Bustamante, Daries Mae Herando, Mari Niko Layugan, Monica Manalo, Raymart Medina, Krizzia Odal, Mary Anne

Rozul, Aileen Gale Silvan, Ron Lester

Banahaw Heals Spa

Mission/Vision: "Delivering The World The Power Of Touch to Healing and Relaxation by Incorporating a Lifestyle of Healing Massage and Affordable Lifetime Therapy with lifetime Business Commitment with my Ingenious Entrepreneurial Ideas to my Intellectual Properties."

Internal Environment Factors STRENGTHS Original massage which is Signature 5-in-1 Healing massage Well-trained therapist specializing on different ages (e.g. Senior citizens)

WEAKNESSES

External Environment Factors OPPORTUNITIES Consumers continues shifting into wellness and healthy lifestyle Consumers wants to lessen stress through massage Rise of new technologies in the market Consumers that seek for a more affordable services New techniques in massage

THREATS Competitors with the same line of business Rivals trying to imitate their signature massage

Long-Term Objectives Banahaw Heals Spa may maximize the wellness of the market through promote wellness and providing more value added services that will satisfy consumers and to be the market leader in the industry of spa and massage.

Strategies Promotional and seasonal discounts for different types of customers. Through giving discounts, consumers from economic level may also benefit with the high-end services Banahaw Heals Spa may provide.(para ito dun sa consumers that seek for more affordable services. Di ko alam kung ditto bay un, pero pwede din kasi. Ah basta, di ko kasi alam) For customers who want to reduce and lessen stress, Banahaw Heals Spa may offer services and activities like Yoga, Meditation and the likes. These activities may apart stressed customers from the noisy crowd and gives them the sense of peace and silence. They may also include detoxifying services to lighten stress and help customers cleanse internally. To fully enlighten and boost spiritual and intellectual phase, activities like art and painting sessions may perhaps assist in their way to a healthy lifestyle. Technologies like gadgets take part, also, in maximizing the wellness. IPods may be used during the service massage and treatment. This may help in having a short sleep or snap. Furthermore, if customers are too busy, through the use of online booking, they may reserve day and time whenever available. Aside from their own Signature 5-in-1 Healing Massage, they could develop more techniques or other creative approach in massage and spa.

Action Plan Actions Market Study Study and research of the new techniques and many different and creative ways on massage and spa approach. Time Frame 4 months Person in Charge Research and Development Department and Marketing Department

Researching on the gadgets which can be in relation to having a wellness lifestyle.

Service Development Introduction of new services to the consumers

6 months

Marketing Department

Market Testing Testing the new techniques and promotions in the market.

2 months

Marketing Department

Marketing Operations

Throughout

the Marketing Department

Include advertising the services operation as well as all marketing efforts. Evaluation Evaluating the entire operation including all strategies After the operation Top management with representatives from all departments

Big Idea For the continuous promotion of wellness in every individuals lifestyle, we have thought of an idea that would benefit both the Banahaw Heals Spa and its customers. The strategy will be about producing bottled liniment and ointment. These products will contain specially-formulated rub that gives the sense of a real Banahaw Heals Spa massage experience. By that means, they can build a competitive advantage and at the same time stretching out to its potential consumers.