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helm of a bankrupt company and without a father figure. Amritraj points out, Nirvik has always treated his business like competitive sport. Jadeja adds, He is a thorough professional. Ive known him to turn down a four-ball with Kapil Dev if he has a business meeting. As before, it was this kind of commitment that allowed Singh to take charge of the situation. He downsized the company by 200 people and got rid of about 50 unprofitable clients. And a sporting relationship dating back to his school days at Sanawarsaved the day. Singh reveals, My golfing buddy, also from Sanawar, Gurcharan Kadan of Standard Chartered Bank, gave us an overdraft facility. So, in 2000, we got out of the red, made a lot of money and were fully bought by Grey. In 2004, we became part of WPP globally. These days, as Singh forges Greys blistering growth in the Asia-Pacific region, he plays more golf than tennis and watches football, a pastime that cuts across cultures. At English Premier League time, his home turns battle zone; wife Rinita is an AC Milan supporter, his boys are Manchester United fans, while Singh himself roots for Chelsea. And Jasmin Sohrabji, who worked for Singh for 15 years before heading Omnicom Media India, notes, Way before football and F1 viewership caught on in India, Nirvik had anticipated the trends and passed them on to benefit clients. Sprawled amid his prized collection of signed cricket bats, Singh, a veteran of hard knocks, displays the dent made by South African pace bowler Allan Donald on the bat Sachin Tendulkar used in the 1999 World Cup. Then he reflects aloud: Twenty years ago, we at Grey were the first to understand the star power of cricket, getting Gavaskar his first endorsement. But now, theres too much of cricket. Id like to see football develop, hockey make a comeback. Look at Australiajust 20 million people, they have world-class teams in rugby, cricket, gymnastics and cycling. From being just a cricket-country, we, too, must become a sporting nation. Name: Nirvik Singh Age: 44 Profession: Advertising Title: Chairman and CEO of Grey Group, South and South-East Asia, and G2 Asia Pacific Education: B.Com, St Xaviers College, Kolkata Pursuits: Cricket, tennis, football, golf Claim to fame: Turning around sick Trikaya Grey, a small advertising agency, into one of the top five integrated communications companies in India. Grey Indias campaigns include India Shining, Incredible India, Orbit White and Ambuja Cement ads, done during Singhs tenure. (Personal Space runs every alternate Friday and looks at the pursuits beyond work of some of Indias corporate leaders. Write to Sangitaa Advani at personalspace@livemint.com)
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