SRM UNIVERSITY SCHOOL OF MANAGEMENT LESSON PLAN FOR I YEAR MBA SUBJECTS S.No.

1 2 3 4 5 6 7 8 9 Semester Code 1 1 1 1 1 1 1 1 1 MBN501 MBN503 MBN505 MBN507 MBN509 MBN511 MBN515 MBN517 MBN519 Subject Organizational Behaviour Managerial Statistics Financial & Management Accounting Managerial Economics Business Law Marketing I Managerial Oral Communication -I Written Case Analysis Computer Skills

MBN501

ORGANIZATIONAL BEHAVIOUR

L 3

T 0

P 0

C 3

S.No 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.

Unit I I I II II II III III III III III IV IV IV

Topic for Discussion Introduction to OB, Foundation of Individual behaviour Need of OB, Framework of OB Case study:Jersey Dairies, Inc. Personality-Types Perception-process,Learning-theories Case study: Hy Dairies, Inc. Motivation Theories Values, Attitudes Group Dynamics Conflict Management Case study: Tamarack Industries Leadership-theories Power and Politics Case study: The rise and fall of WorldCom

Session No. 1,2,3 4,5 6,7 8,9 10,11,12 13 14,15,16 17,18 19,20,21,22 23,24 25,26 27,28 29,30 31,32

Chapter No. 1,2 1 1 2 3 3 5 2,4 R1-12 11 11 12 10 10

15. V Organisation Structure and Design 33,34 13 16. V Organisation Culture and Change 35,36 14,15 17. V Case study: Mercks New cultural cure 37,38 14 18. Mini Project Presentation 39,40,41,42 19. Viva Voce 43,44,45 Text Book 1.Steven L McShane, Mary Ann Von Glinow & Radha R Sharma, Organizational Behaviour,

Tata MacGraw Hill Education Pvt. Lt, New Delhi, 5th Edition, 2012. Reference Book (R1) 1.K. Aswathappa, Organizational Behaviour, Himalaya Publishing House, Mumbai, 8thEdition,2009.
Method of Evaluation: 1. Cycle Test 10 Marks 2. Surprise Test 5 Marks 3. Attendance - 5Marks 4. Mini Project - 10 Marks 5. Viva Voce - 10 Marks 6. Model Exam 10 Marks -----------Total 50 Marks ------------

Coordinator

HOD-HR

Dean-MBA

MBN 503

MANAGERIAL STATISTICS

L 3

T 2

P 0

C 3

S.No Unit Topic Hours Book/Page No. 1 I Basic Statitics- Introduction 2 1.1-1.12 2. I Univariate Analysis:-Measures Of Central 4 4.1-4.38 Tendency (Mean, Median,Mode,Weighted Mean, Quartiles,Deciles,Percentiles) 3 I Measures Of Variation 4 4.38-4.77 (Range,Q.D,M.D,S.D,Variance,C.V) 4 I Case1 : Case4.4 2 4.66-4.67 Case2: Case4.5 5. II Bivariate Analysis:- Correlation 2 8.1-8.26 6. II Regression 2 8.26-8.38 7 II Case3: Case 8.7 2 8.68 8. II Time Series 4 13.1-13.42 9. II Case4: Case13.2 2 13.2 10. III Hypothesis Testing - Introduction 1 614-618 11. III Tests On Small Samples& Large Samples 2 619-645 12. III ANNOVA(ONE WAY And TWO WAY) 3 660-665 13. III Case5: Case11.3 2 11.31 14. III Chi-Square Test 2 665-679 15 III Non-Parametric Tests 4 12.1-12.25 (H Test, U Test, Ks Test) 16. III Case6: Case12.1 1 12.20 17. IV Basic Concepts In Probability- Introduction 2 5.1-5.29 18. IV Bayes Theorem& Problems 4 5.29-5.40 19 IV Probability Distributions 4 565-613 (Binomial, Poisson, Normal) 20 IV Case7: Case7.3 2 7.83 21 V Decision Theory - Introduction 2 16.1-16.5 22 V Decisions Under Uncertainty 2 16.25-16.28 23 V Decisions Under Risk 2 16.5-16.12 24 V Decision Tree Analysis 2 16.14-16.25 25 V Case8:Case16.3 2 16.36 26 V Multiple Regression 2 9.1-9.10 Text Book: T1. T.N.Srivastava,Shailaha Rego (2007), Statistics For Management, Tata Mcgraw Hill

Coordinator

HOD-Operations

Dean-MBA

MBN505

FINANCIAL AND MANAGEMENT ACCOUNTING

L 3

T 2

P 0

C 3

S.No 1. 2. 3. 4.

