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HISTORY & DEVELOPMENT

The story of Samrat Namkeen is sweet and simple. It began as a small home-made eatables unit at SwaminarayanTemple,NarayaGhat, Ahmedabad,Gujarat, INDIA Wafers Sevs, Bhujias, Daals, Chavana, Cheevda .made in ancient gastronomic traditions of Gujarat. The tastes were irresistible, the products are fresh, and the packing is hygienic. Customers responded enthusiastically. And in the following years, the company evolved continuously, dictated by customer demands and market trends. 1979. Mr. Jayshankar S. Vaid was young, and his mind was brimming with ideas of enterprise.Through the week, he gathers information around for an entrepreneurial break. He visited and studied various industries weigh pros and cons. On weekends, Jayshankar indulge in what most of his friends thought was an unusual hobby making Namkeens. On those days, he had turned his kitchen into a virtual R&D lab for his experiments in Namkeens. Later, he relish (enjoy) these with his family and friends. Then one day, in a moment dictated by destiny, the thought struck him: why not turn the hobby into a business? After all, everyone likes to eat good things.Thus began Jayshankar's life as a Namkeen manufacturer. He was a modest man, but named his product 'Samrat', meaning 'King / Emperor, because he was confident of its taste value.He himself prepared the Namkeens, packs them and supplied to homes nearby. There was no way that such conviction could lose. Today, he employs more than 210 people and more than 28 sumptuous food items are marketed under the Samrat brand. Today, he has taste experts, foods scientists, management veterans (long experience), and a network of marketing channels, to take the Samrat brand far and wide. But there is one aspect of his business that he still directly controls -- QUALITY. And this is the reason why Samrat products still retain their home-like crunchy taste and freshness. & thats why it has given a tag name as a GHAR JASIE HIENAMKEEN. And this is the reason of Jayshankar S. Vaid's success.

COMPANY AT A GLANCE
NAME OF THE UNIT Vimal Flexsol Pvt. Ltd

ADDDRESS OF THE UNIT Motap Char Rasta, Mehsana-Modhera Road At & Post: Motap.

REGISTRED OFFICE Vimal House, 31 G.I.D.C. Estates, State Highway, Mehsana-384 002.

YEAR OF ESTABLISHMENT Vimal Flexsol Pvt. Ltd. was established in 1994 in Mehsana.

FORM OF ORGANIZATION Vimal Flexsol Ltd is the partnership firm.

AUDITORS M/S HARESH S.KANSARA & CO. Chartered Accountants S/22, 23 Palika Bazaars, Opp. Nagarpalika Office, Mehsana-384 001. BANKERS The Mehsana Urban Co-operative Limited Bank of Baroda.

PROMOTER & EXISTING BODY Samrat Namkeen ltd. management team is as follows. Name Mr. JayshankarVaid Mr. Bhavin. j. Vaid Mr. PravinBhavsar Mr. Shiv Kumar Taneja Mr. D.M. Purohit Designation CMD Director CFO Group Manager Marketing Incharge

EMPLOYMENT Samrat Namkeen has employees 210 people. Skilled 301. A person who required to take decision e.g. Manager Unskilled 302. A person who do not required to decision are called unskilled they Labour 150 has to single monotonous work in production department

PROGRESS OF COMPANY
Today, the Samrat brand posts a turnover of more than Rs15 crore, and reaches the length and breadth of India through a network of more than 200Distributors and 35,000 Retailers. Samrat was the first of its kind to receive official permission of the Indian Railways to supply its products inside railway stations. Today, it is successfully exported to the US, the Middle East, South Africa and many other countries. It has obtained memberships of the Snack Foods Association, USA, Agricultural & Processed Food Products Export Development Authority (APEDA), India, Gujarat Chamber of Commerce & Industry (GCCI), Gujarat International Trade Promotion Council, Ahmedabad Mithai & Farsan Association, etc. It also has export approvals from the Reserve Bank of India, and the Import Export Code. Today, the domestic sales of Samrat Namkeen register a steady rise, year after year. For instance, our turnover has risen eight-fold in the last five years (1992-1998) alone. During this period, a total of 2,00,00,00 kg of Samrat Namkeen were consumed by taste-lovers around the world. Today, the Samrat brand reaches the length and breadth of India. In fact, its today one of India's best known snack foods brand, and the undoubted market leader in Western India.

ACHIEVEMENTS

(1) 100% VEGETERIAN MARK

(2) MEMBER OF SANCK FOOD ASSOSIATION VIRGINIA (USA) (here you stick the logo of SFA) (3) AGRICULTURAL & PROCESSED FOOD PRODUCTS EXPORT DEVELOPMENT AUTORITY (APEDA) (4) GUJARAT CHAMBERS OF COMMERCE AND INDUSTRY (GCCI) (5) SAMRAT STAND AT 8TH RANK ACCORDING TO ORG MARG (here you stick the logo of org marg). It also has export approvals from the Reserve Bank of India, and the Import Export Code.

