“A STUDY ON SHOW ROOM DISPLAY MANAGEMENT

FOLLOWED BY MORE SUPERMARKET AT GUNTUR”

BY
CH.SAIRAM
7NBGU047
“A STUDY ON SHOW ROOM DISPLAY MANAGEMENT
FOLLOWED BY MORE SUPERMARKET AT GUNTUR”

BY
CH.SAIRAM
Enrollment No: 7NBGU047
MBA Program (Class of 2007-2009)

Under the esteemed guidance of

Mr. SITA RAMAIAHA, Mrs. Nagamani,

Center Head, Faculty Member,
ICFAI National College ICFAI National College,
Guntur Guntur.

A report submitted in partial fulfillment of

The requirement of
M.B.A. program (class of 2007-2009)
ICFAI National College,
GUNTUR
TABLE OF CONTENTS Page No

1. Acknowledgements

2.Abbreviations

3. Tables &illustrations

4. Summary

5. Introduction

6. Objectives & Limitations

7. Industry Profile

8. Company profile

More Retail comp..

9. Methodology

10. Review of Literature

11. Empirical Analysis

12Findings

13. Conclusions

14 . Suggestions

15.Appendices

16.References

17.Glossary
 ACKNOWLEDGEMENT

I am thankful to Mr. T.SITA RAMAIAH, CENTER HEAD ICFAI national college for his
valuable guidance in ongoing the project successfully and also for providing the necessary
facilities.

I am extremely thankful to Mrs. P.NAGAMANI, FACULTY SUPERVISOR, ICFAI National

collage, for his timely assistance and support throughout the report work.

I am thankful to all employees of MORE RETAIL for providing necessary information related to
our study.

Lastly I am indebted to our all faculty members, Parents &my Friends for their co-operation and
support.

It was indeed a learning experience for me.

(CH. SAIRAM)

7NBGU047
 DECLARATION

I hereby declare that this project work entitled " is my work, carried out under the guidance of
my faculty guide Mrs. NAGAMANI madamr and my company guide Mr. PRASAD sir “A
STUDY ON SHOW ROOM DISPLAY MANAGEMENT FOLLOWED BY MORE
SUPERMARKET AT GUNTUR” his report neither full nor in part has ever been submitted
for award of any other degree of either this university or any other university.

(SAIRAM.CH)
7NBGU047
INC-GUNTUR.
 CERTIFICATE

This is to certify that the project entitled “A STUDY ON SHOW ROOM DISPLAY

MANAGEMENT FOLLOWED BY MORE SUPERMARKET AT GUNTUR” is carried out

by CH.SAIRAM (7NBGU047) is original and has done under my supervision. This report

neither full nor in part has ever before been submitted for awarding of any degree of either this

university or any other university. I am pleased to say that her performance during the period was

extremely satisfactory.

Mrs.P.NAGAMANI
Faculty supervisor
 TABLE OF CONTENTS

Acknowledgement...............................................................................

Declaration…………………………………………………………………….....

Certification ……………………………………………………………………..

Summary…………………………………………………………..
1. Introduction……………………………………………………
1.1 Objective…………………………………………………
1.2 Methodology……………………………………………..
1.3 Findings …………………………………………………

2. Industry profile………………………………………………….
2.1 company profile…………………………………………..
2.2 Consumer loans……………………………………………………
3. Questioner ………………………………………………………….
3.1 pichats…………………………………………………………………
3.2 Abbreviations…………………………………………………………
3.4 References………………………………………………………………
3.5 Glossary………………………………………………………………….
 SUMMARY

The report consists on analysis of different Display methods followed by More Super market.
The present study is been worked on the attractive of Display method’s & Display Technology
Followed at MORE Retail company .

Aditya Birla Group, the business conglomerate is set to increase the number of
its retail outlets in India. The company is on an expansion mode and has announced to increase
the number to 500 such retail stores across India. The group entered into the Indian retail
business a year ago and has 400 retail outlets called 'More'. It has strong presence in the cities of
Delhi, Mumbai, Chennai, Vadodara, Bangalore, Hyderabad, Mangalore, Pune, Mysore, Vizag
and Vijaywada. During the launch of its Vadodara outlet of 'More', Mr. Kumar Mangalam Birla,
Chairman of the group, said by the end of March 2008 the numbers of 'More' retail outlets to be
increased to 500 from 430. Mr. Birla points out that his company's first retail store was launched
in Pune, in May 2007 and now has presence in almost all major and minor cities of India.
Industry sources believe that at this rate of growth the company may also end up the financial
year 2008-2009 with 500 new stores of "More". Dedicated Electronic Supermarkets are also in
the pipeline of the company and is expected to roll out a few outlets very soon.

The company has already identified few development sites and is on the look
out for more viable options for infrastructure development. With the launch of India's first
hypermarket - the 'More Mega Store', the company took a giant step in making its mark in the
organized retail market of India. This colossal hypermarket is about 70,000 square feet and the
average size of each mega store would be of around 80,000 square feet. Further, these giant retail
stores house around 60,000 SKUs of different types and brands of merchandise. Mr. Birla said
that 10 more hypermarkets are on offer.
TRIO designs retail stores for both large and small retailers and our fees start as low as $1,000
for a standard retail design audit. Our specialty is "bang for buck" and our goal is to create stores
that both "look good" and "sell goods". With your help we collaboratively create stores that come
in on time and within budget while fulfilling your retail vision. Fun, interesting, unique and
compelling stores that will become your customers favorite place to shop.

What do our services include?

TRIO can provide any combination of the services listed below to best suit a client's particular
requirements. An initial meeting or conversation will usually be sufficient to determine the scope
of work required and will allow us to give the client a fee range.

1) If our client has an existing store that simply needs an upgrade we typically ask for pictures of
the store and a wish list of changes that they would like to see. These might include signage,
finishes and colors, fixtures, layout, lighting, etc. We then mutually determine if you need a site
visit followed by an audit of design related issues so you can pull together a game plan and a
budget or if you are currently ready for a redesign and remodel.

2) If our clients are planning a remodel or are leasing a new store we help them create realistic
budgets and time lines for their stores design and construction and prepare design drawings that
include:

• Storefront design and signs

• Interior layout including placement for counters, dressing rooms,
window display, fixtures and more.
• Specification and design of display fixtures and equipment
• Colors and finishes including paint, flooring, ceilings and wall
and fixture materials
• Lighting plans for the retail area, dressing rooms and back room
• Traffic flow analysis tied to merchandise planning
• Video and audio plans including computer related interactive
merchandising
• Merchandising plan-a-grams
• In store graphics and brand development

3) While we do specify and price fixtures and fittings our client's are free to purchase fixtures
from their own sources and use TRIO for design services only.

4) We also work with our clients to insure that the product merchandising is consistent with the
design of the shop. There is no point in designing a great looking shop and then having the
merchandise displayed improperly.
 An attempt is being made to understand the perception of different Display methods
followed by More Super market towards the different types of policies as well as the
organization. The report reveals the present position of the organization and how the company is
affected by the recession and how the people are attracting by the display settings. This display
techniques are very use full for any originations the MORE is developing their new strategies to
attract the customers they are displaying the products as a sequence order which attracts the
customers more.
 Objectives

• To know the Different display methods followed by more.

