MahatmaGandhiUniversity MEGHALAYA www.mgu.edu.

in

SYLLABUSMANUAL

MANAGEMENT PROGRAMME

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 PROGRAMMECODE210103 BachelorofBusinessAdministration(BBA) CODE MP11 MP12 MP13 MP14 MP15 MP16 MP17 MP18 MP19 MP20 MP21 MP22 MP23 MP24 MP25 MP26 MP27 MP28 MP29 MP30 MP31 MP32 MP33P TheBachelorProgramconsistsof23Subjectsinall.ThesecompriseofSubjects: Year1MP11toMP17&MP32 Year2MP18toMP24 Year3MP25toMP31&MP33
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SUBJECT Principlesofmanagement Managerialeconomics Introductiontoinformationtechnology Communicationskills Financialaccounting Businesslaw MarketingManagement HumanResourcesManagement LogisticsManagement Corporatelegalframework ProjectManagement ManagementInformationSystem ProductionandOperationsManagement OrganizationBehaviour TrainingandDevelopment AdvertisingandsalesPromotion QualityManagement Managementoffinancialinstitutions Securityanalysisandportfoliomanagement Ecommerce Enterpriseresourceplanning Presentation/Seminar Projectcoursework

CREDIT 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 10 10

 DetailedSyllabus MP11PrincipleofManagement Unit1IntroductiontoManagement Introduction,ConceptofManagement,DefinitionofManagement,NeedforManagement,Objectivesof Management, Evolution of Management, Classical School of Thought, Scientific School of Thought, Behavioral School of Thought, Modern Approach to Management, Management Process, Distinction between Management and Administration, ManagersExecutors of Management, DecisionMaking, Summary,KeyTerms,Exercise Unit2PlanningFunctionofManagement Introduction,ConceptofPlanning, NatureofPlanning,ImportanceofPlanning,LimitationsofPlanning, Planning Process, Concept of Strategic Planning, Reasons for Failure of Planning, Summary, Key Terms, Exercise Unit3OrganizingFunctionofManagement Introduction, OrganizingA Basic Function of Management, Organizing Process, Principle of Organizing, PurposeofOrganizing Unit4ConceptofOrganizationalStructure Principles of Organizational Structure, Factors Influencing Organizational Structure, Design of OrganizationalStructure,CharacteristicsofOrganizationalStructure,ElementsofOrganizationalStructure, Departmentation,SpanofManagement, Delegation of Authority, Assigning Responsibility, OrganizationalStrategy Unit5Staffing OrganizingtheHumanResource,Recruitment,Selection,Compensation,Placement,Induction,Summary, KeyTerms,Exercise Unit6DirectingFunctionofManagement Introduction,ConceptofDirecting,DefinitionofDirecting,Characteristics of Directing, Importance of Directing, Unit7PersonalityandAttitude Introductiontopersonality,typesandtraitsofpersonality,Theories Unit8Learning Perception,Motivation(characteristics,types,andtheories),LearningTheories Unit9Leadership Characteristics,types,andtheories,ConceptofSupervision,

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Unit10Authority Concept of Authority, Centralization and Decentralization of Authority, Effectiveness of Delegation, BenefitsandLimitationsofDelegation,Summary,KeyTerms,Exercise Unit11Conflict,Communication,andCoordination Introduction, Concept of Conflict, Classification of Conflict, Sources of Conflict, Outcomes of Conflict, ManagementofConflict Unit12Negotiation AnApproachtoConflictResolution,NegotiationProcess,NegotiationStrategies Unit13Communication Concept of communication, Communication Process, Types of Communication, Principles of Effective Business Communication, Concept of Coordination, Types of Coordination, Principles of Coordination, TechniquesofCoordination,AdvantagesofCoordination,Summary,KeyTerms,Exercise Unit14ControllingFunctionofManagement Introduction, Concept of Controlling, Purpose of Controlling, Process of Controlling, Types of Control, Relationship between Planning and Controlling, Controlling Overall Organizational Performance, Summary,KeyTerms,Exercise Unit15NewConceptsinManagement Introduction, Concept of Entrepreneurship, Meaning of Globalization, Concept of Business Ethics, CorporateSocialResponsibility,ObjectivesofCSR,BenefitsofCSR,ConceptofTotalQualityManagement, Summary,KeyTerms,Exercise Unit16ManagingStrategiesinanOrganization Introduction,Conceptof Strategy,Features andImportance ofaStrategy,ConceptofStrategicBusiness Units,LevelsofStrategy,TypesofStrategies,ConceptofStrategicManagement,ComponentsofStrategic Management,ProcessofStrategicManagement, RoleofStrategicManagement,StrategicManagement inMarketing, StrategicManagementinFinance,StrategicManagementinHumanResource,Concept ofStrategicPlanning,Summary,KeyTerms,Exercise ReferenceBooks: 1. Principles and Practices of Management by Dr. Kiran Nerkar, Dr. Vilas Chopde (Paperback, DreamtechPress) 2. IntroductiontoManagementbyVijayPithadia(Ph.D.)(Paperback,Biztantra) 3. ManagementPrinciples&GuidelinesbyThomasN.Duening(Ph.D.)&JohnIvancevich(Ph.D.) (Paperback,Biztantra)

