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E-Commerce Training

e-Commerce opens up the world to exporters minus the risk

LEFT: Mr S B S Reddy, Jt.DGFT delivering his inaugural address. On the dais from left are, Mrs Santhi, Joint Director, FIEO; Mr Navin Mistry, Head, Retail Exports, Ebay; and Mr Milind Sanghvi, Head, Merchant Marketing, PayPal. RIGHT: Mr A view of the participants
n order to encourage exporters to use e-commerce platforms, FIEO, eBay and PayPal have launched a partnership programme to promote retail exports via e-commerce from India. In this backdrop, FIEO in association with eBay organized an awareness and training session Unleashing Global Retail Exports Through E-Commerce at Hyderabad on September 22, 2012. Around 50 participants from handicrafts and other sectors participated in this event. The programme was inaugurated by Mr S.B.S. Reddy, Joint Director General of Foreign Trade, Hyderabad. Mr Navin Mistry of eBay and Mr Milind Sanghavi of PayPal made presentations on how to make use of e-commerce and beat the recessionary trend being faced by the exporters. Mrs Santhi, Joint Director, FIEO (Andhra Pradesh Chapter) welcomed the participants. Mr Reddy in his inaugural address said the Government has recognized the export potential of e-commerce and decided to grant export benefits for all goods shipped through courier

and e-commerce platforms. He also appreciated FIEO for organizing such awareness events which will be highly beneficial not only to the exporters but also to the business community. Earlier, while welcoming the participants, Mrs Santhi highlighted various initiatives taken by FIEO for helping members to diversify their markets and also the Federations participation in various trade fairs and exhibitions. Mr Mistry in his presentation mentioned that FIEOs tie-up with eBay and PayPal will help FIEO members in setting up free stores on the eBay website, with unlimited product listing facility for a period of six months which otherwise costs approximately $50 per month. FIEO members upon production of their RCMC are entitled to an immediate upfront benefit of around Rs 18,000 through this tie-up. Mr Sanghavi mentioned that the tie-up also provides PayPals e-payment gateway integration with the members bank free of cost and facilitates members to accept payment in 24 currencies. According to the

process, the buyer makes the payment against the order which will be credited to the exporters account immediately and the orders are shipped by the exporters after securing the payment. Hence, 100% payment is ensured. Apart from this, eBay has negotiated substantially reduced prices for the services of courier companies Fedex and DHL. This will help exporters to ship their order at a competitive price. There is no need for making payment upfront by the exporter to the courier company and the bill will be raised by eBay on a monthly basis. By creating a store in eBay and listing the products, 10 additional sales channel to FIEO members will be opened. Currently eBay is having a presence in 39 markets and this will open a new window for FIEO members. During the interactive session, officials from eBay and PayPal provided clarification to the queries raised by handicraft exporters and other participants. Mrs Santhi proposed the vote of n thanks.

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FIEO NEWS l December 2012