Vous êtes sur la page 1sur 84

Course Curriculum: B.Sc.

(Tourism Management)

COURSE CURRICULUM

B.Sc. (Tourism Management)

Semester-I

UNIVERSITY INSTITUTE OF HOTEL MANAGEMENT AND TOURISM (UIHMT) PANJAB UNIVERSITY, CHANDIGARH

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) FIRST SEMESTER

Course structure for B.Sc. (Tourism Management) Semester - I

Course Code BTM-11 BTM-12 BTM-13 BTM-14 BTM-15 BTM-16 BTM-17

Course Title Basics of Tourism Geography for Tourism Indian Society and Culture Business Communication Principles of Management Accounting for Managers Event Management Report Total

Internal Assessment 30 30 30 30 30 30 50

External Assessment 70 70 70 70 70 70

Total 100 100 100 100 100 100 50 650

During first semester student will organise/participate in an event (to be decided by the academic committee of UIHMT) and will submit a report for the same. Field trip will be after first semester

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) Detailed contents of Course Curriculum of B.Sc. in Tourism Management COURSE CODE: COURSE TITLE: COURSE OBJECTIVES: BTM-11 BASICS OF TOURISM This course shall introduce learner to tourisms growth and development. The course also highlights the role of tourism as an economic intervention and its significance in economy; Course discusses the global nature of tourism, tourism product and emerging trends in tourism industry. It is also important to appreciate the future of tourism. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. UNIT-1 Historical Development, Transportation advances, the Concept of Tourism, Definition and meaning of tourist, traveller, visitor, excursionist & transit visitor, International tourist & Domestic Tourist, Typologies of Tourists. Concept of demand & supply in tourism, factors affecting demand and supply in tourism. Tourism Product, Features of Tourism Product, Types of Tourism Product (TOPs, ROPs, BTEs), Difference of tourism product from other consumer products. Tourism paradigms Eco tourism, Green tourism, Alternate tourism, Heritage tourism, sustainable tourism, cultural tourism. Factors inhibiting growth of tourism, travel industry in the 21 century, future tourism scenario. Bhatia, A.K. International Tourism: Fundamental and practice, Delhi: Sterling. Hudman, E.L. and D.E. Hawkins, Tourism in Contemporary Society: an introductory text, New Jersey: Prentice Hall.
st

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) Kamra, K.K. and M. Chand, Basics of tourism: Theory operation and practice, Delhi: Kanishka. Lundberg, D.E., The Tourist Business. New York: Van Nostrand. Reinhold Mill, R.C. and A.M. Morrison, The Tourism System, New Jersey: Prentice Hall McIntosh,Robert, W Goeldner, R Charles, 'Tourism: Principles, Practices and Philosophies " John Wiley and Sons Inc. New York 1990 Seth P.N., Successful Tourism Management, Sterling Publisher: New Delhi

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-12 GEOGRAPHY FOR TOURISM Geography is the basic edifice of tourism. The knowledge of geography shall give an extra edge to the students in designing the itineraries for the travellers, suggesting them various destinations to the clients for their travel etc. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Importance of Geography in Tourism: Geography and Tourism Interface, Geography- Locational Aspects: Latitude, Longitude, Location of Places, Map Reading, International Date Line, Time Zones. Geography-Physical and Human Aspects: Relief, Climate, Flora & Fauna, Economy, Population, Transportation & Communication. Case Studies of selected Indian States: Himachal Pradesh, Rajasthan, Uttar Pradesh and North Eastern Hill States (Relief, Climate, Natural Vegetation, Wildlife, Economy, Transportation, Fairs & Festivals, Important Tourist Centres of each State) Case Studies of selected Indian States: Madhya Pradesh Orissa, Kerala & Tamil Nadu (Relief, Climate, Natural Vegetation, Wildlife, Economy, Transportation, Fairs & Festivals, Important Tourist Centres of each State) Boniface, B.G. and Chris Cooper, The Geography of travel and Tourism oxford: Butterworth Heinemann. Hall C.M. and Stephen, J. Page, The Geography of tourism and recreation. Environment, place & space, London:

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) Routledge. Pearce Douglas, Tourism Today: A Geographical Analysis; New York: Longman. Singh R.L., India- A Regional Geography, Varanasi: National Geographical Society of India Seth P.N., Successful Tourism Management, Sterling Publisher: New Delhi Sarina Singh et. al., India, Lonely Planet Publications

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-13 INDIAN SOCIETY AND CULTURE It is the Indian society and culture, which is the main tourist product of India. A thorough knowledge about this is required for any tourism professional, so that it can be utilised in future. This course will brief learner about the core understanding of Indian society, culture and various religions in India. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Structure of Indian Society, Dharma, Varnashrama, development of caste system in India, Rites and Rituals, Multiplicity of Indian culture, unity in diversity, main characteristics of Indian culture. Major religions of India: 1. Hinduism, Buddhism, Jainism 2. Islam, Christianity and Sikhism. Fairs and Festivals of India 1. Ganapati-puja, Diwali, Holi, Dussehara, Puja-Navaratra, Pongal, Onam, Id, Muharram, Gurpurab, Christmas 2. Kullu-Dussehra, Maghi Mela, Baisakhi, Pushkar, KumbhHaridwar, Allahabad, Kurukshetra-Solar Eclipse. 1. Indian Cuisine, Traditional Dresses and Ornaments. 2. Dance and Music of India.
Agrawal V.S.: The Heritage of Indian Art, Govt. of India Publication. Basham A L: The wonder that was India, Tapling Publishing Co., New York Christopher Tadgell : The History of Architecture in India, Penguin, New Delhi Daljeet and PC Jain: Indian Miniature Paintings, Brijwasi Art Press Dalmia Yashodhra: Contemporary Indian Art: Other Remedies , Marg

UNIT-2

UNIT-3

UNIT-4 REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)


Publisher, Mumbai Jagannathan Shankutala : Hinduism an introduction , Vakils, Feffer and Simon, Mumbai Keay John: India: A History, Harper Collins Luniya B.N.:Ancient Indian Culture, Laxmi Narain Educational Publisher, Agra Pattanaik Devdutt: A Handbook of Hindu Mythology , Penguin Global Venkataraman Leela: Indian Classical Dance, Roli Books Thapar Romila and Percival Spear: History of India, Orient Longman, New Delhi Sarina Singh et. al., India, Lonely Planet Publications, Australia

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-14 BUSINESS COMMUNICATION The primary objective of Business Communication is to introduce the student to various forms of written and oral communication that are necessary in real-life business situations, perfecting verbal and non-verbal communication skills. Further this course will try to develop overall personality of students. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Meaning, types, barriers and mechanism of communication, Non-verbal communication, organizational setting of business communication, Face to face conversation. Professional use of telephone, interviews, group discussion and presentations. Customer care, appropriate mannerism, handling customers, nature of complaint, handling objections, responding to a complaint & negotiation, resolving conflict. Basic personality traits-dress, address, gestures and manners; self evaluation, and development-identification of strength & weaknesses; overcoming hesitation & fear of facing public; corrective & developmental exercises- confidence building, mock interviews, role plays. Wagen, Lynn Vander, Communication, Tourism & Hospitality, Hospitality Press Pvt. Ltd. Jitendra, M.D., Organizational Communication,Rajat Publications.

