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Odesk Social Media Marketing Test - Free Questions and Answers

Question 1 What is "social media optimization"? a. Creating content which easily creates publicity in a social networks b. Writing clear content c. Creating short content which is easily indexed d. Hiring people to create content for social networks Question 2 What is a "vlog"? a. Video Log b. Video blog c. Log of blog activity d. New technology to aid in blogging Question 3 What is the ultimate goal of social network marketing plan? a. To satisfy investors in the company b. To justify spending in marketing c. To find investors for a company d. Drive potential customers to the company and give them an action time to perform Question 4 What is "guerrilla marketing"? a. Marketing geared towards animal lovers b. Marketing which relies on time and energy rather than a large dollar budget c. Aggressive sales techniques d. Marketing using a large scale national budget Question 5 What place does Pricing have in marketing? a. Higher prices guarantee higher revenue stream b. The company should actively market how much their products cost c. Different pricing levels can be tested to see what elicits the best consumer response d. Marketing based on the pricing level relative to competition is important Question 6 What is meant by the concept of "viral" in social media? a. Social media which is spread to viewers by the consumer, growing in popularity b. It is a method of branding a company c. Advertising which can easily be emailed d. Marketing advertisements which are not serious Question 7 What is the term adopted for updates posted by Twitter users? a. Tweets b. Twoots c. Twinks d. Posts Question 8 How is site traffic useful in evaluating marketing? a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined b. There is no correlation between site traffic and marketing c. Ads can send receivers to a specific landing page, which can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign Question 9 What can a company do to offset the cost of running a blog? a. Place ads on the blog which generate pay per click income b. Charge users a fee to read the blog c. Only allow past customers to read the blog d. Require a monthly membership to the entire company website

Question 10 How can a company ensure that the proper audience finds their YouTube videos? a. Post links on the company blog to the YouTube videos b. There is no method to effectively direct people to the company videos c. use of keywords d. Sending out mail advertisements Question 11 Which of the following is an important aspect of creating blogs and posting content? a. Using a witty user name b. Posting at least once a month to the blog c. Social Media Optimization d. Using humor Question 12 What style of videos can a company post on YouTube? a. Video Blogs b. Television Commercials d. Product Demonstrations d. All of the above Question 13 What is a "call to action"? a. Giving an advertisement's receiver a specific directions such as 'visit the site' b. Using telemarketing to reach out to potential customers c. Defaming the competition d. Creating a new marketing campaign Question 14 What is the overall goal of social media marketing for companies? a. Generate sales b. Increase company headcount c. Increase their web presence d. Help accelerate product launches Question 15 What do Connections on LinkedIn effectively represent? a. Random strangers who found the company b. People the company has sold product or services to c. An avenue to disperse coupons d. People and other companies the user is connected to directly

Question 16 What is the general purpose of posting a video blog routinely to YouTube? a. It allows the company to hard sell its products b. It allows the company to drive website traffic to its blog c. It can be used to disperse the company contact information d. It allows followers to create a personal connection with the employees of the company Question 17 What is a method of marketing on Facebook which can reach several users by spending money? a. Pay money for a better quality Facebook account b. Pay a third party to make posts to your account c. Charge a fee for users to be your friends d. Facebook Pay Per Click placed advertisements Question 18 What is mean by "micro-blogging"? a. Blogging daily b. Blogs which are posted by companies, not individuals c. Blogs with limited individual posts, limited by character count typically d. Blogging from mobile devices Question 19 What is meant by "Marketing Creative"?

a. The employees in the marketing department b. The content for marketing and its creative aspect c. The methods used to distribute marketing material d. The branding image of the company Question 20 What should be the length of an effective blog post? a. Several pages in length b. No more than a few sentences c. A few sentences mixed with several links to other sites and references d. A few paragraphs Question 21 Why is it important to post to a blog regularly? a. It reduces the cost per blog post b. Keep readers engaged and also give search engines content to index c. It gives the social media marketing specialist something to do d. It allows more chances for the company to put Question 22 What non financial measure of marketing is important to track? a. CEO performance b. Number of new hires in marketing c. Number of impressions d. New customer acquisition Question 23 What style of blogging would be most effective for building relationships with customers? a. Using the blog only for press releases b. Posting resumes of the company officers c. Posting articles about how terrific the company is, and putting down the competition d. Writing posts about the company and its ups and downs from inside, personalized approach

Question 24 What is meant by Brand Management? a. Managing the marketing staff b. Management of the marketing budget c. The company executive management team d. Creating a consistent image for the company Question 25 What can a company do on Facebook apart from their page to create a following? a. Post more updates than usual b. Post controversial posts c. Use several pictures d. Use Groups, both company originated and posting to other groups Question 26 What is the main reason traditional marketing will never completely go away? a. It is a cheaper than social media marketing b. All companies are required by law to use traditional marketing techniques c. There are better tax write offs for traditional marketing d. It's proven to work time and again Question 27 What should a company post on Twitter? a. New product launches b. Significant company news c. Occasional day to day posts of interest d. All of the above Question 28 What is meant by A/B testing marketing? a. Testing of 2 different products b. Testing 2 versions of an advertisement to see which elicits the best response

c. Clinical testing of medical products before legally allowing them for sale d. Testing via 2 mediums, such as radio and television Question 29 What is the method for being linked to other users on LinkedIn? a. Followers b. Connections c. Friends d. Associates Question 30 Why is there no specific definition of what is social media marketing? a. There is not governing body over social media marketing b. Companies cannot come to one definition c. The concept is relatively new compared to traditional marketing and is still being defined d. It had not yet been widely accepted Question 31 How can LinkedIn serve the company aside from social network marketing? a. Job openings can easily be dispersed to qualified candidates on LinkedIn b. Company picture can be posted to the profile c. Negative press about hate competition can be easily spread d. Pricing lists can be posted Question 32 What feature does LinkedIn offer for pay accounts? a. Ability to post pictures b. Increased abilities to connect directly and send message to people c. Ability to post in Groups and create a Group d. Ability to block users Question 33 What type of status updates would drive visitors to the company site? a. An update telling friend they hope to see all soon b. A link to a new press release hosted on the company site c. A link to third party hosting a company press release d. A picture of the CEO Question 34 What does the product portion of the 4 P's of marketing focus on? a. The product or service being marketed to consumers b. The manufacturing process c. How the price will be set for the product d. How the new product will be promoted Question 35 How can a company place itself as an expert in a certain area of expertise? a. Post updates which brag about the company b, Actively answer questions in the Q&A section of the site c. Post comments on competitors pages stating how they are inferior d. Answer questions in all categories, even ones the company is not in business of Question 36 What is meant by the "blogsphere"? a. The act of writing a blog b. Specific niche blog community c. The interconnected community of blogs via linking to each other d. Advertising done via blogging Question 37 Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? a. Required by law b. Search engine rankings will include hits on the blog as part of the overall website hits c. Requires less effort to maintain d. Cannot be hacked easily

Question 38 What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness. a. Ask the watcher to visit the company site at the end of the video b. Make the videos at least 5 minutes long c. Make the videos under 10 seconds d. Have the CEO featured in the advertisement Question 39 How often should a marketing plan be revisited? a. Never, once written it is complete b. As often as needed in order to revisit the plan of action and revise any new actions c. At company board meetings d. During the financial review of the company each month Question 40 How does YouTube serve a dual purpose in social media marketing? a. It can be used as a company blog as well as video advertisements b. It can be used for company pictures and videos c. It can be used to host the company website as well as videos d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube