TABLE OF CONTENTS

Your business plan is divided into the following sections: Business Overview Description of the business_ _2 Products & services___3 Major demographic, economic, Pricing and distribution_ 3 social and cultural factors_____2 Market trends________3 Major players (suppliers, Implications or risk factors_3 distributors, clients)____2 Competitors and type of Nature of the industry__2 _ competition__________3 Trends in the industry:_ _2 Competitors' strengths Government regulations_ 2 and weaknesses_____3 Market segment ______3 Competitive advantage ___________________3 Sales & Marketing Plan Customers_______________4 Suppliers________________4 Advertising & promotion____4 Pricing & distribution__4 Customer service policy ___________________4

Operating Plan Business location & requirements / advantages / lease details_______5 Equipment / technology / R&D / environmental aspects____________5 Human Resources Plan Key employees______________6 Action Plan Action plan & timetable________7 Executive Summary A brief description of the project, the financing required, and additional information that help explain the business plan_______8 APPENDIX: Financial Plan The companys financial performance, both historical and projected. Includes sales, cost of goods sold, expenses, income statement, balance sheet, cash flow budget, financial requirements, performance indicators, and personal status.

Policies & procedures________6

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In this section, you give a brief description of your company and where it stands in the marketplace.

LEGAL NAME TRADING NAME BUSINESS ADDRESS PHONE E-MAIL FAX

DESCRIPTION OF THE BUSINESS MAJOR DEMOGRAPHI C, ECONOMIC, SOCIAL AND CULTURAL FACTORS MAJOR PLAYERS (suppliers, distributors, clients) NATURE OF THE INDUSTRY TRENDS IN THE INDUSTRY GOVERNMENT REGULATIONS

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THE MARKET
MARKET SEGMENT PRODUCTS & SERVICES PRICING AND DISTRIBUTI ON MARKET TRENDS IMPLICATIONS OR RISK FAC TORS PLANNED RESPONS E

COMPETITION
COMPETITORS AND TYPE OF COMPETITI ON COMPETITORS' STRENGTH S AND WEAKNESS ES COMPETITIVE ADVANTAG E

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CUSTOMERS

NAME/ADDRESS

TERMS

PRODUCT/SERVICE

1 2 3 4
ADDITIONAL INFORMATION

SUPPLIERS

NAME/ADDRESS

TERMS

PRODUCT/SERVICE

1 2 3 4 5
ADDITIONAL INFORMATION

ADVERTISING & PROMOTI ON PRICING & DISTRIBU TION CUSTOMER SERVICE POLICY

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LOCATION SIZE AND CAPACITY

ADVANTAGES OR DISADVANTAGES

LEASE OR OWNERSHIP DETAILS

EQUIPMENT, FURNITURE & FIXTURES FUTURE EXPENDITU RES / TECHNOLO GY REQUIREM ENTS RESEARCH AND DEVELOPM ENT ENVIRONMENTAL COMPLIAN CE ADDITIONAL INFORMATI ON

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KEY EMPLOYE ES

NAME OR TITLE (N OF POSITIONS)

KEY RESPONSIBILITIES

QUALIFICATIONS

1 2 3 4
ADDITIONAL INFORMATION

POLICIES & PROCEDURES

HOURS OF OPERATIONS NUMBER OF EMPLOYEES VACATION PROGRAM PERFORMANCE ASSESSMENT TRAINING & DEVELOPMEN T REMUNERATION AND BENEFITS

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ACTION PLAN

ACTION

BY WHEN

1 2 3 4 5 6 7
ADDITIONAL INFORMATION

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OBJECTIVES / DESCRIPTI ON OF THE PROJECT BUSINESS HISTORY / NATURE OF OPERATIO NS PRODUCTS AND SERVICES PROJECT FINANCING

MANAGEMENT / ADVISORS

Director 1

Director 2

RISK ASSESSME NT & CONTINGE NCY PLAN

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FINANCIAL INSTITUTI ON SUPPORTING DOCUME NTS

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APPENDIX
FINANCIAL PLAN

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