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TABLE OF CONTENTS
1. 2. 3. Global Organic Food and Beverages Industry Introduction Global Organic Food and Beverages Market Size by Revenue, 2006-2011 Global Organic Food and Beverages Market Segmentation 3.1. 4. By Geography, 2006-2011

Europe Organic Food and Bevrages Industry 4.1. 4.2. Europe Organic Food and Beverages Market Size, 2006-2011 Europe Organic Food and Beverages Market Segmentation By Geography, 2006-2011

4.2.1. 4.3. 4.4. 4.5.

Europe Organic Agricultural Land Development, 2006-2011 Government Regulations in Europe Organic Food and Beverages Industry Germany Organic Food and Beverages Market Introduction Germany Organic Food and Beverages Market Size, 2006-2011 Germany Organic Food and Beverages Market Segmentation By Products, 2009-2011

4.5.1. 4.5.2.

4.5.2.1. 4.5.3. 4.5.4.

Germany Organic Agricultural Land Development, 2006-2011 Government Regulations in Germany Organic Food and Beverages Industry

4.5.5. Market Share of Distribution Channels in Germany Organic Food and Beverages Industry, 2010 & 2011 4.5.6. 4.5.7. Competitive Landscape of Germany Organic Food and Beverages Industry Macro Economic Factors of Germany Organic Food and Beverages Industry Urban Population, 2006-2016 Consumer Food Price Index, 2006-2016 Consumption Expenditure on Food and Beverages, 2006-2016

4.5.7.1. 4.5.7.2. 4.5.7.3.

4.5.8. Germany Organic Food and Beverages Market Future Outlook and Projections, 2012-2016 4.6. France Organic Food and Beverages Market Introduction 2

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4.6.1. 4.6.2.

France Organic Food and Beverages Market Size, 2006-2011 France Organic Food and Beverages Market Segmentation By Products, 2009-2011

4.6.2.1. 4.6.3.

France Organic Agricultural Land Development, 2006-2011

4.6.4. Market Share of Distribution Channels in France Organic Food and Beverages Industry, 2010 & 2011 4.6.5. 4.6.6. Government Regulations in France Organic Food and Beverages Industry Competitive Landscape of France Organic Food and Beverages Industry

4.6.7. Macro Economic and Industry Factors of France Organic Food and Beverages Industry Error! Bookmark not defined. 4.6.7.1. 4.6.7.2. 4.6.7.3. 4.6.8. 2016 4.7. Urban Population, 2006-2016 Consumer Food Price Index, 2006-2016 Consumption Expenditure on Food and Beverages, 2006-2016

France Organic Food and Beverages Market Future Outlook and Projections, 2012-

The UK Organic Food and Beverages Market Introduction The UK Organic Food and Beverages Market Size, 2006-2011 The UK Organic Food and Beverages Market Segmentation By Products, 2009-2011

4.7.1. 4.7.2.

4.7.2.1. 4.7.3. 4.7.4.

The UK Organic Agricultural Land Development, 2006-2011 Government Regulations in the UK Organic Food and Beverages Industry

4.7.5. Market Share of Distribution Channels in the UK Organic Food and Beverages Industry, 2008-2010 4.7.6. Competitive Landscape of the UK Organic Food and Beverages Industry

4.7.7. Macro Economy and Industry Factors of the UK Organic Food and Beverages Industry 4.7.7.1. 4.7.7.2. 4.7.7.3. Urban Population, 2006-2016 Consumer Food Price Index, 2006-2016 Consumption Expenditure on Food and Beverages, 2006-2016 3

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4.7.8. The UK Organic Food and Beverages Market Future Outlook and Projections, 2012-2016 4.8. Italy Organic Food and Beverages Market Introduction Italy Organic Food and Beverages Market Size, 2006-2011 Italy Organic Food and Beverages Market Segmentation By Products, 2009-2011

4.8.1. 4.8.2.

4.8.2.1. 4.8.3. 4.8.4.

