ANGEL BROKING LIMITED

1) NON-BANK FINANCIAL COMPANIES (NBFCS)

Non-Banking Financial Companies (NBFCs) play a vital role in the context of Indian Economy. They are indispensible part in the Indian financial system because they supplement the activities of banks in terms of deposit mobilization and lending. They play a very important role by providing finance to activities which are not served by the organized banking sector. So, most the committees, appointed to investigate into the activities, have recognized their role and have recognized the need for a wellestablished and healthy non-banking financial sector. Non-Banking Financial Company (NBFC) is a company registered under the

Companies Act, 1956 and is engaged in the business of loans and advances, acquisition of shares/stock/bonds/debentures/securities issued by Government or local authority or other securities of like marketable nature, leasing, hire-purchase, insurance business, chit business but does not include any institution whose principal business is that of agriculture activity, industrial activity,

sale/purchase/construction of immovable property. Non-banking institution which is a company and which has its principal business of receiving deposits under any scheme of arrangement or any other manner, or lending in any manner is also a non- banking financial company. Non-banking financial companies, or NBFCs, are financial institutions that provide banking services, but do not hold a banking license. These institutions are not allowed to take deposits from the public. Nonetheless, all operations of these institutions are still covered under banking regulations. NBFCs do offer all sorts of banking services, such as loans and credit facilities, retirement planning, money markets, underwriting, and merger activites. The number of non-banking financial companies has expanded greatly in the last several years as venture capital companies, retail and industrial companies have entered the lending business.
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NBFC. A financial institution that does not meet legal definitions for a bank but still provides banking services. NBFCs can also be financial institutions that operate without a license. Non-bank financial companies (NBFCs) are financial institutions that provide banking services without meeting the legal definition of a bank, i.e. one that does not hold a banking license. These institutions are not allowed to take deposits from the public. Nonetheless, all operations of these institutions are still exercised under bank regulation. NBFCs do offer all sorts of banking services, such as loans and credit facilities, retirement planning, money markets, underwriting, and merger activities. The number of non-banking financial companies has expanded greatly in the last several years as venture capital companies, retail and industrial companies have entered the lending business. Non-Banking Financial Company has been defined as: (i) A non-banking institution, which is a company and which has its principal business the receiving of deposits under any scheme or lending in any manner. (ii) Such other non-banking institutions, as the bank may with the previous approval of the central government and by notification in the official gazette, specify. NBFCS provide a range of services such as hire purchase finance, equipment lease finance, loans, and investments. NBFCS have raised large amount of resources through deposits from public, shareholders, directors, and other companies and borrowing by issue of non-convertible debentures, and so on. Non-banking Financial Institutions carry out financing activities but their resources are not directly obtained from the savers as debt. Instead, these Institutions mobilize the public savings for rendering other financial services including investment. All

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such Institutions are financial intermediaries and when they lend, they are known as Non-Banking Financial Intermediaries (NBFIs) or Investment Institutions

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ANGEL BROKING LIMITED

Angel Broking's tryst with excellence in customer relations began in 1987. Today, Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India. With its unique retail-focused stock trading business model, Angel is committed to providing Real Value for Money to all its clients. The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country: NCDEX & MCX. Angel is also registered as a Depository Participant with CDSL. Our Business

Equity Trading Commodities Portfolio Management Services Mutual Funds Life Insurance IPO Depository Services Investment Advisory

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COS CRM POLICY : CUSTOMER IS KING

A Customer is the most Important Visitor on our premises. He is not dependent on us, but we are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so. - Mahatma Gandhi

Business Philosophy

Ethical practices & transparency in all our dealings Customers interest above our own Always deliver what we promise Effective cost management

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COMPANY PROFILE

Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research. Angel Broking Limited is a corporate member of The Stock Excange, Mumbai. The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R. Gandhi, which was eventually turned into a corporate membership in the name of Angel Broking Limited. Angel Broking Limited is managed by Mr. Dinesh Thakkar and he is well supported by Mr. Mukesh Gandhi, a fifteen years veteran in the market. The group is well supported by a professional and qualified research team and efficient operations and back office team, which comprises of highly dedicated and qualified individuals. Angel has an in-house, state of art research department. Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them. The company in its endeavour to give its client the best has opened up several branches all over Mumbai, which are efficiently integrated with the Head Office. Angel Broking Limited is primarily into retail stock broking, with a customer base of retail investors, which has been increasing at a compounded growth rate of 100% every year. The company has huge network sub-brokers in Mumbai and other places outside Mumbai, registered with SEBI, who act as chanel partners for the company. The company presently has a total staff strength of around 150 employees who are spread accordingly across the head office and all the branches.
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Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time, like opening up of branches at various places, tie-ups with various agencies and sales agents, buy-outs of smaller regional outfits and appointment of sub-brokers and franchisees. Moreover Angel has been tapping and including high net-worth and selfemployed individuals it its vast array of clients. Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners. Angel has a vision to introduce new and innovative products and services regularly. Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business