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 MP12ManagerialEconomics Unit1ManagerialEconomics:Meaning,Nature,Scope,andImportance Introduction,MeaningofEconomics,NatureofEconomics,BranchesofEconomics,Conceptof ManagerialEconomics,ScopeofManagerialEconomics,ImportanceofManagerialEconomics,Roleofa ManagerialEconomist,MajorEconomicProblems,Summary,KeyTerms,EndofChapterExercise Unit2BusinessObjectivesofOrganizations Introduction ,Business Objectives ,Objectives of Business Organizations ,Maximization of Profit , MaximizationofSalesRevenue,MaximizationofOrganizationsGrowthRate,MaximizationofManagerial UtilityFunctionMaximizationofSatisfaction,Summary,KeyTerms,EndofChapterExercise Unit3DemandandSupplyAnalysis Introduction,ConceptofDemand,TypesofDemand,DeterminantsofDemand,LawofDemand,Concept ofSupply,DeterminantsofDemand,LawofDemand,MarketEquilibrium:DemandandSupply Equilibrium,Summary,KeyTerms,EndofChapterExercise Unit4ElasticityofDemand Introduction,ElasticityofDemand,TypesofElasticityofDemand,PriceElasticityofDemand,Income ElasticityofDemand,CrossElasticityofDemand,MeasurementofElasticityofDemand,Factors InfluencingElasticityofDemand,Summary,KeyTerms,EndofChapterExercise Unit5DemandForecasting Introduction, Objectives of Demand Forecasting, Techniques of Demand Forecasting, Survey Methods, Statistical Methods, Criteria for Efficient Demand Forecasting, Summary, Key Terms, End of Chapter Exercise Unit6UtilityAnalysisandConsumerBehaviorAnalysis Introduction,Utility:ABasisofConsumerDemand,TotalUtility,MarginalUtility,LawofDiminishing MarginalUtilityLimitationsofLawofDiminishingMarginalUtility,ExceptionstotheLawofDiminishing MarginalUtility,MeasurementofUtility,CardinalUtilityConceptANeoClassicalApproach,Ordinal UtilityConceptAModernApproach Unit7ConceptofConsumerBehaviorAnalysis Indifference Curve, Marginal Rate of Substitution, Properties of Indifference Curve ,Criticism of Indifference Curve Concept of Budget Line ,Slope of the Budget Line ,Shifts in Budget Line ,Consumers EquilibriumthroughIndifferenceCurveandBudgetLine,Summary,KeyTerms,EndofChapterExercise Unit8ProductionAnalysis Introduction,ConceptofProduction,ProductionFunction,ShortRunProduction,LawofDiminishing ReturnsSignificanceofLawofDiminishingReturns,LongRunProductionIsoCostLines,Producers Equilibrium,DeterminationofProducersEquilibrium,ExpansionPath,ReturnstoScale,Summary,Key Terms,ReviewExercise
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 Unit9CostandRevenueAnalysis Introduction,ConceptofCost,TypesofCosts,EconomiesandDiseconomiesofScale,ConceptofRevenue ,Average Revenue, Marginal Revenue , Relationship between Total Revenue and Marginal Revenue, RelationshipbetweenAverageRevenueandMarginalRevenue,BreakEvenAnalysis,Summary,KeyTerms ,ReviewExercise Unit10MarketandMarketStructures Introduction,ConceptofMarket,TypesofMarketStructures,PurelyCompetitiveMarket,Perfectly CompetitiveMarket,ImperfectlyCompetitiveMarket,Summary,KeyTerms,ReviewExercise Unit11PricingandOutputDecisionsinDifferentMarkets Introduction,PriceandOutputDeterminationunderPerfectCompetition,DemandCurveunderPerfect Competition,SupplyCurveunderPerfectCompetition,TimeElementinPriceDeterminationunderPerfect Competition, Price and Output Determination under Monopoly, Demand and Marginal Revenue under Monopoly,MonopolyEquilibriuminCaseofZeroMarginalCost Unit12PriceandOutputDeterminationunderMonopolisticCompetition DemandandMarginalRevenueunderMonopolisticCompetition,PriceOutputEquilibriumunder MonopolisticCompetition,PriceandOutputDeterminationunderOligopoly,SweezysKinkedDemand CurveModel,CollusionModelTheCartel,Summary,KeyTerms,ReviewExercise Unit13ProductandFactorPricing Introduction,ConceptofProductPricing,PriceandNonpriceCompetition,PricingMethods,Costbased Pricing,DemandbasedPricing,CompetitionbasedPricing,ProductLifeCycleBasedPricing,OtherPricing Methods Unit14ConceptofFactorPricing Wages,Rent,Interest,Profit,TheoriesofFactorPricing,MarginalProductivityTheory,ModernTheoryof FactorPricingEquilibriumofaFirminFactorMarket,Summary,KeyTerms,ReviewExercise Unit15IntroductiontoMacroeconomicsanditsConcepts Introduction,ConceptofMacroeconomics,DifferentConceptsofMacroeconomics,MeaningofNational Income(conceptsandmeasurement),TheoryofEmployment(SaysLawandKeynesianTheory,Conceptof BusinessCycles(phasesofbusinesscycles),ConceptofMoney(Functions,demand,andsupplyofmoney) Unit16Inflation DefiningInflation(typesofinflationandmeasuresofcontrollinginflation),ConceptofaBank(commercial andcentralbank,creditcreationbybank),ConceptofInternationalTrade(GlobalizationandBalanceof Payments),Summary,KeyTerms,ReviewExercises
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ReferenceBooks: 1. ManagerialEconomicsbyProf.(Dr.)JaswinderSingh(Paperback,DreamtechPress) 2. Managerial Economics An Economics Foundation for Business Decisions by Barry Keating (Ph. D.)&HoltonWilson(DBA)(Paperback,Biztantra) 3. ManagerialEconomicsbyWilliamF.Samuelson,StephenG.Marks(Paperback,WileyIndia) MP13IntroductiontoIT Unit1IntroductiontoComputerSystems Introduction,DefiningComputer,ExploringtheHistoryofComputeranditsPioneers,ExploringtheBasic PartsofaComputer,ComputerSoftware,Summary,Keywords,Reviewquestions,FurtherReadings Unit2GenerationsandStructureofModernComputer Introduction,FirstGenerationofComputers(19401956),SecondGenerationofComputer(1956 1963),ThirdGenerationofComputer(19641971),FourthGenerationofComputer(1971Present),Fifth GenerationofComputer(PresentandBeyond),ExploringtheBasicStructureofaComputer,Categoriesof computer, Unit3InputandOutputdevices Introduction,Keyboard,mouse,Computer,Trackball,Joystick,Digitizer,Scanner,Printer,Summary,Keywords, Reviewquestions,FurtherReadings Unit4OperatingSystems Introduction, Processor Management, Job Scheduling, Memory Management, Virtual Storage, Device Management,InformationManagement,Summary,Keywords,andReviewquestions,FurtherReadings Unit5IntroducingWindowsOperatingSystem Introduction, Windows 95,Windows 98, Windows 2000, Windows XP, Windows Vista, Windows 7,ExploringFeaturesofWindowsOS,GraphicalUserInterface,InternetExplorer,UserAccounts,Internet Information Services, System Backup and Restore. Summary, Keywords, Review questions, Further Readings Unit6IntroducingLinux ExploringLinuxDistributions,ExploringFedoraLinux,IntroducingtheFedoraDesktop,IntroducingLinux Files and Directory Structure, Exploring the Terminal Window, Describing the Basic Linux Commands, Working with Files in Linux, Creating, Copying, and Removing Files in Linux, Using Wildcards with the ls
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Command,DescribingtheLinuxFilePermission,WorkingwithDirectoriesinLinux,ExploringPipes,Filters, andRedirectorsinLinux,Summary,Keywords,Reviewquestions,FurtherReadings Unit7GettingStartedwithWord2007 Introduction,HistoryofMicrosoftWord,StartingandQuittingWord2007,ExploringWord2007Interface Features,Creating,Saving,Opening,andClosingaWordDocument,EditingandFormattingText,Working withHeaderandFooter,Summary,Keywords,Reviewquestions,FurtherReadings. Unit8WorkingwithTablesandMailMerge Introduction, Performing Basic Operations on Tables, Performing Advanced Operations on Tables, Using MailMerge,Summary,Keywords,Reviewquestions,FurtherReadings Unit9GettingStartedwithExcel2007 Introduction,UnderstandingExcel2005,workingwithaWorkbookinExcel2005,workingwithDataina Worksheet, Understanding Advanced Operations in a Worksheet, Exploring Data Ranges, Summary, Keywords,Reviewquestions,FurtherReadings Unit10WorkingwithFormulasandFunctionsinExcel2007 Introduction, Understanding Formulas in Excel 2007, working with a Formula, Exploring Functions, UnderstandingWhatIfAnalysis,UnderstandingtheStatisticalFunctions,Summary,Keywords,andReview questions,FurtherReadings Unit11WorkingwithGraphsinExcel2007 Introduction, Creating a Graph , Changing the Graph Layout ,Changing the Graph Styles ,Changing the Graph Type , Adding a Graph Title, Adding Axis Titles , Adding Data Labels , Adding a Legend , Adding Gridlines ,FormattingGraphObjects ,ChangingtheGraphData, Resizingand MovingGraphs,Working with3DGraphs,PrintingaGraph,Summary,Keywords,Reviewquestions,FurtherReadings. Unit12:GettingStartedwithPowerPoint2007 Introduction, History of PowerPoint, Features of PowerPoint, Starting PowerPoint 2007, Exploring the PowerPoint2007UI, Creating a New Presentation in PowerPoint 2007, Adding and Removing Slides in PowerPoint 2007, Saving a Presentation in PowerPoint 2007, Opening an Existing Presentation in PowerPoint2007,ClosingaPresentationinPowerPoint2007,GettingHelpinPowerPoint2007,Quitting PowerPoint2007,Summary,Keywords,Reviewquestions,FurtherReadings.
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 Unit13WorkingwithText,Graphs,andMultimediainPowerPoint2007 Introduction, Working with Text in PowerPoint 2007, working with Graphs, Working with Multimedia, WorkingwithAnimations,Summary,Keywords,Reviewquestions,FurtherReadings Unit14IntroductiontoNetworking Introduction, The Convergence of Computing with Communication, The OSI Model, Understanding the Basics of Networking, Need for Networking, Basic Components of a Network , Exploring the Types of Networks,ArchitecturalModel,NetworkTopologies,Protocols,NetworkingCables,NetworkingDevices, Network Interface Card, Protocols , Transmission Modes, Transmission Media, Security, Virus and Its Types,Antivirus,Firewall,Summary,Keywords,Reviewquestions,FurtherReadings. Unit15GettingStartedwithInternet Introduction, Internet Protocols, Defining Email, Defining Chatting, Surfing and Searching the Internet, Web Page, Web Browser, Web Server, Website, Defining Domain Name System , Website Hosting, ExploringBlogsandForums,Summary,Keywords,Reviewquestions,FurtherReadings. Unit16WorkingwithHTML Introduction,ExploringHTMLTags,CreatinganHTMLDocument,SavingtheHTMLDocument,Viewingthe HTMLDocumentinaWebBrowser,Summary,Keywords,Reviewquestions,FurtherReadings ReferenceBooks: MP14CommunicationSkills Unit1:BasicsofCommunication Introduction,ConceptofCommunication,ImportanceofCommunication,ObjectivesofCommunication, ProcessofCommunication,TypesofCommunication ComputerApplicationsinManagementbyNiranjanShrivastava(Paperback,DreamtechPress) ManagementInformationSystemsbyShubhalakshmiJoshi,SmitaVaze(Paperback,Biztantra) ComdexComputerCourseKitbyVikasGupta(Paperback,DreamtechPress)

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Unit2Organizationalpyramid Formal&InformalChannelsofCommunication,TheGrapevine,DirectionofCommunication,Downward Communication,UpwardCommunication,HorizontalCommunication,DiagonalCommunication,Csof Communication,Summary,Keywords,Reviewquestions,FurtherReadings Unit3:VerbalCommunication Introduction,Verbalcommunicationanditstypes,Oralcommunication,AdvantagesofOral communication,LimitationsofOralcommunication,Writtencommunication,Advantagesofwritten, communication,Limitationsofwrittencommunication,Summary,Keyword,Reviewquestions,Further Readings Unit4:ListeningSkills Introduction,ListeningSkills,Typesoflisteningskills,Barrierstoeffectivelistening,howtomakelistening effective,TenCommandmentsoflistening,Summary,Keywords,Reviewquestions,FurtherReadings Unit5:NonVerbalCommunication Introduction,NonVerbalCommunication,Bodylanguage,Paralanguage,Summary,Keywords,Review questions,FurtherReadings Unit6:CommunicationBarriers Introduction,CommunicationBarriers,TypesofCommunicationBarriers,PhysicalBarriers,Personal Barriers,OrganizationalBarriers,SociopsychologicalBarriers,SemanticBarriers,OvercomingtheBarriers, Summary,Keywords,Reviewquestions,FurtherReadings Unit7:EffectiveSpeeches Introduction,CharacteristicsofaGoodSpeech,DeliveringaSpeech,Summary,Keywords,Review questions,FurtherReadings Unit8:EffectivePresentation Introduction,PurposeofPresentation,EssentialfeaturesofaGoodPresentation,Summary,Keywords, Reviewquestions,FurtherReadings Unit9:BusinessCorrespondence Introduction,BusinessCorrespondence,ImportanceofBusinessCorrespondence

