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William M. Kinai
1.1 Introduction
A financial plan is blueprint in which management analyzes a firm’s financial needs over
a duration of time and includes suggestions on how funds may be raised where necessary.
Financial plans relate to a specified time period. A financial plan could be either a short-
term or long-term plan. A short-term financial plan relates to the next 12 months. A
cash budget is an example of a short-term financial plan. A long-term plan relates to
periods longer than 12 months. This session focuses on the formulation of a long-term
plan.
William M. Kinai (williamkinai@yahoo.com; +254 020 2323 858) is the founder and principal of Concert Management
Consulting, a firm that provides business assessment, business planning, interim management, and executive training
services to growing businesses and nonprofit organizations in the East African region including Kenya, Uganda, Tanzania,
Rwanda, Burundi, Ethiopia, and South Sudan.
Copyright © 2009 William M. Kinai. This article may be reprinted free of charge in any publication or website provided that
the article is unedited, and that the copyright, author's bio, and contact information appears with each reproduction and/or
posting.
FORECASTING FINANCIAL NEEDS 2
The percentage of sales financial planning model takes into consideration the relationship
between sales and individual cost, assets and liabilities. The following is an illustration
for how the percentage of sales financial planning model can be applied in forecasting
financial needs in the context of growing businesses.
William M. Kinai (williamkinai@yahoo.com; +254 020 2323 858) is the founder and principal of Concert Management Consulting, a
firm that provides business assessment, business planning, interim management, and executive training services to growing
businesses and nonprofit organizations in the East African region including Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia,
and South Sudan.
FORECASTING FINANCIAL NEEDS 3
Exhibit 2.1a
Sh.000 Sh.000
Sales 20,000
Cost of sales and expenses -16,000
Net profits before tax 4,000
Taxes (30%) -1200
Net profits after tax 2,800
Dividend 1,400
Transferred to retained earnings 1,400
William M. Kinai (williamkinai@yahoo.com; +254 020 2323 858) is the founder and principal of Concert Management Consulting, a
firm that provides business assessment, business planning, interim management, and executive training services to growing
businesses and nonprofit organizations in the East African region including Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia,
and South Sudan.
FORECASTING FINANCIAL NEEDS 4
Exhibit 2.1b
Sh.000
Noncurrent assets:
Property, plant and equipment 16,000
Current assets:
Inventories 10,000
Trade debtors 6,000
Cash 4,000
Total current assets 20,000
Sh.000
Share capital 23,000
Retained earnings 1,400
Shareholders funds 24,400
Current liabilities:
Trade creditors 10,000
and retention rates will remain at the current levels. The dividend payout and
retention rate will bear no relationship with the level of sales.
i. From the 2009 financial year all retained earnings will be invested in short-term
investments in Treasury bills. These investments will be sold to raise cash if the
company faces contingencies that were not planned for.
j. Management has proposed that 70 percent of the financing gap will be finance by
issuing new ordinary share capital. Each newly issued share will be priced at a
premium of Sh.8.20. The remaining 30 percent of the financing gap will be finance
by the issue of 13.5 percent, 10 year bonds.
William M. Kinai (williamkinai@yahoo.com; +254 020 2323 858) is the founder and principal of Concert Management Consulting, a
firm that provides business assessment, business planning, interim management, and executive training services to growing
businesses and nonprofit organizations in the East African region including Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia,
and South Sudan.
FORECASTING FINANCIAL NEEDS 5
Suppose that Mwangaza Times double circulation to 240,000 copies annually in 2 years
as planned, how would the company’s profit and loss account for the financial year ended
31 December 2009 look? How would the company’s balance sheet at the end of 31
December 2009 look? How would the company’s profit and loss account for the financial
year ended 31 December 2010 look? How would the company’s balance sheet at the end
of 31 December 2010 look before the financing gap is filed? What is the financing gap?
How much debt and equity should be raised? How would the company’s balance sheet at
the end of 31 December 2010 look after the financing gap is filed?
Exhibit 2.2 presents the profit and loss account of Mwangaza Times Ltd. for the financial
year ended 31 December 2009. Note that the profit and loss account for the financial year
ended 31 December 2009 in identical to that for financial year ended 31 December 2008.
The reason for this is that the production level for the financial year ended 2009 is based
on a production estimate120,000 copies , a production level that is identical to that of the
financial year ended 31 December 2008.
Exhibit 2.2
Sh.000 Sh.000
Sales 20,000
Cost of sales and expenses -16,000
Net profits before tax 4,000
Taxes (30%) -1200
Net profits after tax 2,800
Dividend 1,400
Transferred to retained earnings 1,400
Exhibit 2.3 presents the balance sheet of Mwangaza Times Ltd. as at 31 December 2009.
Note that the balance sheet as at 31 December 2009 includes a new asset category
“Investments” which represents retained earnings invested in short-term investments in
Treasury bills. The balance in the retained earnings account grows by the amount of
retained earnings to Sh.2,800,000.