Unit I I I I

Topic for Discussion Financial Accounting & ManagementBasics of accounting Concepts and Conventions Preparation of Trading, Profit and Loss Account Balance Sheet of business unitsInterpretation Analysis of Financial Statements comparative statement Common Size Statement, Trend Analysis Ratio Analysis Fund Flow Statement Cash Flow Statement Comparison between Fund Flow Statement and Cash Flow Statement Marginal Cost Cost volume profit analysis Cost Accounting Elements of Cost Cost Sheet Methods of Costing Budget and Budgetary control ZBB Performance budgeting

Session No. 1,2 3,4 5,6 7,8

Chapter No. 1 and 15 2,3 2,3,4 2,13,14

5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.

II II II III III III IV IV IV IV IV V V V

9,10 11 12,13,14,15,16 17,18 19,20,21 22 23 24,25,26,27,28 29,30 31,32,33,34 35,36 37,38,39,40,41 42 43,44 &45

13,14 13 13,14 11 11 11 16,17,18 16,17,18 17,18 17 17,18 24 24 24,26,27

Text Book All Chapters are from the below mentioned text book 1. Accounting-Text and Cases, Robert N Antony,David F Hawkins and Kenneth A Merchant 12thEdition ,Tata McGraw-Hill Reference Book (R1) 1. Accounting for Managers Jelsy Joseph Kuppapally Second Edition ,Eastern Economy

Method of Evaluation: 7. Cycle Test 10 Marks 8. Surprise Test 5 Marks 9. Attendance - 5Marks 10. Mini Project - 10 Marks 11. Viva Voce - 10 Marks 12. Model Exam 10 Marks -----------Total 50 Marks ------------

Coordinator

HOD-Finance

Dean-MBA

MBN507

MANAGERIAL ECONOMICS

L 3
Session No. 1,2

T 0

P 0

C 3

S.No 1. I

Unit

Topic for Discussion: MICRO ECONOMICS

Chapter No. 1,2

2.

3.

4. 5.

I II

6. 7. 8.

II II II

9. 10.

III III

11.

III

Basic Concepts, Scope, Importance and Definitions Relevant to Managerial Economics- Factors Influencing Managerial Decision Managerial Economics and other Disciplines Objectives of the Firm Managerial DecisionsMeaning of Demand- Types of Demand Determinants of Demand Demand Functions Demand Elasticity Price, income, cross and promotional elasticity Demand Forecasting Methods Accuracy of Forecasting. Meaning of supply - Determinants of supply supply curve shifting Demand and supply Equilibrium. Market price determination Equilibrium and disequilibrium analysis. Theory and laws of production short run and long run production function. Concepts of costs determinants of Cost types of Costs. Short run and long run cost analysis - Cost and Output Relationship Estimation of Cost Capacity of production determination. Market structure Perfect competition. Imperfect competition - market structures Monopoly, Monopolistic and oligopoly competitions. Pricing under Different Objectives. .Pricing policies - Price DiscriminationPricing of Joint Products,
MACRO ECONOMICS

3,4

5,6,7

7,8

8 9,10

9 6

11,12 13,14 15,16

10 11 11

17,18 19,20,21

13 13

22,23,24

15

12.

IV

25,26

11.

Importance of Macro Economics National income Methods of

13.

IV

14..

IV

measurement and importance of national income. 27,28,29 .Macro Economic objectives - Meaning, Types and Functions of Money Money Supply & Demand for Money - Inflation and Deflation and corrective measures. Business Cycle reasons and stabilisation 30,31,32 with monetary and fiscal policies. Foreign Trade and Foreign Exchange. Liberalization, Privatization and Globalization - Current Trends of Indian Govt. Policies.
Mini Project Presentation Viva Voce 33,34,35 36,37,38

25

24,33,34

15. 16.