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Unit10Businessletters BusinessLetters,ImportantfeaturesofagoodbusinessLetter,Partsofabusinessletter,Layoutof Letters,TypesofLetters,EnquiryLetter,QuotationLetter,OrderLetter,ComplaintLetter,RecoveryLetter, Summary,Keywords,Reviewquestions,FurtherReadings Unit11WritingaCoverLetter Introduction,Coverletteranditsimportance,Purposeofacoverletter,Guidelinestowriteagoodcover letter,Essentialfeaturesofacoverletter,Typesofthecoverletter,Summary,Keywords,Review questions,FurtherReadings Unit12ReportWritingPressRelease Introduction,ReportWriting,ImportanceofReportWriting,Essentialfeaturesofagoodreport,Principles ofdraftingareport,FormatofaReport Unit13PressRelease PressRelease,Essentialfeaturesofagoodpressrelease,emailwriting,Summary,Keywords,Review questions,FurtherReadings Unit14:IntroductiontoGrammar Introduction,Grammaranditsimportance,PartsofSpeech,Noun,Pronoun,Adjective,Verb,Adverb, Preposition,Conjunction,Interjection,SubjectVerbAgreementanditsrules,Articlesanditstypes, CorrectUsageofarticles,OmissionofArticles,Tenses,TypesofTenses,Summary,Keywords,Review questions,FurtherReadings Unit15:VocabularyBuilding Introduction,ColloquialPhrases,Synonyms,Antonyms,andWordsOftenConfused,OneWord Substitution. Unit16ReadingComprehension Prcis,ParagraphsforReadingandComprehending,Summary,Keywords,Reviewquestions,Further Readings ReferenceBooks: BusinessCommunicationbySangeetaMagan(Paperback,Biztantra ContemporaryBusinessCommunication(FifthEdition)byScotOber(Paperback,Biztantra) ContemporaryBusinessEnglishbyScotOber(Paperback,Biztantra)

