Questionnaire

For life insurance companies The information collected shall be used purely for academic purposes. I shall be grateful for your valuable inputs and active co-operation. Kindly respond to all the questions 1. 2. 3. 4. 5. What is the name of your company How long has your company been operating in the Indian Market? With how many other companies your company is competing in the life insurance market? What is your current market share of the life insurance business being done in India? What have been the growth strategies of your company? Can you please rate them on extent of impact? Low High (a) Focus on Advertising /Ad campaigns 1 2 3 4 5

(b) Putting hard work in building brands through Ads, promotions, PR, Sponsorships, events etc. (c) Managing the marketing mix in an integrated manner.

(d) Understanding prospective buyers at segment level in the Indian insurance market through Marketing Research /survey. (e) Bringing out products that suit specific needs of the buyers.

(f) Expanding product portfolio and heating different brands as per market requirements. (g) Creating markets and redefining markets to explore growth opportunities. (h) Focusing on the proper channel-mix for distribution of product.

(i) Continuously looking for growth opportunities by using appropriate strategy framework. (j) Building a strong corporate brand through company performance, good PR and corporate advertising

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6.

Which are the different modes that have been adopted by your company to deliver the brand message in an effective and efficient manner? Advertising in electronic and print media Making use of flurry of media, including internet e-mail, fax, telemarketers, In-store advertising etc. Working with the media Department of Ad. Agency to define reach, frequency and impact of the Ad. Campaign Making use of tools like PR, sponsorships, events, soual causes, and getting media to talk about the brand Percolating traits of our brand through all of the companys marketing activities

Stressing on long term relationships with the customers and creating brand loyalty Clarifying and living the companys basic values and building the corporate brand. Developing a brand building plan to create positive customer experience at every customer contact point, person-to-person contact, events, seminars, telephone, email Using the brand value proposition as the key deriver of your Companys strategy, product development operations and services? 7. Which are the different methods of promotional mix strategies had been adopted by your company? Can you please rate them? Low High (a) Advertising in electronic and print media 1 2 3 4 5 (b) (c) (d) (e) (f) (g) (h) (i) Advertising campaign PR and publicity Personal selling Sales promotion Direct marketing Tele marketing Word of mouth Combination of all of them 196 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5

8.

How does your company decide the Advertising budget? What factors are generally taken into account for arriving at Advertising Budget?

9.

While advertising what is the main message that you wish to convey about life insurance to your consumer

10.

How does your company measure about communication effectiveness- What works well in the Ad. And what works poorly?

11.

To what extent have the various promotional strategies adopted by the company impacted the sales of insurance products?

12.

Can you express in terms of increase in volume of business, percentage of growth and/or average of new lives?

13.

Does your company subscribe to the view that mass advertising is likely to diminish in its in thence and use?

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14.

If answer to que. 12 is yes what kind of publicity and promotional measure in being undertaken by your company to market the products in vast rural areas?

15.

What kind of support does your company provide to the buyers and service providers?

16.

What plans does your company have to create stronger and long lasting relationships with customers?

17.

What practices has your company developed to understand customer needs instead of just pushing out products in the market?

18.

Has your company chalked out plans to register it presence online and operate in cyber space by using the internet for selling insurance products recruiting, training and consumer casting with the customers and prospective buyers?

19.

With all promotional strategies being effectively put in action what response can your company aim to achieve in terms of growth in premium and market share?

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