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HISTORY & MILESTONES

Angel Bookings tryst with excellence in customer relations began in 1987. Today, Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India. With its unique retail-focused stock trading business model, Angel is committed to providing Real Value for Money to all its clients. The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country: NCDEX & MCX. Angel is also registered as a Depository Participant with CDSL. Awarded with 'Broking House with Largest Distribution Network' and 'Best Retail Broking House' at Dun & Bred street Equity Broking Awards2009 August, 2008 Crossed 500000 trading accounts

November, 2007 Major Volume Driver for 2007 December, 2006 Created 2500 business associates September, 2006 Launched Mutual Fund and IPO business July, 2006 launched the PMS function October, 2005mMajor Volume Driver, award for 2005 September, 2004 Launched Online Trading Platform April, 2004 Initiated Commodities Broking division April, 2003 first published research report November, 2002 Angels first investor seminar March, 2002 developed web-enabled back office software November, 1998 Angel Capital and Debt Market Ltd. Incorporated

December, 1997 Angel Broking Ltd. Incorporated

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SWOT ANALYSIS
A SWOT analysis focuses on the internal and external environments, examining strengths and weaknesses in the internal environment and opportunities and threats in the external Environment. STRENGTH: Service Distribution network Marketing Products WEAKNESS: Customer Satisfaction Branding Competition from Banks OPPORTUNITIES: Ever increasing market Improving technology Unfulfilled needs of Customers Education level THREATS: New competitors Technology based business

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SERVICES OFFERED BY ANGEL BROKING LIMITED

1. EQUITY:Investing in shares or stock market is inarguably the best route to long-term wealth accumulation. However, it can also be a very risky proposition due to high risk-return trade-off prevalent in the stock market. Hence, it is more appropriate to take help of an experienced and trustworthy expert who will guide you as to when, where and how to invest. Angel provides guidance in the exciting world of stock market with suitable trading solutions and value-added tools and services to enhance your trading experience. Online Trading Three different online products tailored for traders & investors Customized single screen Market Watch for multiple exchanges Real-time rates Flash news & intra-day calls Intra-day & historical charts with technical tools Online research E-broking & back-office software training Quality Research Wide range of daily, weekly and special Research reports Expert Sector Analysts with professional industry experience

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ADVISORY Real-time market information with News updates Investment Advisory services Dedicated Relationship Managers Portfolio Management Services

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2. DERIVATIVES:The derivative segment is a highly lucrative market that gives investors an opportunity to earn superlative profits (or losses) by paying a nominal amount of margin. Over past few years, Future & Options segment has emerged as a popular medium for trading in financial markets. Future contracts are available on Equities, Indices, Currency and Commodities.

Angel with its membership as Trading and Clearing Member of NSE F&O Segment and BSE Derivatives Segment, provides you a gateway to the exciting world of derivative market.

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3. MUTUAL FUND:Investing in a Mutual fund is an excellent way of diversifying risk as well as portfolio. Angel presents its Mutual fund services that strive to meet all your mutual fund investment needs. We have a wide spectrum of investment schemes from all top mutual fund houses. Angel also provides recommendations based on in-depth research, mutual fund performance and mutual fund ratings to help meet your investment goals. The Advantage of doing with Engel Pan India presence Online and offline transaction facility Schemes from all major fund houses Latest MF News and Fund Manager views Latest New Fund Offers (NFO) Information and tools to help you select the right scheme Dedicated Customer Help desk 24x7 Web-enabled Client Back Office

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4. COMMODITIES:Commodities Derivative market has emerged as a new avenue for investors to create wealth. Today, Commodities have evolved as the next best option after stocks and bonds for diversifying the portfolio. Based on the fundamentals of demand and supply, Commodities form a separate asset class offering investors, arbitrageurs and speculators immense potential to earn returns.

