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HCL appoints Nargis Fakhri brand ambassador for computing products

By Campaign India Team, Sep 3, 2012 Campaign featuring Fakhri for HCL laptops, desktops, tablets and all-in-ones soon

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iBall ropes in Kareena Kapoor as brand ambassador

By Campaign India Team, Aug 7, 2012 Kapoor will endorse iBall's mobile phones; TVC to go on air post 15 August

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Deepika Padukone to pen Luxor Pilot story

By Raahil Chopra, Jun 4, 2012 Padukone will be ambassador for two years, targeting youth; Lowe to create campaign

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Lenovo appoints Ranbir Kapoor as brand ambassador

By Campaign India Team, May 29, 2012 Television commercials featuring Kapoor will go on air in the second week of June

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Raahil's blog: Pepsi 'changes the game' with bet on Chelsea trio
By Raahil Chopra, May 21, 2012 What's common to Didier Drogba, Fernando Torres and Frank Lampard? They helped Chelsea win the 2012 UEFA Champions League. They also helped another team come out on top - Team ...

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World Series Hockey brings in Suniel Shetty as brand ambassador

By Campaign India Team, Feb 20, 2012 WSH will being on 29 February

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7Up unveils new positioning - Dil Bole I Feel Up

By Campaign India Team, Jan 13, 2012 The first TVC featuring Sharman Joshi will go on air later in January

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Anushka Sharma appointed brand ambassador for Reliance Communications

By Campaign India Team, Sep 30, 2011 A new campaign featuring Sharma will go on air soon

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Amul Macho shifts from "Yeh to bada toing hai" to "Bade Aaram Se"
By Arati Rao, Oct 27, 2010 A new TVC by O&M featuring Saif Ali Khan is on air

Sony Ericsson ropes in Kareena Kapoor as brand ambassador

By Campaign India Team, Mar 30, 2010 Sony Ericsson has recently unveiled Kareena Kapoor as its brand ambassador. The brand also unveiled its new range of handsets XPERIA X10, XPERIA X10 mini, XPERIA X10 mini ...

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Dhoni most persuasive brand endorser: CelebTrack

By Campaign India Team, Oct 8, 2009 M S Dhoni has the strongest persuasion power amongst brand ambassadors, states findings from CelebTrack - the joint study by Percept Talent Management and Hansa Research.

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R Madhavan is brand ambassador for Spark Mobiles

By Campaign India Team, Oct 1, 2009 Spark Mobiles, part of UAE based Spark Group of Companies which is foraying into the Indian market has roped in actor R. Madhavan as their official brand ambassador.

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R. Madhavan becomes brand ambassador for Maruti Suzuki WagonR

By Campaign India Team, Sep 18, 2009 Maruti Suzuki has appointed actor R. Madhavan as the brand face for its hatchback WagonR. The company claims that before the actor was signed on, after Maruti Suzuki&rsquo...

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Neo Sports ropes Harbhajan Singh as brand ambassador

By Campaign India Team, Sep 16, 2009 Neo Sports has signed up cricketer Harbhajan Singh (pictured) as its brand ambassador, to promote cricket on Neo Cricket. As the brand ambassador, Singh will spearhead the ...

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Max New York appoints Amitabh Bachchan as brand ambassador

By Campaign India Team, Sep 1, 2009 Max New York Life Insurance has announced the appointment of Amitabh Bachchan as the brand ambassador for Max Vijay. Max Vijay looks at providing financial inclusion to the ...

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HUL's Knorr unveils Kajol as brand ambassador

By Campaign India Team, Aug 10, 2009 Hindustan Unilever has unveiled actress Kajol (pictured) as the face for its packaged soup brand, Knorr. Kajol will now appear in all the brand communication for the soup ...

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Chlormint brings in Salman Khan as endorser

By Gunjan Prasad, May 15, 2009 Perfetti has roped in Salman Khan as the brand ambassador of its mint brand Chlormint. Khan will be seen in the new version of popular Dobara Mat Poochna ...

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P&G rolls out improved Pantene line

By Campaign India Team, Feb 18, 2009 Procter & Gamble has launched a refreshed line of its shampoo brand, Pantene with new 2X ProV formula. The FMCG-major has roped in Katrina Kaif as Pantene's brand ...