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) Jon & Lisa Burton, International Skills in Travel & Tourism, Longman Group Ltd. Rayon, V.Lesikar, John D.Petit, JR Richard D. Irwin, Business Communication, INC

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-15 PRINCIPLES OF MANAGEMENT This is the basic introductory course for learners of business management. This course helps learners to use management skills and techniques in all routine managerial activities in all aspects of businesses effectively and efficiently. Besides, the awareness about managers role in handling the individuals in an organization will also be the focus of course. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Introduction: Concept of Management, Scope, Functions and Principles of Management, Evolution of Management Thought. Planning: Process of Planning, Objectives, Procedures, Forecasting & Decision Making. Policy &

UNIT-2

UNIT-3

Organizing: Meaning, Importance, Patterns of Organization, Life & Staff relationship, Centralization & decentralization, Staffing: Nature & scope of Staffing, Manpower planning, Selection & Training, Performance & Appraisal. Directing: Nature & scope of directing, Motivation & Leadership, Communication. Controlling: Concept of Managerial Control, Responsibilities of Managers. Srinivasan, R. and S.A. Chunawalia,Management Principles & Practice, Himalaya Publishing House, New Delhi. Prasad, L.M., Principles & Practice of Management, Sultan Chand & Sons, New Delhi. Koontz Harold and Heinz Weihrich, Management, Mc Grwa Hill

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) Burton and Thakur, Management Today- Principles and Practices, Tata Mc Graw Hill

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-16 ACCOUNTING FOR MANAGERS The course intends to give learners an understanding of the accounting procedures in an organization. It will help to students to understand and apply the concepts of accounting to solve business problems. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Accounting-Meaning, Objectives, Classification, Accounting Equation, Accounting concepts and conventions, Profit and Loss Account and Balance Sheet. Finance & Financial Management Meaning, aims, Nature, Scope, Objectives and functions of financial management. Sources of finance, Statement of Changes in Financial position Funds flow Analysis. Cash Flow Analysis Ratio analysis. Working Capital Management Significance, Classification, Theory and Planning of Working Capital, Estimating need for working capital, Techniques of Forecasting Working capital requirements. Cost Accounting, Cost Sheet/Tender/Marginal Costing & Break even Analysis, Budgetary Control. Pandey, I.M., Financial Management, Vikas Publishing, New Delhi. Khan, M.Y., Financial Management , Tata Mc. Grand Hill Publishing Co. Ltd., New Delhi. Sharma, R.K. and Shashi K. Gupta, Management Accounting,

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) Kalyani Publisher, Ludhiana. Gupta, R.L., Booking keeping & Accounting, Sultan Chand, New Delhi Grewal T.S., Introduction to Accounting, S. Chand Khan and Jain, Cost Accountancy, Tata Mc Graw Hill

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

Course Code Name of course

BTM-17 EVENT MANAGEMENT REPORT

Course Objective

The objective of this course is to enable students to


develop and relate theory to practice help themselves in making an informed career choice after exposure to the actual work environment

observing the systems, processes, interactions and human relations

Evaluation:

Student presentations would be organised based on their reports. A panel of teachers

Presentations would be organized according to a predetermined schedule.

would evaluate the presentations, draft reports and participations. They would give students feedback on their reports. Based on feedback, students would submit a final report which would be evaluated by an internal examiner, nominated by the University, out of 50 points.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CURRICULUM

B.Sc. (TOURISM MANAGEMENT)

(Second Semester)

UNIVERSITY INSTITUTE OF HOTEL MANAGEMENT AND TOURISM (UIHMT) PANJAB UNIVERSITY, CHANDIGARH

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) SECOND SEMESTER

Course structure for B.Sc (Tourism Management) Semester 2

Course Code BTM-21 BTM-22 BTM-23 BTM-24 BTM-25 BTM-26

Course Title Components of Tourism Tourism Products of India: Art and Architecture Legal Environment for Tourism Introduction of Statistics Business Economics Environment Studies

Internal Assessment 30 30 30 30 30 -

External Assessment 70 70 70 70 70 50

Total 100 100 100 100 100 Qualifying (50% Marks)

BTM-27

Field Trip Report Total

100

100 600

Leadership Development Camp (Adventure Tour) will be after second semester or during third semester

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-21 COMPONENTS OF TOURISM This course will brief learners about the various components of tourism, enabling them to understand the concept of tourism in detail. In this course learner will try to relate tourism with its core sectors. This knowledge will be helpful in shaping a future tourism professional. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Approaches to study tourism: Product, Institutional, Managerial, Geographical and Economic Approach; Concept of interdisciplinary approach to study tourism; Travel Motivation: Categorization of tourists according to their motive of travel; S.C. Plogs Psychographic classification of tourist Motivations. Components of the tourism System. Tourism Product; Tourism market- a basket of goods and services; Various types of Tourism Attractions; Linkages between the major components of Tourism Industry. Transport as a Component of Tourism, Different types of transportations (Rail, Road, Water and Air); Travel Business through the ages. Accommodations Industry, Meaning of Accommodation, Types of Accommodation; Accommodation industry through the ages. Cook, R.A., L.J. Yale, and J.J. Marqua, Tourism: The business of Travel, New Jercey: Prantice Hall. Medlik, S., Managing tourism, Oxford: Butterworth Heinemann. Mill, R.C. and A.M. Morrison, The Tourism System, New

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) Jersey: Prentice Hall. Walker, J.R., Introduction to Hospitality. New Jersey: Prentice Hall. Seth P.N., Successful Tourism Management, Sterling Publisher: New Delhi

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-22 TOURISM PRODUCT OF INDIA: ART AND ARCHITECTURE A thorough knowledge about the various product offered in tourism is a must for a tourism professional who shall be, in the future involved in the product development and in product sales & marketing. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Elements of Indian Art; (Dance, Music, Literature, Cinema, Handicrafts). Indian Sculptures- Ancient, Medieval and Modern; Evolution through the ages; Main tourist centers in India Indian Architecture- Ancient, Medieval and Modern; growth and development through the ages; Different style of architecture in India - Hindu, Buddhist and Islamic. Indian Paintings - Ancient, Medieval and Modern; Various schools of Paintings; Important Museums, Art Galleries and Libraries of India.
Agrawal V.S.: The Heritage of Indian Art, Govt. of India Publication. Basham A L: The wonder that was India, Tapling Publishing Co., New York Christopher Tadgell : The History of Architecture in India, Penguin, New Delhi Daljeet and PC Jain: Indian Miniature Paintings, Brijwasi Art Press Dalmia Yashodhra: Contemporary Indian Art: Other Remedies , Marg Publisher, Mumbai

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)


Luniya B.N.:Ancient Indian Culture, Laxmi Narain Educational Publisher, Agra Venkataraman Leela: Indian Classical Dance, Roli Books Thapar Romila and Percival Spear: History of India, Orient Longman, New Delhi. Sarina Singh et. al., India, Lonely Planet Publications, Australia Acharya Ram: Jaipur Tourism and Culture heritage of India, RBSA Pub,

Goswami O.: Story of Indian music: Its growth and Synthesis, Asia Pub House, Mumbai Bhavani, Enakshi: Dance in India, DB Taraporevala Sons & Co.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-23 LEGAL ENVIRONMENT FOR TOURISM A thorough knowledge about legal and regulatory environment for tourism is needed for any tourism professional. This knowledge is required for entrepreneurial and vocational endeavours. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Indian Contract Act, 1972, Contract of Indemnity and Guarantee, Contract of Agency; Partnership Act 1932, Sale of Goods 1930 Companies Act 1956: Nature and Types of Companies, Formation, Memorandum and Articles of Associations Prospectus. Negotiable Act 1881: Nature and types Negotiation and Assignment, Types of Negotiable Instrument, Cheques, Letter of Credit, Traveler letter of Credit, Commercial, Letter of Credit. Consumer Protection Act and Tourism, FEMA; Important regulations related with tourism and hospitality business. Malik, S.S., Ethical, Legal and regulatory aspects of tourism Business, Delhi: Rahul Sajnani M. Indian Tourism Business A Legal Perspective Mercantile Law: N.D. Kapoor, S. Chand and Co. Mercantile Law: M.C. Kuchhal, Vikas Publishing House Mercantile Law: V.K. Batra & Kalra, Tata Mc Grwa Hill.

