Académique Documents
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May 2012
Objectives of the session Learn how to create effective slides by applying basic layout rules, by selecting the right chart for the right figures and by using the appropriate consulting wording
By the end of this session you will Possess the required tools and techniques to be quickly operational and effective on client projects in the Deloitte consulting environment
Deloitte has specific templates, styles and formats to use when communicating information both internally and externally
1. Externally Clients are exposed to consistent documentation even if the consultants themselves might change Managers can read the slide and grasp the message quickly
2. Internally Work can be easily consolidated among a team Time is saved that would otherwise have been spent on slide formatting
!
3 Basic Consulting Skills
Why PowerPoint?
3. Risk of using PowerPoint Using PowerPoint for everything is not optimal: detailed analysis should be supported by Word documents, technical proposal,
No project delivery shall be assured unless strong commitment by business lines and operational functions owners to contribute to Work Streams tasks and deliverables Actively monitory Work Streams deliverables PMO and Steering Committee should have the necessary seniority and decision making power to unblock situations as the case may be
Because the TA functions impact the clients of our client, no compromise should be made as to the assurance that all risks are properly addressed and that the timeline is driven by delivery quality considerations more than by commercial factors Detailed planning as the project progresses and proper formalization of requirements and business specificities are key drivers of success
Smooth migration
Systme comptable
Publicatio n des chiffres fiscaux
Tests
Setup et paramtrage
Contrles et Compliance
Partenaires efficaces
Document ation
Coordin ation
Optimisation des moyens
Prsentation title
2008 Deloitte
Implementation Management
(MD +3) = Settlement Date (or usual market settlement period) Settlement Date Wednesday Thursday
Tuesday
Wednesday
Thursday
Friday
Monday
Tuesday
Friday
Monday
TD
MD-4 MD-3
TD
MD-2
TD
MD-1
SD
MD
SD
MD+1
SD
MD+2 MD+3 MD+4 MD+5
TD TRANSFER INSTRUCTIONS WILL BE SENT ON CLOSE OF BUSINESS MD - 1 (Weekend contingency and load up of instructions
TD
TD
TD SD
SD
SD
Nice colors.
Market concentration
Small number of markets high volume of sales to each Conditions for gaining high volumes are present High level of potential demand Week, fragmented competitors Concentrate significant resources on a small number of markets Accept higher degree of dependence on key international markets
Market spreading
Large number of markets, low level of sales to each market Products in their early or late phase of the product life cycle. Difficult to gain high volume of sales to any of market, due to either low levels of demand or intensity of competition. Company unwilling to overcommit to a single market, and wishes to spread risk of sales instability
Characteristics
(1) external => Factors favoring adoption of the strategy (2) internal =>
Potential difficulties
Danger of concentrating on unattractive markets, impact of changing levels of economic activity in key markets title Prsentation
Unable to achieve significant presence, and loss of potential sales through spreading efforts too thinly 9
Switzerland impose strict conditions for informing clients in case of outsourcing. This means that: Switzerland may keep its back office and data processing activities at home to avoid any potential commercial risk Luxembourg regulator does not allow the outsourcing of back office activities. This means that: Luxembourg may centralize back office activities and data processing for all countries except for Switzerland to get round this legal constraint
Colors are back
10
Core Services
Initial Registration Services*
One-off fixed fee per umbrella fund.
Post-Registration Services*
Annual fixed fee per country, per umbrella fund.
* Additional coordination fees may apply in those markets where a local adviser is required to be involved in the registration process.
11 2007 Deloitte SA
This presentation was created for Brown Brothers Harriman and is not for further external dissemination to any third parties. The contents are as per the latest publicly available information as analysed by Deloitte on a best endeavours basis. The information is not legally binding and is for illustrative purposes only.
