Xcellon Institute

(School of Business)
PGPGBM 2011-13

Government Business &Society

Corporate Social Responsibility Of

Submitted To: Prof. Pooja Kunwar

Submitted By: Manish Kumar Lodha GR No. M00103

Overview of our CSR Activities

Mahindra Satyam Foundation, the CSR arm of Mahindra Satyam, is a support framework aiding the vulnerable and underprivileged sections of the society. Its various initiatives are aimed at transforming the quality of life, deploying technology and harnessing volunteerism. The Foundation believes in engaging with the problem rather than cheque-book charity, and uses all core competencies of Mahindra SatyamTechnology, Innovation and Leadership as change agents, enabling transformation for the deprived, wherever required. Volunteering, creating enabling platforms, creating alliances, partnerships are our other strengths to focus and create maximum impact for Social Transformation.

Core Values and Guiding Principles

Involving People: Volunteers, Community, Civilians, NGOs and Government Applying Knowledge: Leveraging the core competencies of Satyam - Technology, Process and Managerial competency Making Things Happen: All initiatives are outcome-oriented, scalability driven and capable of execution

Awards and accolades such as the Business World-FICCI-SEDF 2006 award for Best Corporate Citizenand the TERI Corporate Award 2006-2007, stand testimony to our commitment to make a positive difference to the society. The Foundation has chapters in Hyderabad (Head Quarters), Bengaluru, Bhubaneswar and Chennai. The Foundation focuses its activities in the core areas of Education, Livelihoods, Health (Blood Donation Camps), Empowering Persons with Disability, and Disaster Management.

Education
The Education program works with students of government schools, to improve the quality of education, to bring about a decrease in school dropout rates, increase pass percentage through various interventions such as Notebook and Study Material Distribution, Motivational Tours, KidSmart Centers, Infrastructure Support, Summer Camps, Awareness Programs on Health and Environment, regular mentoring by Mahindra Satyam volunteers who teach English, Mathematics, Science, and basic Computer skills.

Livelihood
The Livelihood program of Mahindra Satyam Foundation believes in enabling individual capacities. An individual or an organization is modeled around specific skills and practical knowledge. Our policy recognizes the fact that by providing skills to the underprivileged individual, we add value to the individual as well as job markets. Our initiatives urge the need to maximize the potential of under privileged people and instill confidence so they can compete in emerging job markets. Livelihood Program Initiatives speak for themselves. The initiatives focus on increasing individual skills. We believe that in enabling an individual we

can create confident and skilled workers. Livelihood Program is deeply experienced in identifying the needs of underprivileged people and transferring appropriate skills

Empowering Persons with Disability

All initiatives under this program endeavor to integrate Persons with Disabilities into the society, to live as dignified and responsible citizens. Empowering Persons with Disability program has been striving to provide livelihoods to Persons With Disability through employment and self employment. This is achieved by identifying, training and providing livelihood opportunities to Persons with Disabilities through employment and self employment both in organized and unorganized sectors. The Program works to sensitize both corporates and communities through workshops, observing important days and fund raising events.

Health (Blood Donation Drives)

Mahindra Satyam Foundation, in association with The Red Cross Society of India, and other reputed Blood Banks regularly conducts blood donation drives across all Mahindra Satyam locations.

Key Achievements:

The largest corporate blood donor recognized by Red Cross Society > 5,000 Units) More than 1,000 Thalassemic children supported with fresh blood H1N1 Swine flu awareness and hand-washing in schools and orphanages 2009-2010 - Conducted 21 blood donation camps across chapters 1,929 units of blood donated to various blood banks

Activities Summer Camp @ Hyderabad

Summer camps are an annual affair organized by Mahindra Satyam Foundation. This year the Summer Camp was organized at the KidSmart Early Learning Centre, Government Primary School, Ameerpet, Hyderabad, India. The camp commenced on 4th May and was inaugurated by Nagarjun Malladi, a senior Mahindra Satyam leader. 85 Children from Government and Private schools aged between 4 to 12 years registered for the camp and on an average 45 students attended the camp daily. For 24 days, children from the nearby communities attended the camp. The Summer camp was a good opportunity for out of school children to enhance, acquire skills, gain experience, provide an outlet for creative expressions, encourage innovations, team building, and generate interest to learn while having fun through Computers, Innovative CD contents, Reading materials, Puppetry, Craft, Indoor and Outdoor games and other activities.

