Table of Contents

Letter of Transmittal Acknowledgement Executive Summary i ii iii

Section One: Introduction

1.1. Origin of the report 1.2. Scope of the report 1.3. Background of the report 1.4. Objective of the study

2 2 2 3

1.4.1. General objective 1.4.2. Specific objective

1.5. Methodology

1.5.1. Primary sources 1.5.2. Secondary sources

1.6. Limitation of the study

Section Two: General Description of Feeha Fashion Limited

2.1 History 2.2 Formation of the organization 2.3 Mission 2.4 Objectives 2.5 Management 2.6 Department 2.7 Organizational structure 2.8 Products

7 7 7 8 8 8 9 10

2.8.1 Sweater 2.8.2 Knit 2.8.3 Woven

Section Three: An Overview of the Concept of Merchandising

3.

Overview of the concept of merchandising

14

Section Four: Merchandising Practices of Feeha Fashion Ltd.

4.1Correspondence 4.2Understanding the order sheet 4.3Sampling 4.3.1 4.3.2 4.3.3 4.3.4 4.3.5 4.3.6 4.4.1 4.4.2 4.4.3 4.4.4 4.4.5 4.5Dyeing 4.6Color and Dimensional Change 4.7Washing 4.8Packing 4.8.1 4.8.2 4.9Freight 4.9.1 4.9.2 4.10 38 Sea Freight Air Freight Packing Accessories Carton 36 Original Sample Available Sample Fit Sample Pre-production Sample Production or Photo Sample Shipping Sample 20 Yarn Consumption Sewing Thread Consumption Poly Bag/Blister Hangtag Miscellaneous 27 28 31 34 17 18 19

4.4Consumption

Inspection and Delivery

Section Five: Findings Section Six: Recommendation Section Seven: Conclusion

40 42 44

References

46

Section One Introduction

The Intrinsic Materials of the Section One

1.1 Origin of the report 1.2 Scope of the report 1.3 Background of the report 1.4 Objective of the study 1.4.1 1.4.2 1.5 Methodology 1.5.1 1.5.2 Primary sources Secondary sources General objective Specific objective

1.6 Limitation of the study

To cope up with the global business and to develop business professionals, Bangladesh has started the BBA program. As a part of this program, the objective of project report or internship is the implementation of theoretical knowledge in real life. I have completed this part by a project with the research of merchandising practice in Feeha Fashion Ltd. And the report is titled by An Overview of Merchandising in the Garments sector of Bangladesh: A Case Study on Feeha Fashion Ltd.

1.1 Origin of the report

As a mandatory requirement of the Bachelor of the Business Administration (BBA) program under Dhaka International University. This report entitled-An overview of merchandising in the garments sectors of Bangladesh: A case study on Feeha Fashion Ltd. is a practical outcome of the project program of 3 credits as the part of partial curriculum and result of working at Feeha Fashion Ltd.

1.2 Scope of the report

This report is prepared as the part of the partial fulfillment of the requirement of BBA under graduation program under Dhaka International University, Bangladesh. The report includes various functions and activities covered by the merchandising department. The scope of this paper is limited to the organizational structure, background, and objectives, functions, and order execution performance of Feeha Fashion Ltd. as a whole. The scope is also limited to different kind of Stock sourcing of Feeha Fashion Ltd.

1.3 Background of the study

After completing all of the semester at Dhaka International University, under the Bachelor of Business Administration Curriculum, I was assigned this project as the part of the program requirement. This report is prepared for the program consisting of a major in depth study of the general merchandising of Feeha Fashion Ltd. This is a system by which we can accustom ourselves to prepare a report through the application of theoretical knowledge into real life: the gap between these two can bridge up through this report preparation procedure. As an indispensable part of BBA I was assigned this topic by my great supervisor Momena Akhter. This is possible only with her expert guidance and inspiration.

1.4 Objective of the study

1.4.1 General Objective
The purpose of this report serves the project report requirement as the part of BBA. The objective is to gather knowledge and experiencing the corporate working environment with the close estimate to the business firm and the experts who are leading and making strategic decisions to enhance the growth of business firm. To this regard this report is reflecting the knowledge and experience accumulated from internship program. The report also aims at acquiring first hand knowledge -An overview of merchandising in the garments sectors of Bangladesh: A case study on Feeha Fashion Ltd.

1.4.2 Specific Objective

Analyze the organizational activities Give a brief overview of the task of a merchandiser in a buying house. Getting knowledge how to execute the buyers order. Take it to others learning of merchandising.

1.5 Methodology

The study is exploratory in nature. To prepare this report data are collected from following sources:

1.5.1 Primary Sources

While preparing the report the primary information was explored. The report is the out come of my experience and a little part by interviewing. For the procurement of data, I had to take support of specific method. Some times I went for personal interviews of some of the experts who are related to garments sector in respective positions.

The Primary sources are as follows:

1 2 3 4 5

Face to face conversation with the officer and staffs. Different section of deskwork. Face-to-face conversation with the respective officers and stuffs of the branch and head office. Face-to-face conversation with clients visited the branch. Practical work experience in the different desk of the department of the branch covered.

1.5.2 Secondary Sources

Some secondary data was collected to make the report more concrete. This are:

1. 2. 3. 4.

File study of different section Published documents Relevant books, journals The website of relevant institution

1.6 Limitation of the study

Although I am experience and I have obtained wholehearted cooperation from my boss, but both of us were extremely busy. So it was not enough time, as it needs to reach my satisfaction level. I was rotated through on the way of my study. I have faced the following problems, which may be termed as the Limitation/short coming of the study. These are as follows:

1. It was very difficult to collect the information from various departments for the job constraints. 2. It is not possible disclosing some data and information for obvious reasons. 3. Due to time limitation many of the aspects could not be discussed in the present report. 4. It was really tough to give much time behind this project because of my job responsibility. 5. Because of the limitation of information some assumption was made. So there may be some personal mistake in the report. 6. Time is too limited to write all activities of the garments functions doing a job. 7. Almost all the personnel were apparently too busy to assist us with their valuable support. 8. Sometimes we had to face unexpected conduct on the part of some of the sectors that was supposed to be a little bit more cordial.