Aims:Angel aims to harness the immense potential of the Commodities market by providing you a simple yet effective interface, research and knowledge.

The Advantage of doing with Engel Angel provides user-friendly online platforms for commodity trading in the leading commodity exchanges. Online Trading Three different online products tailored for traders & investors Single screen customized Market-Watch for MCX & NCDEX with BSE & NSE Streaming quotes Top quality Research In house research on more than 25 commodities Highly skilled Analysts with professional industry experience Daily, Weekly and Monthly Research Reports
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Pro-active Relationship Management Active advisory desk Efficient & nationwide network Seminars, workshops and investment camps for investors

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5. DEPOSITORY SERVICES:Enjoy the dual benefits of trading and depository services under one roof and experience efficient, risk-free and prompt depository service. Angel is registered as a Depository Participant with CDSL. We are also a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE) and the two leading Commodity Exchanges in the countryNCDEX & MCX.

The Advantage of doing with Engel: Automated pay-in facility Access information Anytime, Anywhere Quarterly demat statements with valuation Statements on demand View Demat A/C statement online Competitive transaction charges Enjoy exclusive benefits by registering with us: No risk of loss, wrong transfer, mutilation or theft of share certificates Hassle free automated pay-in of your sell obligation with no need for physical instruction Reduced paper work Speedy settlement process resulting in increased liquidity of your securities Instant disbursement of non-cash benefits like Bonus and Rights Efficient pledge mechanism Wide branch coverage Personalized services of trained Help desk
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No charges for extra Transaction statement and Holding statement Combined monthly 'Bill-cum-Transaction-cum-Holding-cum-Ledger' statement of your investments

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6. PORTFOLIO MANAGEMENT SERVICE (PMS):Portfolio Management Service is a highly customized service offering a range of investment options best suited in the current market scenario. Angel offers professional Portfolio Management Service (PMS) to HNIs who seek customized solutions to realize their investment goals. Our Portfolio Managers are equipped to design an investment portfolio across various investment avenues like Equities, Fixed Deposits, Bonds etc. in sync with your unique needs. Approach to PMS: Diversification of portfolio for containing non systematic risks in equity market. Active risk management Active review and rebalancing Expert management Best Retail Broking House and Broking House with the Largest Distribution Network award by DNB (2009) Strong risk management Experienced and strong fund management team Efficient and personalized client servicing No entry load on investment No lock in period for the investment. Flexibility to switch from one strategy to other(Charges applicable) Additional purchase facility Withdrawal facility for any amount above Rs 25lacs.

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Benefits at Angel: Investment in companies that have a strong competitive advantage over their peers Well laid-out investment philosophy Pro-active management of funds Dedicated Relationship Manager Quarterly newsletter from fund management team Committed parentage Minimum Investment: Rs. 25lacs and Multiples of Rs 1 thereof Mode- Either Cheque payment or Stock Transfer or combination thereof Service Proposition: Online-Access to Portfolio Login Id and Password Monthly fund performance and fund manager s views on e-mails Quarterly performance report statement in a new form CA certified Profit & Loss account and Balance Sheet of investments Dedicated fund coordinator for fund-related queries Centralized team of service coordinators for hassle-free servicing Event-based interaction with fund management team Servicing from large network of branches across India

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7. PORTFOLIO MANAGEMENT SCHEME:At Angel, we offer you a choice of two different schemes, each catering to varying wealth creation goals and risk-appetites. Depending on your risk-appetite and the type of investor you classify yourself as, you can choose one (or a combination of two or more) of these schemes. Angel Evergreen Large Cap Portfolio Objective Endeavour to provide capital appreciation over the medium to longer term by predominantly investing in companies having large market capitalization. Investment strategy Principles of Value and Growth investing followed Focus on Capital preservation Impetus to low-risk high-return stock, by capturing the complete up moves in the stock Bottoms up stock picking is the key to generating alpha. Manager carries out extensive research to select companies mainly on its individual merits that offer higher growth potential. Diversification of portfolio across sectors and businesses in order to avoid excessive concentration in a single sector or stock Disciplined, long term & patient portfolio management approach Active Portfolio management, with continuous risk management of the portfolio along with realigning it with newer opportunities for superior returns. Profit booking at opportune moments

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The key parameters Strength and quality of Management and Promoters Business Model Valuation The appropriate price at the time of entry and exit Future Growth prospects Industry Growth Investment Horizon Investment horizon: 18 to 24 Months Risk: Moderate Return: Moderate Fund Manager: Rajen Shah. Chief Investment Officer. Angel Broking Experience: 12 yrs Equity Research (Indian Markets), Portfolio Management at Angel Broking since inception of PMS.