Registration process
A fund-undertaking, that has notified the FSA in accordance with Chapter 1 Section 7 of the Act (2004:46) on Investment Funds, is subject to FSAs supervision and shall pay an annual fee of 5000 SEK (+-427 EUR).
doing
13
1. Value proposition
Deep expertise in pricing:
500 experienced pricing practitioners worldwide of which 150 in Europe Strong pricing references in the Postal sector, especially in strategic development, modelling and change management related to operational implications Pricing improvement recommendations based on executable strategy learned from real implementations. Increased focus on change management that accelerates benefits from implementation
BEFORE
14
AFTER
1
Deep expertise in pricing
Strength in implementation
Deep knowledge of The Posts operating model, processes, tools and reporting architecture Strong track record of successful projects at The Post in cost modelling, contract management and system strategy Independent advice to The Posts business community, irrespective of downstream IT / technology implications
Deep knowledge for support of end-to-end pricing analytics (Consulting, Business Intelligence, Internal Control / Risk Services, Accounting, ) and evaluation of legal, regulatory & tax constraints Access to an extensive set of external resources as input for understanding market and customer evolutions (financial / company information, press researches and news content on segment and company info and trends, business process analysts reports of both industries and companies)
Deloitte fee sare significantly below traditional Management Consulting players Deloitte pricing is flexible to cope with spot demands from the client after the project
5
Competitive and flexible pricing
15
2. Context
BEFORE
The postal and logistics market is rapidly changing, new competitors are entering the market and customer needs are shifting. In particular, the liberalization of the postal market will bring new challenges for the Post The strategic project RAINBOW has been started to prepare the Belgian Post to the challenges of the competition and to sharpen its competitive readiness. The Belgian Posts Management recognizes that the pricing is one of the most important levers. So far the pricing policy was built with the objectives to maximize volumes, without concern if the approach was maximising profit or not. Amongst others, the RAINBOW project includes the fundamental reengineering of current pricing policy. The Belgian Post decided to outsource this strategic activity to an external consulting company. The present document includes how Deloitte proposes to support the Belgian Post and presents Deloitte experience and capabilities. Deloitte will specifically bring experience and expertise from past projects, best practices and tools.
16
AFTER
2. Context
Situation BPG is benefitting from a monopoly position on addressed mail under 50 gr till 2011 which is the major product allowing BPG to realize a yearly EBITDA between EUR 200 and 250 millions BPG has launched during the last decade many initiatives to successfully improve its operations and be prepared to face liberalization
Complication The liberalization of Postal markets will create new challenges for BPG with competitors with different business models: - New competitors with different business model that would target most profitable segments (e.g. Consolidators, low cost) - E-substitution that decreases the overall volume of mail - Asymetric competition that obliges the post to serve the entire territory with a high level of service (Delivery 5 times per week) while the new competitors will not have the same constraints
Resolution The strategic project RAINBOW has been started to prepare the Belgian Post to the challenges of the competition and to sharpen its competitive readiness. The Belgian Posts Management recognizes that the pricing is one of the most important levers including: - Strategic pricing: identifying defensive moves to prevent competitors to enter the market - Tactical pricing: identify best strategy to minimize competitor impact through pricing policy
TNT post is already having a complete distribution network thanks to its acquisition of BD which is currently distributing unadressed mail
Mail consolidators are already active and reinject their volume into BPG
17
BEFORE
Significant competition pressure is expected on the big price difference between administrative mail and direct (especially for administrative mail items for which the D+1 delivery is far from being paramount).
Risk of value destruction resulting from the consolidation effect on volume discounts (result of a regulatory obligation to offer the same tariffs to the intermediaries in the business of consolidation as for the direct clients for the same service). Risk to lose price sensitive customer segments to the new entrants offering a lower price in exchange to lower service level. Challenge is how to offer new services at sufficiently lower prices and remain cost based to retain price sensitive customer segments. Risk to lose current customers due to the removal of the contractual barrier 50 g and possible decision to merge mail volume below 50 g with mail volume above 50 g, combining the volume discount and policy.
Challenge is how to integrate e-services in the existing product portfolio and gain a viable market share without stimulating own cannibalization.