• To know the customers perception towards display of the products.

• To study product wise priority in display.

Limitations

• The subject topic is very wide in nature so conduct a through survey it needs a lot of
time, energy & expensive.
• Responses may be subjected to bios due to poor conceptual knowledge regarding display
management of store employees.
 INDUSTRY PROFILE

This is a discussion on profile of retail industry within the Final 100 Mark Project forums, part of
the Projects HUB for Management Students ( MBA Projects and dissertations / BMS Projects /
BBA Projects category; hi frnds, we hav got the assingnment to prepare industry prolife so dat it
help to understand for which industry ...

India retail industry is the largest industry in India, with an employment of around 8% and
contributing to over 10% of the country's GDP. Retail industry in India is expected to rise 25%
yearly being driven by strong income growth, changing lifestyles, and favorable demographic
patterns.

It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200 billion.
India retail industry is one of the fastest growing industries with revenue expected in 2007 to
amount US$ 320 billion and is increasing at a rate of 5% yearly. A further increase of 7-8% is
expected in the industry of retail in India by growth in consumerism in urban areas, rising
incomes, and a steep rise in rural consumption. It has further been predicted that the retailing
industry in India will amount to US$ 21.5 billion by 2010 from the current size of US$ 7.5
billion.

Shopping in India have witnessed a revolution with the change in the consumer buying behavior
and the whole format of shopping also altering. Industry of retail in India which have become
modern can be seen from the fact that there are multi- stored malls, huge shopping centers, and
sprawling complexes which offer food, shopping, and entertainment all under the same roof.
 India retail industry is expanding itself most aggressively, as a result a great demand for real
estate is being created. Indian retailers preferred means of expansion is to expand to other
regions and to increase the number of their outlets in a city. It is expected that by 2010, India
may have 600 new shopping centers.

In the Indian retailing industry, food is the most dominating sector and is growing at a rate of 9%
annually. The branded food industry is trying to enter the India retail industry and convert Indian
consumers to branded food. Since at present 60% of the Indian grocery basket consists of non-
branded items.

India retail industry is progressing well and for this to continue retailers as well as the
Indian government will have to make a combined effort.

• India Shopping Malls

• Scope of the Indian Retail Market
• Indian Organized Retail Market
• Growth Factors in Indian Organized Retail sector
• Opportunities in Indian Organized Retail sector
• Challenges facing the Indian Organized Retail sector
• Role of Supply Chain in Indian Organized Retail
• Employment Generation by Indian Organized Retail Sector
• Indian Organized Retail Sector's Impact on Lifestyles
• Emerging Trends in Indian Organized Retail Sector
• Growth of Retail Companies in India
• Evolution of Indian Retail
• FDI in Indian Organized Retail Sector
• Formats in Indian Organized Retail Sector

New and Used Store Fixtures

Read almost any retail magazine and you'll quickly find out just how vital buying and correctly
using the right store fixtures can be. From Thrift Stores, discount stores, bulk grocery stores to
upscale women's boutiques, impressions can easily make or break the sale. Whether you're
opening your very first store, outfitting an entire franchise, or increasing storage space, Gershel
Brothers brings you the most extensive selection of new and used store fixtures to choose from.
In addition, you get free store planning to ensure you buy the right product and use it to your best
benefit.

New and Used Store Fixtures

An enormous selection of new and used store fixtures is right at your fingertips. In addition to
display items, you'll also find other must haves for your store.

• risers • hand trucks

• baskets • tagging and marking guns
• cubes • bags
• jewelry displays • shopping carts

• mannequins • and more

Showcases Give High Perceived Value

When you need more than mere protection, you'll want showcases that are designed to bring
attention to your premium merchandise - highlighting its beauty and worth.

From economy to exquisite, with or without lighting, you can choose from new showcases in a
variety of shapes and sizes. You'll find traditional showcases as well as wall display showcases
with mirrored backs and storage drawers.
We also offer an extensive selection of corner showcases, tower displays, modular jewelry
showcases, pedestal cases, and more.

Want to save up to 50%? Inquire about the availability of used showcases.

Gondola Shelving - Functional, Beautiful, Versatile

Gondola shelving is such a mainstay; it's practically required in retail settings. Its functionality
and versatility make gondola shelving easy to install and easy to use. With a wide variety of
shapes, sizes, and styles to choose from (plus an abundance of accessories for added flexibility),
gondola shelving will enhance your store's design and create a comfortable and enticing setting
in which your customers can buy.

Dedicated to Serving You

Since 1970, Gershel Brothers and its staff have held fast to a strong commitment to customer
service through personal relationships. Please stop in a browse our showrooms in either
Philadelphia, PA or Phoenix, AZ. If you have questions or comments, we'd love to hear from
you. Contact us via email, call us toll-free at 800-962-5307 or visit our showroom (directions to
our showroom).

The real story of India's retail boom On a weekday, the DLF Mega Mall -- located in the IT and
ITES hub of Gurgaon on the outskirts of Delhi -- bears a deserted look. Of the few operating
shops in this large mall, most have nary a customer. The same goes for several other retail outlets
and many of the other malls in the vicinity.
True, a retail chain like Future Group's Big Bazaar may be clocking heady sales (growing at
100% year-on-year), but the dozen-odd shops operating in its proximity wear a deserted look,
giving a somewhat hollow ring to the much-talked-about retail boom in the country.

In what seems like a quirk of circumstance, malls have sprung up all over urban India in
anticipation of a consumption boom that may itself prove to be eventually truant.

Move to Mulund (West), a suburban locality of India's financial nerve, Mumbai. Rajesh Parashar,
a resident of the area has the option of shopping at Big Bazaar, Apna Bazaar, Subhiksha,
Spinach, Shoprite, Foodland or at the local Sai Supermarket, all of which are within a two-
kilometre radius of his residence

This is paralleled by the developments happening in the Delhi suburb of Ghaziabad, where the
upcoming Shipra Mall at Indirapuram already has Big Bazaar operating out of its lower-ground
floor, while Reliance is slated to open shop on the third floor. Customer footfalls, however, are
more in the projections of the occupiers of the mall than real.

All this retail activity, and more, and the sheer gargantuan size of the investments planned, beg
the question -- does the consumer's wallet have enough money in it for everyone?

"Only time will tell," is KPMG's executive director, Deepankar Sanwalka's laconic answer. To a
great extent the success or the failure of malls will hinge on the consumer population of the area.
"If the spending power of consumers is high in a locality, it could sustain two-to-three large
players." Not so, elsewhere, he adds poignantly.

The significance of these remarks sinks in gradually. With planned investments of $22 billion
over the next five years -- excluding what might be brought in by new global and large local
players henceforth -- the retail sector is expected to grow 40% to $427 billion by 2011.
Organised retail, which is 3% of the whole currently, is in turn pegged to grow to $64 billion by
2015. And one consequence of all those investments will be the fact that India's present two
square-feet per capita retailing space will rise 15-20% by 2010.

To be viable, the huge investments made in the sector by India Inc would have to be responded to
by a corresponding massive surge in footfalls. And for that to happen, a lot of links would have
to fall in place.

