providing us with such opportunity. Sincerely yours, Md. Raihan Patwary Md. Mozzammal Hossain Md. Arif S.M. Rasel Hasan. B.Sc. in Textile Engineering P1 Batch 9th Semester

Executive Summary:

In this report we tried to describe the Statistic of a new product of MRP Corporation. In production process we choice MRP Biscuit.

Contents:
Problem Constitution & organization Details of product Description of organization Feasibility report Objective Competitors Equipments for office Equipments (Machinery) Plan (Marketing) Price Plan (Financial)

Problem:
Raw-material resources Financial constraints

Constitution and Organization:

A) MRP Corporation is formed by company act b) Four partners of this group c) Director is selected by election d) Liability of this company is shared by investment of partners E) Distribution of profit within the year

Product detail:
Higher market share of 55% offering different types of size of MRP Biscuit per year.

Product design:
MRP Biscuit will be manufactured by highly ingredients. It is packed by the musical or cartoon art paper.

Utilities:
(a) Power: Generator, IPS, Electricity etc. load sanctioned, availability of power (b)Fuel: coal, coke, oil or gas (c) Water: source of water is Wasa, quality is better.

Description of Organization:
Location: Hazigonj, Chandpur. Land: Owned. Industrial area: 6700 square feet. Physical infrastructure: factory is made by bricks, industry area are surrounded by concrete wall Raw material: Flour, Fat, Sugar, Salt, Ammonium bicarbonate, Milk, Butter, Flavors, Emulsifiers, Invert syrups, Dough Improvers and many additives. Skilled labor: Availability of skilled labors in the area, arrangements for training laborers in various skills. Business Plan: Our Biscuit is a new addition in Beverage industry with high aim to facilitate people with extra energy. . Objective: Earn annual rate of on investment of percent after taxes over the next 10 year. Produce sales volume at least TK 40 corers and TK 60 cores in MRP Biscuit respective over 4 years. Sell other products such as MRP Energy Drink, MRP Mineral Water etc.

Marketing plan:
Create the awareness and provide the following information Department shows the marketing position of the organization This department shows the market share of This department gives the suggestion to the higher authorities for the future improvement. This department provides the information about their competitors to the higher authorities of MRP Corporation.

Competitors:
Similarly MRP Corporation is facing considerable competitors in city like areas: Pran Al Amin Nabisco Olympic

Feasibility report:
Building decoration 400000Tk/Computer price 600000Tk/Printer 48000Tk/Telephone set 14000Tk/Furniture 200000Tk/Furniture of setting area 20700Tk/Stationary 52000Tk/Electronic fan 35000Tk/Light 39000Tk/A/C 2500000Tk/-

Office equipment:
Computer Telephone set Office furniture Stationery Electric fan Lights AC Printer

Machinery and equipment:

Super production machine for highly production and it is made by new and advanced technology.

Price:
Large Packet: 70Tk. Medium Packet: 45Tk. Small Packet: 15Tk. Extra small Packet: 3Tk.

Finance department:
Budgeting Cash flow Profit and loss statement Expense sheet Project plan sheet Financial analysis Balance sheet etc

Operational department:
Cleanliness Administration of Company Complaint handling of the customers Daily order to procurement Department Day to day demand forecasting Daily lectures to crew people Trained the employees

Responsibilities of HR manager:
Reviewing application form Interviewing applicants Inducting new employees Appraising employees performance Make a decision about the employees training Provide a career advice to subordinates

Market Potential:
Demand & supply: The city area like Dhaka the product will be distributed by using small rickshaw van for commission basis. Expected price: MRP Corporation will use cost based pricing strategy. In case of cost plus pricing it will add a mark up to the cost of the product.

Marketing strategy:
MRP Corporation overall marketing strategy will be creating an image of offering the highest quality product all over the country. Customers will be reached through advertisement such as magazines ads, newspaper ads and through TV program.

Transportation:
Companies own transport for delivering the product to shops, stalls, etc.

Economic and social variables:

The company provides the social responsibilities in every year and gets the socioeconomics benefits.

Benefits Of socio-economic:
Employment generation Import substitution Ancillarisation Exports Local resources utilization Development of area

Financial plan:
The total amount to establish that business is Tk.10000000 while in that amount Tk.4000000 is the reserve fund, which is the liability of the business. This will be returned. Here we have prepared our forecasting of our business for our business. First we have shown our expenses and then we tried to show how our projected revenue will generate.

Expenditures:
Expense Building Contract Cost for Five Years Costs Business registration fee Production house equipments Furniture and decorations Playing area equipments Other setup Charges VAT Total Tk 1200000 200000 1600000 400000 1000000 800000 200000 3960000

Investments & Revenues

Name Md.Raihan Patwary Md.Mozzammal Hossain Md. Arif S.M.Rasel Hasan Tk 5200000 1800000 1500000 1500000

Conclusion:
We sure, we will establish this company within few years. The quality of our products is greater than other companies and also price range is low of our product. So, We hope we will succeed.