Every day the children were engaged in different interesting activities and games (indoor and outdoor). The KidSmart Early Learning Center was a huge success with the children as it gave them an opportunity to acquaint themselves with computers and learn to operate them all the while absorbing knowledge (vocabulary, math and spelling). They were also taught various crafts, chess, tennikoit, volleyball, caroms and other outdoor games like Kho Kho, football etc. The highlight of the camp was the magic show by Ravi Chandra, a hearing impaired magician who enthralled the children with his fascinating magic acts. He also patiently taught the children a couple of tricks. On 12th May, a session on the services of EMRI and a live demo of 108 Ambulance was organized in the school play ground. Paramedics explained the importance of emergency services, how to summon the ambulance, the importance of saving lives during the golden hour etc. The Summer Camp was unique as the children attending it came from diverse backgrounds. While children from government and private schools participated, a majority of the children came from underprivileged sections of the community. The parents of the children also participated in the camps and were delighted that their children could spend their summer vacations in a productive way. Most of the parents were working as domestic servants, auto drivers, security, daily laborers, coconut and fruit vendors. The camp culminated with a splendid valedictory function on Saturday, 28th May 2011. C.V.N. Varma, Regional Manager (Corporate Services), Mahindra Satyam and Mr. Suresh Mohanthy, Deputy Inspector of Schools, Dept. of Education were chief guests for the valedictory function.

All the craft items made by the children were exhibited and parents were sensitized on various activities the children were involved during the camp. Children performed songs, dances, recited rhymes and put up a puppet show with a moral story. Akash was the happiest child of the lot as his birthday was celebrated which was special for him, as he never had a birthday celebration before. C.V.N. Varma interacted with the children and urged them to study well, as education is what helps one to reach goals. He also stressed the importance of setting goals in life and only hard work will lead to success. Suresh Mohanthy, Deputy Inspector of Schools, appreciated the initiatives taken up by

Mahindra Satyam Foundation for the poor children of under privileged sections. He said summer camps help the children to utilize their time properly during the vacations. Children need a platform to exhibit their talent and innovative ideas. Token gifts were given to all the children. Four volunteers from Mahindra Satyam Vinay Prabhu, Veeresh Kumar, Divya Shah and Harikrishna Rachuri spent time with the children during the camp and involved them in various activities. Two volunteers from IBM Ashok Gandi, Project Manager and K. S. Raghupathi, Program Manager from IBM also participated in the camp, apart from family volunteers.

Blood Donation Drives in Vizag and Pune

Mahindra Satyam Foundation, in collaboration with Vizag Information Technology Association (VITA) an association of IT/ITeS corporate in Vizag, organized a Blood Donation Camp on the 13th & 14th May 2011. 57 units of blood were donated to Red Cross and A S Raja Blood Banks. 33 Associates from Mahindra Satyam and 24 employees from five small and medium IT/ITeS corporate in Vizag donated blood voluntarily at the drive held at the Mahindra Satyam, Vizag Campus. A big thanks to Rashmi Mohanty from Mahindra Satyam Foundation, Corporate Services team, and student volunteers from local academic institutions who had helped coordinate and conduct the drive.

This is the first event to be conducted under the aegis of Vizag Leadership Council headed by Ravi Eswarapu in creating a collaborative CSR effort with local IT/ITeS corporate and academic institutions.

Volunteering@ Pune
Mahindra Satyam Associates have been volunteering at Deep Griha Society in Pune and teaching the students English vocabulary and grammar. The students were given a task of learning at least 35 words each from the dictionary every week and each candidate was asked to tell five words along with the meaning. The candidates were also asked to prepare a short essay on an individual who is considered as their idol, and read the essay in the class. The candidates wrote their essays after researching on the internet. For the next week, five topics were decided and to conduct role play on the topics. The topics were Hospitals, Malls, Banks, Sales Person and Call centre. The idea behind this exercise was to teach the candidates on how to deal with customers, the etiquette on telephone conversation etc. The candidates were divided into groups for this exercise with a

volunteer guiding them.