Between the drawing board and the emerging market realities, the realisation dawns that a lot of
things can go wrong with India's much-heralded retail revolution. The more visible among these
loose ends: vexingly high real estate prices, the loosely-knit distribution networks in India's
hinterland, the near-absence of any modern supply chain logistics, shortage of skilled personnel,
and a regulatory system that resembles a patchy quilt more than anything else.

Then there is the nature of the business itself. Retailing is a low-margin, high-volume,
commodity business where profitability gets strained as competition intensifies. And if wrong
choices are made regarding the location or the formatting of the store, woe betide the retailer.
The catches are many and to make it big, a retailer would have to negotiate all the tricky turns
most of the time.

The big players are sanguine, however. "There is enough room for six-to-eight players," says
Reliance group chairman Mukesh Ambani, who recently kicked off the first Reliance Fresh
outlet in Hyderabad. There are reasons for his optimism: the country's preponderantly young
working population, disposable incomes that are expected to increase at an average 8.5% per
annum till 2015, and a steadily climbing per capita income (from $460 in 2002, it rose to $620 in
2005).

In fact, it is the expectation of a large working and earning population that has attracted most
global retailers to the country. But most analysts are agreed that the Indian retail market could at
best support 10 large players with revenues in excess of $2 billion each by 2015.
Given the number of players getting into the fray today, this clearly means a winnowing out of
the weaker retail players. What's more, that time could be sooner rather than later, maybe just
three or four years down the line.

That's not so surprising, industry insiders even say, pointing out that a large number of the new
entrants may not be committed to retailing in the long term. While some almost certainly are
looking to act as silent partners for foreign players, others may be more willing to look at an exit
option a few years down the line.

Says Hemant Kalbag, principal, AT Kearney: "I see consolidation happening in the next five
years. That's when the shakeout will happen and the successful retailers will look acquiring less
profitable ones."

But that's still in the future. As of now, the retail turf is set for some frenetic activity. Reliance
has drawn up a Rs 25,000-crore (Rs 250 billion) retail plan that would see its outlets dotting 784
cities and small towns by 2010.

Already it has 17 stores in Hyderabad alone (the number will go up to 40 by end of the above
period). More recently, Sunil Bharti Mittal made news when he announced an alliance with the
world's biggest retail chain Wal-Mart, for a supply chain and cash-and-carry venture, besides a
franchise agreement for retail.

Seen as a coup of sorts, this could exert pressure on other retailers in the country to explore
similar collaborative opportunities.

Laying The Pipeline

Between them the likes of Reliance, the AV Birla Group, the Tatas, the Godrejs, the Bhartis, the
Mahindras, the ITC Group and the Wadias -- and a horde of others -- will be sinking in close to
Rs 1 lakh crore (Rs 1 trillion) in the business of retail over the next five years.
In their crosshairs, are a host of retail-related activities such as cold chains, retail supply
logistics, warehousing, sourcing and merchandising management. All of which are seen as
absolutely essential if the front-end retail business is to take off on a meaningful scale across the
country.

The players have hit the ground running. Reliance is hiring overseas talent to beef up its
management capabilities -- it has roped in Peter Bracher from Asda Wal-Mart as special adviser
for Reliance Fresh stores and Kevin Pleass from Tesco, UK, to help with store design and
construction -- even as the AV Birla group is on a talent hunt ahead of its Rs 15,000-crore (Rs
q50 billion) retail rollouts.

Retail icon Kishore Biyani is also stepping on the gas -- he has announced plans to roll out 225
Big Bazaar stores and hundreds of other outlets in other formats in the next four years.

The Tata group too earlier this year expanded its footprint (beyond the formats rolled out by
group company Trent of Westside fame) by entering the durables segment, in a tie-up with
Australian retailer Woolworths, with the launch of its Croma store.

"We plan to have a national presence with 30 stores by March 2008 and double it to 60 by March
2009, with a capital of Rs 400 crore (Rs 4 billion)," says RK Krishna Kumar, Director, Tata
Sons, who is spearheading Tata's retail venture.

He adds that the company zeroed in on the segment given the findings of an internal study, which
revealed that only 0.5% of Indians own air conditioners, just 1% own computers, 3.5% washing
machines and 11.7% telephones. Other players like the Dubai-based Landmark group, with its
Lifestyle and Max branded outlets, are also keen to expand into the grocery segment.
Reports indicate the company is in talks for a tie-up with Carrefour. Then there are players like
the K Raheja group's Shopper's Stop and the Rajan Raheja-controlled Globus that are expanding
their reach in the apparel and accessories segments. Others like ITC (a big player in its own
right), the Godrej group, Century Textiles and Raymond as well as mid-size players like Vishal
Megamart, Subhiksha and Sabka Bazaar are busy increasing their footprint.

Taking a cue from the global leaders (whose eyes are also on India), India Inc's retailers are
thinking big. Reliance Retail, for instance, has chalked out a plan to roll out about 5,500 stores of
all kinds in 800 cities, 85 logistics centres and 1,600 farm supply hubs. AV Birla Group is
looking at pumping in Rs 15,000-20,000 crore (Rs 150-200 billion) -- with an initial investment
of Rs 5,000 crore (Rs 50 billion) in the next few years.

Similarly, Bharti is expected to invest Rs 6,000 crore (Rs 60 billion) in the initial phase. Biyani's
Pantaloon is not far behind. The group plans to increase its total retail space to 30 million sq ft
from the current 3.2 million sq ft; and take its turnover to Rs 2,500 crore (Rs 25 billion) by June
2010.

By global scales, the numbers are not out of the ordinary. The Bentonville, Arkansas, based Wal-
Mart -- the big brother of retailers -- operates 6,640 stores and wholesale clubs in 14 countries,
while its counterpart in Europe (it is based out of UK) Tesco runs 2,600 across 13 countries.

The others have chains of comparable sizes and reach. To keep their stores stocked with their
myriad products, the global retailers have sophisticated procurement strategies in place that
hinge on sourcing products globally based on prices, quality and timely delivery.

Not to mention deployment of cutting-edge technologies that enable real-time inventory tracking
and ordering mechanisms. "Tesco, for instance, can sell jeans for 2 as bulk buying can help it
source the same from its global suppliers at far less than this," says KPMG's Sanwalka. Thus,
globally, retail is a business involving massive scales and deep pockets.
Climbing The Greased Pole

Moving up the evolutionary ladder won't be easy for India's retailers. Especially given the large
number of potential spoilers. Availability of quality retail space will be a key determinant for the
growth of the sector. With most Indian cities undergoing rapid urbanisation, spiralling rental
costs has most retailers worried already.

Hitherto, most retailers have preferred to go in for long-term leases. But with real estate prices in
most top tier cities hitting the roof in the past two years, lease rental increases are making
business unviable for organised retail.

According to PricewaterhouseCoopers (PwC), the current average lease rentals across some of
the top cities range from Rs 88 per sq feet per month to as high as Rs 120 per sq ft per month. On
an average, lease rentals account for 7-8% of the revenue and 40-45% of the non-material cost
for retailers. Unless these prices stabilise, most retail businesses could end up taking much longer
than originally planned to break even.

Not surprisingly then, within hours of making his deal with Wal-Mart public, Sunil Mittal, the
chairman of Bharti Group, said his top priority would be real estate acquisition, whether through
leasing or buying.