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-24 INTRODUCTION OF STATISTICS The objective of this course is to make the student acquaint with the basic knowledge of statistics, enabling them to appreciate and implement this knowledge in in developing business strategies. The objective of this course is also to acquaint the participants with concepts and techniques used in statistics.

EVALUATION:

The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions.

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Statistics Definitions, Importance, Uses in Business, Conducting Statistical Enquiry, Classification & Tabulation, Graphical Presentations, Frequency Distribution; Measures of Central Tendency, Measures of Variation, Skewness. Correlation Analysis & Regression Analysis. Theory of Index Numbers Meaning & Uses, Methods of Construction, Test of Consistency, Fixed & Chain Base, Wholesale & Consumer price index. Time Series Analysis Components, Trends, Least Square Methods, Moving Average & Ratio-&-Trend Methods. Gupta, S.P., Statistical Methods, Sultan Chand & Sons, New Delhi. Reddy C.R., Quantitative Methods for Management. Himalaya Publishing House Kapoor, V.K., Statistics, Delhi: Sultan Chand

UNIT-2 UNIT-3

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-25 BUSINESS ECONOMICS Most of managerial decision making has to have economic considerations. It is therefore important for a manager to understand the concepts of economics and refer to same in managing, planning and controlling. The objective of this course is to acquaint the participants with concepts and techniques used in economics both at micro and macro levels. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Concepts of Economics: Wealth Oriented View, Welfare View, Scarcity View, Development View, Nature, Scope and Application of Managerial Economics. Economics of Consumer Analysis: Law of Diminishing Marginal utility, Law of substitution & Consumer Surplus; Demand Analysis, Law of Demand, Determinants of Demand, Elasticity of Demand, Demand forecasting. Economics of Production Analysis: Return to scale, Law of Returns and Production Function, Concept of Profit and Breakeven Analysis. Concept of Price determination: Price determination under perfect, imperfect, monopoly & oligopoly. Chopra O.P., Managerial Economics, Tata MC Graw Hill. Mehta P.L., Managerial Economics, Sultan Chand New Delhi. Agarwal H.S., Micro Economics, Ane Books.

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) Jeoldean, Managerial Economics: Prentice Hall of India.

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-26 ENVIRONMENT STUDIES The knowledge of environmental studies is the need of hour these days. It is pre-requisite for every young professional to understand and appreciate this knowledge, so that he/she can use that knowledge in practice throughout his/her life.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) EVALUATION: The performance of the students will be evaluated on the basis semester end examination of one hour duration. Examination Pattern: Fifty multiple choice questions (with one correct and three incorrect alternatives and no marks deduction for wrong answer or un-attempted question) All questions compulsory i.e. no choice. Qualifying marks 50 per cent i.e. 25 marks out of 50 Total marks: 50. Duration of Examination:60 minutes Spread of questions: Minimum of 2 questions from each of the topics 1 and 12 to 15. Minimum of 4 questions from topics 2 to 11. SYLLABUS AND REFERENCES: Environment concept: Introduction, concept of biosphere-lithosphere, hydrosphere, atmosphere; Natural resources-their need and types; principles and scope of Ecology; concepts of ecosystem, population, community, biotic interactions, biomes, ecological succession. Atmosphere: Parts of atmosphere, components of air; pollution, pollutants, their sources, permissible limits, risks and possible control measures. Hydrosphere: Types of aquatic systems. Major sources (including ground water) and uses of water, problems of the hydrosphere, fresh water shortage; pollution and pollutants of water, permissible limits, risks and possible control measures. Lithosphere: Earth crust, Soil-a life support system, its texture, types, components, pollution and pollutants, reasons of soil erosion and possible control measures. Forests: Concept of forests and plantations, types of vegetation and forests, forests, factors governing vegetation, role of threes and forests in environment, various forestry programmes of the Govt. of India, Urban forests, Chipko Andolan. Conservation of Environment: The concepts of conservation and sustainable development, why to conserve, aims and objectives of conservation, policies of conservation; conservation of life support systems-soil, water, air, wildlife, forests.

INSTRUCTIONS FOR PAPER SETTING:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) Management of Solid Waste: Merits and demerits of different ways of solid waste management-open, dumping, landfill, incineration, resource reduction, recycling and reuse, vermicomposting and vermiculture, organic farming. Indoor Environment: Pollutants and contaminants of the in-house environment; problems of the environment linked to urban and rural lifestyles; possible adulterants of the food; uses and harms of plastics and polythene; hazardous chemicals, solvents and cosmetics. Global Environmental Issues: Global concern, creation of UNEP; Conventions on climate change, Convention on biodiversity; Stratospheric ozone depletion, dangers associated and possible solutions. Indian Laws on Environment: Indian laws pertaining to Environmental protection: Environment (Protection) Act, 1986; General information about Laws relating to control of air, water and noise pollution. What to do to seek redressal. Biodiversity: What is biodiversity, levels and types of biodiversity, importance of biodiversity, causes of its loss, how to check its loss; Hotspot zones of the world and Indian, Biodiversity Act, 2002. Noise and Microbial Pollution: Pollution due to noise and microbes and their effects. Human Population and Environment: Population growth and family welfare programme, Human Health, HIV/AIDS, Human rights. Social Issues: Environmental Ethics: Issues and possible solution, problems related to lifestyle, sustainable development; Consumerisms and waste generation. Local Environmental Issues: Environmental problems in rural and urban areas. Problem of congress grass & other weeds, problems arising from the use of pesticides and weedicides, smoking etc.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

Course Code Name of course

BTM-27 FIELD TRIP REPORT

Course Objective

The objective of this course is to enable students to develop and relate theory to practice help themselves in making an informed career choice after exposure to the actual work environment observing the systems, processes, interactions and human relations in the organization get an opportunity to understand the expectations of industry prepare themselves for final placements. Evaluation: After the first semester students will undertake a trip to any popular itinerary in India and during the semester they would be submitting a report of the same. Student presentations would be organised based on their reports. Presentations would be organized according to a predetermined schedule. A panel of teachers would evaluate the presentations, draft reports and participations. They would give students feedback on their reports. Based on feedback, students would submit a final report, which would be evaluated by an internal examiner, nominated by the University, out of 100 points.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CURRICULUM

B.Sc. (TOURISM MANAGEMENT)

(Third Semester)

UNIVERSITY INSTITUTE OF HOTEL MANAGEMENT AND TOURISM (UIHMT) PANJAB UNIVERSITY, CHANDIGARH

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) THIRD SEMESTER

Course structure for B.Sc. (Tourism Management) Semester - III Course Code BTM-31 BTM-32 BTM-33 BTM-34 BTM-35 BTM-36 BTM-37 Course Title Travel Agency & Tour Operations Policy and Planning for Tourism Development Hotel Operations Business Environment Computer Applications in Tourism Principles of Marketing Leadership Development Programme Report Total Internal Assessment 30 30 30 30 15 30 50 External Assessment 70 70 70 70 35 70 Total 100 100 100 100 50 100 50 600

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) Detailed contents of Course Curriculum of B.Sc. in Tourism Management

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-31 TRAVEL AGENCY AND TOUR OPERATION This course shall introduce learners to travel agency and tour operations. The course also highlights the procedural aspects of setting up a travel agency. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. This part will be of 40 marks.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

History and growth of travel agency business, emergence of Thomas Cook. Emergence of Travel Intermediaries, Indian travel agents and tour operators - an overview, Upcoming trends in travel agency business. Definition of travel agent and tour operator; differentiation between travel agent and tour operator, interrelationship of TA/TO and principles of present business trends and future prospects, problems and issues related with travel agency business. Types of Travel Agencies, Various departments in a travel agency and their roles in travel agency operations, Organizational chart of a standard travel agency.

UNIT-2

UNIT-3

Setting up travel agency/tour operation business (a) (b) (c) (d) Government rules for getting approval IATA rules, regulation for accreditation Documentation Practical exercise in setting up a TA/TO

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

(e) UNIT-4

Course Curriculum: B.Sc. (Tourism Management) Sources of earning: commissions, service charges etc

Concept of Destination Management Companies. Case study of Kuoni India Ltd., Thomas Cook India Ltd., TUI and Cox and Kings. Role of IATO and TAAI in the development of travel agency business in India. Mohinder Chand, Travel Agency Management, Anmol: Delhi Chunk, James, Dexter & Boberg, Professional Travel Agency Management. Prentice Hall Publication Fay Betsy, Essentials of Tour Management, New Jersey: Prentice Hall Publication. Negi J.M., Travel Agency and Tour Operation: Concepts and Principles, New Delhi: Kanishka Publishers & Distributors.

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-32 POLICY AND PLANNING FOR TOURISM DEVELOPMENT To develop an understanding of the basic concepts of tourism planning for public and private sector community and regional tourism development and community participation. To explore the interrelationships between resource management and tourism planning and development. To understand the tourism policy initiative taken in India.

EVALUATION:

The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. This part will be of 40 marks.

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Concept, need, objective, institutional framework of public tourism policy. The role of govt., public and private sector in formulation of tourism policy. Policy making bodies and its process at national levels. Involvement of local community in tourism development.

UNIT-2

An outline of L.K. Jha Committee - 1963, National Tourism Policy - 1982, National Committee Report - 2002, National Action Plan on Tourism - 1992, The latest policy document on tourism.

UNIT-3

Tourism Planning at International, national, regional, state and local level. Tourism and Five-Year Plans in India with special th reference to 11 Five-Year Plan.

UNIT-4

Background & process of tourism planning. Techniques of plan formulation. Planning for tourism destinations - objectives, methods and factors influencing planning. Destination life cycle

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) concept. Incentives & concessions extended for tourism projects and sources of funding REFERENCES: Chib, Som Nath, Essays on Tourism, New Delhi: Cross Section Publication. Gee, Chunk Y., James C. & Dexter J.L. Choy, Travel Industry: New York: Van Nostrand Reinhold. Peter E. Murphy, Tourism: A Community Approach, New York: Methuen. Inskeep E., Tourism Planning: An integrated and Sustainable Approach. London: Routledge Inskeep E., National & Regional Tourism Planning : London: Routledge

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-33 HOTEL OPERATIONS It is prerequisite for any tourism professional to have an understanding the hotel operations. The knowledge of these operations would be helpful for the learners to have an understanding of breadth of tourism discipline. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. This part will be of 40 marks.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Hospitality - Services for those away from home, major sectors in service sector like travel, lodging, eating, entertainment and recreation, Types of hotels and resorts, Classifications, Categorization and gradation of hotels.

UNIT-2

Front Office Operations: Main features of front office department: hierarchy, various divisions, roles, job description.

UNIT-3

House Keeping Operations: Main features of housekeeping department: hierarchy, various divisions, roles, job description.

UNIT-4

Food Production and F&B Operations: Main features of production and service department: hierarchy, various divisions, roles, job description. Sudhir Andrews, Hotel Operation Manuals, Tata McGraw Hill Chon K.S. and Raymond, T. Sparrowe, Welcome to hospitality, Singapore: Thomson Asia Dennis R.Lillicrap. & John .A. Cousins, Food & Beverage Service , ELBS

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) Jones U and S. Newton, Hospitality and Catering A Closer look, Herndon: Cassell. Jones, P. and A. Pizam, The International Hospitality Industry: Organizational and Operational issues, New York: John Wiley. James Socrates Bardi, Hotel Front Office Management, 4th Edition, New York: Wiley Raghubalan, Hotel Housekeeping Operations & Management, Oxford University Press.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-34 BUSINESS ENVIRONMENT The Business Environment whether Global, National, Regional or territorial affects individual businesses. The business environment of any of the above is a complex web of interconnected factors including social, political, economic and cultural. It is very important for any individual who is playing a role in todays world to understand the implications and positions of these various factors. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. This part will be of 40 marks.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Introduction and definition of business and its emergence in the st 21 century. The concept of environment, components of environment: economic, political, legal, social, technological & international. Need to scan the business environment and techniques of scanning the business environment. Political Environment: Three political institutions- Legislature, Executive and Judiciary. Fundamental rights and Directive Principles of state policy. Economic Environment: Economic systems, economic planning in India. Social Environment: social responsibility of business, consumerism. Legal Environment: company regulatory legislations in India, Foreign Exchange regulations in light of liberalization policies. Technological Environment: Impact of technology on business.

UNIT-2

UNIT-3

UNIT-4

International Environment: Emergence of globalistion. Control of foreign direct investment, benefits and problems from MNCs. WTO, its role and functions, implications for India. Aswathappa, Essential of Business Environment, New Delhi: Himalaya Publication. Jastin Paul, Business Environment, Tata McGraw-Hill

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) Publishers. Sengupta, Government Publication. & Business, 6
th

,Delhi:

Vikas

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) COURSE CODE: COURSE TITLE: COURSE OBJECTIVES: BTM-35 COMPUTER APPLICATION IN TOURISM The objective of this course is to make students acquaint with the information technology will help in developing contemporary skills. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts Part A: There will be seven short answer questions covering whole syllabus of course. This part will be of 7 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (07 marks each). Each Unit will contain two questions and there may be short notes in these questions. UNIT-1 Computer Fundamentals: Information Concepts and Processing: Definitions, Need, Quality and Value of Information, Data Processing Concepts, Role of IT in Tourism Industry. Elements of a Computer System: Definitions, Characteristics of Computers, Classification of Computers, Limitations. Hardware Features and Uses: Components of a Computer, Generations of Computers, Primary and Secondary Storage Concepts, Data Entry Devices, Data Output Devices. Software Concepts: System Software, Application Software, Language Classification, Compilers and Interpreters. Operating Systems/Environments: Basics of MS-DOS: Internal commands, External commands, Introduction To Windows: GUI /Features, What are Windows and Windows 95 and above, Parts of a Typical Window and their Functions. Network Topology-Bus, Star, Ring, Network Applications, Types of Network-LAN, MAN, WAN, Network Configuration HardwareServer, Nodes, Channel-Fibre optic, Twisted, Co-axial, Hubs, Network Interface Card-Arcnet, Ethernet, Network SoftwareNovel, Windows NT Taxali R.K., PC Software Made Simple: Tata McGraw Hill

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

Raganeman V. Fundamental of Computers : Prentice Hall India

Raganeman V.: Analysis & Designing Information System,

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) Prentice Hall India

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) COURSE CODE: COURSE TITLE: COURSE OBJECTIVES: BTM-36 PRINCIPLES OF MARKETING On completion of this course students would: Be conversant with the challenges raised by the complexity of the marketing environment for managing products and services, communications, channel relationships, and other marketing mix factors; Display an awareness of conceptual understanding and best practices in marketing in managing marketing operations. EVALUATION:

The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. This part will be of 40 marks.