Volunteering @ LV Prasad Eye Institute

On 7th May, 2011, five Volunteers from Mahindra SatyamIndira Jada, Ravi Kakani, Mayuri Deshpande, Avinash Singhaccompanied by two Mahindra Satyam Foundation associates, Gangadhar Rao and Sai Kumar, volunteered at the L V Prasad Eye Institute. Each Associate contributed two hours of their time and recorded Text Books in digital Audio Library of Eye Institute. The Digital Audio library of LV Prasad Eye Institute records text books as well as general knowledge books to facilitate visually challenged to listen and write academic and competitive examinations. This will help not only visually challenged in Andhra radish but also at the national level

Mahindra Satyam Foundation participates in Mahindra Satyams Customer Visit and Customer Audit
On May 16, 2011, the Foundation team Srinivas Kidambi and Alfina Prabhakaran were present for the BASF CIO visit to Mahindra Satyam Offices at Chennai. On 30 May, V C Kumar and Srinivas Kidambi were present at the KMDs ( Denmark) Customer Audit. During both the visits, the Foundations activities were present to the visiting dignitaries. The efforts and the activities of the Foundation were appreciated by both the teams.

Collaborative efforts - CLR YUVA English Course

Tech Mahindra Foundation organized a workshop to train NGOs in Yuva English, a specialized course designed for less privileged youth by the Centre for Learning Resources, Pune.. The curriculum of Yuva English incorporates the basic knowledge of English communication, based on simple but important aspects like reading, speaking and listening, which is easy and understandable. The three month Yuva English course was introduced in the IT Schools of Mahindra Satyam Foundation in Hyderabad, Bangalore and Pune. Before the course commenced, CLR also conducted Training for English Trainers, which was sponsored by Tech Mahindra Foundation. Three trainers from Mahindra Satyam Foundation attended the training.

Ms. Shameem, English Faculty at the IT School, Hyderabad said she was glad she could attend the training. She found the teaching methodology and the learning material of Yuva English very effective. Post training, she now finds teaching English to students more enjoyable. Ms. Neela Devi, English Faculty at IT School, Bangalore who also attended the CLR Training in Pune, finds the modules easy to teach. She is able to involve the students actively in the process of learning English. The feedback about the course from the students was very positive. The students attended the classes regularly as found the Yuva English course interesting and enjoyable as they could now understand the audio script well. They were also able to improve their communication skills through Group activities, Role play and Game activities. To date, a total of 68 students from 3 Mahindra Satyam Foundation IT Schools have undergone this course and all of them felt they have benefitted from the course. All the students are now confident of facing interviews and conversing in English.

The Valedictory Function

The 14th batch of 25 students who attended the Yuva English Course were awarded certificates at a valedictory function held at the Mahindra Satyam Foundation -Deepgriha IT School, on 8th March 2010. Dr. Mrs. Neela Onawale, Director, Deep Griha Society, Ms. Vidya Jayakrishnan, Tech. Mahindra Foundation, Pune, Mr. Vijay Wavare, Tech. Mahindra Foundation, Pune, Ms. Aparna Benarjee, Executive Trainer, CLR, Pune, Ms. Amitha, Trainer, CLR, Pune, Ms. Vandana Apte, former Chapter Head, Mahindra Satyam Foundation, Pune and Mr. Nandakishore Ananthoji- Head- Livelihoods, Mahindra Satyam Foundation graced the function. The students were beaming with happiness and pride. After the distribution of certificates, the guests of honor addressed the students with words of advice and encouragement. We enjoyed being a part of the convocation ceremony today and were very happy to see the confident youngsters who passed out today. We do hope to see similar results in all our future batches too. Vidya Jayakrishnan, Tech. Mahindra Foundation .

Lending a Helping Hand.

Dignity Foundation, a Bengaluru based NGO works on issues for Senior Citizens. The Foundation organized an event on 31st December 2009 at Chowdaiah Memorial Hall for the Senior Citizens of Bengaluru to launch their new programs for the benefit of Old people.