Italy Organic Agricultural Land Development, 2006-2011 Government Regulations in Italy Organic Food and Beverages Industry

4.8.5. Market Share of Distribution Channels in Italy Organic Food and Beverages Industry 4.8.6. Macro Economic and Industry Factors of Italy Organic Food and Beverages industry 4.8.6.1. 4.8.6.2. 4.8.7. 2016 4.9. Urban Population, 2006-2016 Consumption Expenditure on Food and Beverages, 2006-2016

Italy Organic Food and Beverages Market Future Outlook and Projections, 2012-

Switzerland Organic Food and Beverages Market Introduction Switzerland Organic Food and Beverages Market Size, 2006-2011 Switzerland Organic Food and Beverages Market Segmentation, 2009 & 2011 By Products, 2009 & 2011

4.9.1. 4.9.2.

4.9.2.1. 4.9.3.

Switzerland Organic Agricultural Land Development, 2006-2011

4.9.4. Market Share of Distribution Channels in Organic Food and Beverages Industry, 2009-2011 4.9.5. Macro Economic Factors of Switzerland Organic Food and Beverages Industry Error! Bookmark not defined. Urban Population, 2006-2016 Consumer Expenditure on Food and Beverages, 2006-2016

4.9.5.1. 4.9.5.2.

4.9.6. Switzerland Organic Food and Beverages Market Future Outlook and Projections, 2012-2016 4.10. Spain Organic Food and Beverages Market Introduction 4

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4.10.1. 4.10.2. 4.10.2.1.

Spain Organic Food and Beverages Market Size, 2006-2011 Spain Organic Food and Beverages Market Segmentation By Products, 2008-2011

4.10.3. Market Share of Distribution Channels in Spain Organic Food and Beverages Industry, 2010 & 2011 4.10.4. Industry 4.10.4.1. 4.10.4.2. Macro Economic and Industry Factors of Spain Organic Food and Beverages Urban Population, 2006-2016 Consumer Food Price Index, 2006-2016

4.10.5. Spain Organic Food and Beverages Market Future Outlook and Projections, 2012-2016 4.11. Austria Organic Food and Beverages Market Introduction Austria Organic Food and Beverages Market Size, 2006-2011 Austria Organic Food and Beverages Market Segmentation, 2009 & 2011 Austria Organic Agricultural Land Development, 2006-2011 Government Regulations in Austria Organic Food and Beverages Industry Market Share of Distribution Channels in Austria Organic Food and Beverages Macro Economic and Industry Factors of Austria Organic food and Beverages Urban Population, 2006-2016 Consumption Expenditure on Food and Beverages, 2006-2016

4.11.1. 4.11.2. 4.11.3. 4.11.4. 4.11.5. Industry 4.11.6. Industry 4.11.6.1. 4.11.6.2.

4.11.7. Austria Organic Food and Beverages Market Future Outlook and Projections, 2012-2016 5. Global Organic Food and Beverages Industry Future Outlook and Projections, 2012-2016 5.1. By Geography, 2012-2016

6. Europe Organic Food and Beverages Industry Future Outlook and Future Projections, 20122016 6.1. Cause and Effect Relationship between Industry Factors and Europe Organic Food and Beverages Industry Prospects 5

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6.2. 7.

By Geography, 2012-2016

Appendix 7.1. 7.2. 7.3. Market Definition Abbreviations Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model Final Conclusion 7.4. Disclaimer