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Foundations of Marketing: Marketing Concepts, Tasks & Philosophies; Market Segmentation, Targeting & Positioning; Marketing Mix Product Decision: Product Mix & Its Components, Managing Brands and Brand Equity, Packaging and Labeling Decisions, New Product Development Process; Product life cycle Pricing Decisions: Pricing Mix and Its Components; Factors influencing Pricing; Pricing Policy & Strategies; Distribution Decisions: Place Mix and Its Components; Types and Functions of Wholesalers and Retailers. Promotion Decisions: Promotion Mix and Its Components; Factor affecting Promotion Mix; Managing Mass Communications; Managing Personal Communications; Managing Integrated Marketing Communications Philip Kotler, Kevin Keller, Abraham Koshey and Mithileshwar Jha. Marketing Management: South Asian Perspective, 12th Edition. New Delhi: Pearson Education Ramaswamy, V.S. and Namakumari, S. Marketing Management: Planning, Control. New Delhi: MacMillian

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) 2002 Enis, B M. Marketing Classics: A Selection of Influential Articles. New York: McGraw Hill William D. Perreault, Jr. & E. Jerome McCarthy, Basic Marketing: A Global Managerial Approach, New Delhi: Tata Mc Graw-Hill

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

Course Code Name of course

BTM-37 LEADERSHIP DEVELOPMENT PROGRAMME REPORT

Course Objective

The objective of this course is to enable students to develop team spirit and working as a leader help themselves in making an informed career choice after exposure to the actual work environment observing the different aspects of adventure tourism get an opportunity to understand the expectations of tourists and various participants of the group. prepare themselves for final placements. Evaluation: During the third semester students will undertake a leadership development programme, as decided by the Institute and during the semester they would be submitting a report of the same. Student presentations would be organised based on their reports. Presentations would be organized according to a predetermined schedule. A panel of teachers would evaluate the presentations, draft reports and participations. They would give students feedback on their reports. Based on feedback, students would submit a final report, which would be evaluated by an internal examiner, nominated by the University, out of 50 points.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CURRICULUM

B.Sc. (TOURISM MANAGEMENT)

(Fourth Semester)

UNIVERSITY INSTITUTE OF HOTEL MANAGEMENT AND TOURISM (UIHMT) PANJAB UNIVERSITY, CHANDIGARH

FOURTH SEMESTER

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) Course structure for B.Sc. (Tourism Management) Semester - IV

Course Code BTM-41 BTM-42 BTM-43 BTM-44

Course Title

Internal Assessment 30 30 30 30

External Assessment 70 70 70 70

Total

Tourism Promotion. Itinerary Preparation Ticketing & Transportation Tour Package Design (excluding itinerary) Seminar on Contemporary Issues in Tourism Entrepreneurship Development

100 100 100 100

BTM-45

50

50

BTM-46

30

70

100 550

(There will be 6 weeks On Job Training after 4th semester)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-41 TOURISM PROMOTION On completion of this course students would: Be conversant with the challenges raised by the

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) complexity of the marketing environment for managing tourism products for promotion; Display an awareness of conceptual understanding and best practices in tourism promotion in managing marketing operations. EVALUATION: The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. This part will be of 40 marks. UNIT-1 Tourism Attractions: Definition. Characteristics, Typology, Criteria for tourist attractiveness. Development and design of tourist attractions. Destination Life Cycle. Tourism Promotion Mix Advertising Decisions: Meaning and advertising process, Role of advertising in tourism, Advertising objectives and budgets, Copy formulations and advertising appeals and their execution, media alternatives and media selection. Personal Selling Meaning and its role in tourism promotion, Tourist Information Centres & their management, Sales force decisions. Personal selling in tourism. Public Relations The concept of Public Relations, Significance, Methods & techniques of public relations, Role of various promotional units. Sales promotion Meaning & Scope in tourism industry. Various sales promotional techniques. Philip Kotler, Kevin Keller, Abraham Koshey and Mithileshwar Jha. Marketing Management: South Asian Perspective, 12th Edition. New Delhi: Pearson Education. Ramaswamy, V.S. and Namakumari, S. Marketing Management: Planning, Control. New Delhi: MacMillian. Enis, B M. Marketing Classics: A Selection of Influential Articles. New York: McGraw Hill. William D. Perreault, Jr. & E. Jerome McCarthy, Basic Marketing: A Global Managerial Approach,New Delhi: Tata Mc Graw-Hill.

INSTRUCTIONS FOR PAPER SETTING:

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-42 ITINERARY PREPARATION To develop an understanding of the basic concepts of itinerary preparation. The purpose of this course is to impart practical knowledge and skills about the itinerary planning among learners and to make them familiar with the techniques and approaches for successful conduction of tour programme. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks)

EVALUATION:

INSTRUCTIONS FOR PAPER

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

SETTING:

Course Curriculum: B.Sc. (Tourism Management) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. This part will be of 40 marks.

UNIT-1

Itinerary Preparation: Concept, Typology, Duration, GIT, FIT, Dos and donts of itinerary preparation - limitations and constraints. Custom made itinerary and readymade itinerary, Factors to be considered while preparing an itinerary - Seasonal itineraryProduct based itinerary-All inclusive itinerary. Popular tourist itineraries of India: Golden Triangle, Great Indian Heritage Circuit, Buddhist Circuit, Temple Circuit of South India, Desert Triangle (Bikaner-Jodhpur-Jaisalmer), Himalayan Safari. Special interest tourism itineraries in India: Adventure, Health, Cultural and Religious tourism. Mohinder Chand, Travel Agency Management, Anmol: Delhi Chunk, James, Dexter & Boberg, Professional Travel Agency Management. Prentice Hall D.L. Foster, The Business of Travel Agency Operations and Management. Singapore: McGraw Hill. Fay Betsy, Essentials of Tour Management New Jersey: Prentice Hall. Negi J.M., Travel Agency and Tour Operation: Concepts and Principles, New Delhi: Kanishka Publishers & Distributors. Sarina Singh et. al, India, Lonely Planet Publication

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-43 TICKETING AND TRANSPORTATION The purpose of this course is to impart practical knowledge and skills required for ticketing and to make learners familiar with the concept of tourism transportation. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. This part will be of 40 marks.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Introduction to tourism transportation as an essential feature of tourism infrastructure. Growth and development of transport industry. Types of transport, Air, Water and Surface.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

UNIT-2

Course Curriculum: B.Sc. (Tourism Management) Organization of the air transport industry in the international context. Scheduled and non scheduled airline services. Rail transport network, Popular tourists trains, Water transport system in Indian history including case study of Kerala Backwaters. Road transport in India. IATA city code and airport code, airline designation code, minimum connecting time, global indicator, familiarization with Air tariff : currency regulation, NUC conversion factors, general rules. Familiarization with TIM: passport, visa, currency regulation, custom regulation, health regulation and airport tax. Passenger needing special attention, Credit Cards: concepts, benefits, eligibility criteria, validity, insurance cover, different types of credit card.