ORGANISATION CHART

LOCATION CHART

PLANT LAYOUT

INTRODUCTION

Samrat Namkeen Pvt Ltd is produced different types of food products in the company. Production department of Samrat namkeen pvt.ltd is intelligent and hard workers as well as other department. So the output of day to day the Samrat namkeen pvt ltd goes very high and high. Samrat namkeen ltd has a two very good hygienic production process. (1) Semi automatic. (2) Manual. And the capacity of production per day is nearly about 16000 kg in it general shift.

ORGANIZATION STRUCTURE

Managing director

Production manager

In charge Accountant

In charge Purchase & Store

In charge Technical

Store Assistant

Supervisor

Worker

NAME OF THE PRODUCT


Today more than 25 lip smacking products come out under the Samrat brand. Alu Wafers (salted) Alu Wafers (masala), Kela Wafers (Mari), Kela Wafers (Masala), FarariChevda-mola, Sing Bhujia, Mung Dal, BikaneriSev, RatlamiSev, AluSev, Chavana-tikha, Chana Dal, ChanaJorgaram, LasanSev, Ganthia, Tum Tum, Dal Moth, Bundi-tikhi, Bundi-moli A whole range of spicy, scrumptious taste experiences that satisfy connoisseurs and common people alike.

PRODUCTS
Today more than 24 lip smacking products come out under the Samrat brand.Alu Wafers (salted), Alu Wafers (masala), Kela Wafers (Mari), Kela Wafers (Masala), FarariChevda-mola, FarariChevda-thika, Sing Bhujia, Mung Dal,

BikaneriSev, RatlamiSev, AluSev, Chavana-mola, Chavana-tikha, KhattaMitha Mix, Chana Dal, ChanaJorgaram, LasanSev, Ganthia, Tum Tum, Dal Moth, Bundi-tikhi, Bundi-moli, Nylon Sev, SadaSev, a whole range of spicy, scrumptious taste experiences that satisfy connoisseurs and common people alike. What is more, though Samrat Namkeens are eaten and relished as they are by hundreds of thousands of people, we have gone a step ahead, and created a whole range of blend recipes (where Samrat Namkeens are blended with other popular recipes to create new dishes). These innovative recipes were developed in consultation with chefs and gourmets from around the country. You can replicate these blend recipes at home, and add more spice to your home life. Or, if you are a restaurateur, you can use these imaginative blends to attract more customers.

SAMRAT AS A PRODUCT
Samrat brand initiative extends to four As that are indispensable for achieving business success Awareness: samrat namkeen has it brand awareness all over the India and also in the country like USA. Just because of it wide network of marketing and available in wide variety choice of product in different taste. Availability: This is one of the strongest beams of samrat popularity in market. Because it is available on each and every corner of our country through its strong marketing channel about 200 distributors 35000 retailers. Acceptance: There is one more reason behind it popularity is that because of it continues delivering quality content has made the consumers accepting samrat product without any hesitation. And samrat always believe in the philosophy that quantity always flows quality.

Affordability: Food is being one of the basic need of human been .And being food processing company it keep such a price of product which are affordable to consumer pockets and easily satisfy there need in different taste.

PRODUCTION PROCESS
Existing: Samrat namkeen ltd has a two very good hygienic production process. (1) Semi automatic. (2) Manual. And the capacity of production per day is nearly about 16000 kg in it general shift. Purpose: Production is the process, which is, performs by the company to convert the row material into finished product.

Manufacturing process of potato chips

Cleaning Raw material Cutting of potatos

Drying Frying of potato chips

Dispatch

Packing

Spreading of Masala

Fried chips keep open for cooling

RAW MATERIAL
Raw material is the basic thing for carrying and way production function. The raw material may be purchased from outside resources or company its self manufactures it. Samrat Namkeen Pvt Ltd adopted purchasing policy for its raw materials from various middleman and agents. The top management is responsible to lie down or formulate certain principles on which purchasing action is based. Quantities, quality, price, terms of delivery suppliers reputation are perform great role in purchasing decisions of any company. Samrat Namkeen greater emphasis on the quality of products of raw materials, quality is maintained strictly. Company puts orders of raw material in the required quantity. When the company receives the raw material it first of all makes the inspection of the raw material. After the completion of inspection of raw material it is to be used for the production. LIST OF RAW MATERIAL Rice (Soaked) Oil Jeera Onions (Chopped) Carrots French beans (Cubes) Green peas Potatoes (cubes) Lime juice Salt Green chilies (Chopped)