18
BEFORE
Risk of asymmetric market equilibrium due to still strict regulations of historical postal operators after liberalization process:
Risk of competitors cost advantage due to the possibility to choose their service level while historical postal operators will be submitted to the constraints of the Universal Service (mail delivery 5 times a week everywhere on the territory). Challenge is to be compliant with the legal and regulatory requirements applicable to the Pots pricing policy: Specific constrains apply to the products classified USO and for products where the Post holds a dominant position. For all commercial products State aid law requires that pricing methodology complies with the principle of no cross-subsidization. Trade practices regulations prohibit pricing below cost.
19
AFTER
Risk of potential reduction in value and customer churn due to increased competition: Significant competition pressure price (difference between administrative mail and direct) Risk of value destruction (consolidation effect on volume discounts) Risk to lose price sensitive customer Challenge is to offer new services at lower prices segments Risk to lose current customers (removal of the contractual barrier 50 g)
Risk of losing revenues due to the manipulation of terminal dues system: Significant manipulations of the terminal dues systems, i.e. ABA, ABC re-mailing can be done to reduce the overall charges/costs of mails
Risk of asymmetric market equilibrium due to still strict regulations of historical postal operators after liberalization process: Risk of competitors cost advantage (possibility to choose their service level while historical postal operators submitted to the constraints of the Universal Service) Challenge to be compliant with the legal and regulatory requirements applicable to the Pots pricing policy (USO constraints, no crosssubsidization for State Aid Law, Prohibition of pricing below cost)
20
21
Consulting wording The words to avoid in a presentation: make sure every word is there for a reason
Do not use..
Superlatives, judgmental words and pronouns should be banned: unless checked, they tend to take over Unless you can quantify your claims beyond a doubt, remove superlatives from your presentation Examples : most, superior, best, maximum, optimal, minimum, fastest, unsurpassed, shortest, unrivaled, easiest, highest, least, unique, big, small, important
A lot, really and very those words typically do nothing to strengthen your messages instead, quantify them. Don't leave room for guess in your presentation. Make your messages extremely clear and compelling with no room for confusion Write your key messages in the active voice, not the passive voice, it does command action
22 Basic Consulting Skills
Nothing is intrinsically wrong with any of the preceding words, they are all used in spoken and written communication (for example, "This is the fastest way to do that.") But in deliverables or proposals, they are suspect, and you should use them sparingly, if at all. Instead of promising an "optimal solution for reducing customer complaints," say, "We will reduce customer complaints by 9% in 90 days." Then amplify in the proposal exactly how you will achieve that reduction
23
Golden tips/rules
1 2 3 4 5
Basic layout rules and how tos 5 slide areas: Title, content, sowat, source, note Use trackers to support the flows Use stickers to cover your . Usage of arrows
6
7
Usage of charts
Typical slides
24
25
How tos: make your life easier and your slides better How to customize the toolbar (1/2)
What is the ribbon?
26
How tos: make your life easier and your slides better How to customize the toolbar (2/2)
27
28
How tos: make your life easier and your slides better Group function (incl. Ctrl function)
1. Select the shapes you want to group (either with the mouse cursor or the Ctrl function)
29
How tos: make your life easier and your slides better How to align shapes and boxes
Align all text boxes and shapes Example:
Not aligned Not aligned Not aligned Align Align Align Align
Not aligned
WRONG
CORRECT
How to align and distribute text boxes and objects: Select the text boxes and/or the shapes you wish to align and distribute, go in Arrange, then Align, and then select one of the following options:
30
The align functionality allows you to align objects left, center, right, top, middle and bottom The distribute functionality allows you to make sure space is allocated between the objects 2011 Deloitte S.A.
How tos: make your life easier and your slides better How to align text
Select the text in your text box, the ruler will appear:
Example:
The align functionality allows you to align objects left, center, right, top, middle and bottom The align functionality allows you to align objects left, center, right, top, middle and bottom
WRONG
CORRECT
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32
Your turn to do it
1. 1.Exercice: Align all the boxes so that they are: all on one vertical line distributed vertically
2.
Exercice
3. Exercice
2.
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34
In the Slide pane, update the footer text box with your own presentations name
35
You did it! If this did not work, the next page presents a different solution.
36
In the window that appears, check the Footer and update it with your presentations title.
37
NEVER include a text box in the main presentation to manually create your slide number
38
In the Slide pane, ensure the slide number text box is included
39
In the window that appears, check the Footer and update it with your presentations title.
40
How tos: make your life easier and your slides better Do not auto fit for shapes
To select the function do not auto- fit for shape, right-click on the shape involved, select Format Shape, another window will appear. In the Text Box menu, select Do not Autofit
41
How tos: make your life easier and your slides better How to remove tick marks and gridlines (1/2)
How to remove gridlines: Select the graph for which you need to remove gridlines, additional tabs in the menu will appear:
In the Layout tab, select Gridlines , then Primary Horizontal Gridlines and then None
42
TOTAL
Director Deputy Director Head of Division Chief Specialist Lead Specialist Specialist
33 6
270 14 10 46 41 39
100%
26%
42%
Chief Engineer
Lead Engineer Engineer/ Programmer Senior Lawyer Lead Lawyer Chief Cashier Cashier
7 6 6 2 1 1
7%
1%
3%
5% 16%
43
Basic layout rules Make sure you do not forget to include important information
a
Include the legend if required on the top right corner in font 10 not bold Put key messages and titles in Bold, rest of content is not bold
b
c
Indicate footnotes with (*) with no more than 3 footnotes per slide
Mention source per slide except agenda and title page
d e
c d e
44
45
Basic layout rules that the data included in the slides is consistent
c
46
To do this:
Company A
30
15
35
Company B
40
10
30
Company C
35
22
46
Company D
47
26
41
Company E
37
12
22
47
Golden tips/rules
1 2 3 4 5
Basic layout rules and how tos 5 slide areas: Title, content, sowat, source, note Use trackers to support the flows Use stickers to cover your . Usage of arrows
6
7
Usage of charts
Typical slides
48
Make sure your title gives the message of the slide Make sure to remain factual in your reasoning (can be based on interviews, reports, industry knowledge, etc.)
Make sure to place the conclusion of your slide always at the same place Make sure to have a source and the required footnote (not more than 3) Use this place to use trackers, stickers, legends
4
49 Basic Consulting Skills 2011 Deloitte S.A.
Golden tips/rules
1 2 3 4 5
Basic layout rules and how tos 5 slide areas: Title, content, sowat, source, note Use trackers to support the flows Use stickers to cover your . Usage of arrows
6
7
Usage of charts
Typical slides
50
CONCEPTUAL
Principle of a tracker
51
NOT EXHAUSTIVE
Typical trackers
----
----
----
--- ---
----------
--- ---
--- ---
----
----
-------------------
52
Golden tips/rules
1 2 3 4 5
Basic layout rules and how tos 5 slide areas: Title, content, sowat, source, note Use trackers to support the flows Use stickers to cover your . Usage of arrows
6
7
Usage of charts
Typical slides
53
NOT EXHAUSTIVE
To use
To avoid
ESTIMATES Clients can not contest the accuracy of data ROUGH ESTIMATES
MIGHT BE WRONG
FOR DISCUSSION
NOT VALIDATED
CONCEPTUAL
ETC.
NOT EXHAUSTIVE
REMINDER
54
Golden tips/rules
1
Basic layout rules and how tos 5 slide areas: Title, content, sowat, source, note Use trackers to support the flows Use stickers to cover your . Usage of arrows Usage of charts Typical slides
2
3
4
5
6
7
55
Description
500 experienced pricing practitioners worldwide 150 in Europe Strong pricing references in the Postal sector, especially in strategic development, modelling and change management related to operational implications Increased focus on change management that accelerates benefits from implementation Deloitte core expertise is to switch strategic vision into implementation with a structured methodology and people on the ground to deploy recommendations Pricing improvement recommendations based on executable strategy learned from real implementations Collaborative work style that provides the highest quality client service Deep knowledge of The Posts operating model, processes, tools and reporting architecture Strong track record of successful projects at The Post in cost modelling, contract management and system strategy Independent advice to The Posts business community, irrespective of downstream IT / technology implications Deep knowledge for support of end-to-end pricing analytics (Consulting, Business Intelligence, Internal Control / Risk Services, Accounting, ) and evaluation of legal, regulatory & tax constraints Access to an extensive set of external resources as input for understanding market and customer evolutions (financial / company information, press researches and news content on segment and company info and trends, business process analysts reports of both industries and companies)
Strength in implementation
1. Value proposition
Deep expertise in pricing:
BEFORE
Deloitte fee sare significantly below traditional Management Consulting players Deloitte pricing is flexible to cope with spot demands from the client after the project
500 experienced pricing practitioners worldwide of which 150 in Europe Strong pricing references in the Postal sector, especially in strategic development, modelling and change management related to operational implications Pricing improvement recommendations based on executable strategy learned from real implementations. Increased focus on change management that accelerates benefits from implementation
41
500 experienced pricing practitioners worldwide 150 in Europe Strong pricing references in the Postal sector, especially in strategic development, modelling and change management related to operational implications Increased focus on change management that accelerates benefits from implementation
Strength in implementation
Deloitte core expertise is to switch strategic vision into implementation with a structured methodology and people on the ground to deploy recommendations Pricing improvement recommendations based on executable strategy learned from real implementations Collaborative work style that provides the highest quality client service
Strength in implementation
Deep knowledge of The Posts operating model, processes, tools and reporting architecture Strong track record of successful projects at The Post in cost modelling, contract management and system strategy Independent advice to The Posts business community, irrespective of downstream IT / technology implications Deep knowledge of The Posts operating model, processes, tools and reporting architecture Strong track record of successful projects at The Post in cost modelling, contract management and system strategy Independent advice to The Posts business community, irrespective of downstream IT / technology implications Deloitte core expertise is to switch strategic vision into implementation with a structured methodology and people on the ground to deploy recommendations Pricing improvement recommendations based on executable strategy learned from real implementations Collaborative work style that provides the highest quality client service
Strength in implementation
Strength in implementation
40
56
Golden tips/rules
1
Basic layout rules and how tos 5 slide areas: Title, content, sowat, source, note Use trackers to support the flows Use stickers to cover your . Usage of arrows Usage of charts Typical slides
2
3
4
5
6
7
57
The right chart for the right figures A chart is more revealing than raw numbers
Graphics make information easier to understand and remember:
Raw data may be illustrated in different ways with one main objective: supporting the message
Company B 8 10
Company C 6 7
Company D 5 6
2000 2009
14 16
13 17
9 12
7 10
58
The right chart for the right figures Selecting the right chart is a 3-step process 1 2
IDENTIFY THE MESSAGE CHOOSE THE RIGHT CHART FORM
3
EMPHASIZE THE MESSAGE
Raw data contain many messages, the first step is to identify the content of the message to be released
Focus on the aspect of the data that should be emphasized on by using colours, arrows, lines, etc.
Component Items
Time series
Frequency
Correlation
59
Tips
Company D
1
Company C Company A
No more than 6 components If more than 6, select the 5 most important components and group remainder in Other category
Position the most important segment against the 12 oclock line and use the most contrasting color Arrange the components from the largest to the smallest
Company B
60
Tips
Company D
The space separating the bars is smaller than the width of the bars Use the most contrasting color or shading to emphasize the important item
Company A
Company C
To identify values, use either a scale at the top or numbers at the ends of the bars, not both
When showing numbers, round the figures and omit decimals
Company B
61
Tips
1 1
Column chart emphasizes levels or magnitudes and is suitable for data on activities that occur within a set period of time (max. 7 periods) Make sure the space between the columns is smaller than the width of the columns Use color or shading to emphasize one point in time more than others
2 2
Line chart emphasizes movement and angles of change and is suitable to show activities evolution from one time to the next
Make sure than trend line is bolder than the baseline
To distinguish a trend line from others, use the most contrasting color or the boldest solid line
Avoid spaghetti chart (many trend lines on a single chart)
62 Basic Consulting Skills 2011 Deloitte S.A.
63
VERS-Migration
Peer, Tributum<->Peer
Source Systems
Figures: Transaction inconsistency, Performance Tributum and advisory systems 162 Interfaces, Mapping 75 VERS-Migration 36 Peer, Tributum<->Peer 32 Source Systems 20
64
100%
50%
23%
11%
10%
6%
The overview shows that half of the defects are about issues to be solved in Tributum Interface quality has to be increased by comprehensive and detailed testing
TOTAL
Interfaces, Mapping
VERSMigration
Peer, Tributum<>Peer
Source Systems
Golden tips/rules
1
Basic layout rules and how tos 5 slide areas: Title, content, sowat, source, note Use trackers to support the flows Use stickers to cover your . Usage of arrows Usage of charts Typical slides
2
3
4
5
6
7
66
Context
On the long run several external forces including regulatory changes, market efficiency initiatives (e.g. T2S) and the changing competitive environment might impact negatively CBL IFS business model and revenues Action is required to ensure revenue stability of the IFS business line A number of new initiatives will be considered to aim for a revenue increase in the range of EURxxx million, bringing zzzzz
Revenues 2008
Gap to be filled
Objective 2015
1a
Offer trailer fees services
Different service levels are possible ranging from the basic supply of trailer fee input data, to the automated calculation, payment and reporting of trailer fees
Take care of the submission of registration files, accounting statements, etc. to regulators or relevant authorities
Current potential for CBL IFS estimated at EUR 20 million High level of market inefficiencies
Solutions/software already exists on market and could be integrated through partnership or acquisition that could take time to materialize
Market potential estimated at EUR 3 million for submitting the file and performing maintenance
Contact with authorities already exists and should be activated to be the unique gateway
Create an alternative and lowMarket potential estimated at EUR 10 cost distribution channel, to lock million taking into account all Asian volume through Deutsche orders Brse exchange infrastructure and to generate custody revenues
Provide X-Border distribution services to national promoters to leverage their existing fund range Allow to capture new volumes with a market value of EUR 7 million
Deutsche Brse with Xetra platform can already support such initiative Main difficulty is the commercial effort towards promoters, buyers and regulators
1d
Enter Global TA
1. Optimizing and simplifying management and product support costs: - Create synergies by reviewing funds with low asset value size and similar investment strategies 2. Optimizing fund distribution: - Review distribution countries to optimize costs and centralize the funds in countries where the assets are actually located
Market insights
- Review distributors to optimize costs and centralize the funds where the assets are actually located 3. Review product offering:
- Ensure that hot product trends are offered and that the future asset flows are captured (e.g. tracker funds, ETFs, Hedge Funds Light, etc.)
Features of the products themselves or of the operational capacity supporting the product sales (incl. product performance and asset class coverage)
69
Prepare alignment
EXECUTE
Analysis
Market competitive
analysis on all price components Consumer perception analysis that could be perform through - Surveys - Focus group -(no need for extensive research)
If conclusion is to increase
prices: - Identify low sensitivity, low reactivity price components to adopt - Identify potentialy a few high sensitivity/visibility price component to decrease to present the project to customer as a global price adaptation - Plan communication If conclusion is to change perception, contact several ad agency to draft a communication plan
Timing required
Source : team analysis
70 Basic Consulting Skills
1 week
1 week
3 months
2012-2013
2010-2011
2009
2b Increase geographical coverage 1c Trading funds on DB platform Penetrate inefficient domestic 2c markets 1a Offer trailer fees services Enter Global TA 1d Trading liquidity funds 1e
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloitte's approximately 182,000 professionals are committed to becoming the standard of excellence.
72 Basic Consulting Skills 2011 Deloitte S.A.