SEM 2 MBA(PGDBA)

MB0044 - Production and Operation Management

Q1. Explain the basic competitive priorities considered while formulating operations strategy by a firm? Q2.a. List the benefits of forecasting b. Explain the significance of plant location decision Q3. What do you understand by line balancing? What happens if balance doesnt exist? Q4. Describe the various approaches to TQM? Q5. a. What is meant by productivity? Explain. b. What do you mean by operations strategy? Explain in brief. Q6. What is logical process modelling? What is physical modelling?

MB 0045-FINANCIAL MANAGEMENT - 4 Credits

Q1. What are the goals of financial management? Q2. Explain the factors affecting Financial Plan. Q3. Explain the time value of money. Q4. XYZ India Ltds share is expected to touch Rs. 450 one year from now. The company is expected to declare a dividend of Rs. 25 per share. What is the price at which an investor would be willing to buy if his or her required rate of return is 15%? Q5. Below Table depicts the statistics of a firm and its sales requirements. Compute the DOL according to the values given in the table. Table: Statistics of a Firm Sales in units 2000 Sales revenue Rs. Variable cost Contribution Fixed cost 20000 10000 6000 0

EBIT 6000 Q6. What are the assumptions of MM approach?

MB0046 Marketing Management - 4 Credits

Q.1 A. Explain the six criteria for effective market segmentation

B. Discuss the types of target marketing strategies. Q.2 Explain the consumer buying decision process. Q.3 A. Discuss the Henry Assael model on buying decision behaviour. B. Explain the five stages of Adoption Process. Q.4 Describe the components of the micro environment of marketing Q.5 A. Explain the types of Marketing Information systems B. Discuss the different components of MIS Q.6 Describe the factors to be considered while developing an Effective marketing mix.

MB0047 Management Information Systems - 4 Credits

Q1. Explain Knowledge based system? Explain DSS and OLAP with example. Q2. What do you understand by service level Agreements (SLAs)? Why are they needed? What is the role of CIO in drafting these? Explain the various security hazards faced by an IS? Q3. Explain DFD & Data Dictionary? Explain in detail how the information requirement is determined for an organization? Q4. Distinguish between closed decision making system & open decision making system? What is What if analysis? Why is more time spend in problem analysis & problem definition as compared to the time spends on decision analysis? Q5. How hardware & software support in various MIS activities of the organization? Explain the transaction stages from manual system to automated systems? Q6. Compare & Contrast E-enterprise business model with traditional business organization model? Explain how in E-enterprise manager role & responsibilities are changed? Explain how manager is a knowledge worker in E-enterprise?

MB0048 Operations Research- 4 Credits

Q1. a. What do you mean by linear programming problem? Explain the steps involved in linear programming problem formulation? b. A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y paper in a week. There are 160 production hours in a week. It requires 0.20 and 0.40 hours to produce a ton of grade X and Y papers. The mill earns a profit of Rs. 200 and Rs. 500 per ton of grade X and Y paper respectively. Formulate this as a Linear Programming Problem. Q2. a. Discuss the methodology of Operations Research. b. Explain in brief the phases of Operations Research. Q3. Solve the following Linear Programming Problem using Simple method. Maximize Z= 3x1 + 2X2 Subject to the constraints:

X1+ X2 4 X1+ X2 2 X1, X2 0 Q4. Explain the procedure of MODI method of finding solution through optimality test. Q5. a. Explain the steps in Hungarian method. b. Solve the following assignment problem. Operators Machine 1 2 3 4 A B C D 60 40 55 45 50 45 70 45 45 55 60 40 45 35 50 45

Q6. a. Explain the steps involved in Vogels approximation method (VAM) of solving Transportation Problem. b. Solve the following transportation problem using Vogels approximation method. Distribution Centres Factories Supply C1 C2 C3 C4 F1 F2 F3 Requirements 3 7 2 60 2 5 5 40 7 2 4 20 6 3 5 15 50 60 25

MB0049 Project Management (4 credits)

Q1. Discuss the various steps of PMIS planning. Q2. What are the different phases of contract management? Q3. Describe the process of project performance evaluation Q4. Discuss the various elements of project control. Q5. a. What could be the reasons for project termination? b. Write a note on project follow up Q6. Discuss the advantages of using PM software package. What are the common features available in PM software packages

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