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8. ANGEL LOTUS PORTFOLIO:-

Objective Endeavour to create Wealth over the medium to longer term through investments in equities, across market capitalization by focusing solely on Fundamentals of the companies with blend of Value and growth investing. Features Principles of Value and Growth investing followed Focus on Capital preservation Impetus to low-risk high-return stock, by capturing the complete up move in the stock by cherry picking them at a very nascent stage. Be contrarian at times and bet on unknown & unpopular businesses having potential to deliver much superior returns The key parameters Strength and quality of Management and Promoters Business Model Valuation The appropriate price at the time of entry and exit Future Growth prospects Investment Horizon Investment horizon: 18 to 24 Months Risk: Moderate Return: Moderate
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9. CURRENCY TRADING:The global increase in trade and foreign investments has led to inter-connection of many national economies. This and the resulting fluctuations in exchange rates, has created a huge international market for Forex rendering investors another exciting avenue for trading. The Forex market offers unmatched potential for profitable trading in any market condition or any stage of the business cycle.

Indian Forex Market In terms of daily turnover in 2010, India is the 16th largest market in the world. Indias market share in World FX Market increased from 0.1 % in 1998 to 0.9% in 2010. As per Latest RBI Data, Daily FX Indian Market volumes are $50 Billion in 2009.

Indian Currency Futures Market Present Status Currency Futures Trading was launched in India on 29th August, 2008 on NSE. NSE & MCXSX are the major 2 exchanges presently. United Stock Exchange of India is the upcoming exchange promoted by Bank of India, Federal Bank, MMTC & Jaypee Capital along with 9 other banks. The FX market in India is regulated by The Foreign Exchange Management Act, 1999 or FEMA, Presently Daily Turnover on both exchanges averages Rs. 35000 crores. Banks are active participants on the exchanges. NRIs & FIIs are not permitted to trade as of now. Currency markets offer investors a step into the world of Forex. The global increase in trade and foreign investments has led to inter-connection of many national economies. This and the resulting fluctuations in exchange rates, has created a huge international market for Forex
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rendering investors another exciting avenue for trading. The Forex market offers unmatched potential for profitable trading in any market condition or any stage of the business cycle. BENEFITS Low Commissions: Brokerage fees are very low as the market is highly competitive. No Middlemen : Futures/Options currency trading does away with the middleman and allows clients to interact directly on the exchange platform. Standardized Lot Size : In the futures markets, exchanges determine lot or contract sizes which are fixed in nature. This allows traders to trade in multiple lots. Low Transaction Cost : The retail transaction cost (the bid/ask spread) is typically less than 0.1% under normal market conditions. In large deals, the spread could be as low as 0.07%. High Liquidity : With an average trading volume of over $4 trillion per day, Forex market has high liquidity. It means that a trader can enter or exit the market at will in almost any market condition. Instant Transactions:This is a very advantageous by-product of high liquidity. Low Margin, High Leverage: These factors increase the potential for higher profits (and losses). Online Access: The big boom in Forex came with the advent of online trading platforms. Interbank Market: The backbone of the Forex market consists of a global network of dealers. They are mainly major commercial banks that communicate and trade with one another and with their clients through electronic networks
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and by telephone. There is no organized exchange to serve as a central location to facilitate transactions the way the New York Stock Exchange serves the equity markets. The Forex market operates in a manner similar to that of the NASDAQ market in the United States. Thus, it is also referred to as an over-the counter (OTC) market. Self-regulatory: The Forex market is so vast and has so many participants that no single entity, not even a Central Bank, can control the market price for an extended period. Even interventions by mighty Central Banks are becoming increasingly ineffectual and short-lived. Thus, Central Banks are becoming less and less inclined to intervene and manipulate currency prices. No Insider Trading: Because of the Forex market's size and non-centralized nature, there is virtually no chance for ill effects caused by insider trading. Fraud possibilities, at least against the system as a whole, are significantly less than in any other financial instruments. Limited Regulation: There is limited governmental influence via regulation in the Forex markets, primarily because there is no centralized location or exchange.

