DALIA SPEAKS

"Dalia Sadany ASK Magazine's design

consultant, Chief Designer & Founder of Dezines Architecture & Interiors, Managing Director & Partner of Decon Contracting as well as the creator of the new furniture brand GUSH is dwelling into the world of Architecture, Interior Design landscaping ,and Contracting.

"

In the article covering the role of the eminent Architect ,and the glamorous Interior Designer , i pinpointed a vital fact that in order to achieve a successful design you need to gather up your preferences and hand it over to your designer as a guide line to be taken into consideration enabling him/her to design the required project in a flowing manner that embodies your fondness and is complemented by studied sciences into a coherent reality.

pleasing collage , that has the "it" factor, that you cannot synopsize it into one landmark that stands out , it is the whole combination. It's the efficacious proficiency to be appreciated by everyone regardless of their tastes, they do not necessarily have to like it , but admire the taste, art and enthusiasm in which it was presented by. Style in relation to interior design can mean many things but overall it sums up the ability to be able to create an interior that has a crystal clear good taste that flows within the space, is harmonious, well balanced, comfortable, practical, aesthetically pleasing to the eye and an overall creation that is memorable. It is created by individuality in personality translated in every detail.

Styles can be classified by history and dates for example Art nouveau style , or eras and their economical influences such as Industrial or by regions and countries and their inspirations as in Mexican style or by provinces such as urban styles like English country . I have categorized the most popular ones shown in the diagrams and Please note, that this is not a formal classification, it is merely my own personal set of tiers that simplifies grouping these numerous styles in a manner that I can relate to, into what I have called Old and New world styles as well as a third grouping known as Country and Ethnic styles. (See diagram on the next page.)

nor its variant categories. And it is usually ignorantly demolished into the two most common ones , "The classic " and " The modern" ,regardless from the fact that throughout history there are hundreds and hundreds of different styles each with their distinctive , character , motifs and usable elements that define it individually among all others , but some styles are mixtures of other styles and are a little bit more difficult to differentiate.

One of the most important preferences that any home owner should tackle and decide upon, is his favored style whether in the actual architecture of the building or its interior. Even furniture production , mirrored certain styles , and its progression and evolution was directly proportional to the variant eras and their corresponding influences. But prior to listing and dwelling deeply into the most common styles used in interior design , we need to define first what is style? What does this widespread term means? How to apply that ideology ? How to master the ability to decide upon ones' preference of a certain style as oppose to another? Style in interior design is a concept not far from style in clothing , anyone can dress themselves, but how many can stand out and look distinctively "Stylish"? Some people have the natural ability to visualize an entire outfit down to its minute piece of accessory and it is well known that the trick is in the clever use of accessories to create the eye catching "Look" or "Style" , the same principle applies to interior design.

What are the types of styles in interior design?

A lot of people use this word flamboyantly with no comprehension of its genuine definition

I have used these labels in relation to the vibe that each category emanates, for instance the set under the name Old World emits an aura of classicism, display of details and craftsmanship as well as a general feel of authentic timelessness .As for the New World it is a group of styles that breathes freshness, they radiate airiness, simplicity and a mirror to revolutionary movements to all that is traditional throughout their times. Put into consideration that each style is dated in the time when it emerged and sometimes when it ended and ordered via a timeline so you can know the progression of styles through time, so you can see that it wasnt the dates that distinguished each of the two categories, its the essence. Finally I have the Country batch which is obviously associated with certain countries and their distinguished ethnic influences.

All 3Dmax shots are created by Dezines-Dalia Sadany Creations

What is STYLE in interior design?

In the previous nine articles it was my endeavor to simplify a rather dreary task of constructing your dream home , especially to

the majority of the home owners who have little or no knowledge of how to tackle such a mission. With my long experience in dealing with several homeowners from different milieus , the most common misconception lies in their lack of awareness in how to organize and plan the protocol used to turn a dream project to a vivid reality in the easiest , least expensive manner . And the second most common perplexity is not identifying the specific role of each professional needed and the correct order of appearance of

each pro and eventually an immense chaos springs in the sequence of execution which is translated into loss of time and money. I elucidated on the steps of constructing your aspired vicinity ,I elaborated afterwards on the players involved in the process in full microscopic details , whether The Architect , The Interior Designer, The Landscape Designer or The contractor with his several specializations and I explained later the methods of which you can use to construct your project .