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LIST OF FIGURES
Figure 1: Global Organic Food and Beverages Market Size by Revenue in USD Million, 20062011 Figure 2: Global Organic Food and Beverages Market Segmentation by North America, Europe and Asia-Pacific and ROW on the Basis of Contribution in Percentage (%), 2006-2011 Figure 3: Europe Organic Food and Beverages Market Size by Revenue in USD Million, 20062011 Figure 4: Europe Organic Food and Beverages Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2011 Figure 5: Europe Organic Agricultural Land Development in Hectares, 2006-2011 Figure 6: Europe Organic Agricultural Land Usage by Permanent Grassland, Arable Crops, Permanent Crops and Other Agricultural Land in Percentage (%), 2010 Figure 7: Germany Organic Food and Beverages Market Size by Revenue in USD Million, 20062011 Figure 8: Germany Organic Food and Beverages Market Segmentation by Products on the Basis of Contribution in Percentage (%), 2011 Figure 9: Germany Organic Agricultural Land in Hectares, 2006-2011 Figure 10: Germany Organic Food and Beverages Market Share by Distribution Channels in Percentage (%), 2010 & 2011 Figure 11: Germany Urban Population in Million, 2006-2016 Figure 12: Germany Consumer Food Price Index, 2006-2016 Figure 13: Germany Consumption Expenditure on Food and Beverages in USD Million, 20062016 Figure 14: Germany Organic Food and Beverages Market Projections by Revenue in USD Million, 2012-2016 Figure 15: France Organic Food and Beverages Market Size by Revenue in USD Million, 20062011 Figure 16: France Organic Food and Beverages Market Segmentation by Products on the Basis of Contribution in Percentage (%), 2011 Figure 17: France Organic Agricultural Land Development in Hectares, 2006-2011 7

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Figure 18: France Organic Food and Beverages Market Share by Distribution Channels on in Percentage (%), 2010 & 2011 Figure 19: France Urban Population in Million, 2006-2016 Figure 20: France Consumer Food Price Index, 2006-2011 Figure 21: France Consumption Expenditure on Food and Beverages in USD Million, 2006-2016 Figure 22: France Organic Food and Beverages Market Projections by Revenue in USD Million, 2012-2016 Figure 23: The UK Organic Food and Beverages Market Size by Revenue in USD Million, 20062011 Figure 24: The UK Organic Food and Beverages Market Segmentation by Products on the Basis of Contribution in Percentage (%), 2011 Figure 25: The UK Organic Agricultural Land in Hectares, 2006-2011 Figure 26: The UK Organic Food and Beverages Market Share by Distribution Channels in Percentage (%), 2008-2011 Figure 27: The UK Urban Population in Million, 2006-2016 Figure 28: The UK Consumer Food Price Index, 2006-2016 Figure 29: Consumption Expenditure on Food and Beverages in the UK in USD Million, 20062016 Figure 30: The UK Organic Food and Beverages Market Projections by Revenue in USD Million, 2012-2016 Figure 31: Italy Organic Food and Beverages Market Size by Revenue in USD Million, 20062011 Figure 32: Italy Organic Food and Beverages Market Segmentation by Products on the Basis of Contribution in Percentage (%), 2011 Figure 33: Italy Organic Agricultural Land in Hectares, 2006-2011P Figure 34: Italy Organic Food and Beverages Market Share by Distribution Channels on in Percentage (%), 2010-2011 Figure 35: Italy Urban Population in Million, 2006-2016 Figure 36: Italy Consumption Expenditure on Food and Beverages in USD Million, 2006-2016

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Figure 37: Italy Organic Food and Beverages Market Projections by Revenue in USD Million, 2012-2016 Figure 38: Switzerland Organic Food and Beverages Market Size by Revenue in USD Million, 2006-2011 Figure 39: Switzerland Organic Food and Beverages Market Segmentation by Products on the Basis of Contribution in Percentage (%), 2009 and 2011 Figure 40: Switzerland Organic Agricultural Land in Hectares, 2006-2011P Figure 41: Switzerland Organic Food and Beverages Market by Distribution Channels on in Percentage (%), 2009-2011 Figure 42: Switzerland Urban Population in Million, 2006-2016 Figure 43: Switzerland Consumer Expenditure on Food and Beverages in USD Million, 20062016 Figure 44: Switzerland Organic Food and Beverages Market Projections by Revenue in USD Million, 2012-2016 Figure 45: Spain Organic Food and Beverages Market Size by Revenue in USD Million, 20062011 Figure 46: Spain Organic Food and Beverages Market Segmentation by Products on the Basis of Contribution in Percentage (%), 2008-2011 Figure 47: Spain Organic Food and Beverages Market Share by Distribution Channels in Percentage (%), 2010 & 2011P Figure 48: Spain Urban Population in Million, 2006-2016 Figure 49: Consumer Food Price Index in Spain, 2006-2016 Figure 50: Spain Organic Food and Beverages Market Projections by Revenue in USD Million, 2012-2016 Figure 51: Austria Organic Food and Beverages Market Segmentation by Products on the Basis of Contribution in Percentage (%), 2009 and 2011 Figure 52: Austria Organic Agricultural Land in Hectares, 2006-2011P Figure 53: Austria Organic Food and Beverages Market Share by Distribution Channels in Percentage (%), 2009-2011P Figure 54: Austria Urban Population in Million, 2006-2016 9

