HISTORY

Colgate was the first toothpaste in a collapsible tube, introduced in 1896, when it had previously been sold in glass jars since 1873.Present in India since the 1930s, Colgate is almost synonymous with toothpaste in the Indian market. It is accepted well both in the rural and urban areas. It has been ranked as the 17th most trusted brand in India by The Brand Trust Report. HISTORY BY YEAR 2006 The Colgate-Palmolive Company celebrates 200 years of helping people around the world smile. Colgate Bright Smiles, Bright Futures expands to 50 countries, caring for millions of children annually. The smile enters the digital age with emoticons at Carnegie Mellon University. Colgate introduces a tasty, new way to brush with gel toothpastes. Colgate introduces toothpaste with fluoride, clinically proven to reduce cavities. Thanks to artist Harvey Ball, the smiley face becomes an internationally known symbol of happiness. Grand Rapids, MI adds fluoride to the drinking water, helping reduce cavities. Communities around the world follow. Colgate celebrates its 100th anniversary. Colgate moves from jars to tubes with the line, We couldnt improve on the toothpaste, so we improved the tube! Colgate toothpaste is introduced, and smiles get a little brighter! The first Colgate newspaper ad hits papers. William Colgate starts a starch, soap and candle business on Dutch Street in New York City.

1991

1982 1981 1968 1963

1945

1906 1896

1873 1817 1806

Today, with sales surpassing $15 billion, Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate now sells its products in over 200 countries and territories worldwide.

PRODUCT PORTFOLIO
Oral Care
Toothpastes
Innovative toothpastes to clean and brighten every type of smile. Colgate Dental Cream Colgate Total Colgate Sensitive Colgate Sensitive-Pro-Relief Colgate Max Fresh Colgate Kids ToothPaste Colgate Fresh Energy Gel Colgate Herbal Colgate Cibaca Family Protection Colgate Active Salt Colgate Maxwhite

Toothbrushes
A toothbrush for every type of smile, designed with comfort and results in mind. Colgate 360 Colgate Sensitive Colgate 360 Sensitive-Pro-Relief Colgate ExtraClean Colgate Extra-Clean Gum Care Colgate Kids 2+ Colgate Zig Zag Colgate 360 Actiflex

Toothpowder
Colgate Toothpowder

Whitening Products
Colgate Maxwhite

Kids Products
Colgate kids' products make brushing fun and encourage routine use. Colgate Kids ToothPaste

Colgate Kids 2+

Mouthwash
Colgate Plax

Home Care
Axion - Dish Washing Paste

Professional Oral Care

Oral care products available exclusively through dental professionals. Gingivitis Treatment Colgate PerioGard Sensitivity Treatment Colgate Sensitive Colgate Sensitive Pro-Relief Colgate Gel Kam

Tooth Whitening Colgate Visible White Fluoride Therapy Colgate Phos Flur Specialty Cleaning Colgate Interdental Brush Colgate Orthodontic Brush

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