UNIT-3

UNIT-4

Introduction to air fare construction, mileage principles, fare construction with Extra Mileage Allowance (EMA), Extra Mileage Surcharge (EMS), Practices of Passenger Ticket (issuance of ticket with itineraries) One Way (OW) and Return (RT) on EMA, EMS, HIP, CTM, BHC, mixed class, BSP procedures

REFERENCES:

ABC (red and blue) by IATA Travel Information Manual (TIM ) by IATA Mohinder Chand, Travel Agency Management, Anmol: Delhi Chunk, James, Dexter & Boberg, Professional Travel Agency Management. Prentice Hall D.L. Foster, The Business of Travel Agency Operations and Management. Singapore: McGraw Hill. Fay Betsy, Essentials of Tour Management New Jersey: Prentice Hall. Negi J.M., Travel Agency and Tour Operation: Concepts and Principles, New Delhi: Kanishka Publishers & Distributors.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-44 TOUR PACKAGING The objective of the course is to provide in-depth knowledge about the Tour Packaging and to make students familiar with the tour packaging techniques and strategies required for successful handling of tours. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. This part will be of 40 marks.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Tour Packaging Definition Types - Forms and Components of Package Tour, Advantages and Disadvantages of Package Tour, Laisoning and Negotiation of Package Tour, Promotion of Tour Operation: Mix and Media, Types of media, Selection criteria, Case study of promotion of popular tour packages by leading tour operators. Costing a Tour: Components, Considerations- Types of CostsCost sheet, FIT Costing and Group Costing, Differential Tariff Plan-Accommodation Cost-Transportation Cost-Meals Plan etc., Pricing Strategies and Distribution Mechanism

UNIT-2

UNIT-3

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

UNIT-4

Course Curriculum: B.Sc. (Tourism Management) Product Oriented Package Tours and Special Interest Tours: Adventure tours-MICE Tours- Eco and Wildlife tours- Ethnic tours and Architectural tours - Farm tours- Rural/Village tour. Mohinder Chand, Travel Agency Management, Anmol: Delhi Chunk, James, Dexter & Boberg, Professional Travel Agency Management. Prentice Hall D.L. Foster, The Business of Travel Agency Operations and Management. Singapore: McGraw Hill. Fay Betsy, Essentials of Tour Management New Jersey: Prentice Hall. Negi J.M., Travel Agency and Tour Operation: Concepts and Principles, New Delhi: Kanishka Publishers & Distributors. Sarina Singh et. al, India, Lonely Planet Publication

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-45 SEMINAR ON CONTEMPORARY ISSUES IN TOURISM The main objective of this course is to know the contemporary and upcoming trends in tourism and travel business. The performance of the students will be evaluated on the basis of continuous assessment throughout the semester, which includes class participation, presentations, regularity and assignments carrying 100 percent of the total credit. Tourism: present scenario and prospects, Women and child issues in tourism: Social responsibility and ethical concerns of tourism business, Upcoming trends in tourism. Climate Change: issues & implications on tourism, Inclusive growth & tourism: relationship and challenges, social aspects of tourism, tourism and poverty alleviation. STZ: features, operations & implications, GATS and tourism, strategic alliance & airline industry: types & operations, corporate restructuring in tourism industry, time share industry: issues and challenges in India. Terrorism and tourism, safety and security issues in tourism, Current Initiatives in Indian tourism, Incredible India campaign. Pearce D.G and Batler R.W., Contemporary issues in Tourism Development, New York: Routledge. Lew, A.A., Hall, C.M. and Williams, Companion to Tourism, Austrailia: Backwell. World Tourism Organization Business Council (WTOBC), Tourism Taxation Striking a Fair Deal, World Tourism Organization Madrid, Spain: WTOBC.

EVALUATION:

UNIT-1

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) COURSE CODE: COURSE TITLE: COURSE OBJECTIVES: BTM-46 ENTREPRENEURSHIP DEVELOPMENT The purpose of this course is to acquire indepth knowledge about the entrepreneurship development and to become familiar with the techniques and approaches required for a successful entrepreneur. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. This part will be of 40 marks. UNIT-1 Tourism industry and business ideas; business understanding customers and analyzing competition strategy-

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-2

Tourism marketing mix; tourism marketing planning; financial planning; planning for people and operations Form of organisation and legal considerations; networking and collaboration; good business practices Feasibility; Writing a business plan- marketing, financial, operations, people, etc. Planning, Setting up a tourism enterprise- steps, procedures, licenses, registration etc IGNOU MTM-8, Managing Entrepreneurship and Small Business in Tourism. Mohanty, Sangram Keshari, Fundamentals of entrepreneurship, New Delhi: Prentice Hall of India. Sido-online. Portal of MSME, Government of India (www.smallindustryindia.com) Scarborough, N.M. and Zimmerer, T.W. , Effective Small Business Management, 5/e, New York: Prentice Hall, Inc.

UNIT-3

UNIT-4

REFERENCES:

COURSE CURRICULUM
University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

B.Sc. (TOURISM MANAGEMENT) (Fifth Semester)

UNIVERSITY INSTITUTE OF HOTEL MANAGEMENT AND TOURISM (UIHMT) PANJAB UNIVERSITY, CHANDIGARH

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) FIFTH SEMESTER

Course structure for B.Sc (Tourism Management) Semester - 5

Course Code BTM-51 BTM-52 BTM-53 BTM-54 BTM-55 BTM-56 BTM-57

Course Title

Internal Assessment 30 30 30 30 30 30 100

External Assessment 70 70 70 70 70 70 -

Total

Global Tourism Tourism Impact Guides & Escorts Tourism Research Organizational Behaviour Foreign Language (French) On-the-job Training Report and Viva

100 100 100 100 100 100 100 700

(Allocation of topic for project to be undertaken after fifth semester).

COURSE CODE: COURSE TITLE:

BTM-51 GLOBAL TOURISM

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) COURSE OBJECTIVES: This course will brief learners about the growth of tourism at world level; further the course is aimed at enhancing the product knowledge of learners. In this course learner will try to appreciate global tourism with its magnitude and key players. This knowledge will be helpful in shaping a future tourism professional. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. This part will be of 40 marks. UNIT-1 International scene of tourism. Top ranking countries in terms of tourist arrivals & receipt. Countries generating tourists. Regional tourism concentrations in terms of International tourism (WTO Regions), Reasons for such tourism concentrations and disparities. Major issues affecting global tourism. Overview (tourism magnitude, important destinations and types of tourism) of tourism in selected European Countries: UK, France, Germany, Switzerland, Spain and Italy. Overview (tourism magnitude, important destinations and types of tourism) of tourism in selected Asian Countries: China, Nepal, Srilanka, Singapore, Malaysia and Thailand, Overview (tourism magnitude, important destinations and types of tourism) of tourism in selected Countries: US, South Africa, Kenya, Australia and New Zealand. Seth P.N., Successful Tourism Management, (Vol.1), New Delhi: Sterling Publisher. Boniface, B.G. and Chris Cooper, The Geography of travel and Tourism, Oxford: Butterworth Heinemann. Hall C.M. and Stephen, J. Page, The Geography of tourism and recreation. Environment, place & space, London: Routledge. Pearce Douglas, Tourism Today: A Geographical Analysis;

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) New York: Longman. Specific Country Guide Books of Lonely Planet Publication

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-52 TOURISM IMPACTS A thorough knowledge about the various impacts of tourism is necessary for the tourism professionals. This knowledge is necessary while planning for tourism development. In this course learners will try to understand positive as well as negative impacts of tourism. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration.