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Figure 55: Austria Consumption Expenditure on Food and Beverages in USD Million, 20062016 Figure 56: Austria Organic Food and Beverages Market Projections by Revenue in USD Million, 2012-2016 Figure 57: Global Organic Food and Beverages Market Projections by Revenue in USD Million, 2012-2016 Figure 58: Global Organic Food and Beverages Market Projections by North America, Europe and Asia-Pacific and ROW on the Basis of Contribution in Percentage (%), 2012-2016 Figure 59: Europe Organic Food and Beverages Industry Projections by Sales in USD Million, 2012-2016 Figure 60: Europe Organic Food and Beverages Market Projections by Geography on the Basis of Contribution in Percentage (%), 2012-2016

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LIST OF TABLES
Table 1: Global Organic Certification Labels by Geography Table 2: Global Organic Food and Beverages Market Segmentation by North America, Europe and Asia-Pacific and ROW on the Basis of Revenue in USD Million, 2006-2011 Table 3: Europe Organic Food and Beverages Market by Geography on the Basis of Sales in USD Million, 2006-2011 Table 4: Major Organic Arable Crops in Europe on the Basis of Area Covered in Thousand Hectares, 2010 Table 5: Major Organic Permanent Crops in Europe on the Basis of Area Covered in Thousand Hectares, 2010 Table 6: Germany Organic Food and Beverages Market Segmentation by Products on the Basis of Sales in USD Million, 2009-2011 Table 7: Number of Organic Agricultural Holdings in Germany and the Percentage (%) Share in Total Agricultural Holdings, 2006-2011 Table 8: Germany Organic Food and Beverages Market by Distribution Channels on the Basis of Revenue in USD Million, 2010 & 2011 Table 9: Major Players in Germany Organic Food and Beverages Industry by Major International Retailers and Major Domestic Producers, 2011 Table 10: France Organic Food and Beverages Market Segmentation by Products on the Basis of Revenue in USD Million, 2009-2011 Table 11: France Organic Food and Beverages Market by Distribution Channels on the Basis of Revenue in USD Million, 2010 & 2011 Table 12: Major Players in France Organic Food and Beverages Industry, 2011 Table 13: The UK Organic Food and Beverages Market Segmentation by Products on the Basis of Sales in USD Million, 2009-2011 Table 14: The UK Certified Organic Crop Area in Hectares and Number of Organic Producers, 2007-2011 Table 15: The UK Organic Agricultural Land by Geography on the Basis of Percentage of Land which is Organic, 2010-2011 Table 16: The UK Organic Food and Beverages Market by Distribution Channels on the Basis of Revenue in USD Million, 2008-2011 11

