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COPYRIGHT, ACTA, TRADEMARK, ETC

IN ORDER TO PROTECT ARTISTS AND RESERACHERS

Ismalistya Araminta Business Communication Using Social Media WS 2012/2013

WHAT IS COPYRIGHT?
Copy right is a form of protection provided to the authors of original works of authorship including literary, dramatic, musical, artistic, and certain other intellectual works, both published and unpublished.

WHAT WORKS ARE PROTECTED?


1.
2.

3.

4. 5. 6.

7.

Literary works; Musical works, including accompanying words; Dramatic works, including accompanying music; Pantomimes and choreographic works; Pictorial, graphic, and sculptural works; Sound recording; and Architectural works.

COPYRIGHTS APPLY
Most

things on WWW are copyrighted No need to register No need to identify with or statement If in tangible form, copyrights apply Once created, saved, or put online, creator has copyrights

NEED PERMISSION TO.


Reproduce
Adapt Distribute Publicly

perform Publicly display Digitally transmit audio sound recordings Unless the intended use falls under a special category called fair use

COPYRIGHT NOTICES

Three parts:
1. Copyright, Copr., or 2. The year first published 3. Name of copyright holder Example: - 2003 Breitlinks

Does not need notice to be protected by copyrights

PROTECT YOURSELF
Use

original material on websites Copyrights do not cover ideas, concepts, methods, facts, principles, discoveries. Cover the way these are explained. Collect facts & ideas from several sources Multiple sources protects against charges of adaptation Get permission from photographer and the subject(s) before using pictures.

AVOID PROBLEMS
If

in doubt, get written permission Read licenses for software, graphics, video, or audio Be careful with Web content Someone elses violation does not mean everyone else can violate copyright Many copyright violations on the Web Find out who owns rights before using

FACTS NOT COPYRIGHTED


Only

presentation of facts covered Links are facts, just like phone numbers free to use Do not link to sites that violate copyrights Lists of links are covered by copyrights

WHAT IS ACTA?
The Anti Counterfeiting Trade Agreement (ACTA) was a multinational treaty for the purpose of establishing international standards for intellectual property rights enforcement. The agreement aimed to establish an international legal framework for targeting counterfeit goods, generic medicines and copyright infringement on the internet.

BENEFITS OF ACTA
Enhancing international IPR (Intellectual Property Rights) enforcement by partnering with countries that recognize the critical importance of such enforcement. Strengthening the international fight against pirate and counterfeiters who steal from businesses and workers, discourage innovation and creativity, threaten health and safety, provide an easy source of revenue for organized crime, and cause loss of tax revenue. Building on the successes of the Strategy Targeting Organized Piracy (STOP) initiative, a government-wide effort started in October 2004 to confront piracy and counterfeiting.

THE GOALS
To

achieve a new kind of agreement combining commitments to strong laws with a framework for ongoing cooperation and the promotion of effective enforcement practices. approach aims to strengthen legal frameworks, bridge the gap between laws on the books and strong enforcement on the ground, and to foster ongoing cooperation and leadership.

This

THE GOALS (CONTINUED)

The combination builds on solid foundations: - Past agreements have addresses the legal framework for IPR enforcement. - International cooperation and enforcement practices have already been enhanced through growing efforts in international for such as the G8 and APEC, and efforts with the EU and with the Canada and Mexico starting with the US-EU and SPP summits in 2005.

TRADEMARK
A trademark is a word, name, symbol or device which is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others. There may be liability for creating a user name that confuses other users about your relationship to a Trademark owner, or dilutes a trademark owners brand. There may also be liability for use of anothers mark in Google Adwords, Keywords, Metatag usage. Domain Name Disputes, Icann Proceedings, etc.

SOCIAL MEDIA: COPYRIGHT


Issues:

1. 2.

Protecting the Users Content Protecting the Content of Others

DOES COPYRIGHT, TRADEMARK, ACTA, ETC MAKE SENSE?


My conclusion is that the point of Copyright, Trademark, ACTA, etc just to make a profit. Here we see the double standard that is at play within the current system. Where the system is supposed to be about anyone can succeed, as if its a free-forall, level-playing-field, where you can do what you can to make profits, but then there are rules that protect the profit making opportunities of some, while preventing others.

THANK YOU