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Without the need to flaunt big terminologies , style is taste and charm , the ability to combine numerous factors and items in a well balanced , harmonious, eye

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DALIA SPEAKS

A lot of owners who decide to tackle the ordeal of decorating their projects, whether a private residence, a retail or a commercial project , could have already their own style or taste , but probably just dont know how to identify it or know its complementary features. For others who do not, then a homework should be done , and to make it non problematic , I will summarize it in the following points;

on your own personal taste, your likes and dislikes, what you are comfortable with and can live with.

STEP THREE Keep an observant eye wherever you go

A useful piece of info ; interior elements are divided into two categories, hard interior and soft .Hard interior is all items that are installed such as flooring , wall treatments, ceilings treatments, window types and treatments, doors and their uncountable designs , and of course paintings and colors which is a part of ceiling and wall solutions. As for the soft elements , it's all that is placed and variable such as furniture, lighting, curtains, accessories, carpets and rugs and art pieces. Please refer to the Interior Design article in ASK magazine , dated December 2011. Magazines, books and websites

Designing an interior especially residential and specifically your own residence , is a full time job while it lasts , you have to always keep your senses alert wherever you go for a catchy twist , a new idea , a brilliant solution , or an unorthodox manner of treatment for a material, as well as finishing materials themselves , that only professional designers are aware of their availability and usages. So , keep an observant eye, and a ready camera, when you go out to dinner in a fancy restaurant , or watch a movie in a beautifully finished and furnished theatre , or even when you have a meeting in a lavish office .... You never know , what you can discover, like, want to save and create upon round the corner. P.S. An understanding and appreciation for art is also essential, , art galleries and exhibitions are also a rich source of inspiration

STEP FOUR Have your own clipboards with all bits and pieces

STEP ONE Educate your self

In following articles the most common styles will be discussed in details, with all its unique features and elements, how to obtain your favorite style of all putting into consideration that blending styles is also common. In fact a lot of the new styles are a combination of others. Examples are eclectic (several periods and styles brought together)

How to choose your favorite Interior design style?

sense? Or could it be an achievable decision via following a manual of scrupulous instructions? Well, as I mentioned, some people are naturally gifted and can identify effortlessly their favored style, but the majority are incapable of deciding upon their preference smoothly and undoubtedly. Everyone wants their designed space to be stylish, beautiful and impressive to themselves and others. Thats easier said than done, this task is as daunting as creating a color scheme. There are hundreds of interior design styles out there choosing which is for you depends'

Flick through magazines, books and the internet, they are a rich source of information. Start with the internet. There are thousands of websites about interior design and styles. Have a browse through the pictures and save whatever catchs your eye in your favorites for printing. Dont play safe. Save everything you like at this stage and filter through later. When browsing through the pictures you need to train yourself how to look. Look at the different hard and soft elements in the pictures. You may not like the interior in the picture as a whole, but when you look deeper there maybe one hard or soft element that catchs your eye. Save it and make a note of what exactly you liked. This takes a bit of training. The more you look at pictures the more you develop a sense of style and color themes.

Get a file and create a sleeve for every room in the house. Dont forget the halls and entrance. Make sure to create a sleeve to keep your plan layout. You will need it later. Take note of the colors and fabrics that complement each other well ,bookmark all the interiors that catch your eye on first glance. Think about what you would have done differently to put your own mark on the design. Print out all the images you saved from surfing the net , also do not forget the pictures you have taken of features, furniture , ideas that appealed to you .I will be discussing most of the styles in the next few articles , so get your markers ready .

STEP FIVE Analyze your choices

STEP TWO Walk around retail shops

Take a walk through several furniture, lighting and accessories stores. Pick out forms and colors that you find really appealing , and take notes of every item you like , talk to retail sales people and discuss the mix and match of items , most of them are trained professionals in their fields and would be of immense help . Do not forget fabrics shops for upholstery and curtains, they could advice on the fabrics that compliments your intended feel .But make sure you talk to a professional personnel not merely a sales rep.