To that end, the newly-formed combine is roping in DLF, Emaar, MGF and Ansals to act as
partners and developers. Such an arrangement could prove to be a win-win solution: while it will
ensure quick roll-outs and lower capex, it could also improve asset utilisation of the
developments. At the other end, players like Reliance could set up hypermarkets in their own
SEZs to meet the needs of local residents.
Another way out of this problem, as some astute retailers have found out, is to become an anchor
tenant. According to PwC estimates, an anchor tenant typically commands a discount of 30-45%
on lease rentals and is responsible for attracting footfalls into a mall.

Retail biggies like Pantaloon Retail, Shopper's Stop and McDonald's have been quick to endorse
this strategy. For instance, Pantaloon has signed up with 100 of the 300-odd malls that will be
developed over the next three years. This, points out PwC, will enable the retailer to leverage its
first-mover advantage on a pan-India basis.

Pantaloon Retail currently has 3.2 million sq ft spread across several formats and is expected to
have 10 million sq ft of space in the country by 2010. Again, in Tier-II cities, where lease rentals
are 40-50% lower than those in top tier cities, Pantaloon has been quick to establish its presence.

The retailer's real estate fund, Kshitij 1, which has a corpus of $80 million at its disposal, is
understood to have invested in projects in cities like Ahmedabad, Baroda and Surat. Pantaloon
expects to have nearly 400,000 sq ft of retail space in these destinations by 2008.

The other determinant of success here is the location -- if the outlet is not easily accessible by a
large section of consumers due to distance or other issues, viability could come in question.

Here the neighbourhood format has an edge. Sanwalka of KPMG is of the view that smaller
stores of 1,500-2,500 square feet (as against 150,000 square feet hypermarkets) in
neighbourhoods might do better in India. The verdict is still out on that one, and we won't know
till one fails.

Adds KPMG's associate director Kaushika Madhavan, "All new entrants are planning rapid
expansion and such a scale of ramp-up requires scalable processes and systems, which retailers
are yet to develop. So we would witness mistakes being made as Indian retail evolves. Ability to
learn from mistakes will be a critical success factor." And here deep pockets will help.
While Biyani already has a successful retail model in place and Bharti will look to cut corners
with some help from Wal-Mart, players like Reliance and the AV Birla group would have to go
through a longer learning curve.

Grapevine has it that soon after the Bharti-Wal-Mart MoU, Reliance Retail's A-team went into a
huddle to discuss its response. The fact that the world's biggest retailer will be pitted against
them has not been lost on them: now, Reliance has to worry about Wal-Mart's strength in the
make-or-break area of supply-chain management.

This will no doubt be factored into the retailer's own mammoth Rs 6,000-crore drive to set up its
own logistics, complete with its own airstrips and a fleet of transport aircraft dedicated to
airlifting supplies to key markets.

Indeed, the key imperative facing retailers in India is that of creating robust, scalable supply
chains that would facilitate their rapid spread across the country. "India is a fragmented country
and an absence of a strong infrastructure and logistics system makes it all the more challenging
to reach consumers," says NV Sivakumar of PwC.

A vital logistical link in most retailers' plans happens to be the cold chain. And many of them like
Reliance Retail and Future Group are reported to be investing Rs 6,000 crore and Rs 400-500
crore (Rs 4-5 billion), respectively, on setting up logistics.

Another big player in the segment will be the Bharti Group. Overhauling this part of the supply
chain will be key to the success of any retail venture in food and groceries segment. Currently in
India, the wastage levels for perishables are as high as 40% because of a large number of
intermediaries as well as loss during transportation as well as through lack of storage.

Says KPMG's Madhavan: "The fact is that most retailers in India still don't have a stronghold on
operations -- be it merchandising, supply chain management or procurement."

Clearly, while the players can build on the experiences of industry leaders in other markets while
developing their supply chain, the Indian market may require them to improvise frequently.
Foreign retailers have shown that managing operations innovatively can provide a significant
competitive advantage to retailers. Wal-Mart, for instance, leverages IT to track supply chain
processes like cross-docking very effectively. Similarly, Tesco requires lean production
techniques of its suppliers and has high-reliability delivery systems in place such as 'milk-runs'.

Most analysts agree that retailers would have put in place global operational metrics.

One way to measure efficient operations is the inventory turns ratio. A comparison of the US and
India is revealing. Where, in the US, the retail sector has an average inventory turns ratio of
about 18 (some retailers like 7-Eleven score over 50), most Indian retailers range between four
and 10, says KPMG.

The other key metric -- stock availability -- is telling too: Where global retailers achieve more
than 95% availability of all stock-keeping units on the retail shelves, their Indian counterparts cut
a rather poor figure at 5-15%.

There are other areas that retailers would have to master -- such as reaping economies in
procurement and transportation, bulk storage, trend forecasting to minimise inventory levels --
before they can truly claim to have arrived.

Early entrants such as Shopper's Stop and RPG Group are acutely aware of this truth: both took
years to bring their supply-chain models to the present efficiency levels. Even a player like the
Dubai-based Landmark Group -- which has been operating in India for eight years now -- insists
it still needs to bring their ERP solution system up to speed.

Others may face new, unexpected problems. Scalability is what the likes of Kabir Lumba,
Executive Director, Lifestyle International, is banking on for growth. The group, which currently
runs 12 stores, plans to open 45 more stores at a cost of Rs 450 crore (Rs 4.50 billion) over three
years. Lifestyle's stores attract 40,000 customers every day, and are projected to close fiscal
2006-07 with a sales turnover of Rs 500 crore.

Again, when it comes to technology adoption and usage, there's a yawning gap between the
Indian retailers and those in the West.
According to a recent survey conducted among the country's top retailers by KPMG, while
retailers like Wal-Mart and Metro have started using RFID technology (offering high inventory
visibility), retailers in India are still to take to bar coding. As systems grow in size and
complexity, retailers would have set aside increasing amounts as IT spend.

The challenge posed by the global retailers is clearly formidable. But local retailers' more
intimate understanding of their customer base will help them survive.

Besides, even the world's largest retailers have slipped when it comes to the emerging markets --
Wal-Mart was forced to rework its model in Mexico and a similar thing happened to Carrefour in
China, where it had to revise its strategy. Also, Wal-Mart's track record in markets such as South
Korea and Germany has been nothing to write home about.

The other big issue for retailers is people. Analysts agree that the manpower shortage will get
acute as retail spreads beyond the metros. Says Sanjiv Goenka, Chairman, RPG Group: "The
biggest challenge for us and, for that matter, any retailer will be getting trained personnel."

The Manufacturing Angle

With Wal-Mart's advent in the US, the relationship of manufacturers with consumers was
drastically altered in the latter's favour. While the results in the case of India's retailers may not
be necessarily as dramatic, some major changes would definitely be in order.

Strategic sourcing tie-ups between retailer and manufacturer will be the main drivers in this
respect. A few weeks after Reliance rolled out its retail plan, one of the first things it did was to
negotiate with leading FMCG companies, including Dabur India and Nestle India, for a direct
retail account for the products they sold at its outlets. Earlier this year, Pantaloon did a similar
exercise and sought 5% higher margins for products sold at its Big Bazaar and Food Bazaar
outlets.
Says Atul Joshi, head of the no-frills chain Subhiksha's northern operations: "For an FMCG
manufacturer, the cost of dealing with us (modern retail) is negligible. We were the first direct
retail account with HLL about seven years ago." The no-frills chain assures 8-10% discount to
consumers on all products it stocks.