V V

26,27,28,29 (outlines only)

26

17. 18.

39,40,41,42 43,44,45

RECOMMENDED BOOK: D.N.Dwivedi, 2012, Managerial Economics. VIKAS Publishing House Pvt., Ltd., New Delhi, India. REFERENCES: 1. Gupta G.S, Managerial Economics, 2nd Edition, Tata McGraw Hill, 2011. 2. Gupta G.S, Macroeconomics - Theory and Applications, 3rd Edition, Tata McGraw Hill, 2008. 3. Samuelson and Nordhaus, Economics, 18th Edition, Tata McGraw Hill, 2007. 4. The Hindu Survey Agriculture; Industry; Environment. INTERNAL EVALUATION: Mini project Project viva voce Cycle test Surprise test Attendance Model exam

- 10 - 10 - 10 - 05 - 05 - 10

Subject Coordinator

HOD

Dean

MBN - 509

Business Law

L 3

T 0

P 0

C 3

S.No 1 2.

Unit Topic I 1. General principles of Law of Contract, Introduction to Law, Indian Contract Act, 1872 I Essentials of a valid contract 1) Offer and Acceptance 2) Consideration 3) Capacity 4) Free consent 5) Discharge of contract 6) Remedies of breach of contract 7) Quasi contract and Contingent contract I II

Session Reference
1 R1.1 - 15

2 3 4,5 6 7 8 9,10

R1.26 42 47 55 61 67 73 91 129 - 140 146 152 123-125

3 4

5.

III

Case discussions will be there for all the topics in the respective hours Special contracts 1) Indemnity and Guarantee 11,12 2) Bailment and Pledge 13,14 3) Contract of Agency 15,16 4) Sale of Goods 17,18 Industrial Law 1) Factories Act 19,20,21 2) Indian Trade Union Act 22,23,24 Case discussions will be there for all the topics in the respective hours Company Law 1) Meaning , Definition and Formation of 25,26,27 Company 28,29,30 2) Rights , Duties and Liabilities of Directors 31,32,33 3) Memorandum, Articles and Prospectus of a Company 34,35 4) Winding Up of a Company Case discussions will be there for all the topics in the respective hours Law Related to General Public 1) The Consumer Protection Act 36

R1.158 167 175 186 192 212 220 - 276 R2.Vol 3 (1 42) (273 284)

6. 7

III IV

R1.449 - 541

8. 9.

IV V

R1.559

10.

2) The Information Technology Act 3) The right to Information Act 4) Securities, Contract Regulation Act 5) SEBI Act 6) Depository Act 7) Foreign Exchange Management Act 8) Competition Act Case discussions will be there for all the topics in the respective hours

37 38 39 40 41 42,43 44,45

577

Printed Material and Handouts will be given

Note: Mock Court will be arranged wherein students will be given relevant cases for which they have to defend in that court. Assignments will also be given on the relevant topics Reference Books: R1.Legal Aspects of Business Ravinder Kumar Cengage Learning R2.Elements of Mercantile Law N.D.Kapoor Sulthan Chand & sons Evaluation Procedure Cycle Test Surprise Test Attendance Model Exam Mini Project Viva Total

10 Marks 5Marks 5Marks 10 Marks 10 Marks 10 Marks 50 Marks

Subject Coordinator

HOD

Dean MBA

MBN 511

MARKETING-I

L 2

T 2

P 0

C 2

S.No.