Price list of company


PRODUCTS CHANA DAL CHAVANA- MOLA CHACVANA-TIKHA KHATTA- MITTA MIX DALMOTH SADA SEV NAYLON SEV BUNDI-TIKHI BUNDI-MOLI GANTHIA TAM TAM CHANA JORGARAM LAHSUN SEV MASALA SING RATLAMI SEV BIKANERI SEV SING BHUJIA MUNG DAL ALU SEV FARARI CHEVDA- MOLA FARARI CHEVDA-TIKHA PACK SIZE 10g 10g 10g 50g 50g 100g 100g 200g 200g 400g 400g 1Kg 1Kg 1Kg 10g 50g 100g 200g 400g 40g 100g 200g 1 Kg KELA WAFER- MARI 40g M.R.P PER PKT. 1 1 1 5 5 8 8 15 15 28 28 66 66 66 1 5 9 17 32 5 10 19 90 5

QUALITY POLICY

The management and staff of Samrat Namkeen Pvt Ltd is committed to increase its market share by manufacturing food products of international quality, consistently, which is achieved by;

1. Studying market trends and customer needs. 2. Continuously improving up on the quality system. 3. Manufacturing a cost effective products.

It is an aim of every individual to contribute towards achievement of objectives, set by the management each year.

INTRODUCTION

Samrat Namkeen Pvt. Ltd. All the decisions regarding employees are taken very effectively. They give more important to employees efficiency. Employees are given proper training and also fair wages. Personnel head always remain aware necessaries of employees, try very much to fulfill them, and provided cordial environment to workers for working.

Personnel department performs factions such as manpower planning, recruitment, selection, main training discipline action and also training programs.

ORGANIZATION STRUCTURE

Managing Director

Mgt. Representative

General Manager (Personal)

In charge Maintenan ce

In charge Mechanic Shop

In charge Planning Production

In charge Personnel & Administrator

Workers

NUMBER OF WORKER
Total no.s of employes 215

No. of Employes
Un skilled Semi skilled
Skilled

--------------------125 ---------------------50 ---------------------40

FACILITY TO THE WORKER


The GokulRefoil & solvent ltd. gives the different facilities and also gives the monetary incentives. Diwali bonus Medical facility Sanitary facility Loan Instinctive facility Uniform Shoes caps Overtime facility
1 hour break

TIME KEEPING SYSTEM

Recording attendance of each and every employee within the organization is known as time keeping records. The time system should be maintained for proper function of administration. Samrat Namkeen ltd. has just the single shift per day which we called a general shift 9:30 am to 5:00pm. Manual entry is done.

RECRUITMENT, SELECTION PROCESS

RECRUITMENT
The company has been recruiting employees by recommendations and referrals from close friends and relatives of employees or directors. The organization does not gives any formal advertisement in the newspaper or magazines .The final selection is based on the personal interview and the past experiences. Most of times, the recruitment of worker is done through the advertisement on company gate. The employees are hired as and when the need arises.

SELECTION

Selection procedure is different to different organization. But samrat namkeen ltd. Do not have any specific selection procedure within the selection procedure of company includes (1) Collection of application (2) Interview Company collects the application & calls all the people for interview & if the higher authority feels that a person have those skills & ability to do the work & helpful in achieving the organization objective. Then they hire the person.

TRAINING & DEVELOPMENT


Samrat Namkeen Pvt Ltd has provided technical training to the new Workers to introduction jobs. It referees to instruction in technical and mechanical operation like operation of various machines.

PROMOTION & TRANSFER

Promotion
In GokulRefoils and Solvent Ltd., while giving promotion to the employees, they do not consider seniority basis but consider merit basis means the company involves the performance review of the employee for promotion procedure.

Transfer
Samrat namkeen Ltd., gives transfer rarely to the workers.

INTRODUCTION
Samrat namkeen ltd. is following up the modern marketing system for its all products separately. Samrat namkeen ltd. has emigrated, as are of the top public sector manufacture export in all india. Normally the company is arranging to export its product through export its product through the export house & solvent extraction association.

CHANNEL OF DISTRIBUSTION

Producer Department

Carrying Forwarding Department

Dealers/ Distribution

Dealers/ Distribution

Whole Seller

Whole Seller

Retailer

SALES PROMOTION

Samrat namkeen ltd. has given following tools for the sales and promotion, discount coupons, prizes & contents, window display & sponsoring samples, product warranties.

ADVERTISING

Advertising is any paid form of none personnel communication to promote ideas, goods or services by an identified sponsor. The main purpose of advertising is to give information to the customers about the availability of new products in the market. In short advertising is paid form of publicity. GokulRefoils& Solvent Ltd.cangive advertising by channel, video, Film, wallpainting, radio, T.V., News paper, etc.

MARKET RESEARCH

Samrat Namkeen ltd also conducts market research for finding out new taste in market & for new product planning. And to know the changing environment in the snack food market.