2010 Marketing Plan Inspire the world, Create the future.

June 2010, when our first product was released, we controlled 90% of the 3D market.Our advertising strategy is expected to maintain our market dominance. 11.0 Contingency Plan 11.1 Dominance in the 3D Market. What if Samsung falls out of the top spot? Currently, Samsung holds a dominantmarket share. However, due to the resources implemented in R&D at Samsung, theyhave developed glasses free TVs, a technology superior to that of its competitors.Withholding that technology until the 3D market has been established allows them touse this technology as a contingency plan if they do not meet their goals of sustainingthat dominant market share. This technology represents the next trend in the TVmarket, specifically the 3D TV segment. 11.2 Alliances. What if Samsung lost their partnership with content providers?Samsung currently holds two significant joint ventures with DreamWorks andTechnicolor. DreamWorks announced this year that they will produce nothing but 3Dmovies from now on. If we lost partnerships with either or both of these companies, wewould look to start a new partnership with Pixar Animations or other 3D productioncompanies. Pixar is becoming a top notch movie production company, releasing movieslike Finding Nemo, Toy Story, and The Incredibles, among numerous others. The latestmovie released was Toy Story 3, which ended up being the second highest grossinganimation film of all time, with $415 million. We feel that with this partnership, we couldmake a great profit with animated movies targeted towards small children anddeveloping families. 31 Inspire the world, Create the future. 12.0 References http://www.electronicsweekly.com/Articles/2010/01/29/47903/3d-tv-market-is-set-for-biggrowth.htm http://www.revenews.com/mikekoehler/will-the-3dtv-market-live-up-to-its-promises/ http://www.samsung.com/us/video/tvs/UN65C8000XFXZA http://www.businessweek.com/magazine/content/10_03/b4163052960824.htm http://www.businessweek.com/technology/content/dec2009/tc20091230_436389. htm http://www.koreatimes.co.kr/www/news/tech/2010/09/129_69283.html http://www.crunchgear.com/2010/08/13/how-is-3d-tv-doing-some-data-from- japan/ http://www.mullen.com/2010/09/3d-tv-marketers-take-note/ http://www.dmwmedia.com/news/2010/04/14/report-global-3d-tv-market-be-worth-17-billion-2014 http://ces.cnet.com/8301-31045_1-10433274-269.html http://findarticles.com/p/articles/mi_m0EIN/is_20100326/ai_n52924274/?tag=content;col1 http://ezproxy.lmunet.edu/login?url=http://web.ebscohost.com/ehost/pdfviewer/pdfviewer? vid=8&hid=13&sid=d66428e2-8896-47b2-a4f7-6091890821ff%40sessionmgr113

 http://ezproxy.lmunet.edu/login?url=http://web.ebscohost.com/ehost/pdfviewer/pdfviewer? vid=8&hid=13&sid=d66428e2-8896-47b2-a4f7-6091890821ff%40sessionmgr113 http://www.electronicsweekly.com/Articles/2010/01/29/47903/3d-tv-market-is-set-for-biggrowth.htm http://www.revenews.com/mikekoehler/will-the-3dtv-market-live-up-to-its-promises/ http://www.samsung.com/us/video/tvs/UN65C8000XFXZA http://www.businessweek.com/magazine/content/10_03/b4163052960824.htm 322010 Marketing Plan 2010 Marketing Plan Inspire the world, Create the future. http://www.businessweek.com/technology/content/dec2009/tc20091230_436389. htm http://www.koreatimes.co.kr/www/news/tech/2010/09/129_69283.html http://www.crunchgear.com/2010/08/13/how-is-3d-tv-doing-some-data-from- japan/ http://www.mullen.com/2010/09/3d-tv-marketers-take-note/ http://www.dmwmedia.com/news/2010/04/14/report-global-3d-tv-market-be-worth-17-billion-2014 http://ces.cnet.com/8301-31045_1-10433274-269.html http://findarticles.com/p/articles/mi_m0EIN/is_20100326/ai_n52924274/?tag=content;col1 http://ezproxy.lmunet.edu/login?url=http://web.ebscohost.com/ehost/pdfviewer/pdfviewer? vid=8&hid=13&sid=d66428e2-8896-47b2-a4f7-6091890821ff%40sessionmgr113 http://ezproxy.lmunet.edu/login?url=http://web.ebscohost.com/ehost/pdfviewer/pdfviewer? vid=8&hid=13&sid=d66428e2-8896-47b2-a4f7-6091890821ff%40sessionmgr113 33