One of the most generic questions that I face in my long years of dealing with clients is usually; Is the aptitude to pinpoint clearly ones' favored style a naturally gifted
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Go back now through all the book marked pages and you will start to see a pattern of the style that you like. It is the same when you are going through a decorating store, there will always be a certain style of fabric that you are most drawn to, a style of furniture, paintings, decorative lighting etc. Think about your design space now and the pieces you already own. Which styles do you love, and which styles are you not so crazy about? What feels comfortable to you, and what makes you shudder; if you're really are honest with yourself? Imagine the fabrics you enjoy, the furniture styles you long for, and the colors that perk you up and make you feel at home. As you look at a variety of model interiors you should begin to get a sense of what really attracts you in style, color, and form Once you have some ideas about what you like and don't like, it's time to go shopping!

STEP SIX Seek professional help

This protocol I usually advice owners to follow through whether they are going to hire a professional to design their project or not , since it is always helpful for us designers to deal with a client that has an idea of his own preference, even if it is not cultivated, organized or refined. So if your intention is to hire a pro do your homework and be fully prepared to present your clipboard with your book marks on it to discuss with your designer. If you are handling the job of designing your space yourself , and after following the above protocol you are still at loss seek

professional guidance , as a consultancy ,and find out about those styles and their interpretation to color, furniture, fabrics , flooring, accessories etc.

Interior designers help you find your style. A good designer will subject you to a comprehensive survey to get to know your likes and dislikes. They will discuss your needs and functions for each room and the mood you want to create. In doing so they will show you different interior styles, fabric and textures. In the end they use this information to come up with several design options for you to choose from. It's a fun exercise. The final result is something you contributed to create.
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Tips

1-Be sympathetic to your environment. If you have a Renaissance Style home( Like some of the magnificent houses in Heliopolis), you dont necessarily have to decorate it in that same period, but you do need to be sympathetic to that style as you cant ignore the bones or structure of the home. You can compliment a fresh new style in the interior but maintain the breath taking moldings in the high ceiling for example .It sometimes breaks my heart when home owners throw away the fascinating colored Tuscan or Andalusian floor tiles for instance, that we all saw in our grandparents houses, for commercial porcelain or ceramic tiles. Please cherish the authenticity and compliment on it. 2- There are so many design styles to choose from, chances are you can find one (or two or three) that really appeal to your senses. Choosing your own design style will take some time and some research, but you don't have to redo the whole house at once! When you discover the style that's right for you, you can take your time creating rooms that resonate with your own special design melody. So take your time , do not rush your decisions, better safe than paying a lot of money in redoing something you do not like.

3- Remember that the whole point of ascertaining your style is to cleverly maximize of the potential of a space using all the skills, knowledge and tools available. Think about the room you want to decorate, too. A bathroom may be a cozy, comfortable space, while a kitchen may make more sense with smooth, clean lines and ultra-modern appliances. The design style may depend at least a little on the room and what it dictates.

4- The thing about choosing design style is what makes you feel comfortable and home. There are no rules. You probably like more than one style. You may decide to go with one look throughout the house or even combine them. At the end of the day it is your living space and if you love it thats what counts. Everybody is different so there is no such thing as a good style and bad style, but there is something as a good design and poor design. A well designed space is one that is pleasing to the eye and functional. It won't take you long before you start hating your new beautifully designed kitchen if it isn't convenient to cook in for example. After all the research, guidance and help you will get, still create what appeals to you , it's your space after all.
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5- From my experience most people like different looks, but most dont want to experiment. The popular styles here are contemporary and modern for the younger generation and French classic for the more mature generation, Do not freak out, take a leap, dig into different styles , venture into uniqueness if your target is to stand out. Do not settle for investing in enhancing a "dj vu" interior, create a fresh unseen one. 6- Eclectic , is a well known style that is a combination of several other styles. Be a maverick, do not shy out, mix styles , it will be different, you may still call it eclectic , but you can add a slash and your name to it.

Live the mood to the fullest , it's useful to cultivate your vision in order to achieve your aspired goal of choosing your favorite style , yet it is also a permanent refining of one's taste.

daliaspeaks.ask@gmail.com

You can reach me at my email

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