APPLIED MARKETING RESEARCH AND BUSINESS FORECASTING (The Voice of the Customer) Marketing Science The topics covered

in the course are: Introduction to marketing science Data preparation with computer application (either or all of the following statistical software: SPSS, EXCEL, STATA and R) Data Analysis: Describing Consumers Hypothesis Testing Identifying differences between consumers ANOVA Predicting Consumer Behaviour: Discriminant Analysis Identifying and Mapping Consumer Preferences: Multidimensional Scaling Identifying Relationships: Regression Analysis Identifying and Mapping Consumer Preferences: Conjoint Analysis Segmenting Consumers: Cluster Analysis Factor Analysis Practical Business Forecasting A First Course The topics covered in the course are: The role of forecasting in business The forecasting process Moving average methods Exponential Smoothing Handling seasonality Handling curved and straight trends Causal regression with multiple predictors Construction of models using Excel Presentation of results numerically and graphically Practical Business Forecasting A Further Course The topics covered in the course are: Review and Monitoring of forecasts An introduction to Age Demographics Forecasting the take-up of New Initiatives, Services or Products The use of Dummy Variables for forecasting Qualitative Factors Judgmental Forecasting Introduction to Multilevel Modelling The topics covered in the course are: Types of multilevel data The problem with traditional regression techniques Creating multilevel models for continuous responses Using a Statistical Package (SPSS, STATA, Minitab) to fit multilevel models

 Interpreting the results of a multilevel analysis Further Multilevel Modelling The topics covered in the course are: Review of the basics of multilevel modelling Multilevel modelling for binary outcomes Multilevel modelling for ordinal outcomes Using a Statistical Package (SPSS, STATA, Minitab) to fit multilevel models for binary and ordinal outcomes Interpreting the results of binary and ordinal multilevel analyses Statistical Quality Control The topics covered in the course are: Introduction to statistical thinking Attribute control charts Variable data control charts Process capability Sampling and subgrouping principles Components of variation Measurement process The role of design of experiments Special control charts (as time may allow)

Further Statistical Analysis Propensity scores and matching Bootstrapping and Resampling Methods Time Series Analysis Six-sigma problem solving The focus of this course is applying Six Sigma methods such as DMAIC to industrial problems using the statistical methods studied in prior courses. Students will analyze industrial data and debate appropriate approaches to utilizing Six Sigma methods. Since Six Sigma method will be utilized throughout the program this course is a synthesis of prior learning.