While retailers like Reliance, Pantaloon or Subhiksha may be bringing a change, the fact is that
ordering or sourcing by retailers is still tactical than strategic, points out a KPMG study. Not
many retailers have long-term agreements with suppliers.

Also, traditionally retailers have played a passive role in this relationship. In contrast, Wal-Mart
actively partners with manufacturers who supply it products to ensure that consumers are offered
prices at the lowest prices possible. In fact, it was precisely the retailer's legendary aggression in
bargaining that partly drove the massive wave of restructuring of the US industry.

Indian retailers have their work cut out in this regard, but it is far from clear whether they would
be able to emulate this dimension of Wal-Mart's success story.

More likely, the retail chains coming up will be less combative in their approach towards
manufacturers. "We will have to have a collaborative approach. But the threat from retail to
packaged goods industry will prompt companies to invest a lot in R&D," says Adi Godrej,
chairman, Godrej Industries.

The statement's import is not lost -- private labels have a big potential as promotional costs are
low for retailers and the margins fat (as much as 60% against 35% for others). Also, these non-
branded products can be offered at far lower price points, generating volume sales.
Getting It Right

Organised retailers in India are trying out a variety of formats, ranging from discount stores to
supermarket to hypermarkets to specialty chains. However, of late, most players appear to be
gravitating towards the hypermarket format.

Retailers ranging from Pantaloon to RPG to Piramals or the Tatas are working towards exploiting
this model, perceived by consumers as more value-enhancing. But in the long run, what is most
likely to succeed is a more balanced multi-format strategy.

This helps retailers adapt to the very different shopping patterns that can exist within the country
and even within regions. Here again, merely copying global trends will not help. In a research
conducted by KPMG International in developed markets, it was found that single-format players
generated higher shareholder value than multi-format ones.

Some feel a combination of cash-and-carry and neighbourhood stores, as in a hub-and-spokes

model can be a good bet. Says one retail analyst, nascent markets like India need a lot of room
for experimentation on part of the retailers. Ergo, there are no cut-and-dried solutions when it
comes to fixing on the right retail format.

Finally, while in the first flush of the retail boom, the elimination of traditional intermediaries
may bring windfall gains (as well as bring welcome and much-needed relief to the producers),
this source will increasingly dry out as competition intensifies and margins come under pressure
a few years down the line.

What would set the survivors apart from those who are forced to sell out (or go belly-up) will be
differentiators like location, value-added services (convenience), private labels and customer
loyalty programmes, other than price. The last, a result of retailer-manufacturer tie-ups, state-of-
the-art supply chain infrastructure, global sourcing and scale will be a key factor. And, if
experience in other markets is anything to go by, an uncanny ability to read shifting trends.
 METHODOLOGY OF THE STUDY

PROCEDURES FOR SURVEYS:

Statistical tools - Pie charts, bar charts
Research instrument -Questionnaire
Contact method - Personal interview

PROCEDURE:
Collection of data:
Every research will be starting with surveys, data collection through the primary and secondary
routes and then data analysis. It can be done by collecting information through interviews.
Preparation of questionnaire is based on the MT title interacting with the people present around.
Interviewing of the sample size with the above questionnaire. By viewing at the websites of the
respective project assigned. Summarizing the findings, suggestions and comments.

DATA COLLECTION
Collection of data has been done through two sources:
Primary data: primary data includes questionnaires and personal interviews.
Secondary data: secondary data includes Websites & Magazines.

Primary data;-

I had taken an appointment from the loans manager to get the details of my MT1 report .He told
me to come on 18th of oct, I went on that date and asked the questions related to the loans he gave
me the answers of my questions and also he provided me the detailed information about the
services offered by SBI and also gave me the printout it consist of rules and requirement to take
the loans. He was very active in response he made me the work very simple.

Secondary data:-

Secondary data was collected from the internet .I went through the SBI website and collected
the some of the information .this help me to complete my MT1 report
 COMPANY PROFILE

Our Vision: To be a premium global conglomerate with a clear focus on each business

Our Mission: To deliver superior value to our customers, shareholders, employees and
society at large.

Our Values: Integrity

Commitment
Passion
Seamlessness

Adyta Birla Group has been a premier branded garments player in the Indian retail market. The
Group's entry into the food and grocery retail sector started through the acquisition of Trinethra
and Fabmall in 2007. We are amongst the top two players in food and grocery in India already
with aggressive plans in all retail sectors. The retail business of the Aditya Birla Group started
with a simple mission, 'to change the way Indians shop', and to achieve this goal, the team started
with the understanding of the consumer - her needs, her expectations and her areas of
dissatisfaction. This study was undertaken across twenty cities, covering large number of
consumers, across age groups and socio-economic class. What emerged from the study was a
clear direction of what the consumer expects from her retailer. Striving to fulfill this growing
need of the Indian consumer by offering a solution to the inconvenience, inconsistency and the
lack of variety that she experiences in her everyday shopping ritual, the retail promise of the
Aditya Birla Group is aptly called more
The retail offerings in the Indian market from the stable of Aditya Birla Retail Ltd. currently
comprises of the following two formats: supermarkets and hypermarkets. Other new formats are
in the planning and/or prototyping phase.

Supermarkets

Your convenient neighbourhood supermarket. Conveniently located in neighbor hoods cater to

the monthly, daily and weekly shopping needs of consumers. The product offerings include a
wide range across fresh fruits and vegetables, groceries, personal care, home care, general
merchandise and a basic range of apparels. Currently, there are over 600 more. for you
supermarkets across the country.

Hypermarkets
. MEGASTORE - very large and spacious, is a one-stop shopping destination for the entire
family. Besides a large range of products across fruits and vegetables, groceries, FMCG
products, the hypermarkets also have a strong emphasis on general merchandise, apparels and
CDIT. Currently, the Group has two hypermarkets operating under the brand more.
MEGASTORE in Mysore and Vadodara.

Aditya Birla Group has been a premier branded garments player in the Indian retail market. Our
entry into the food and grocery retail sector started through acquiring Trinethra & Fabmall in
2007. We are amongst the top 2 players in food and grocery in India already with aggressive
plans in all retail sectors. The retail business of the Aditya Birla Group started with a simple
mission, 'to change the way Indians shop', and to achieve this goal, the team started with the
understanding of the consumer - her needs, her expectations and her areas of dissatisfaction. This
study was undertaken across twenty cities, covering large number of consumers, across age
groups and socio-economic class. What emerged from the study was a clear direction of what the
consumer expects from her retailer.

Striving to fulfill this growing need of the Indian consumer by offering a solution to the
inconvenience, inconsistency and the lack of variety that she experiences in her everyday
shopping ritual, the retail promise of the Aditya Birla Group is aptly called more

The retail offerings in the Indian market from the stable of Aditya Birla Retail Ltd. currently
comprises of the following two formats: Supermarkets & Hypermarkets. Many other new
formats are in the planning and/or prototyping phase.