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Frito-Lay hawks 'desi' flavours through Kareena Kapoor

By Gunjan Prasad, Nov 21, 2008 Frito-Lay, PepsiCo's snack division, has unveiled a multi-media campaign with the new brand ambassador, Kareena Kapoor, promoting Kurkure's latest brand extension, Kurkure Desi ...

Custodians name Obama brand ambassador

By Anant Rangaswami, Nov 6, 2008 America is a terrific country. Yesterday (to me), it wasnt. It was a terrible country. The USA was a bully, a warmonger, an irresponsible spendthrift, it was greedy, ...

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Custodians name Obama brand ambassador

By Anant Rangaswami, Nov 5, 2008 America is a terrific country.Yesterday (to me), it wasnt. It was a terrible country. The USA was a bully, a warmonger, an irresponsible spendthrift, it was greedy, ...

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Kareena Kapoor to be the new face of Frito Lay

By Campaign India Team, Nov 4, 2008

Frito Lay has roped in Kareena Kapoor as the new ambassador for its snack food products. Kapoor joins other Bollywood stars, Juhi Chawla, MS Dhoni and Saif Ali Khan, as a brand ...

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Tata Sky introduces DVR facility with Tata Sky+

By Mukta Lad, Oct 15, 2008 Tata Sky has launched Tata Sky+, a new DTH variant, which will offer viewers digital video recorder capability. The product was unveiled by Vikram Kaushik, CEO, Tata Sky and ...

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Linc Pen signs on SRK as brand ambassador

By Campaign India Team, Oct 14, 2008 Linc Pen has roped in Shah Rukh Khan as its brand ambassador. This is the first time that the company has hired a celebrity brand ambassador to endorse its products.The brand ...

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Sachin Tendulkar to be the face of Royal Bank of Scotland

By Gunjan Prasad, Sep 19, 2008 Sachin Tendulkar has been named as the brand ambassador for The Royal Bank of Scotland Group (RBS) and will represent the bank in its key Asia Pacific markets such as India and ...

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After Katrina, Gitanjali Group ropes in Bipasha

By Campaign India Team, Aug 11, 2008 Following the appointment of Katrina Kaif as brand ambassador for its brand Nakshatra, Gitanjali Group has named Bipasha Basu as the brand ambassador for its brand Gili.

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Nakshatra ropes in Katrina Kaif as brand ambassador

By Mukta Lad, Aug 6, 2008 Nakshatra Diamond Jewellery has signed on Katrina Kaif as its new brand ambassador. Aishwarya Rai was the brand ambassador, before Kaif took over the reins. Earlier in the ...

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Saif Ali Khan to help fight dandruff for Head & Shoulders
By Campaign India Team, Aug 4, 2008 P&G has signed on Saif Ali Khan as its new male brand ambassador for Head & Shoulders shampoo. The new ad campaign has been created by Saatchi & Saatchi. Khan will ...

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Hrithik Roshan is the brand ambassador of Magic Moments Vodka

By Campaign India Team, Jul 16, 2008 Radico Khaitan has named Hrithik Roshan as brand ambassador for its newly launched M2 Magic Moments Vodka brand. Magic Moments has been launched in six flavors including ...

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Sanjaya to endorse US financial services company Nationwide

By Campaign India Team, Jun 2, 2008 Former American Idol contestant Sanjaya Malakar has been chosen as the brand ambassador for Nationwide Financial, an American insurance and financial services organization, to ...

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Parle's latest campaign for Monaco eyes brand makeover

By Bindu Nair Maitra, May 21, 2008 Parle Monaco has enlisted Aamir Khan as its brand ambassador. A new campaign created by Everest Brand Solutions for the biscuit brand features the Bollywood actor endorsing the ...

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BSNL promotes value-added services

By Gunjan Prasad, May 5, 2008 Almost a year since it roped in Preity Zinta as its brand ambassador to give it a young and energetic image, the state-owned telecom major, BSNL has rolled out an advertising ...

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Horlicks ropes in Darsheel Safary as brand ambassador

By Campaign India Team, Apr 21, 2008 Horlicks has roped in Bollywood child artist Darsheel Safary, of Taare Zameen Par fame, as its brand ambassador. Safary will endorse Horlicks for a period of one year. He will ...