Ammar Lateef

(Transferrable Visa Available)

Senior Sales Engineer

Pakistani Single Presently In Doha-Qatar Qatar: 00974 5593 2994 16-12-1985 Driving License: Possesses Saudi, Qatari and Pakistani Driving Licenses Visas: Qatar RP (Work Visa), US & Canada B1/B2 Multiple Entries Visas Prow_05@hotmail.com

Key Skills
A highly adaptable Electrical Sales Engineer with working experience in Multinational and Corporate Environment Caterpillar Inc Pakistan (AESL), Littelfuse Inc. with proven track record of achieving set targets. Currently looking for a Place In a Corporate culture; possesses below technical skills set. Technical Skill Set: Complete knowledge of Caterpillar Inc Power Generation (Diesel Generators, EMCP Control Panels) product line. Caterpillar Electric Power Spec-Sizer, CAT EMCP Modules.. Single Line Diagrams for Diesel Generators Synchronization Projects. Motor Control Center, for any duty Standby operation for Booster, Water, and Waste Water pumps in building services. Motor Electrical Protections with Littelfuse Startco Relay MPS (Canada); like Over Load (49,51), Current Unbalance/ Phase Loss/Phase Reverse (46), Overcurrent/Jam (50,51), Undercurrent(37), Ground Fault (50G/N,51G/N),RTD Temperature (38,49), Over Voltage (59), UnderVoltage(27), Voltage Unbalance (47), Phase Differential (87). Schneider Electric VFD (Altivar) for Pump applications in Building Services. Diesel Generators Protections with SELCO C6200 Controller (Denmark), Like Excitation Loss Protection, RoCoF Protection (df/dt), Vector Shift Protection, Over Current Protection, Over Load Protection, Short cct Protection, Over/Under Voltage, Over/Under Frequency. Littelfuse Startco EL731 Series Relays for Protections like AC Ground Fault (50 G/N, 51 G/N), DC Ground Fault (79G), PTC Over Temperature (49), RTD Temperature(38,49) Littelfuse Startco Resistance Ground Monitoring Relay ( also Called NER Relay) SE-330 (Canada) for main or backup Ground Fault Protection anywhere in monitoring system ( 50G/N,51G/N,59G/N) Power Generation Sources Synchronization, Paralleling and Load Sharing and Load Management.

Complete Ground Fault protection of any kind of Grounded, Ungrounded, Solidly Grounded and resistance earthed Systems with Startco Canada GF Numerical Protection Relays. Alarm Indication, Alarm Annunciation and alarm management systems Using SELCO for marine and offshore platforms.

Commercial Skill Set: Business development International Sales Sales Management Channel Management Negotiating/Networking New Product Launching Team working/Leadership Presentation to Customers/Consultants After Sales Support Management Maximizing profits Product Selection & Estimation

Qualification
BSc Electrical Engineering from AJK University with CGPA= 3.64/4.0 (80%)

Work Experience

1- Littelfuse Inc Saudi Arabia www.littelfuse.com Sales Engineer

15-09-2011

04-06-2010 to

2- Littelfuse Inc Qatar www.littelfuse.com

Senior Sales Engineer Present
Key Responsibilities are;

27-07-11 to

Key Responsibilities
Identifying potential clients for our SELCO ( Power Generation Control, Protection & Monitoring ) and Startco (Ground Fault Protection, Motor and Pump Protection, Feeder Protection ) products and solutions like Synchronization panels, Individual Synchronization Panels, Schneiders PLC Based Synchronization + Mimic Panels, Transformer Neutral Resistor Monitoring complete Package (With Resistor and Relay) and ATS/AMF Panels. Making new Sales Calls, Cold Calls, and 2-3 Visits to Different Customers daily; 4-5 days a week. Working Closely with Design Engineers/Application Engineers of OEMs, Panel Builders, Power Generation Companies to incorporate our product line, convincing them by presenting our Solutions and Services.

Working with local Utility, Consultants, contractors and other power Generation companies for approval of our product line in different projects. Continuous Visits to Power Plants/Power Generation Sites, Project Sites, looking for room for our products, mainly suggesting upgrading old protection Relays with our Retrofit solutions. Working closely with all peers and accounts to close the deals within profitable margins. Agreeing terms and conditions as per guidelines laid down by company policy. Active coordination with service department team, to execute the projects with in time. Key Account Manager for All accounts in Qatar previously in Saudi.

Key Achievements:

Arranging Product Demos to win customers confidence from our product line. Arranging small workshops and Presentations in Customer premises Strategizing to achieve Quarterly and Annual targets. Suggestions to R&D teams in US/Canada/Denmark to develop or customize our product line to adapt to needs of markets; am assigned to. Working with top management to maximize company profits by gathering market information for achieving Sales, Orders and process Quality goals. Keeping an eye on Competitors activities and devising business oriented strategy.

Approvals: Proposed NGR monitoring solution through Relay to KAHRAMAA, and took approval, which is now regulated in all new phases. After presenting several Demos for our Generator Controls, became preferred supplier with AL-Bahar for their Generator Controls, especially Synchronization. Helped our R&D, develop REF-Relay for Qatar market. Doubled the Sales, GP, and Revenue in my allocated region. Got one of our brands SELCO specified in all Marine companies locally.

3- AESL The CAT Dealer (www.aesl.com.pk)

Project Sales Engineer 01-06-2010. Key Responsibilities
Allied Engineering is the sole authorized distributor of Caterpillar S.A.R.L in Pakistan, I served there as a Project Sales Engineer, and my key responsibilities there were

15-07-2008 to

Business Development of Caterpillar Olympian/CAT diesel generator sets, CAT Synchronization Panels, ATS Panels, and UPS in telecom sector of Pakistan. Continuous round-ups with major Telecom Operators in Pakistan to assess the true potential in the market and devising a business oriented strategy to increase market share. Apart from Project Sales focusing on products sales to keep our presence in every segment of Generator market. CAT Product incorporation in all telecom companies of Pakistan. Coordination with logistics, procurement department for the timely delivery, Installation and commissioning of CAT Diesel Generator sets. Key Account Manager for all regions of AESL, like Karachi, Lahore, Multan the project Engineers were reporting me for their regional activities. Complete technical submittal preparation in coordination with application engineers, for mega projects. Coordination with ABB, Schneider and Siemens, for their Low voltage products used in our ATS panels and synchronization panels. Taking quotations from them and after meeting with our vendors assigning the job to most suitable as per our company policy. On site trouble shooting of Diesel generator sets in coordination with Services department.

KEY Achievement: 1- Won a major deal from ZTE for PTCL project in Kohistan area of 60 Nos DGs GEP-13.5, with complete transportation installation and commissioning worth 60 million Pakistani Rupees. 2- Won another deal with WiTribe Pakistan for 30DGS of 7.5 KVA.

Trainings
Siemens Step 200 S7-200 Basics-Lahore Pakistan Littelfuse Startco protection Relays Training for 7 Days Saskatoon-CANADA Littelfuse MV range training on Fuses in Chicago-USA. SELCO Sync Controller, Arc Flash Relay Training in RoskildeDenmark! SELCO Products Training Dubai. SELCO Synchronization Controller On Site Training Abu-Dhabi Arranged and Managed Littelfuse SELCO/Startco Booth in Middle East Electrical Exhibition 2012 Dubai. Arranged and presented in Littelfuse SELCO/Starco Product Launch Seminar in Dubai.

Reference will be Furnished Upon Request