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Table 17: Major Players in the UK Organic Food and Beverages Market Table 18: Italy Organic Food and Beverages Market Segmentation by Products on the Basis of Revenue in USD Million, 2009-2011 Table 19: Import and Export of Organic Products in Italy in Tons, 2011 Table 20: Italy Major Crops Organic Area in Hectares, 2007-2010 Table 21: Italy Organic Food and Beverages Market by Distribution Channels on the Basis of Revenue in USD Million, 2020-2011 Table 22: Switzerland Organic Food and Beverages Market Segmentation by Products on the Basis of Revenue in USD Million, 2009-2011 Table 23: Switzerland Organic Food and Beverages Market by Distribution Channels on the Basis of Revenue in USD Million, 2009-2011 Table 24: Spain Organic Food and Beverages Market Segmentation by Products on the Basis of Revenue in USD Million, 2008-2011 Table 25: Austria Organic Food and Beverages Market Segmentation by Products on the Basis of Revenue in USD Million, 2009 and 2011 Table 26: Global Organic Food and Beverages Market Projections by North America, Europe and Asia-Pacific and ROW on the Basis of Revenue in USD Million, 2012-2016 Table 27: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of Europe Organic Food and Beverages Industry Table 28: Europe Organic Food and Beverages Market Projections by Geography on the Basis on Sales in USD Million, 2012-2016 Table 29: Correlation Matrix of the Germany Organic Food and Beverages Market Table 30: Regression Coefficients Output

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GLOBAL ORGANIC FOOD AND BEVERAGES MARKET SEGMENTATION

BY GEOGRAPHY, 2006-2011

In 2011, North America and Europe contributed ~% and ~% respectively to the overall sales of organic food and beverages in the world. However, the contribution made by Europe has declined over the years due to the Asia-Pacific is an emerging region in the global organic food and beverages industry. Strong government support and policies have created awareness among the masses recorded that Asia Pacific contributed ~% to the overall sales of organic food and beverages across the globe in 2011 generating revenue worth USD ~ million during the year. Figure: Global Organic Food and Beverages Market Segmentation by North America, Europe and Asia-Pacific and ROW on the Basis of Contribution in Percentage (%), 20062011
100.0% 90.0% 80.0% Percentage (%) 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 2007 North America 2008 Europe 2009 2010 2011

Asia-Pacific and ROW

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Table: Global Organic Food and Beverages Market Segmentation by North America, Europe and Asia-Pacific and ROW on the Basis of Revenue in USD Million, 2006-2011
Regions North America Europe Asia-Pacific and ROW Total 2006 2007 2008 2009 2010 2011

EUROPE ORGANIC FOOD AND BEVERAGES MARKET SIZE, 20062011

increased competition, food scarcity and new consumer trends have been the key challenges facing the organic food and beverages industry in Europe. While these challenges The organic food and beverages market in Europe has showcased tremendous performance in the last 5 years. With the sales of USD ~ million in 2011, the European organic food and beverage market has grown at a CAGR of 7.1% during the period 2006-2011 The per capita consumption still remains low varying in the range of USD ~ in Spain to USD ~ in Switzerland. The average per capita consumption in Europe is held back due to the current low penetration The market for organic food and beverages in Central and Eastern Europe is small though growing with the demand for the related products rising in countries such as the Czech Republic, however,

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Figure: Europe Organic Food and Beverages Market Size by Revenue in USD Million, 2006-2011
35,000.0 30,000.0 25,000.0 USD Million 20,000.0 15,000.0 10,000.0 5,000.0 0.0 2006 2007 2008 2009 2010 2011

EUROPE ORGANIC FOOD AND BEVERAGES MARKET SEGMENTATION

BY GEOGRAPHY, 2006-2011

A large portion of the USD ~ million revenues from the Europe organic food and beverages market are concentrated in Western Europe. Indeed, Germany, France, the UK and Italy are comprised of over ~% of the revenue in the region in 2011 industry in Europe is majorly dominated by Germany, France and the UK. The market in Germany is the largest contributor to the overall revenue of the organic food and beverage products in Europe. In 2011, the revenue of organic food and drink products in Germany was USD ~ million which is approximately ~% of the total European organic food and beverage market. France is the second largest market for organic food and beverage products in Europe with a contribution of around ~% followed by the UK with a market share of ~%, Italy and Switzerland with The organic product turnover is demonstrated by furthermore, Germanys per capita consumption is about average for Europe but still higher than that of Americans at USD ~ million. However, the organic product boom in the recent years