Exhibit 2.4 presents the profit and loss account of Mwangaza Times Ltd. for the financial
year ended 31 December 2010. Note that all items in this profit and loss account are
double the figures in the profit and loss account for the financial year ended 31 December
2008. The reason for this is that the production level for the financial year ended 2010 is
William M. Kinai (williamkinai@yahoo.com; +254 020 2323 858) is the founder and principal of Concert Management Consulting, a
firm that provides business assessment, business planning, interim management, and executive training services to growing
businesses and nonprofit organizations in the East African region including Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia,
and South Sudan.
FORECASTING FINANCIAL NEEDS 6
Exhibit 2.3
Sh.000
Noncurrent assets:
Property, plant and equipment 16,000
Investments 1,400
Current assets:
Inventories 10,000
Trade debtors 6,000
Cash 4,000
Total current assets 20,000
Sh.000
Share capital 23,000
Retained earnings 2,800
Shareholders funds 25,800
Current liabilities:
Trade creditors 10,000
based on a production estimate 240,000 copies. Recall that in the on 1 January 2010 the
new machine will be ready for operation on an industrial scale, allowing Mwangaza
Times Ltd. to increase capacity to 240,000 copies.
As the company plans to double its sales over the next 2 years, all profit and loss items
double. This is not necessarily the case with the balance sheet items. Recall the certain
balance sheet items, namely, share capital, noncurrent liabilities and some types of
William M. Kinai (williamkinai@yahoo.com; +254 020 2323 858) is the founder and principal of Concert Management Consulting, a
firm that provides business assessment, business planning, interim management, and executive training services to growing
businesses and nonprofit organizations in the East African region including Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia,
and South Sudan.
FORECASTING FINANCIAL NEEDS 7
Exhibit 2.4
Sh.000 Sh.000
Sales 40,000
Cost of sales and expenses -32,000
Net profits before tax 8,000
Taxes (30%) -2400
Net profits after tax 5,600
Dividend 2,800
Transferred to retained earnings 2,800
current liabilities such as bank overdrafts, the dividend payout and the retention rate, are
at the discretion of directors and shareholders. These items will not bear no relationship
with the level of sales.
To prepare the balance sheet of Mwangaza Times Ltd. for the financial year ended 31
December 2010, we need to first determine the relationships between balance sheet items
and the level of sales. This information is derived from the balance sheet as at 31
December 2008. Exhibit 2.5 presents the balance sheet of Mwangaza Times Ltd. as at 31
December 2008 with the various balance sheet items being expressed as a percentage of
sales, as well as instances where a percentage of sales expression is not applicable. Where
an item bears no direct relationship with the level of sales indicate “N/A” meaning “not
applicable.” Recall that sales made in the financial year ended 31 December 2008
amounted to Sh.20,000,000.
Note that the total assets as a percentage of sales are 180%. This means that it is expected
the total assets employed by the company will be 180% of sales, other factors such as
level of operational efficency and technology remaining constant. Thus, if the company
wishes to increase sales, it will have to increase the investments in total assets to maintain
the total assets as a percentage of sales at a 180% level. The ratio of total assets to sales is
called the capital intensity ratio. The capital intensity ratio is higher for businesses
whose nature of production requires a relatively high investment in assets.
William M. Kinai (williamkinai@yahoo.com; +254 020 2323 858) is the founder and principal of Concert Management Consulting, a
firm that provides business assessment, business planning, interim management, and executive training services to growing
businesses and nonprofit organizations in the East African region including Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia,
and South Sudan.
FORECASTING FINANCIAL NEEDS 8
Exhibit 2.5
Percentage
Sh.000
of sales
Noncurrent assets:
Property, plant and equipment 16,000 80%
Current assets:
Inventories 10,000 50%
Trade debtors 6,000 30%
Cash 4,000 20%
Total current assets 20,000 100%
Sh.000
Share capital 23,000 N/A
Retained earnings 1,400 N/A
Shareholders funds 24,400 N/A
Current liabilities:
Trade creditors 10,000 50%
Also note that on the equity and liabilities side of the balance sheet, the only item that has
a direct relationship with sales are the trade creditors. This is because as more credit
facilities will be “spontaneously” availed to the company as it increases its purchases of
materials. All other items on the equity and liabilities side of the balance sheet are marked
“N/A” (not applicable) because the decision to raise or retire these sources of funds is at
the discretion of directors or shareholders of the company. Therefore they do not vary
directly with sales. The investments and retained earnings have no relationship with sales.
If Mwangaza Times Ltd double its sales in 2 years to 240,000 copies annually, property,
plant and equipment, inventories, trade debtors, cash, and trade creditors are adjusted to
William M. Kinai (williamkinai@yahoo.com; +254 020 2323 858) is the founder and principal of Concert Management Consulting, a
firm that provides business assessment, business planning, interim management, and executive training services to growing
businesses and nonprofit organizations in the East African region including Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia,
and South Sudan.