MP15FinancialAccounting
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 Unit1:BasicConceptsofAccounting

Introduction,ConceptofAccounting,ObjectivesofAccounting,FunctionsofAccounting,Bookkeepingand accounting,AdvantagesofAccounting,LimitationsofAccounting,NatureofAccounting,Usersof AccountingInformation,TheroleofAccounting,BranchesofAccounting,FinancialAccounting Unit2CostAccounting

Principlesandconcepts,Summary,KeyWords,ReviewQuestions,FurtherReadings Unit3ManagementAccounting

Theories,concepts,Summary,KeyWords,ReviewQuestions,FurtherReadings Unit4:AccountingConcepts,Principles,andStandards

Introduction,BasicAccountingConcepts,BusinessEntityConcept,DualAspectConcept,GoingConcern Concept,AccountingPeriodConcept,MoneyMeasurementConcept,CostConcept,PeriodicMatchingof CostandRevenueConcept,VerifiableObjectiveEvidenceConcept,RealizationConcept,AccrualConcept, DisclosureConcept,MaterialityConcept,ConsistencyConcept,ConservatismConcept Unit5AccountingPrinciples

DefiningAccountingPrinciples,FeaturesofAccountingPrinciples,GAAP,Summary,KeyWords,Review Questions,FurtherReadings Unit6AccountingStandards