Challenge

Victoria's Secret hoped to revitalize its retail design system with a new store in New York City's
Herald Square - the world's busiest retail location. With neutral tones, black and white
photography, and soaring spaces, the new look was set to establish Victoria's Secret securely as a
luxury brand. Victoria's Secret asked frog to create an interactive video display system that
would maximize the flow of traffic throughout the store, drawing customers deep into product
areas while showing off their revamped new image.

Process

The Value of Brand

In researching retail environments and buying patterns, frog found that the greatest returns came
from in-store displays with branded imagery, rather than individual product promotion. With this
in mind, we set out to create video feed that would sell the feeling of Victoria's Secret, rather
than its specific merchandise, showcasing sensuality and sophistication rather than the latest
panty lines.
Setting a Mood

frog worked with a Victoria's Secret brand marketing team to harvest outtakes from the
company's many video shoots, so that unused footage of models could be included in the
displays without a breach of contract. We then created a visual theme of drifting rose petals, the
delicacy and luxury of flowers laying a digital path throughout the store. High-speed 35mm
motion film was shot and enhanced so that the petals could be displayed at a size, speed, and
clarity that would have otherwise been unachievable. And even with the introduction of seasonal
video throughout the year, this imagery would integrate diverse displays, maintaining a
consistent mood within the store. To demonstrate our ideas, we generated animated walk-
throughs of the store, using embedded video streams to show the anticipated flow of customers.

High-Tech Aesthetics

frog worked with architects and contractors to construct a high-speed network to distribute the
video signals. A series of twenty networked MPEG-22 players and LCD displays were installed
along the length of the escalator, sending a new "wave" of imagery upwards each time a
customer stepped onto the stairs - a visual escort to the second floor. There, the customer would
be greeted by several larger-than-life video screens of models walking a Victoria's Secret runway,
showing customers both the sexiness and the style. Rose petals tumble across the plasma screens
whenever the interactive video system is idle. And since the system is completely networked,
playback control and content updates are easily handled from a base station in the back office.

Result

Since its grand opening, the Herald Square location has surpassed all corporate expectations,
with sales volume far exceeding target figures. Within the first four months, Victoria's Secret had
synchronized the displays with new seasonal events and messaging three times - each
configuration, a success.
Discover

Analysis Becomes Insight

Through intensive design research and strategic evaluation, frog gains insight into a client’s
brand identity, consumer base, existing assets, and key market opportunities. Using this
knowledge as a springboard for design, we ensure that every frog recommendation fulfills the
needs of both company and consumer.

Design

Insights Become Ideas

Intangibles become tangibles as frog works to distill a single, actionable course from the wide
range of initial concepts. Throughout the design phase, we review and refine each facet of the
work in response to user testing, client feedback, and strategic analysis – an iterative process that
ensures full consideration of the technological, cultural, and business impact of design.

Deliver

Ideas Become Reality

In order to guarantee the accurate translation of idea to reality, all project details are specified,
documented, and delivered to the client for implementation. In many cases, frog oversees the
production process itself, facilitating partnerships, managing software development, and
providing support as necessary.

Tools

Displaying the products in a professional secure display case.

Customers first impressions of your products are often based on how they are presented,
followed by their look, feel and functionality. With this in mind a stylish display case is what you
need to meet your requirements and impress the customers. If you are displaying model cars, for
example, then a floor standing show case will be perfect; though if your product requires
something smaller, such as jewellery, then a wall mounted display cabinet would be ideal.
As such, it is very important to your company that your products are displayed not only in a
professional environment, but more so in a secure one. This can be best achieved with a locking
display case.

However all these things will appeal to the customer and can help sell your products. But you
must not forget about making your possessions safe and secure, as this is essential to preventing
unwanted theft. Reports have shown that shop-lifting is rising and companies need to take
greater steps to protect their assets. Thieves will look for easy opportunities to commit their
crime and will scout out the retailers who do not lock their products away.

Now, you do not want to have to give into the thieves and hide your merchandise away, so a
secure display will prevent you having to do this. They are all made with a thick, aluminum
frame and a toughened and polished outer glass which is virtually unbreakable. The hinged doors
of the display cases are all fitted with a high security lock, and the thick glass shelves are fully
adjustable. So together with this and the spot lights placed at the top of the cabinets, you
products will look amazing and be totally secure, giving you peace of mind.

If your products are unsecured and you want to present them professionally but still have them
securely locked away, several display manufacturers, such as Display sense, can provide a broad
range of , wall mounted, floor standing, rectangle, square hexagonal and corner display cases to
meet all your display needs safely and securely.

Display cases and cabinets at Display sense

The display cases and display cabinets from Display sense are the stylish and professional way
of promoting your products.

There are over 60 counter top, floor standing and wall mounted display cabinets in our range and
they are the perfect addition to any retail environment.

Whether you purchase one of our premium range cabinets or a flat pack display cabinet, you are
buying a top quality product at amazing prices.
These cases and cabinets are ideal for all businesses and can offer you:
• Numerous sizes and shapes – counter top, wall mounted and floor standing

• Lockable – lockable options to keep your items safe at all times

• Long lasting – Made out of top quality durable materials
• Materials – A wide range of materials to suit your needs, including:
o Counter top – thick durable acrylic
o Floor standing – Colored Aluminum /wood frames and reinforced safety glass
casing and shelves
o Wall mounted – Strong aluminum frames and safety glass casing and shelves
• Practical – Range includes flat packed, collapsible and fully assembled cabinets
• Useful - Perfect in a range of situations from office to exhibition
• Money back guarantee - Covered by a 14 day money back guarantee
• Manufacturing guarantee - Full one year guarantee on manufacturing defects
• Secure online ordering – 5 star service as standard
• Delivery - Fast delivery
• Customer Services
• Contact Sales & Support
• Free Delivery
• Next Day Delivery
• Money Back Guarantee
• Your Thoughts
• Returns & Refunds
Wall Mounted Display Cases

Display sense stock quality wall mounted display cases and display cabinets. Many of our wall
mounted display cases include strong aluminum profiles for added strength. Where shown, wall
mounted display cabinets also come with toughened safety glass.

Floor standing display cases

At Display sense, we can offer you a wide range of floor standing glass display cases and display
cabinets that you’ll find hard to beat.

Scroll through our massive choice of floor standing display cabinets to find out recent detailed
descriptions of how these floor standing display cases will benefit you and your business
potential.

Nearly all of the floor standing display cabinets at Display sense are lockable making them very
secure and safe from pilfering.

Flat pack and premium glass display cabinets

At Display sense, we have an expansive range of display cabinets to choose from that would fit
into a number of environments. Choose from our flat pack display cabinet range which are
available in a number of colors, sizes and are all keenly priced.

If these are not for you, why not consider one of our premium range display cabinets. These
display cases are made up of toughened security glass that will help to protect your products at
all times. The aluminum frames to these glass display cabinets are highly durable which ensure
for a long lasting display.

With over 60 floor standing display cases, countertop display cabinets, display tables, glass
display cabinets and accessories to choose from here at Display sense, you will be sure to find
something that really stands out.
A selection of display cases to choose from

The popular range of Display sense flat pack display cabinets are available in a number of colors
which include silver, beech, white, cherry, oak and even more. Not only are there a number of
colors, but you can also choose from various sizes of display cabinet to fit your room space.