Unit

I 1

Syllabus Definition Importance Scope

I 2

Marketing in 21st Century Paradigm shifts Changing scenario of Business and Marketing Fundamental Marketing Concepts

I 3

Lesson Plan Definition of Marketing What can be Marketed Difference Between sales and Marketing Importance of Marketing in Society, Business, career opportunities Marketing Objective Marketing Strategy Changing Nature of Customer Relationships Changing Marketing Landscape Need for Loyalty programs and Retention Marketing Challenges Marketing Management Orientations [production,product,selling ,Marketing, Societal Marketing] Customers, needs,Value,Exchange and Markets Types of Markets Evolution of Marketing

Hours 12

Page No. T1: 3- 17

34

R1:1-40 R4:3-6

5-6

R3:13 18 R4:12-21

II

Marketing Mix

Levels of product Channels of Marketing Types of Pricing Types of promotion

7-8

R3:18-22

III

Consumer Behaviour

Factors Influencing Consumer behaviour Stages in Buying decision Process Post Purchase Behaviour Business Vs Consumer Market Stages in Industrial Buying Process

9 11

R4 114 139 T1:132 165 R3:87-121 R4-(140 155) T1:168 184 T1:192 205 R3:165-196 R1:119-180

12-14

III

Business Market

IV

Market Segmentation

Levels 15-17 Segmenting Consumer Markets Segmenting Business Markets Market Targeting

IV

Positioning

Competitor Analysis Identification and Analysis of Competitive Strategies Product Lifecycle

Brand - Role and Scope Brand Equity Branding Strategy Brand Positioning Differentiation Strategies Competitive Forces Porters five force model For Market Leader For Market Follower For Market Nicher Definition Stages Marketing Strategies

18 21

22 - 24

25-27

T1:207-209 R3: 207 240 R4:248 277 R4 (442463) R3: 39 71 R4:233-245

10

28 30

11

T1:283 295 R3:247 286

TEXT BOOK: 1. Lamb, Hair, Sharma, Mcdaniel,MKTG, Cengage Learning, 2012.

REFERENCE BOOKS:
Reference No. R1 Title of the Book Fundamentals Of Marketing Introduction To Marketing Introduction To Marketing (Theory And Practice) Principles Of Marketing Author(s) William J. Stanton Michael J.Etzel Bruce J.Walker Mcdaniel Lamb Hair Adrian Palmer Publisher Mc Graw Hill Year of Publishing 1994

R2

Thomson Southwestern Oxford University Press

2006

R3

2006

R4

Philip Kotler Kevin Lane Keller Abraham Koshy Mithileshwar Jha

Prentice Hall(Pearson)

2010

*Other resources/ materials available in the library shall also be referred.

Evaluation Procedure for Internal Assessment(Total Marks-50) 1. Cycle Test 10 2. Surprise test 5 3. Attendance - 5 4. Project 10 5. Viva Voce/Seminar - 10 6. Model Exam -10

Course coordinator

Head Marketing

Dean MBA

MBN515

MANAGERIAL ORAL COMMUNICATION - I

L 0

T 0

P 4

C 2

Objective: To build communication skill of the students through oral and empower them in order to communicating the information orally in the corporate environment with crystal clear and confident Pedagogy: Presentation, Games, Class exercise, Role play, Group discussion, Mock meetings, AdZap, Model building etc
S. No Unit Topic for Discussion Session No. Reference Materials

Ice Breaking Session: Ice breakers to build harmony in the class. Should aim to make the participants who are not confident in their communication skills to ACCEPT it - This by itself will add on to the confidence level. Games: - one lie and two truths - Personality analysis of a stranger - Why should I talk to you? etc. can be used as tools. Aim: 1. Teaching faculty should get a strong hold on the capabilities of each student. 2. Every student should be comfortable in the class, especially to make mistakes. Self Analysis
2. I

1.

1&2

Facilitation by faculty

Circulate self analysis materials (Following materials) to the students and conduct the exercise as per procedure which described in the materials. Activities:

Exercise Materials

# Social Behavior / Assertiveness Inventory # Procrastination Evaluation # Test your Self-Esteem # Test your time Management skills # Effective listening skills Aim: 1. To analyze self in order to know where they have to concentrate further in oral communication Build reading and listening skills # Let students pick one novel/book which they will have to read through the semester. # Let students watch videos which talk about any interesting idea/topic. For instance, TED talks can be one source. Every student should get a chance to showcase his comprehension of the video and should be battered with questions from the audience. (To make this activity more interesting include random spectators whenever it is possible) # In groups of 15 from a story by making each student talk just two sentences. Bring in creativity by provocation, analogies, randomness, logic, facts and weirdness. Ask one person from the other group of 15 to summarize the story (or it can be done in the same fashion of how the story was formed). This will help in improving the listening skills and lateral thinking. Aim: 1. Form reading groups 2. To create interest and curiosity in reading and listening. 3. Improve the analyzing skills, esp. critical analysis. Group Discussion and Brainstorming
4. II

3.