SignificanceofAccountingStandards,FunctionsofAccountingStandards,ProcessofSettingAccounting Standards,AccountingStandardsinIndian,InternationalFinancialReportingStandards(IFRS),Summary, KeyWords,ReviewQuestions,FurtherReadings Unit7:AccountingProcess:RecordingofTransactions

Introduction,ProcessofAccounting,AccountingEquation,Summary,KeyWords,ReviewQuestions, FurtherReadings Unit8Bookkeeping

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ClassificationofAccounts,DoubleEntryBookkeepingSystem,SignificanceofDoubleEntryBookkeeping System,,Summary,KeyWords,ReviewQuestions,FurtherReadings Unit9Journalizing

RulesforDebitandCredit,JournalEntry,StepsinJournalizing,CompoundJournalEntry,LedgerBooks, DifferencebetweenJournalandLedger,LedgerPosting,BalancingtheLedger,SubsidiaryBooks,Summary, KeyWords,ReviewQuestions,FurtherReadings Unit10TrialBalance

Introduction,ConceptofTrialbalance,ObjectivesofTrialBalance,MethodsofPreparingaTrialBalance, LimitationsofTrialBalance,Summary,KeyWords,ReviewQuestion,FurtherReadings Unit11RectificationofErrors

RectificationofErrors,ErrorsofOmission,ErrorsofCommission,ErrorsofPrinciple,CompensatingErrors, LocatingtheErrors,SuspenseAccount,Summary,KeyWords,ReviewQuestion,FurtherReadings Unit12PreparationofFinancialStatements

Introduction,FinancialStatements,ObjectivesofFinancialStatements,ConceptofCapitalandRevenue Expenditure,ClassificationofFinancialStatements,TradingAccount,ProfitandLossAccount,Balance Sheet,AdjustmentsinthePreparationofFinancialStatements,ClosingStock,OutstandingExpenses, PrepaidExpenses,AccruedIncome,IncomeReceivedinAdvance,Depreciation,BadDebtsandProvision forDoubtfulDebts,ProvisionforDiscountonDebtors,ManagersCommission,Summary,KeyWords, ReviewQuestions,FurtherReadings Unit13Depreciation

Introduction,DefinitionofDepreciation,NeedforChargingDepreciation,FactorsAffectingthe ComputationofDepreciation Unit14MethodsofCalculatingDepreciation

StraightLineMethod,WrittenDownValueMethod,SumofYearsDigitsMethod,InventoryMethod ,AnnuityMethod,DepreciationFundMethod,InsurancePolicyMethod,DepletionMethodof DepreciationofNaturalResources,MachineHourRateMethod,CriteriaforSelectingtheDepreciation Method,Summary,KeyWords,ReviewQuestions,FurtherReadings

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Unit15BankReconciliationStatement

Introduction,DefinitionofBankReconciliationStatement,NeedforBankReconciliationStatement,Bank Passbook/BankStatement,CausesofDifferencebetweenCashBookandPassbookBalances, Unit16PreparingaBankReconciliationStatement

ProcedureofPreparingaBankReconciliationStatement,Summary,KeyWords,ReviewQuestions,Further Readings ReferenceBooks: FinancialManagementbyAnilKr.Dhagat(Paperback,DreamtechPress) FinancialManagement(SecondEdition)byPareshShah(Ph.D.)(Paperback,Biztantra) FinancialWisdom:FinanceforNonFinanceExecutivesbyA.P.Dash(Ph.D.)(Paperback,Biztantra)