Just add your selected Display sense floor standing display cabinet or display case into your
shopping basket and we will ensure your chosen display cabinet makes it to you as fast as it can.

Please note that the Display sense range of display cabinets are distributed on pallets. Shipping
the display cabinets this way ensures that they arrive to you safely and securely. Please ensure
that you have two or more people available for lifting the display cabinet off the pallet once
delivered.

Shelf Displays & Retail Shelving Units

Check out our stylish range of shelf displays for retail, exhibition or office shelving systems and
floor standing display shelves; you're guaranteed to be impresses by all the fantastic products we
have in store for you.

Product overview - For an overview of our shelving display range, including wire chrome
shelving, glass shelving and cubed shelving, please click here.

Display Shelving at Display sense

At Display sense, we can offer an expansive range of display shelving to suit all needs. With over
160 retail shelving products, why go any where else than Display sense. Not only can we provide
a large variety of floor standing display shelving, but we also have a selection of ceiling to floor
shop shelving and wall mounted shelving units.
Select the perfect display shelving for your needs

Our wide choice of shelving units have something to suit most needs and whether you are
looking for glass display shelving, chrome wire shelving, ceiling to floor retail shelving or wall
mounted shop shelving, we have a product for every budget. Available in an eclectic number of
sizes, colors, materials and builds, our shelf displays suit most environments and are
competitively priced all year round so you get the best deal every time.

If you have any questions regarding our display shelving and other retail displays on our website,
contact the Display sense sales team at any time from 9 till half 5 Monday to Thursday and 9 – 5
on Fridays.

Innovative shop shelving guaranteed

If you are looking for innovation and style in your shelf displays, Display sense is the right place.
Display sense offers a range of shelf displays to choose from, each constructed to meet unique
retail display needs. So whether you are looking for traditionally styled retail shelf displays or
contemporary shelving units, you can count on finding truly original designs at Display sense.

Purchasing shelf displays from Display sense is easy, simply carry out the transaction of your
chosen product and the skilled Display sense staff will get your product out to you quickly and
efficiently.

Exhibition Displays & Plinths

Display sense has all the accessories you need to create that perfect exhibition display.

From display plinths for products, banner stands for graphics, collapsible workstations and
portable literature units, you'll never need to look further than Displaysense.co.uk for all your
display product needs.
Exhibition equipment and display plinths

We take exhibition equipment and exhibition stands very seriously at Display sense. We have a
varied and unique selection of exhibition equipment to choose from that can really make you
stand out from the crowd.

If you see some exhibition equipment or banner stands, all you have to do is pick and click to get
up to date information on all of your favourite exhibition stands.

Choose from any number display plinths, suggestion boxes or acrylic displays to produce unique
and stylish exhibition stands.

Looking for something really special from your exhibition equipment?

Display sense offer a wide range of original exhibition equipment from portable literature
holders and banner stands, right up to exquisite glass display cabinets that will really attract
customer attention.

Simply scroll through the impressive choice of Display sense exhibition equipment and you will
be amazed as to what you will find.

Catering Displays & Food Stands

Ever wonder where those food and catering displays come from? Display sense carries a
comprehensive assortment of cake stands, serving bowls, snack displays, food stands and kitchen
trolleys.
Product overview - For an overview of our Catering displays and Food Stands, please click
here.

Catering displays and food stands

If you are looking for food displays that looks as good as its contents, then you have come to the
right place. Display sense have a wide range of cake displays, cake stands, kitchen trolleys and
various other catering displays that will make you hungry for more.

With dozens of cake stands and food displays available today, Display sense is your one stop
shop for catering displays and accessories.

Food stands that will melt in your mouth

With Perspex boxes, glass cake stands, acrylic cake displays and more available here at Display
sense, you are sure to find something to excite your taste buds. Whether you are having a party, a
private function or work in a restaurant, a catering display from Display sense is just the thing
you need.

Display your cakes on porcelain cake stands or store your tools and cooking equipment on a
Display sense premium hand made Italian kitchen trolley to add a professional feel to your
kitchen at home or at work.

Glass Shelving

Glass shelving is an industry favourite and provides a stylish a strong method to display product
and merchandise. These glass display shelf stands can be wall mounted shelves or freestanding
display shelves. They are extremely versatile and stand up well to the wear and tear of a retail
environment.
Gondola shelving systems
Keep your main product supply where the customer can easily see it. Perfectly suited towards
both retail display and product storage, a gondola shelving setup makes excellent use of you
wide open space and sections off that space into areas easier for customers to browse through
different areas of merchandise. The setup is also strong enough to hold a large number of item, or
heavier items. This helps to focus light on the product that the customer is seeing at that point.
Once the customer moves away from the point, the light automatically switches off.

Glass cube display shelving system

As an alternative to traditional glass shelving, glass display cubes are a great way to visually
enhance your merchandise or products. Glass will let the light through making them particularly
popular for environments with little natural light. The versatility of display cubes means that you
can create you own style and shape of display. Display cubes are modular for further expansion
to your shelving system or to your retail window display

Acrylic display cubes

Display cubes are another great way of display products, particularly small products in a large
window area. Acrylic glass display cubes are extremely lightweight and versatile and can create
a strong visual impact especially when suspended with cables and rods with the addition of
lighting. Display cube systems are popular for displaying cubes that need to be viewed from any
angle. Acrylic display cubes are also an excellent way to create secure displays, with many
cubes lockable for extra security.

Wall mounted displays

Retail glass display shelving provides contemporary modern style for all retail environments.
The display and merchandising shelf systems are available in a wide range of sizes and styles.
The glass shelves are made from toughened glass with quality aluminum wall f ixings.
Freestanding display shelves
For areas that are impractical to attach glass shelves, we also supply freestanding display
shelving units made from lightweight satin silver aluminium frames with frosted acrylic shelves.
These display shelves can also incorporate poster holders, literature pockets and even multimedia
screens. You can also bespoke design your retail shelving to suit your specific requirements.
Display shelving also works well in conjunction with display cabinets, showcases and display
counters to create a stunning retail shop display

How do I order a catering display?

Ordering cake stands or a catering display is incredibly simple here at Display sense. Add your
catering display of choice to your Display sense shopping basket and continue browsing round
the Display sense website.

Once you have finished browsing the Display sense website, follow through with the transaction
of your chosen catering display. If you order your chosen cake stands and food displays before
2pm, you can choose to have your Display sense catering display sent to you on our next day
delivery service.

If ordering a kitchen trolley from Display sense, please allow 6 weeks for delivery of these hand
made Italian premium products Once you have made your order, our professional and fully
trained Display sense sales team will ensure your chosen catering display gets to you in perfect
condition.
TRACING THE ROOTS OF A GLOBAL CORPORATION

The roots of the Aditya Birla Group date back to the 19th century in the picturesque town of
Pilani, set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in
cotton, laying the foundation for the House of Birlas.

Through India's arduous times of the 1850s, the Birla business expanded rapidly. In the early part
of the 20th century, our Group's founding father, Ghanshyamdas Birla, set up industries in
critical sectors such as textiles and fibre, aluminium, cement and chemicals. As a close
confidante of Mahatma Gandhi, he played an active role in the Indian freedom struggle. He
represented India at the first and second round-table conference in London, along with Gandhiji.
It was at "Birla House" in Delhi that the luminaries of the Indian freedom struggle often met to
plot the downfall of the British Raj.