EVALUATION:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) INSTRUCTIONS FOR PAPER SETTING: The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. This part will be of 40 marks. UNIT-1 Tourism development at global level, cost benefit analysis of tourism, Important global organisations in tourism, Various stakeholders in tourism development and their role in development. Social and Cultural Impacts of Tourism: Positive and Negative socio--cultural impacts of Tourism, Inherent issues and concepts. Economic impacts of tourism, positive and negative impacts, Multiplier effect. Environmental Impact of Tourism, Environmental Impact Assessment. Environmental and Social Accounting and Auditing. Holloway, J. C. (1994), The Business of tourism, Pitman Publishing, London. Medlik, S. (1997), Understanding tourism, Butterworth Hinemann, Oxford.

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

Peter E. Murphy, Tourism: A Community Approach , New York, Methuen. Inskeep E., Tourism Planning: An integrated and Sustainable Approach.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-53 GUIDES AND ESCORTS The purpose of this course is to acquire an in-depth knowledge about the profession of tour guiding and escorting and to become familiar with the techniques and approaches for successful presentations of the destinations to the tourists. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. This part will be of 40 marks.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) UNIT-1 Tour Guiding: Concept-History-Dimensions and Present Status, Role and Responsibilities of Tour Guide, Code of Conduct for tour guides, Personal hygiene and grooming checklist for tour guides, Principles of Tour Guiding, Occupational Skill Standards -How to develop tour guiding skills. Difference between guiding and escorting Dealing with tourist arrivals and departures, Communication for tour guiding-Language Posture and Presentation, Roadblocks in Communication, Speaking faults, Body language. Tour commentary-Composition and Contains-Microphone Technique-Sense of Humor-How to deals with awkward questions Timing and Indications-Apology and Pausing, Linking commentary with what to be seen, Managing difficult situations, Handing Complaints, First Aid: Importance and General procedures. Visitor interpretation: Concept-Principles and Types, How to develop good interpretation skills-Popular understanding of a place, Nature interpretation. Negi Jagmohan, Tourist Guide and Tour Operations: Planning and Organizing. Kanishka New Delhi Mohinder Chand, Travel Agency Management, Anmol: Delhi Ernie Health & Geoffrey Wall, Marketing Tourism Destinations. John Wiley & Sons. Inc.

UNIT-2

UNIT-3

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-54 TOURISM RESEARCH The objective of this course is to make the student acquaint with the basic knowledge of research methodology, enabling them to appreciate and implement this knowledge in developing business strategies. The objective of this course is also to acquaint the participants with concepts and techniques used in undertaking research projects.

EVALUATION:

The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. This part will be of 40 marks.

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Introduction: Meaning, objectives and significance of research, types of research, research process. Ethics in research. Tourism research: Major Areas for research in Travel and Tourism, Challenges and status of Tourism research in India. Need for tourism market research.

UNIT-2

Research Design: Meaning, need and important features, types of research design, selection and formulation of research

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) problem. Hypothesis formulation and its importance in research; hypothesis testing; Measurement and sealing techniques and their importance. UNIT-3 Types and sources of data. Collection techniques, Difference between case study and survey methods; Questionnaire design considerations; Sampling-definition, types and their importance, type of sampling designs. Major techniques for interpretation of data. Using IT in research, Report writing and presentation: substance of reports, formats of reports, presentation of reports. Gaur, A.S. and Gaur, S.S. Statistical Methods for Practice and Research, New Delhi: Response books. Krishnaswami, O.R. and Ranganatham, M. Methodology of research in social sciences, 2/e, Mumbai: Himalaya Publishing House. Punch, Keith, F., Survey research the basics, New Delhi: Sage Publications. Walliman, Nicholas. Social research methods, New Delhi: Sage Publications. Chandan, J.S. Statistics for business and economics, New Delhi: Vikas Publishing House Pvt. Ltd.

UNIT-4

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-55 Organisational Behaviour To acquaint learners with the knowledge of organizational working; to make them familiar with interactions between the environment, technology, human resources, and organizations in order to achieve high performance. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry equal marks (10 marks each). Each Unit will contain two questions and there may be short notes in these questions. This part will be of 40 marks.

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-1

Foundations of Organisational Behaviour: - The nature and determinants of organisational behaviour, need for knowledge of OB, contributing disciplines to the field, OB Model, Individual Behaviour: Biographical characteristics, Ability, Learning Values, Attitudes & Job satisfaction Work Motivation: Early Theories (Mc. Gregorys Theory X & Y, Abraham Maslows Need Hierarchy Theory Herzbergs Two Factor Theory) & Contemporary Theories & Application of Motivation Theories. Personality , Perception, Myers Briggs Type Indicator, Emotions,

UNIT-2

UNIT-3

Leadership: Basic Approaches (Trait Theories, Behavioural Theories & Contingency Theories) & Contemporary Issues in Leadership. UNIT-4 Group Behaviour: Types of Groups, Stages of Group Development, Group Decision Making, Understanding Teamwork: Types of Teams, Creating Effective teams,

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Organisation Management. REFERENCES:

Course Curriculum: B.Sc. (Tourism Management) culture: Organisational Change & Stress

Stephen P. Robbins, Education.

Organizational

Behavior. Pearson

Fred Luthans. Organizational Behavior. Mc Grawhill Steven Mc Shane & Radha R Sharma & Von Glinow. Organizational Behavior. Mc Grawhill Aswathapa, Organizational Publishing House Behavior. Delhi: Himalaya

COURSE CODE:

BTM-56

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) COURSE TITLE: COURSE OBJECTIVES: Foreign Language (French) Tourism is a business of dealing with strangers and some basic knowledge of foreign language is necessary for tourism professionals. Further in hospitality industry French is considered as an important language therefore learners will try to learn basic French in this course. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through semester end examination of 3 hours duration. The paper will be of 70 marks. There will be four parts in total covering whole syllabus of course. Students will have to attempt four questions in total, one question from each unit with one internal choice. All questions will carry marks as per the details given in course curriculum. UNIT-1 1. Conjugation of verbs from the text to be put in present tense only. 10 marks

EVALUATION:

INSTRUCTIONS FOR PAPER SETTING:

UNIT-2

A series of exercises covering the grammar

25 marks

UNIT-3

Translation of sentences from the text form French to English and English to French 20 marks

UNIT-4

Demanding of a service: A simple dialogue to be formed between two persons for any of the following situations:reserving of train tickets, room booking, giving directions to reach a place, taking a phone call, ordering food, fixing a date.. 15 marks. 1. Bienvenue En France-Tome I By A. Monnerie 2. Cours de langue et de civilisation francaise book I by G. Mauger. Chapters : 1-14 only.

REFERENCES:

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

Course Code Name of course

BTM-57 ON-THE-JOB TRAINING PROJECT

Course Objective

The objective of this course is to enable students to develop and relate theory to practice help themselves in making an informed career choice after exposure to the actual work environment observing the systems, processes, interactions and human relations in the organization get an opportunity to understand the expectations of industry prepare themselves for final placements.

Evaluation: Student presentations would be organised based on their on-the-job training reports. Presentations would be organized according to a predetermined schedule. A panel of teachers would evaluate the presentations, draft reports and participations. They would give students feedback on their summer training reports. Based on feedback, students would submit a final report which would be evaluated by an internal examiner, nominated by the University, out of 100 points.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CURRICULUM

B.Sc. (TOURISM MANAGEMENT)

(Sixth Semester)

UNIVERSITY INSTITUTE OF HOTEL MANAGEMENT AND TOURISM (UIHMT) PANJAB UNIVERSITY, CHANDIGARH

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) SIXTH SEMESTER

Course structure for B.Sc (Tourism Management) Semester - VI

Course Code BTM-61

Course Title

Total External Internal Assessment Assessment 30 70 100

Trade related Issues and Frontier Formalities Environment and Tourism Adventure Tourism Air Transport & Cargo Management Project report Viva-Voce

BTM-62 BTM-63 BTM-64 BTM-65 BTM-66

30 30 30

70 70 70 100 100

100 100 100 100 100 600

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-61 TRADE RELATED ISSUES AND FRONTIER FORMALITIES The Tourism Trade Issues Regional whether Global, National,

or territorial affects techniques in the tourism

business practices at all levels. It is very important for any understand these trade issues. Further this course would make learner acquaint with the knowledge of various frontier formalities. EVALUATION: The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments carrying INSTRUCTIONS FOR PAPER SETTING: semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, UNIT-1 one question from History and growtheach Indian Travel Trade, choice. Allof of unit with one internal support government in problem free travelling in India, business 30 percent of the total credit and rest through

motivation, availability of trained manpower in tourism, travel trade organizations of India and their role in smooth functioning UNIT-2 of tourism in India. UNIT-3 Documentation & Frontier Formalities: Immigration related

functions of Travel Agency, Procuring passport, land Visa, Arranging UNIT-4 liquor permits, obtaining permission for

special/Restricted

Areas, Exchange related arrangements,

custom clearance, Health & Security checks, Landing permit & Landing certificate. Tourism bills of Rights, tourism code, Manila declaration;

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management) REFERENCES: Sajnani M. Indian Tourism Business A Legal Perspective,

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

Delhi: Gyan Books Chunk, James, Dexter & Boberg, Professional Travel Agency Management. Prentice Hall Bramwell: Aspects of Tourism-Tourism Collaboration and partners, Delhi: Viva Books Pvt Ltd. Fay Betsy, Essentials of Tour Management New Jersey: Prentice Hall. Lundberg, D.E., The Tourist Business. New York: Van Nostrand Reinhold.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-62 ENVIRONMENT AND TOURISM The purpose of this course is to provide an in-depth knowledge about the synergy and conflict between tourism & environment and to make students familiar with the techniques and

EVALUATION:

approaches for sustainable development of tourism. The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments

INSTRUCTIONS FOR PAPER SETTING:

carrying

30 percent of the

total credit and rest through

semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total, Environment & tourism areas of conflict, symbiosis & synergy. Tourism in various bio-geographic realms of India, specific situation of environmental concern in each realm.

UNIT-1

UNIT-2 Quality recreating & environmental compatibility, concept of tourism carrying capacity (bio-physical-socio-cultural,

infrastructural), UNIT-3

relevance & limitation of carrying capacity

concept, new forms of tourism like Eco-tourism, Geo-tourism, Volunteer tourism and Backpacker tourism.

UNIT-4

State of Indias environment- major problems and tourism

issues.

as a saviour of environment (with reference to

mountain, desert, forest, beach & Island ecosystems.)

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

REFERENCES:

Course Curriculum: B.Sc. (Tourism Management) Middleton, V.T.C. and Rebecca Hawkins, Sustainable Tourism, Butterworth Heinemann Edword Inskeep, Tourism Planning: An Integrated and Development Approach, London:

Sustainable

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

Martin Mowforth, Lan Munt, Tourism and Sustainability New Tourism in Third World. Butterworth Heinemann Chadda, S.K., Himalayas: Environmental Problems, New Delhi: Ashish. Broadhurst, R., Managing Environments for Leisure and Recreation, London: Routledge.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

OURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-63 ADVENTURE TOURISM Adventure tourism is considered as an essential part of tourism and an understanding of this type of tourism is required for any tourism professional. This course would provide a basic of adventure tourisms technicalities and an

knowledge EVALUATION:

understanding of various organisations working in the related field. The performance of the students will be evaluated on the basis

INSTRUCTIONS FOR PAPER SETTING:

of class participation, house tests, regularity and assignments carrying 30 percent of the total credit and rest through

semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. UNIT-1 Introduction of Adventure Tourism, Definition and history of adventure tourism, various components of adventure tourism. Types of adventure tourism (land, air and water), various adventure tourism activities and major centers in India. Training in adventure tourism, popular adventure programs in India, role of adventure tourism guides, tools and techniques of communication in adventure operations, different grades of adventure (trekking, rafting and climbing). Role and history of IMF in developing the adventure tourism in India, history and development of mountaineering institutes of India, Role of ATOAI in promoting adventure tourism in India.

UNIT-2

UNIT-3

UNIT-4

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

REFERENCES:

Course Curriculum: B.Sc. (Tourism Management) Negi Jagmohan, Adventure Tourism and Sports: Risks and Challenges (a set of 2 volumes), Delhi: Kanishka Malik, S.S., Adventure Tourism, Delhi: Rahul Adventure Travel Report, 1997. http://www.tia.org/pubs/domestic.asp?PublicationID=40 Adventure Travel Society, 2001.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

m Darst, P. and G. Armstrong. Outdoor Adventure Activities for School and Recreation Programs. Minneapolis: MN: Burgess. Ewert, A.W. Outdoor Adventure Pursuits. Worthington, Ohio: Publishing Horizons Inc.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

COURSE CODE: COURSE TITLE: COURSE OBJECTIVES:

BTM-64 AIR TRANSPORT & CARGO MANAGEMENT The objective of this course is to make the student acquaint with the basic knowledge of Air Transport and Cargo

EVALUATION:

Management The performance of the students will be evaluated on the basis of class participation, house tests, regularity and assignments

INSTRUCTIONS FOR PAPER SETTING:

carrying

30 percent of the

total credit and rest through

semester end examination of 3 hours duration. The paper will be divided in two parts (Total 70 marks) Part A: There will be ten short answer questions covering whole syllabus of course. This part will be of 30 marks. Part B: Students will have to attempt four questions in total,

UNIT-1

Air transport, concept of air lines, domestic and international airlines in India, freedoms of air, Bermuda convention, Chicago convention, Warsaw convention, Roles and functions of DGCA,

UNIT-2

IATA and ICAO. Air Traffic Control: - Management, process and function of Air Traffic Control, air craft procedures. Growth and development of freight industry, relevance and

UNIT-3

UNIT-4

importance of cargo industry,

air craft cargo configuration,

capacity familiarization, limitations of weight and special loads, OAG (Official Airline Guide) REFERENCES: OAG and the Air Cargo Tariff (Red and Green) Travel Information Manual (TIM) IATA Dangerous goods regulations Manual (IATA) Live Animal Regulations Manual (IATA) Dhar Prem Nath, Global Cargo Management: Concept, Typology, Law and Policy,

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

Course Code Name of course

BTM-65 PROJECT REPORT

Course Objective

The objective of this course is to enable students to


develop and relate theory to practice help themselves in making an informed career choice after exposure to the actual work environment

observing the systems, processes, interactions and human relations

Evaluation:

Student presentations would be organised based on their project reports. A panel of teachers

Presentations would be organized according to a predetermined schedule.

would evaluate the presentations, draft reports and participations. They would give students feedback on their project reports. Based on feedback, students would submit a final project report which would be evaluated by an external examiner, nominated by the University, out of 100 points.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Course Curriculum: B.Sc. (Tourism Management)

Course Code Name of course

BTM-66 VIVA-VOCE

Course Objectives

There shall be a comprehensive oral examination at the end of the programme that will test student on his comprehension of the discipline as a whole.

Evaluation: This comprehensive oral examination would be evaluated by an external examiner, nominated by the University, out of 100 points. This viva would cover whole curriculum of programme and general understanding of tourism business.

University Institute of Hotel Management and Tourism, Panjab University, Chandigarh

Vous aimerez peut-être aussi