FORECASTING FINANCIAL NEEDS 9
Exhibit 2.6
Sh.000
Noncurrent assets:
Property, plant and equipment 32,000
Investments 2,800
Current assets:
Inventories 20,000
Trade debtors 12,000
Cash 8,000
Total current assets 40,000
Sh.000
Share capital 23,000
Retained earnings 4,200
Shareholders funds 27,200
Current liabilities:
Trade creditors 20,000
there new levels bearing in mind that the adjustment will be directly proportional to the
percentage of sales at 31 December 2007. Initially, no adjustments are made to share
capital, noncurrent liabilities and current liabilities such as bank overdraft. The dividend
payout and the retention rate remain unchanged.
Exhibit 2.6 show the balance sheet extract of Mwangaza Times Ltd as at 31 December
2010 before any adjustments for share capital, noncurrent liabilities and current liabilities
such as bank overdraft, which are at the discretion of management are made. Note that the
total assets and total equity and liabilities do not balance.
William M. Kinai (williamkinai@yahoo.com; +254 020 2323 858) is the founder and principal of Concert Management Consulting, a
firm that provides business assessment, business planning, interim management, and executive training services to growing
businesses and nonprofit organizations in the East African region including Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia,
and South Sudan.
FORECASTING FINANCIAL NEEDS 10
Exhibit 2.7
Sh.000
Noncurrent assets:
Property, plant and equipment 32,000
Investments 2,800
Current assets:
Inventories 20,000
Trade debtors 12,000
Cash 8,000
Total current assets 40,000
Sh.000
Share capital 23,000
Retained earnings 4,200
Shareholders funds 27200
Current liabilities:
Trade creditors 20,000
Having adjusted the items that vary with sales, and with capital, noncurrent liabilities and
current liabilities such as bank overdraft remaining unchanged, it is observed that the total
equity and liabilities amount to Sh.48,800,000. The total assets amount to Sh.74,800,000.
The difference between the total assets and the total equity and liabilities is a financing
gap that will be filled by raising external financing. The amount of external financing
required will be calculated as follows:
William M. Kinai (williamkinai@yahoo.com; +254 020 2323 858) is the founder and principal of Concert Management Consulting, a
firm that provides business assessment, business planning, interim management, and executive training services to growing
businesses and nonprofit organizations in the East African region including Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia,
and South Sudan.
FORECASTING FINANCIAL NEEDS 11
Exhibit 2.7 shows the balance sheet extract of Mwangaza Times Ltd as at 31 December
2010, after indicating the amount of external financing required. On this balance sheet the
total assets and the total equity and liabilities balance.
The implication here is that if Mwangaza Times Ltd intends to double sales form Sh.20
million to Sh.40 million in three years the company will have to raise Sh.26,000,000
additional financing from external sources.
Assume that the shareholders of the company accept the proposal to bridge 70 percent of
the financing gap by issuing new ordinary share capital. Each newly issued share being
priced at a premium of Sh.8.20. The remaining 30 percent of the financing gap being
finance by the issue of 13.5 percent, 10 year bonds. The amount to be raised from the
issue of new equity and debt are as follows.
Sh.
Financing gap to be filled 26,000,000
Exhibit 2.8 presents the balance sheet of Mwangaza Times Ltd. as at 31 December 2010
assuming the external financing required is raised as approved by the shareholders.
Sh.
William M. Kinai (williamkinai@yahoo.com; +254 020 2323 858) is the founder and principal of Concert Management Consulting, a
firm that provides business assessment, business planning, interim management, and executive training services to growing
businesses and nonprofit organizations in the East African region including Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia,
and South Sudan.
FORECASTING FINANCIAL NEEDS 12
Exhibit 2.8
Sh.000
Noncurrent assets:
Property, plant and equipment 32,000
Investments 2,800
Current assets:
Inventories 20,000
Trade debtors 12,000
Cash 8,000
Total current assets 40,000
Sh.000
Share capital 33,000
Share premium 8,200
Retained earnings 4,200
Shareholders funds 45,400
Current liabilities:
Trade creditors 20,000
= Sh.18,200,000
Sh.18.20
William M. Kinai (williamkinai@yahoo.com; +254 020 2323 858) is the founder and principal of Concert Management Consulting, a
firm that provides business assessment, business planning, interim management, and executive training services to growing
businesses and nonprofit organizations in the East African region including Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia,
and South Sudan.
FORECASTING FINANCIAL NEEDS 13
= 1,000,000 shares
Sh.000
Sh.000
Sh.000
The balance sheet presented in figure 2.6 above concludes the financial plan of the
Mwangaza Times Ltd. The following is an abbreviated financial plan of Mwangaza
Times Ltd.
William M. Kinai (williamkinai@yahoo.com; +254 020 2323 858) is the founder and principal of Concert Management Consulting, a
firm that provides business assessment, business planning, interim management, and executive training services to growing
businesses and nonprofit organizations in the East African region including Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia,
and South Sudan.
FORECASTING FINANCIAL NEEDS 14
William M. Kinai (williamkinai@yahoo.com; +254 020 2323 858) is the founder and principal of Concert Management Consulting, a
firm that provides business assessment, business planning, interim management, and executive training services to growing
businesses and nonprofit organizations in the East African region including Kenya, Uganda, Tanzania, Rwanda, Burundi, Ethiopia,
and South Sudan.