Académique Documents
Professionnel Documents
Culture Documents
&
Marketing Plan
Prepared by
Hital Muraj
Oct – Jan 2000
© All rights reserved.
ABOUT THIS DOCUMENT
This document is to serve as a building block for the restructure, new vision & business
development of CSP. It shall outline marketing plans & a vision for the future that will ensure
growth experience, year on year into the future. Emphasis shall be placed on setup of ‘point
of presences’ in Uganda, Tanzania & Ethiopia and re-vamping the Nairobi operations. We l,
shall also look at increasing our product offering & services in order to fit into a broad line
distribution company model which is very popular in Europe.
MISSION STATEMENT
Concentrate on where the revenues are coming from. What we know based on our
experiences must not distract us form the focal epicenter of our business, Kenya. More focus
and emphasis needs to be given to the Nairobi office as this is going to be our main point of
business. We should spread our wings to the region so that if one of the country is not doing
well, then we can fall back on revenues from another. This is the typical case we are facing in
Kenya and therefore we need to concentrate on Uganda first followed by Tanzania and then
the neighboring countries.
Software piracy legislation & enforcement thereof - This opens up whole new opportunities.
We shall continue to focus on as it is guaranteed business. We shall also pay great attention
to license renewals, which I have a database that mentions every license that was sold in the
last couple of years.
Increased product & service offerings within Kenya (& then beyond) must become part of our
underlying business strategy. To consummate new agencies & be able to deliver to market
will truly solidify our distribution position in the marketplace.
Being more proactively visible in Uganda, Tanzania & Ethiopia. We shall position ourselves
to capitalise on these markets now, as we see them coming to maturity.
THE TEAM
Mission statement: