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UP FRONT

“Regional economic
development organizations
such as New North, Inc., are a
vital component of our efforts.”
— Tony Hozeny, Wisconsin
Department of Commerce
Regional Roundup » 11 n Face Time » 15 n Connections » 18

By Pam P ir man

Survey says: The Nicolet Bank


Business Pulse
Business looks to New North to spread the word New North Survey
How is the New North viewed outside
The New North region organizations such as New North, the region?
is well recognized within its own Inc., are a vital component of our 4% New North is recognized and well
boundaries, but a majority of local efforts,” says Hozeny. “They have first- understood outside our market
29% New North is recognized but not
business leaders believe the time is hand knowledge of what’s happening
well understood outside our market
right to spread the word about the on the ground, and are in a great 67% New North is not recognized or
region to other areas, according to position to reach out locally and at well understood outside our market.
results of The Business Pulse, a survey the state level. We are enthusiastic
What is the primary charge of New North?
of chief executive officers and other partners in their work.” 27% Linking regional economic
leaders in Northeast Wisconsin. The Murphy is pleased to see business development resources to fulfill a
survey is conducted quarterly by leaders understand the organization’s common regional agenda
IntellectualMarketing for Green Bay- role. 25% Marketing the region to attract
based Nicolet National Bank. “With the startup of any new entity, new businesses within targeted
industries to the area
More than 60 percent of survey there are questions about how will
16% Addressing long standing
respondents say the New North is not things work, who will be doing what, challenges to business development
well recognized or well understood and what are you trying to achieve. with the direct involvement of
outside the region. The results do Clearly, those questions have been private business
not surprise Jerry Murphy, executive answered for our stakeholders,” he says. 16% Developing new market
director of New North, Inc. The organization should also opportunities for existing
businesses and industries in
“Much of our focus in the past four play a role in creating new market Northeastern Wisconsin
years has been on connecting internal opportunities for existing businesses, 9% Marketing the region to attract
resources, building relationships and according to nearly 20 percent of new, diversified human resource
establishing our brand within the respondents representing employers talent to the area
18-county region,” says Murphy. “To with fewer than 100 employees. 8% Bringing business leaders
together with education/training
a great extent, we’ve accomplished “This fits well with what we can
institutions to address regional
those things. Now, we can begin offer those smaller organizations who workforce challenges
implementing strategies specific to don’t have internal market development
other geographies, and we are well capabilities,” says Murphy. New North innovation, research and
development tend to be dominated by:
underway with plans to do so.” When it comes to innovation, 65% Private Businesses
Survey respondents say marketing research and development activities, 21% Universities and Colleges
the region to attract new businesses, 65 percent of respondents say private 14% Government, other than public
as well as connecting economic business dominates these efforts, rather educational institutions
development resources in the region, than higher education or government.
are the primary charges of New North, Jeff Lindsay, director of solution ed and the private sector coming
Inc. Tony Hozeny, communications development for Innovationedge, together to drive innovation,” says
director for the Wisconsin Dept. of Inc., Neenah, sees some evidence of Lindsay. “Creating opportunities and
Commerce, says his agency strongly collaboration among the three sectors. helping entrepreneurs results from the
supports the role of New North. “The Fab Lab at Fox Valley Technical involvement of all three, but right now
“Regional economic development College is a great example of higher- it is mostly in the private realm.”

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