ACKNOWLEDGMENT

Initially I would appraise the ALLAH Almighty. Late I want to express sincere gratitude to Col. Abbas , administrator of Army Public College of Management and Sciences Ordnance Road RWP; The support of Sir. Waqar Akbar for giving us a chance to work on this project.

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TRANSPORTATION

TRANSPORTATION
PROJECT IDEA Our project is related to Transportation through which we facilitate the students, faculty and other staff of our college that is Army Public college of Management and sciences (APCOMS). The two big advantages of this service are: Facility provided by the institution to its students, faculty and other staff members. Its an asset through which we generate the revenues for the institution. We try to minimize the usage of fuel beneficial for country for long run. Following are the points which we kept in mind while providing the service facility they are as follows: Be on time / time punctuality /no compromise on time. In start we offer four to five buses than as per required. Different routes have been set that cover both cities that are Rawalpindi and Islamabad. Alternative ways are followed daily due to security reason.

The vehicles will move on the allotted routes by the campus, which will cover the majority of passengers both the students and the staff. One point has been set that is the conjunction point from where the students pick and drop. The portrayed routes will not only highlight the particular area but also its adjoining areas, e.g. consider the diagram:1.1

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Check and balance, repair and maintains are on monthly basis that will reflect the good image of the institution that is maintained and continuously improved.
Initially the busses will follow the same timings of classes but later on the proper schedule of 12

by 24 will be pursued.

Fee Structure

The fee structure should be in the range of everyones pocket. We had offer different packages for the students, faculty and other staff members. Submission of the transportation service fee is charged with the semester fee and only for those who had requested / required. The transportation service fee is charged according to the distance. Budgeting

For this project we had assigned a budgeting amount of Rs.1,000,000 / Rs.1M.

The cost of buses would be ------- almost 7 Lacs.

The number of drivers will be dependent on the overall number of buses.

The per driver pay is ------ Rs.6000 monthly basis. Cost of repair and maintenance ----- 10,000 monthly basis.

Students charging fee ------ 6,500 semester basis

Faculty charging fee ------ Rs.2000 monthly basis Other staff member charging fee ----- Rs.750 monthly basis

BRIEF MARKETING ASPECTS The initially market preliminary analysis was conduct through informal survey. The method we have selected is informal interviews from potential customers by asking from required customers who want to avail this facility and market movement by market observation and surveys. Through market analysis the information collection from primary sources they are:

Estimation of demand 3

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Almost more than 50% population of the college wants to avail this service as a part of university, which includes students, faculty and staff members. This service is used by the teachers, students especially for hostel and for other visits of studying purpose such as research and development etc. Price Our pricing strategy would be based on realistic figures and easily affordable by everyone. The fee we charged from a student was Rs.6000/- on a semester basis. From faculty we charged Rs.6500/on a semester basis. And from staff members we charge Rs.700/- on monthly basis. Competitor prices were Sales Promotion For the promotion of sales we offer different packages for our students and other staff members.
o We provide service of 12 by 24 hours of the week.

o The transport facility would be utilized for academic visits such as projects, research and development purpose etc. with proper permission letter of the university. o We charge cost of off day like Saturday and Sunday.

Environment friendly As we all know that the most important factor now a days is the product or service the companies produces must be environment friendly. The thing we kept in mind is that the service we provide must be environment friendly. As the service we offer is transportation so we always wants to make no or minimum air pollution and try to reduce this pollution like proper maintenance of the buses on monthly basis and a single bus can save the fuel of facilitators(who are availing this service). As our institute also promotes the concept of Grow Green and we have special club related to this named Apcoms Green Quest. So we always wanted to reduce pollution to save our mother land Earth.
Other Factors

In other factors the major thing is that we hire those drivers who had their proper and valid driving license. When our bus was on the road than its the duty/responsibility of the driver to kept/placed the valid driving license with complete bus documentation in the bus.

Population census of Army Public College Of Management And Sciences (APCOMS)

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The secondary source information analysiss from population census of APCOMS. More than 50% of the population wants to start and avail this service. So far this service is beneficial for the Apcomians as well as for the institution. Integration Analysis As we all knows that now days the transportation facility is the necessity need of our lives. And for future forecasting we think that this service/facility would be the urgent necessity need of our lives. Market Survey By doing the market survey we analyze that our transportation facility would be necessary, affordable for everyone and cheap as compared with the private local transportations. By availing and using this facility we would reduce the consumption of fuel, which is beneficial for our country to utilize minimum natural resource in the long run. Whereas some other institutions were providing this service.
Demand Forecasting

The demand of this service is the necessary for the students as well as for the staff. And in near future this service would remain no more demand but a necessity. For demand forecasting we would use qualitative approach for our service. Qualitative Approach

This approach is according to the expert opinion and judgment approach is used to make better mechanism for project enhancement and implementation.

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BRIEF TECHNICAL ASPECTS

Resource Availability

The personal resource amount available to the institution is Rs.5,600,000/- and remaining amount is taken from the Bank.
Site/Area/Converge

For convienent site providence top the students the back side of the university has been allotted for the buses stand. Cost Estimation The total cost of the project is Rs.11,200,000/- with the passage of time by the generation of cash flows and revenues it will be further decided either to extend the over all investment amount or not.

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IMPLEMENTATION PLAN
The transportation service will start operating with the opening of new campus of the institution. The initial cost of the project is Rs 11,200,000 . This amount will be financed by taking the loan from the bank at an annual interest rate of 11%. The half of the amount is financed by the personal funds of the institution and other half of the amount is financed by bank loan. Also the expenses for the fuel, maintenance and wages etc. will be accommodated in this amount. We will hire 4 drivers and 4 conductors who will be assigned duties of driving and proper maintenance and to look after and maintain the facility. The initial salary of the workers will start from 6000 and increased with the passage of the time. The transportation service will operate all the working days of the university during the working hours.

Our Project is assumed to take on the normal cash flow generation in the 1st year, as the revenue generation phase starts after the next. There is no as much clear change in the project expenses in subsequently year because of the stable conditions of fuel prices in the country. Further the income generation sources are remain constant same as the earlier one. In the last two years the income is unpredictably cut down with the same level of expenses. But this has a little affected the overall generated cash flows. Taken as a whole the project seems to be feasible as the payback period is within three years, this shows the viability and feasibility of the project.