Ghanshyamdas Birla found no contradiction in pursuing business goals with the dedication of a
saint, emerging as one of the foremost industrialists of pre-independence India. The principles by
which he lived were soaked up by his grandson, Aditya Vikram Birla, our Group's legendary
leader.
  Group companies

 Grasim Industries Ltd

 Hindalco Industries Ltd.

 Aditya Birla Nuvo Ltd.

 UltraTech Cement Ltd.

Indian companies

 PSI Data Systems

 Aditya Birla Minacs Worldwide Limited

 Essel Mining & Industries Ltd

 Idea Cellular Ltd.

 Idea Cellular Ltd.

 Aditya Birla Insulators

 Aditya Birla Retail Limited

International companies

Thailand

 Thai Rayon
 Indo Thai Synthetics
 Thai Acrylic Fibre
 Thai Carbon Black
 Aditya Birla Chemicals (Thailand) Ltd.
 Thai Peroxide

Philippines

 Indo Phil Group of companies

  Pan Century Surfactants Inc.

Indonesia

 PT Indo Bharat Rayon

 PT Elegant Textile Industry
 PT Sunrise Bumi Textiles
 PT Indo Liberty Textiles
 PT Indo Raya Kimia

Egypt

 Alexandria Carbon Black Company S.A.E

 Alexandria Fiber Company S.A.E

China
 Liaoning Birla Carbon
 Birla Jingwei Fibres Company Limited
 Aditya Birla Grasun Chemicals (Fangchenggang) Ltd.

Canada
 A.V. Group

Australia
 Aditya Birla Minerals Ltd.

Laos
 Birla Laos Pulp and Paper Plantation Company Ltd.

 North and South America, Europe and Asia

 Novelis Inc.

Singapore

 Swiss Singapore Overseas Enterprises Private Limited (SSOE)

Joint ventures
  Birla Sun Life Insurance Company
 Birla Sun Life Asset Management Company
 Birla Sun Life Distribution Company Limited
 Tanfac Industries Limited

With the launch of more. MEGASTORE - a hypermarket, in March 2008, Aditya Birla Retail
Ltd. expanded its footprint in large format retailing, which features both food and non-food
products. Hypermarkets are what can be described as a complete destination shopping area,
where one can enjoy a day out with the entire family because of a simple fact that hypermarket
consists of variety of options under just one roof. The result is a very large retail facility which
carries an enormous range of products like grocery, fruits & vegetables, general merchandise,
electronics, computers, mobile phones, apparel, footwear sports and FMCG products, with
national, international and house brands all under a single roof.Currently two hypermarkets are
operating under the brand name more.MEGASTORE in Mysore & Vadodara.
 QUESTIONER

1) How you are planning to display the store exterior?

a) Modular structure b) Prefabricated structure c) Prototype structure

d) Recessed structure e) Distinct structure

2) How you are planning the entrance of the store?

a) Single entrance b) Double entrance

3) What type of doors are you going to be used at the entrance?

a) Revolving doors b) Electric c) self-opening d) Push & pull e) Climate controlled

4) How you are projecting display windows?

a) Merchandise b) Seasonal Merchandise c) Eye-catching goods d) Common goods

5) How you are designing to look unique?

a) Flexible rates b) Quality c) availability of products d) display settings

6) How you define the image of the store by using colours and materials?

7) What type of steps taken by you to prevent theft?

8) How you are planning the store space?

9) What type of merchandise presutage techniques followed at your store?

 10) How you are managing credit facility to the customers?

QUESTIONER for the Customers

1) What is your opinion regarding the products display of MORE retail?

a) Good b) Excellent c)Average d) Bad

2) Have you identified any default in displaying the product trench?

a) Not properly display b) properly display c)Mismanagement d) Average

3) What types of products you regularly buy?

a) Vegetables b) Grocery c) Rice d) Home needs

4) How frequently you are visiting the more supermarket?

a) Once in a week b) Twice in a month c) Regularly

5) Are you feeling that the items which are consumed regularly are displaying in a proper
way?
a) Yes b) No

6) Can you measure the display at more market at 1 to 10 Scale?

a) Exclent-10 b) Good-7 c) Average-5 d) Bad-3

7) Can you give any suggestions for the improvement of the display?

a) Display of FMCG in the front Row’s

b) Display of Really consumables in the Rear rows
c) Vegetables in the protected air-conditioned room
d) Rice & wheat should be packed in 10kg

8) What is your opinion on billing system?

a) The billing agent are very slow at work

b) They are very quick at work
c) You should open more billing counters
d) Waiting time is more in the ‘Q’

9) Are you able to recognize the rebates &discounts announced at the showroom?

a) Yes b)No
 10) Can you give any suggestions to improvement of display management?

Table 1

Opinion regarding the display of MORE Retail

Good Excellent Average Bad

47% 35% 18% 0%

The question was asked about the display system weather they are following the display methods
to attract the customers .Among the 100% of the data 35% of the customers are rated as
Excellent and 47% of them are rated as Good ,18% are rated as average. They have given the
suggestions to improve further.
Table 2

Have you identified any default in displaying the products?

Not properly display properly display Mismanagement Average

26% 65% 6% 3%

Out of 100 respondents 65% opined that the display in more super market is properly arranged
.26% expressed their opennion about display negetavelly .and the remaining respondents came
with a different answers about the display . 6% of them expressed that there was total
mismanagement in arrngeing the display of items by the store manager.

3) What types of products you regularly purchase ?

a) Vegetables b) Grocery c) Rice d) Home needs

6% 54% 20% 20%

Vistables are the least salable product from more super market. Majority of the customers
are purchasing glossary items and remaining customers are prefer to rice and home needs.
The cause behind the people’s preference to purchase more glossary items because of
heavy discounts and latest produce procured from manufacturers by the more super
market.
4) How frequently you are visiting the more supermarkets?

Once in a week Twice in a month Regularly

38% 6% 56%

The more super market is offering more variety of products for daily consumption at
homes. Because of that majority of the customer visit super market regularly to
purchase vegetables, fruits, glossary items
5) Are you feeling that the items which are consumed regularly are displaying in a proper
way?

YES NO

3% 97%
 6) Can you measure the display at more market at 1 to 10 Scale?

Exclent-10 Good-7 Average-5 Bad-3

47% 36% 15% 2%
7) Can you give any suggestions for the improvement of the display?

a) Display of FMCG in the front Row’s 47%

b) Display of Really consumables in the Rear rows 38%

c) Vegetables in the protected air-conditioned room 15%

d) Rice & wheat should be packed in 10kg 0%

 8) What is your opinion on billing system?

The billing agent are very slow at work 67%

They are very quick at work 0%
You should open more billing counters 25%
Waiting time is more in the ‘Q’ 8%
9) Are you able to recognize the rebates &discounts announced at the showroom?

Yes No

86% 14%
 REFERENCES

• Retail management
• Display management

• WWW.Morestore.COM.

• WWW.birlagroup.com.

• www.google.com

• www.wikipedia.com