MATTHEW D.

BUTTER
Phone: (412) 527-5148 Email: matthew.butter@gmail.com Website: www.matthewbutter.com STRATEGIC MARKETER
Highly motivated marketer with proven abilities to advance developing brands and projects, envision creative and effective solutions to business problems, and lead teams of varying size. Demonstrated success directing integrated multi-channel marketing strategies in a deadline driven environment, ensuring on-strategy, on-time, on-budget delivery of goods and services. Expertise in a variety of media, including print, broadcast, electronic, social, and non-traditional communities, focusing on strong and efficient team leadership. Well-versed in creative process and production, interactive technologies and tools, media planning strategy and analytics, customer relationship management, public relations, e-mail marketing, and event planning. Strong history of hireability and promotability within Fortune 500 companies, startups, and academia.

Experience: NETAPP MBA Marketing Intern, Initiatives Marketing Sunnyvale, CA 05/12 Present

Oversee the creation, strategy and execution of Forbes BrandVoice program, a journalism-based marketing campaign featuring original and compelling branded content featured on Forbes.com that averages nearly 100,000 monthly views. Established the overall vision for the program by designing and implementing editorial guidelines for writing team. Personally authored several articles and pitched timely topics and concepts in team meetings. Develop social media strategies to increase engagement with internal and external audiences, while measuring analytics. Utilize web alerts to remain up-to-date on latest news and publish content weekly to 10,000+ employees in company newsletters Aid other departments with data management, business development, and internal communications, including maintaining internal webpages for Yep, NetApp marketing campaign

POINT PARK UNIVERSITY Graduate Assistant, Television Broadcasting

Pittsburgh, PA 09/10 Present

Assist in the teaching of multiple courses within the School of Communications. Develop lesson plans for various professors and deliver numerous lectures within undergraduate and graduate level courses. Design teaching materials that are distributed throughout the university and individually tutor students. Researched, wrote, and distributed 30-plus page equipment handbook to students and faculty Led team of ten undergraduate students throughout the production of EQT Energy Classic, a three-day basketball tournament that aired locally on Root Sports

PITTSBURGH SOCIAL EXCHANGE Marketing Director

Pittsburgh, PA 06/11 04/12

Developed and implemented marketing strategies and business plans for local startup, which included building and maintaining company website, redesigning member and event registration processes, and utilizing social media accounts to build brand awareness. Designed, wrote, and measured analytics for e-mail newsletters and press releases, which quickly grew to over 5,000 subscribers Streamlined group membership process and increased membership application by 50% Promoted to Marketing Director after Marketing Internship in summer of 2011

ESPN RADIO Producer

Pittsburgh, PA 06/08 09/10

Produced various daily on-air radio programs, including the highly rated Stan & Guy and The Drive. Performed daily show duties, including leading production meetings, generating story ideas, preparing talent, scheduling guests, operating the control room, and editing and uploading podcasts. Served as reporter for various sporting events and conducted interviews with multiple athletes. Hired after graduation and quickly promoted to daytime producer ahead of seasoned staff Created and pitched new position to executives to increase stations range of content and remain with station after internship in 2008

Education:
POINT PARK UNIVERSITY Master of Business Administration Master of Arts, Journalism and Mass Communication PENNSYLVANIA STATE UNIVERSITY Bachelor of Arts, Journalism Pittsburgh, PA May 2013 May 2013 State College, PA May 2009

Skills:

Proficient in Microsoft Office Suite, Adobe Creative Suite, Final Cut, Google Analytics, HTML, WordPress, Email Marketing, Social Media Marketing, and SEO

Interests:
Film aficionado, sports enthusiast, television producer, fantasy football champion, and fan of Penn State athletics