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10.INITIAL PUBLIC OFFERING (IPO):-

Overview:Online IPO provides clients the facility to conveniently apply for the various IPOs without any paper work. This electronic interface also allows online payment for IPO through 20 different banks. Features for Online IPO: Invest online at your convenience Easy application in a few clicks No paperwork involved Round the clock availability Facility to track your previous order history Secured payment transfer through 20 banks

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11.INVESTMENT ADVISORY:Even a seasoned investor knows that effective timing of markets is not possible. Therefore, professional and expert advice is essential to generate superior returns from the stock market.

At Angel, we offer you investment advisory services with ternary objective of superior returns, risk minimization and portfolio diversification. Supported by a highly specialized and dedicated Research team, Angel follows a client-centric approach to offer customized solutions.

Personalized Services: One-to-One communication between client and Relationship Managers Effective investment advice and Research reports for clients Daily Calls before market hours

Personalized Advisory:Angel offers personalized Advisory services to HNI and Retail Clients to build their Wealth through long term investments in equities of fundamentally sound companies. Investment Advisory process at Angel starts with an understanding of each investors risk Appetite and Expectations, thus guiding them accordingly. Customers can seek guidance on stocks in their portfolio and can get proactive advice for timely entry and exit in thoroughly researched companies. We also provide our

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valuable customers with regular portfolio restructuring services based on sound Investment themes identified by our fundamental research team. The research and advisory team at Angel continuously tracks, on an ongoing basis, each and every news that can have an impact on stock markets in general and Angels Universe of Stocks in particular. This is supported by timely updates on various stocks that we cover. We also come out with Angel Top Picks a list of fundamentally researched companies across sectors that one can invest in. This list is updated on a weekly basis and acts as a guide to investors with regards to various investment avenues (within equities) available in the current market scenario. Investment Advisory Direct Line:- (022) 28222108 Board Line :- 4040 3800 Fax:- 4040 3899 Email:- advisory@angeltrade.com

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12.ANGEL GOLD :In a volatile market, it is very difficult for an investor to choose stocks that will yield decent returns in the long run. With our Angel Gold, we provide you with planningbased advisory services that adopt a highly disciplined approach to enhance returns, minimize risk and diversify the portfolio. Features Premium service for professional guidance on long-term investments Minimum portfolioRs 1 lakh & Maximum portfolioRs 4 lakhs Proper risk profiling to identify investing avenues Browser based Back-office software Periodic group meetings and seminars at branches

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13.NRI SERVICES:Living in a foreign country never weakens the thread that binds you to your homeland. Angel Broking understands the varied needs of the NRIs and value their patronage. We offer a bouquet of products and services for NRIs. Our Service Matrix: NRI services desk for personalized assistance to NRI and PIO clients Dedicated offline equity dealing desk Online equity trading platforms Depository services 24x7 back office NRI investment advisory desk PMS IPO and mutual funds Insurance and personal loan solutions Banking support Pan Card assistance

NRI Helpdesk : Call: (022) 33027000. Email: nri@angelbroking.com

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14.LIFE INSURANCE:Ensure your familys well-being by securing their future with a life insurance policy. No financial planning is complete without life insurance. Angel offers an array of life insurance products like Term Plans, Endowment Plans, Money back Plans, Children Life Insurance Plans and ULIP Plans to meet your individual insurance requirements. The Angel Advantage Low and affordable Premium with maximum life cover Assistance at your doorstep Tailor made plans to suit your financial needs Help desk for all your queries Hassle free and transparent dealings

PLANS Wealth With Protection Plans :- Make your funds work harder for you and provide higher returns. Children's Future Solution :- Give the best that life has to offer to your children Retirement Plans :- Ensure that you can remain worry free when the time comes to enjoy your golden period. Protection Plans :- Shouldering the grand dreams you have envisioned for your family. Health and Wellness Plans :- Ensure that you and your family are never left in the want of funds, during a contingency.

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CONCLUSION
From the above project we come to know about NBFC & get a brief idea about angel broking limited company which is NBFC. Angel broking company which was set up in 1987, today it has opened its many subsidiary companies & become one of Indias best NBFC. Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India. With its unique retail-focused stock trading business model, Angel is committed to providing Real Value for Money to all its clients.

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