Project 1: Promote your partner

Course/Area: Fashion and Brand Promotion/ Fashion Brand Management UCLan Level/Year: One 2012/ 13

Module Code: FM1021 Commencing: 18th September 12 Submission Date: 9th October 12 Aims:
To develop creativity in relation to practical problems To develop presentation skills To develop basic computer skills and knowledge To mange time efficiently

Introduction:
In any form of promotion it is essential to consider the USP (Unique Selling Point); personal promotion is no different. You will each have aspects of your characters and personalities that make you unique. Tell us about them!

Brief:
1. Find a partner and conduct a SWOT analysis by identifying their strengths, weaknesses, opportunities and threats. 2. Once you have identified their unique selling points; prepare a 5 min presentation on PowerPoint, using images where appropriate to promote your partner to the class. 3. Alongside this, you must create one piece of packaging and a brand logo that represents your partner.

You can use whatever computer package that you feel comfortable with at the stage. There will be basic Photoshop and Illustrator tutorial to those who would like to have a go. The only constraint is that it has to be produced on computer and then printed off professionally. You will need to track your development in a working sketchbook. Each project requires an individual working sketchbook. This will include documenting any research notes, ideas, sketches, printouts etc. It is also good practice to keep a reflective journal/ blog; this should be kept up to date for each project throughout the semester- including what your have done/ when and the rationale behind each design decision, and an evaluation. You must use the reflective journal as a time management tool; this will be checked on a weekly basis. This is not compulsory for this project but will be in the future.

You will be able to: Learning Outcomes:

A1.4 C1.1 B1.1 B1.3 Illustrate an awareness of time management Develop and demonstrate creativity in relation to practical problems Demonstrate basic presentation techniques and their application Demonstrate a basic knowledge of key computer packages and apply them in project solutions

On completion of the project you will be able to demonstrate an understanding and appreciation of your personal profile and be able to convey this information to a wider audience though a computer package, thus showing evidence of computer development.

Assessment checklist:
Working sketchbook (individual), showing presentation development, SWOT analysis, PowerPoint layout, promotional item etc. PowerPoint presentation; promote your partner (5mins) maximum 6 slides including a SWOT analysis on CD or USB- compatible with PowerPoint 97-2003. Final packaging with logo and design

L/O A1.4 C1.1, B1.1, B1.3

Criteria for Assessment Research / Sketchbook Creativity & Innovation Presentation & IT Skills

% 30 40 30

Staff involved: Louise Smith

Useful sources:
Experimental formats & packaging: creative solutions for inspiring graphic design / compiled by Roger Fawcett-Tang and Daniel Mason. 741.6 Format / Ambrose/Harris. 686/AMB Visual Merchandising: Window and in-store displays for retail by Tony Morgan, 2008. Vector Graphics and Illustration: A masterclasss in digital image making by Jack Harris & Steven Withrow, 2008. Visual Merchandising and display by Martin Pegler, 2006, 5th Edition. Photography: A Cultural History by Mary Warner Marien, 2006, 2nd Edition. Essentials of Visual communication by Bo Bergstrom, 2008. Creative Advertising: Ideas and techniques from the worlds best campaigns by Mario Pricken, 2008. Basic marketing : principles and practice / (by) Tom Cannon. 658.8 Fashion marketing / edited by Mike Easey. 746.92068