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Figure: Europe Organic Food and Beverages Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2011
100.0% 90.0% 80.0% 70.0% 60.0% Percentage(%) 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 Germany 2007 France The UK 2008 Italy 2009 Switzerland 2010 Austria Spain 2011 Others

Table: Europe Organic Food and Beverages Market by Geography on the Basis of Sales in USD Million, 2006-2011
Countries Germany France The UK Italy Switzerland Austria Spain Others Total 2006 2007 2008 2009 2010 2011

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GERMANY ORGANIC FOOD AND BEVERAGES MARKET SIZE, 20062011

The organic food and beverages market in Germany is the largest market in Europe. Unlike other countries in the region, the market in Germany has sustained its growth even during the economic recession due to organic food sales in the country were stagnant in 2009 due to the price declines and In 2009, the organic sectors share in total expenditure on food and drink in Germany was ~%. The organic food and beverage product revenue in Germany in 2011 has increased to USD ~ million from ~ million in 2006. This has been majorly due to the increase in In 2011, supermarkets, discounters, health and retailers contributed nearly USD ~ million to the overall revenue generated from the sales of organic food and beverages in Germany which amounts to nearly ~%. Around ~% of the revenue was contributed by the natural food stores including big farmer shops while the rest ~% was contributed by butcher, bakeries, fruits and vegetable stores, direct sales, farmers markets and online shops As a consequence of the dioxin contamination scandal in the mass production food chain, organic eggs in Germany flied off the shelves. The consumer demand Figure: Germany Organic Food and Beverages Market Size by Revenue in USD Million, 2006-2011
10,000.0 9,000.0 8,000.0 USD Million 7,000.0 6,000.0 5,000.0 4,000.0 3,000.0 2,000.0 1,000.0 0.0 2006 2007 2008 2009 2010 2011

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GERMANY ORGANIC AGRICULTURAL LAND DEVELOPMENT, 20062011

Organic farming in Germany continued the trend of an up rise in the recent years with tremendous growth rates in 2009 and 2010. With an increase in the organic agricultural land of 4.3% and 4.6% in 2009 and 2010 respectively, the number of agricultural holdings practicing organic farming rose by 6.2% and 4.2% in 2009 and 2010 respectively By the end of 2010, a total of ~ hectares of agricultural land in Germany were being managed in accordance with the community provisions on organic farming by a total of ~ holdings which further increased to ~ holdings in 2011 It was observed that the percentage of agricultural holdings practicing organic farming grew by ~% in 2010 and further reached to ~% in 2011 The most important organic crops in Germany on the basis of the hectares planted are cereals followed by Figure: Germany Organic Agricultural Land in Hectares, 2006-2011
12,00,000.0 10,00,000.0 Hectares 8,00,000.0 6,00,000.0 4,00,000.0 2,00,000.0 0.0 2006 2007 2008 2009 2010 2011

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COMPETITIVE LANDSCAPE OF GERMANY ORGANIC FOOD AND BEVERAGES INDUSTRY

Table: Major Players in Germany Organic Food and Beverages Industry by Major International Retailers and Major Domestic Producers, 2011
Major Retailers Business Overview Key Product Segments Business Strategy Geographical Reach

Alnatura

Edeka Group Major Domestic Producers

Hipp

RAPUNZ EL NATURK OST

Naturata AG

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FRANCE ORGANIC FOOD AND BEVERAGES MARKET SEGMENTATION

BY PRODUCTS, 2009-2011

France is a leading bovine and ovine meat producer in the European market. The countrys market size has almost double in the last 6 years with the top line growth witnessed in the grocery and provision merchant stores in the country. In 2011, the fine foods category contributed nearly ~% to the overall revenue generated by the organic food and beverages industry in France followed by fresh fruits and vegetables accounting for ~% of the market share. The fresh fruits and vegetables have witnessed a growth of 15.6% and 21.3% in 2010 and 2011 respectively. The milk and the dairy products of the organic food and beverages industry in France contributed a major share of the total revenue of the organic food products in France. The contribution of the segment to the overall organic food and beverage industry in France was estimated at ~% in 2011. The export of organic food and beverages from France consists of fruits and vegetables which constituted around ~% of the exports in 2009 and the wines made from organic grapes also accounted for around ~% of the exports in France in 2009

