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Type of Assignment: 1
Force Field Analysis

Name: Bilal Wasim (1135109) Class: MBA-3cr

Semester: 2012

Submitted to

MR. Kashif

Department of Management Science SZABIST, Islamabad

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FORCE FIELD ANALYSIS

Force field analysis is a technique that helps you identify and visualize the relationships between the significant forces that influence a problem or goal. You can use it: Identify key factors (forces) that promote or hinder the solution of a problem or the achievement of a goal. Identify improvement opportunities.

DRIVING FORCES Driving forces compel change. These forces may be focused on the individual, the department, the company or the economy.Change can only occur when driving forces outweigh restraining forces. Examples of this include bonus incentives, new product offerings, technology advancements, budgetary constraints, sales performance and so on.

RESTRAINING FORCES Restraining forces tend to have a mitigating effect on driving forces and, like driving forces, may be seen on a variety of levels: the individual, the department, the company or the economy. Examples of restraining forces include poor efficiency, low quality, process issues, support issues, lack of clarity and conflicting goals.

BENEFITS OF FORCE FIELD ANALYSIS Force field analysis has many of the benefits of any qualitative analysis in that it is a method that can be used by anyone, no experience necessary. This enables wide group participation that, in many cases, acts as a stimulus towards creative brainstorming in and of itself. Force field analysis also has the benefit of several different types of applications.

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It can be applied to a situation or issue within the company or to identify target groups for a desired initiative, and how to influence those groups best. FFA can also be used to identify competitors and possible strategic alliances.

List the key factors that promote or hinder the achievement of your goal or the resolution of sale problem.

Figure1. Force field Analysis

Restraining and driving forces for Huffys corporation

EXTERNAL FORCES INTERNAL FORCES

Pressure from imports Entry of Large firms Decline in sales Company image of discount product Increasing birth rate

Limited experience of huffys management Distribution channels limited to mass retailers Modern production facilities with excess capacity Mass retailer network

Disposal income increase Physical fitness.

Research and development

Current trend entails to focus more on train their management and diversify to cope the competition and improve the equilibrium by increasing the sale and diversify in the categories of product.