4, 5 & 6

Reading Materials as student wish

# Pick a video which talks about any interesting issue or case. Preferably select videos with open ends.

7&8

Facilitation by faculty

# Divide the class into groups (each group with maximum of 5 members). Let the team discuss on the issue. # Add certain assumptions in each team to bring different perspectives. # Let the groups have a debate and score them based on the strength of their argument and points. Presentation # Based on the debate request the groups to prepare a presentation for 5-8 minutes. # Use the first presentation as a tool to show the positives and negatives with respect to presentation. # Request the team to redo the presentation based on what they have learnt and later ask the teams to present their cases. # Record each presentation (if feasible) Learning # Provide a recap starting from day 1 now and let the students come out with feedback # Talk about the happenings in the reading groups # Give them the new task of making flash cards which will have a "word" and four different descriptions out of which one will be the right meaning. Each reading group should make 20 flashcards and these can be used throughout the semester. Aim: 1. To keep the students connected to what is happening. 2. Sense of achieving one milestone and to let students know what's in store for the rest of the semester. Body Language # Play the recorded videos (if recording was not feasible, pick students to talk on the spot) and let students watch.

5.

II

9 & 10

Topic suggested by students

6.

II

11 & 12

Facilitation by faculty in association with students

7.

III

13

Video or topic suggested by faculty

# Let the student themselves find out the flaws in the body language. # Based on the learnings request students to talk on any topic to demonstrate what they have learnt. Role Plays # Use a case study that will involve one of the issues in an organization. # Split the class into groups (not more than 5 in a group) and request the team to assign roles. # Let the group discuss on the issue and chip in your ideas and help as and when required. # Instruct the groups that they have to perform a skit/play describing the issue and its probable solution. Let the team introduce assumptions to make it more interesting. # Let the groups perform # Throw the floor open for question and answer (bring in random spectator if possible) # Provide and receive feedback Tip: May be you can use the story which was formed earlier as the case for analysis or any chapter they have read from any of the books/novels in the reading group. Aim: 1. To make students think critically 2. To boost confidence to face the audience and talk 3. To demolish the barrier formed because of shyness and hesitation Meetings # Teach the basics (more effective if videos are shown) of how a meeting happens and what the dos and donts. # Based on the role play done request the groups to create a meeting scenario and let them perform. (Say if there are 6 groups G1, G2... G6 let G2 call for a meeting based on G1's presentation vice-versa and

8.

III

14, 15 & 16

Topic and roles suggested by faculty

9.

III

17 & 18

Facilitation by faculty

so on) Aim: 1. To indulge students into communication which leads to negotiation Ad-Zap # Split the class into groups (max of 6-7 in a group). # Let the group pick a product or service from a lot # Give them time to come up with an Ad # Let the team confront a pre-selected team of press members (role play) Aim: 1. To make students to think innovative and creative 2. To bring in more team dynamics Press meet # Split the class into groups (max of 6-7 in a group). # Let the group pick a situation/scenario from a lot # Let the team confront a pre-selected team of press members and other situation characteristics (role play) Aim: 1. To make students comfortable in talking under stress 2. To bring in more team dynamics 3. To improve the ability to handle tough and random questions 4. To show the importance of having control in meetings Recap and Evaluation # Provide a recap and see if the students are in track with the milestones # Evaluate the class and make a note of plausible improvements and change (in language, confidence level, attitude etc) Word Games - Pick a word from dictionary(tough words will add on more interest) and create 5

10.

IV

19, 20 & 21

Products suggested by students

11.

IV

22 & 23

Facilitation by faculty

12.