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Figure: France Organic Food and Beverages Market Segmentation by Products on the Basis of Contribution in Percentage (%), 2011
Fine food Fresh fruits and vegetables Milk and dairy products Wine Bread and flour Fresh meat Eggs Other beverages Frozen food Poultry Cooked meat

Table: France Organic Food and Beverages Market Segmentation by Products on the Basis of Revenue in USD Million, 2009-2011
Products Milk and dairy products Eggs Fresh meat Poultry Cooked meat Seafood sausages smoked meat Fresh fruits and vegetables Wine Other beverages Fine food Bread and flour Frozen food 2009 2010 2011

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Total

MARKET SHARE OF DISTRIBUTION CHANNELS IN FRANCE ORGANIC FOOD AND BEVERAGES INDUSTRY, 2010 & 2011

France organic food and beverages market has been majorly dominated by multiple retailers accounting for ~% of the market in 2011 as compared to ~% in 2010. Specialist network organic retailers have also contributed significantly to the market in the last two years generating share of ~% in 2010 and 2011 In total there are nearly ~ organic food stores in France Figure: France Organic Food and Beverages Market Share by Distribution Channels on in Percentage (%), 2010 & 2011
100.0% 90.0% 80.0% 70.0% Percentage(%) 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2010 Multiple Retailers Specilaist Independent Organic Retailers Other Independent Retailers 2011 Specialist Network Organic Retailers Farm Direct Sales

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GOVERNMENT REGULATIONS IN FRANCE ORGANIC FOOD AND BEVERAGES INDUSTRY

The products seeking organic product approval must be inspected and certified by an approved organization in France before being marketed. There are 6 private organizations namely, Ecocert, Qualite France, Ulase, Agrocert, Certipaq and Aclave which inspect organic products and provide the agriculture biologique certification the French government strongly supports the development of organic farming as a sustainable component of French agriculture. In 2008, the French Minister of Agriculture instituted Organic Agriculture : Horizon 2012 and provided funds for research and development of the organic industry in order to triple the area devoted to organic farming by the end of 2012

FRANCE ORGANIC FOOD AND BEVERAGES MARKET FUTURE OUTLOOK AND PROJECTIONS, 2012-2016

the upsurge in the demand for organic food and beverages in the country is mainly attributed to the increasing initiative of the French government having set out a target to reduce the pesticide use by around 50% in the country. organic food is on the verge of transforming into a mass market in France. However, the domestic production capacity is not sufficient to meet the rising demand thus leading to the reliance on imports in the coming few years. The increasingly crowded retail space in the country is leading to several brands re-inventing themselves. There is a growing pressure on the leading brands to differentiate themselves as the private label leverages organic values and wins consumers by marketing at competitive prices. This is expected to intensify with the increasing mainstream presence of organic products. The demand for organic foods continues to increase and as a consequence several agri-food companies and food retailers are However, after years of double digit growth and excellent performances, the organic market is stabilizing and it is predicted that the industry will grow at a CAGR of 10.7% from 2012-2016 and will reach USD ~ million in 2016.will remain the biggest challenges for this market. The crisis affects the heath of organic food sector but does not destroy the movement that continues to be attractive 23

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Figure: France Organic Food and Beverages Market Projections by Revenue in USD Million, 2012-2016
10,000.0 9,000.0 8,000.0 7,000.0 USD Million 6,000.0 5,000.0 4,000.0 3,000.0 2,000.0 1,000.0 0.0 2012 2013 2014 2015 2016