Twelve Mahindra Satyam associates volunteered for the event and were actively involved in organizing the event. More than 1,500 senior citizens gathered at the event. Volunteers were very happy that they could assist the elderly.

Environment initiatives
Turtle walk @ Chennai: 10 volunteers from Mahindra Satyam and 15 volunteers from Tech Mahindra took part in the turtle walk organized by the Tree Foundation on 19 February 2010. This initiative was started to with the motive to conserve the endangered Olive Ridley- Sea-turtles along the Chennai coast. This activity has today grown into a multifunctional voluntary organization. Go Green initiative @ Bhubaneswar: Mahindra Satyam Foundation together with the HR unit of Mahindra Satyam organized a cleanliness drive in Mahindra Satyam Bhubaneswar premises. 60 associates took part in the drive which was divided into Internal Cleanliness covering workstation/cubicle/floor and External Cleanliness covering the office premises. Enthusiastic associates designed posters, cleaned the premises thoroughly and came up with a list of dos and donts to be followed

Empowering Persons with Disability

Empowering Persons with Disability: Mahindra Satyam Foundation, Chennai partnered with Inner wheel club/Spastn and organized a sports meet on 12 March 2010. 27 volunteers worked hard to ensure that the children had fun. Over 800 children and parents were present at the event. The enthusiasm and the spirit of belongingness amongst the kids sensitized the others and helped them understand the ability in the children and the value of life. 10 associates in Chennai volunteered for two days at the 6th State Level Annual conference organized by Nethrodaya for the visually challenged on career counseling and guidance. Around 300 visually challenged boys and girls from different districts of Tamil Nadu gathered on 23rd and 24th of January, 2010, for a two day workshop. Mahindra Satyam volunteers helped in conducting the workshop and five volunteers gave inspirational talks and conducted group activities for the children. Job assessment for PWDs : On March 20, 2010, Mahindra Satyam Foundation partnered with the LSN Foundation and organized a meet for qualified Persons with Disabilities at Sweekar Upkaar Hyderabad. 74 candidates with ortho disabilities, hearing and speech impairment came to the venue. HRs from Mahindra Satyam, TCS, and GE were present to assess the suitability of the candidates and segregate them into suitable for job and trainable. 26 volunteers from Mahindra Satyam and Kakatiya School were

in attendance to support and assist the candidates in myriad ways; escorting them to the venue, help them fill the application forms, guide them to the relevant HR, act as interpreters, serve water to the candidates and their escorts etc. Candidates along with the application forms were sent for assessment by HRs from TCS, Mahindra Satyam and GE. The assessment was primarily focused to check the communication skills and skill set of Persons with Disability and counsel them about the opportunities available to them.

Volunteering
At Mahindra Satyam Foundation, we believe that amazing things happen when people come together. This core belief on which all initiatives of The Foundation are established comes true time and again. With a passionate and energetic workforce ready to contribute their bit to the well-being of the society, volunteering becomes a way of life in Mahindra Satyam. Volunteering coupled with technology, the two key differentiators of the Foundation, are used to tackle the various social disparities plaguing our society, with consistent positive outcomes. Mahindra Satyam Foundation carries out its programs primarily through Mahindra Satyam Volunteers, following a three tier Pyramid model:

A base of large number of volunteer-driven events: Large number of volunteers (requiring generic skill, small time-commitment , one-time volunteering also fits in) A narrower next level of activities: Higher volunteer engagement (specific skill, longer time duration , ongoing): Magnificent seven (M 7) volunteers and full time volunteering A top-level of advocacy for right causes at right places, using Mahindra Satyam strengths

Magnificent Seven (M7) - A Unique Approach to Volunteering

In line with Mahindra Satyams standards for doing quality work, Mahindra Satyam Foundation has initiated a unique process to improve efficiency in volunteering projects, by using the full-cycle leadership concept. The Magnificent Seven (M 7) is a team of seven or more volunteers, who take ownership of a project under a program. The team identifies requirements and provides full-cycle leadership to the identified project, and implements it with other volunteers and Foundation members. We have 15,000 registered volunteers, 570 Magnificent Seven-teams, Crossing 850,000 volunteer hours. The remarkable successes of our M7 teams across our chaptersHyderabad, Pune, Bengaluru, Chennai and Bhubaneswarinspires us to do better, do more. Mahindra Satyam Foundation offers many volunteering opportunities in the areas of Education, Livelihoods, Health, empowering Persons with Disability and environment. Volunteering makes it possible for you to make a difference to society and our future.