IV

24

Analysis by faculty

sentences. Be creative to improvise on the games. Showcase Innovation: # Let the groups present their model for oral communication sessions. Aim: 1. To bring in the habit of thinking among students. 2. To encourage creativity and bringing a sense of empowerment 3. A tool for faculty members to improvise the lesson plans based on the quality and acceptance of the presentations. Flashcard game Competition between the groups. The group which gets most of the answers in the flashcards right win the game and get a chance to make a final presentation of their choice (can include Movie reviews, discussion of issues, can make a short film, skit, etc) Final Presentation - Book Review & Skills or a new Idea Generation # Give each reading group a chance to present the review of their reading in the form of presentation or to showcase a new Idea. Time given to each group can be 15 mins. # Let this presentation also include the important learning the group has gathered through the oral communication sessions. # Make it mandatory that each person in the group has to talk atleast for 2 mins.

13

25, 26 & 27

Model prepared by students

14

28

Facilitation by faculty

15

29 & 30

Books can be selected as student wish

Method of Evaluation: Internal Marks External Marks (University Exam) - 75 Marks - 25 Marks

Internal Marks Evaluation: Conduct each activity in the class and evaluate individual students out of 10 marks per activity. Calculate total marks secured by individual students at the end of semester and convert the same for 75 Marks. Faculty can conduct activities based on time availability in the semester. But they have to conduct as possible as maximum activities throughout the semester.

For Example: If faculty has conducted 15 activities, then maximum marks would be 150 Assume a student secured 130 marks out of 150. Hence total internal marks = (130 / 150) x 75 = 65

Coordinator - OC

HOD-HR

Dean-MBA

MBN517

WRITTEN CASE ANALYSIS

L 0

T 0

P 2

C 1

Purpose: To develop the habit of logical thinking and conceptualization through a systematic study of cases. Learning Objectives: 1. To develop the logical thinking ability of the students. 2. To sharpen the students analytic, problem-solving and decision making skill. 3. To interpret both structured and unstructured cases. S.No Case Topics for Discussion study 1 Introduction How to write a case analysis 2 General Tools for Case Analysis Marketing-2 Organisational Behaviour-2 Managerial Economics-2 Financial Management Accounting-2 Coca-cola corporation Case reading Case discussion Case writing Motivating Partners at Starbucks Case reading Case discussion Case writing GEs Controversial Leader Case reading Case discussion Case writing Name of the book Page Number Number of Hours 2

Open Courseware

41-55

MKTG Sharma,McDaniel

112-113

II

III

Organistional Behaviour K.Aswathappa ,8th edition Organistional Behaviour K.Aswathappa ,8th edition

287-288

469-470

IV

International Hotels Ltd. Case reading Case discussion Case writing

VI

VII

Accounting for Management - S.K. Bhattacharyya & John Dearden ,3rd edition Genmo Corporation A Merchant Accounting- Robert N Anthony David F Hawkins , 12th edition Fords World Car(s) Managerial Economics:Principles and Worldwide ApplicaationsDominic Salvatore,6th edition Barriers to Entry and Monopoly Managerial by Alcoa Economics:Principles and Worldwide ApplicaationsDominic Salvatore,6th edition Total Hours

62-64

390-392

102

330

30

Course Coordinator

HR HOD

Dean

COMPUTER SKILLS MBN 519

L 0

T 0

P 2

C 1

Objectives: To make the students to learn MS Office package and also the Internet basics. S.NO. 1 2 3 4 5 6 7 8 9 10 Introduction to MS-Word MS - Word Reporting And Formatting Mail Merge Introduction To Ms-Excel Ms-Excel Functions And Charts Introduction To Ms-Powerpoint Ms- Power Point Formatting Slides & Texts Introduction To Ms-Access Ms-Access, General Basics Internet Basics EXERCISE PAGE NO. 067-078 079-098 099-128 157-244 247-316 317-346 347-396 Manual 022 Manual 023-028 529-550

REFERENCE: Niranjan Shrivastava, Computer Applications in Management, Dreamtech Press, New Delhi, 2011, ISBN: 978-81-7722-850-2

Subject Coordinator

Head - Systems

Dean