MP16BusinessLaw Unit1IntroductiontoInternationalBusinessLaw Objectives,UnderstandingInternationalBusinessLaw,PublicInternationalLawandPrivateInternational Law,InternationalTrade,KeyTerms,Summary,QuestionsandExercises,FurtherReadings Unit2InternationalEnvironment InternationalLegal,PoliticalandEconomicEnvironment,InternationalTreatiesandConvention, InternationalOrganizations:RolesandFunctions,KeyTerms,Summary,QuestionsandExercises,Further Readings Unit3IntroductiontoCompanyLaw Objectives,ConceptofaCompany,CharacteristicsofCompanies,mPromotionandIncorporationof Companies,MemorandumofAssociation,ArticlesofAssociation,Prospectus,KeyTerms,Summary, QuestionsandExercises,FurtherReadings Unit4CompanyAdministrationsandManagement CompanyAdministrationsandManagement,Membership,CompanyMeeting,WindingupofaCompany, Keywords,Summary,QuestionsandExercisesFurtherReadings Unit4BusinessLawinIndia Objectives,IntroductiontoBusinessLaw,IndianContractAct1872,GeneralPrinciplesofContract, ExceptionstotheRuleNoConsideration,NoContract,ContingentContracts,QuasiContracts, DischargeofContracts,KeyTerm,Summary,QuestionsandExercises,FurtherReadings
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Unit5IndemnityandGuarantee IndemnityandGuarantee,BailmentandPledge,LawofAgency,KeyTerm,Summary,Questionsand Exercises,FurtherReadings Unit6ContractofSaleofGoods Objectives,MeaningofContractofSaleofGoods,FeaturesofContractofSale,SaleofGoodsand AgreementtoSell,SaleandHirePurchase,ConditionsandWarranties ,ConceptofDeliveryofGoods, TheDoctrineofCaveatEmptor,TransferofProperty,UnpaidSeller,KeyTerm,Summary,Questionsand Exercises,FurtherReadings Unit7EmploymentRelations Objectives,UnderstandingEmploymentRelations,LawofEmployment,ElementsofEmployment Contract,UnfairDismissalandWrongfulDismissal,HealthandSafetyLegislation,ImpactofNon compliancewithHealthandSafetyLegislations,KeyTerms,Summary,QuestionsandExercises,Further Readings Unit8IntroductiontoCorporateGovernance Objectives,DefiningCorporateGovernance,HistoricalPerspectiveofCorporateGovernance,Guidelines ofCorporateGovernance,NeedforCorporateGovernance,CorporateGovernanceinIndia,Issuesin CorporateGovernance,KeyTerms,Summary,QuestionsandExercises,FurtherReadings Unit9BoardofDirectors(BOD) IntroductionofBoardofDirectors(BOD),RolesofBOD,PowerofBOD,StructureofBoard,KeyTerms, Summary,QuestionsandExercises,FurtherReadings Unit10RegulatoryGovernanceFrameworkforCompaniesandStakeholdersBenefits RegulatoryGovernanceFrameworkforCompaniesandStakeholdersBenefits,EffectsofPublicPolicieson Organizations , The Environmental Protection Act, 1986, Environment and Environment Pollutants, Role and Power of Central Government in Environment Protection, The Wildlife Protection Act, 1972, Key Words,Summary,QuestionsandExercises,FurtherReadings Unit11ManagementofForeignExchanges Objectives, Foreign Exchange Market, Foreign Exchange Risk, Managing Foreign Exchange Risk, Foreign Exchange Management Act 1999, Objectives of Foreign Exchange Management Act, Scope of Foreign Exchange Management Act, Features of Foreign Exchange Management Act, Key Words, Summary, QuestionsandExercise,FurtherReadings Unit12EXIMPrinciples

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Objectives,Introduction,UnitedNationsCommissioninInternationalTradeLaw(UNCITRAL),International Billofexchange,KeyWords,Summary,QuestionsandExercise,FurtherReadings Unit13EXIMTRANSACTIONSPROCEDURES Letter of Credit, Bill of Lading, ExportImport Documentation and Procedure, Summary, Key Terms, QuestionsandExercises,FurtherReadings Unit14DifferentLegalTraditions&Systems Socialist legal Systems (Vietnam; China), Theocratic legal Systems (Pakistan; Saudi), Traditional legal systems(Withinothers),Authoritarianlegalsystems(military&civilian),KeyWords,Summary,Questions andExercise,FurtherReadings Unit15InternationalCommercialLawSystem Public International Law: Definition, scope, basic principles, Private International Law: Definition and scope, Choosing economic policy: protectionism or free trade, Role of the state in establishing the commercial framework , Role of business in establishing private agreements as to rules of the , transaction or relationship, CISG (Convention on Sales of Goods), UNIDROIT Principles on International Commercial Contracts, Intl Chamber of Commerce ICC) or AAA rules for arbitration) , Key Words, Summary,QuestionsandExercise,FurtherReadings Unit16Supranationallawattheregionallevel RegionalEconomicIntegration(REI)principlesandapplications,FocusonASEAN(andperhapsEUbased onclasscompositionandinterest),Regional(&ASEAN)performanceandconcerns,UnitywithinASEAN; disunityinstateexternaleconomicrelations,Relationshiptoglobal(WTO)tradeactions,Relationshipto bilateraltradeactions(andentryofnonASEANgoodsintoASEAN).,Dominancebyregionaleconomic powers,ASEANprotectionismglobalnoncompetitiveness,ASEANTheprominenceofthesecurity agenda,KeyWords,Summary,QuestionsandExercise,FurtherReadings ReferenceBooks: CorporateGovernancebySumeetKhurana(Paperback,DreamtechPress) BusinessLawForManagers(20062007Ed.)byProf.(Commodore)P.K.Goel(Paperback, Biztantra) CorporateGovernance:Principles,Mechanisms&PracticebySwami(Dr.)Parthasarathy(Ph.D.) (Paperback,Biztantra)