Case Studies A little motivation goes a long way

15-year old Shambhavi secured 480 out of 600 marks in the 10th class Board exams conducted in March 2008. Behind this achievement is a story of sheer determination - a determination to succeed. Shambhavi is the youngest of three children and lives in a slum adjacent to the Old Hyderabad Airport named Anna Nagar, in Secunderabad. Last year, the month of November was celebrated as Childrens Special Month by Mahindra Satyam Foundation with more than 200 Mahindra Satyam associates regularly visiting Govt. Schools in Hyderabad and Secunderabad. Motivating the students of class 10, helping them set their goals in life was one of the exercises the volunteers took up on a regular basis. During one such session, inspired by our volunteers, Shambhavi declared to her fellow students that her dream in life is to become an Engineerand started working towards reaching her goal. Sambhavis joy knew no bounds when she was selected into the Indian Institute of Information Technology, Hyderabad (IIIT). She attributes her success to the Mahindra Satyam team who mentored and motivated her. Her teacher Mrs. Nirmala said, Our school is very proud that she was selected for IIIT from our mandal, despite the fact that we do not have proper infrastructure or teaching aids. The credit definitely goes to Mahindra Satyam Foundation and the M7 team who supported us and the students in many ways. We look forward for the same support this academic year also.

Theres always hope!

Mohsin was a bright child, pursuing his 9th standard, when he was caught stealing bikes with his friends. A victim of circumstances, he is confined to the Observation Home for boys where he is serving his term before he could be released. With a very bleak future, Mohsins dreams turned to dust. Luckily for Mohsin, Mahindra Satyam Foundations interventions with the most vulnerable children changed his perspective on life. A highly dedicated team of Mahindra Satyam Volunteers visited the Observation Home regularly on weekends, spending time with the children, bonding, mentoring, motivating, coaching, teaching and rekindling their dreams. Over a period of time, there was a marked positive change in Mohsins thinking. He is now intent on passing his 10th standard exams and working hard. He speaks in English and loves to recite Hindi poetry and has made up his mind to be somebody in the future- preferably a pilot. With sparkling eyes and confident speech, this change in Mohsins attitude has amazed the warden of the Home. The warden and the Superintendant also affirmed that after Mahindra

Satyam associates started visiting the Home there has been a tremendous improvement in the childrens outlook towards life. They aspire to be better individuals and look at life with less bitterness.

Changing perceptions for a clean and green transformation!

Mahindra Satyam Foundation in partnership with Kukatpally Municipality, Hyderabad, undertook a comprehensive, eco-friendly and sustainable solid waste management project on a pilot basis, in Kukatpally, Phase V - one of the biggest Municipalities in Hyderabad, India. The challenge was to change the negative perceptions of the population, to educate and sensitize the stakeholders involved on the importance of Solid Waste Management. A variety of strategies were developed for all the stakeholders (community members, trash collectors, officials from the municipality, citizen groups, and welfare associations) including discussions, deliberations, and continuous awareness and sensitization programs on source segregation. Field assistants visited every household canvassing and motivating them to participate in source segregation, distributing flyers, stickers and posters. Sports and games, rallies and campaigns were held on a regular basis. World Environment Day and Green Consumer Day were observed in the community focusing on waste management and encouraged households to create wealth from waste. Eco-friendly celebrations were encouraged for festivals like Ganesh Chathurthi and Diwali. Children played a major role as ambassadors to reach out to the community, convincing households who were resisting our efforts. To motivate trash collectors, and their family members, Mahindra Satyam Foundation facilitated immunization (Hepatitis B vaccination) programs. At the end of one year, our efforts paid off and most of the community felt that after the intervention of Mahindra Satyam Foundation, the colony is clean, neat and better. Now we know what is organic and inorganic waste, how to convert organic waste into compost to nourish our gardens and avenue plants, said an active volunteer from the community.