THE UK ORGANIC FOOD AND BEVERAGES MARKET SIZE, 2006-2011

the organic food and beverages has registered a marginal recovery in the year 2010. The demand for organic food and beverage products in the UK has increased, especially in the organic beef, organic baby food and The sale of the organic food and beverages fell by 3.7% in 2011 to USD ~ million, however the sales through the box schemes, home delivery and mail order increased by around ~% during the year the committed organic shoppers increasingly looked for specialist retailers as the supermarkets reduced their the organic market share of the independent retailers in the country was estimated to be around ~% in 2011

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Figure1: The UK Organic Food and Beverages Market Size by Revenue in USD Million, 2006-2011

4,000.0 3,500.0 USD Million 3,000.0 2,500.0 2,000.0 1,500.0 1,000.0 500.0 0.0 2006 2007 2008 2009 2010 2011

COMPETITIVE LANDSCAPE OF THE UK ORGANIC FOOD AND BEVERAGES INDUSTRY

Table: Major Players in the UK Organic Food and Beverages Market

Major Player Business Overview Key Product Segments Business Strategy Geographical Reach

Tesco Plc J Sainsbury Plc Waitrose

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 Asda Group Morrisons

ITALY ORGANIC FOOD AND BEVERAGES MARKET SEGMENTATION

BY PRODUCTS, 2009-2011

two main leading products consumed in Italy are the eggs and the dairy products. It has been observed more than 50% of the consumers in Italy prefer to consume both fresh and processed fruits and vegetables which accounts for ~% of the revenue generated by the sales of organic food and beverages in the country. Dairy products are the second most leading products of the organic market with a market share of ~% in 2011 which has increased over the years from ~% in 2009 Baby food and the oils are the emerging segments of the Italy market in terms of the consumption since these products have traditionally accounted for the revenue generated from exports of the products. Honey and frozen ice creams have also gained attention in the last few years with rising from ~% share and ~% in 2008 to ~% to ~% in 2011 respectively

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Figure2: Italy Organic Food and Beverages Market Segmentation by Products on the Basis of Contribution in Percentage (%), 2011

Fruits and Vegetables Dairy Breakfast cereals Beverages Eggs Bread, pasta, rice Baby food Honey Oils Frozen icecreams Others

MARKET SHARE OF DISTRIBUTION CHANNELS IN SWITZERLAND ORGANIC FOOD AND BEVERAGES INDUSTRY, 2009-2011

Switzerland organic food and beverages market has been primarily held by two major retailers Coop and Migros contributing nearly ~% of the entire market in 2011. Specialized organic shops have been the third largest in terms of market share in Switzerland organic food and beverages market with a share of ~% in 2011 as compared to ~% in 2009. The decline in the market share was mainly due to the strong

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Figure: Switzerland Organic Food and Beverages Market by Distribution Channels on in Percentage (%), 2009-2011
100.0% 90.0% 80.0% 70.0% 60.0% Percentage(%) 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2009 Coop Specialized Organic Shops Department stores, butcheries, bakeries 2010 Migros Direct Marketing Discounters 2011

EUROPE ORGANIC FOOD AND BEVERAGES INDUSTRY FUTURE OUTLOOK AND FUTURE PROJECTIONS, 20122016

Europe is bouncing back and subsequently the companies have started making cross border acquisitions and invest more in the market... growing industry confidence is leading to outbreak of mergers, acquisitions and investments. The organic food and beverages industry in Europe is expected to grow at a CAGR of 7.5% from 2012-2016. It is anticipated that that the organic food and beverages sector in Europe will face unique opportunities in next few years in terms of The emerging Eastern European region is predicted to showcase significant demand for healthier and safe organic food and beverages in the future it is expected that the animal health care market revenue in Europe will increase at from USD ~million in 2011 to USD ~ million in 2016. 28

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Figure: Europe Organic Food and Beverages Industry Projections by Sales in USD Million, 2012-2016
45,000.0 40,000.0 35,000.0 30,000.0 USD Million 25,000.0 20,000.0 15,000.0 10,000.0 5,000.0 0.0 2012 2013 2014 2015 2016

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DISCLAIMER

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This is a licensed product of Ken Research and should not be copied