MP17MarketingManagement Unit1FundamentalsofMarketing Introduction,ConceptofMarketing,EvolutionofMarketing,ProductionEra,SalesEra,MarketingEra

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 Unit2ScopeofMarketing Scope of Marketing, Objectives of Marketing, Core Concepts of Marketing, Market, Needs and Wants, Exchange,Value,Demand Unit3PhilosophiesofMarketingManagement Philosophies of Marketing Management, Production Concept, Product Concept, Selling Concept, MarketingConcept,SocietalMarketingConcept Unit4MarketingEnvironment MicroEnvironment,MacroEnvironment,MarketingMixElements,Summary,KeyWords,Review Questions,FurtherReadings Unit5PrinciplesandPreceptsofMarketingManagement Introduction, Marketing Research, Process of Marketing Research, Marketing Information System, , Segmentation of Market, Definition of Market Segmentation, Basis of Market, Levels of Market Segmentation, Patterns of Market Segmentation, Process of Market Segmentation, Requirements for Effective Segmentation, Target Market Selection Process, Evaluating the Market Segment, Selecting the MarketSegment,ToolsforCompetitiveDifferentiation,DevelopingaPositioningStrategy Summary,KeyWords,ReviewQuestions,FurtherReadings Unit6ProductDecisions Introduction,ConceptofProduct,LevelsofProduct,ProductClassification,ProductDifferentiationandits Basis,ProductLineAnalysis,ProductMixAnalysis,NewProductDevelopment,NewProductAdoption, NewProductDiffusion,ConceptofProductLifeCycle Unit7BrandManagement ProcessofBranding,BrandIdentity,BrandEquity,BrandLoyalty,BrandRepositioning,Challengesof ProductBrandingProductPackaging,ProductLabeling,Summary,KeyWords,ReviewQuestions,Further Readings Unit8PricingDecisions Introduction, Concept of Pricing, Price and Nonprice Competition, Factors Affecting Pricing Decisions, Pricing, Decision Framework, Pricing Methods, Costbased Pricing, Demandbased Pricing, Competition
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basedPricing,OtherPricingMethods,PricingStrategies,DifferentialPricing,Promotional,Pricing,Product LinePricing,NewProductPricing,PsychologicalPricing,Summary,KeyWords,ReviewQuestions,Further Readings Unit9DistributionDecisions Introduction,ConceptofDistributionChannel,DesignofDistributionChannel,LevelsofDistribution,Types of Distribution Channel Direct Distribution Channel, Indirect Distribution Channel, Hybrid (Mixed) Distribution Channel, Importance and Functions of Distribution Channel, Monitoring and Managing DistributionChannel,MembersofDistributionChannelConceptofMarketingSystems,VerticalMarketing System,HorizontalMarketingSystem,Summary,KeyWords,ReviewQuestions,FurtherReadings Unit10WarehouseManagementSystem Wholesalers,Retailers,IntroductiontoLogistics,WarehouseManagementSystem,Summary,KeyWords, ReviewQuestions,FurtherReadings Unit11CommunicationMixinMarketing Introduction, Concept of Communication, Types of Communication, Verbal Communication, Nonverbal Communication, Written Communication, Visual Communication, Marketing Communication Mix, Summary,KeyWords,ReviewQuestions,FurtherReadings Unit12Advertising Advertising, Direct Marketing, Personal Selling, Public Relations, Sales Promotion, Marketing CommunicationProcess,Summary,KeyWords,ReviewQuestions,FurtherReadings Unit13MarketingStrategies Introduction, Concept of Marketing Strategies, Porters Generic Strategies, Porters Five Forces Model, Marketing Warfare Strategy, Goal Attacking Strategy, Market Expansion Strategies, Expansion through Concentration , Expansion through Integration, Expansion through Diversification, Expansion through Cooperation, Expansion through Internationalization, Expansion through Digitalization, Summary, Key Words,ReviewQuestions,FurtherReadings Unit14MarketingTheories BostonConsultingGroupMatrix,GENineCellMatrix,AnsoffsProductMarketGrowthStrategy,Strategies AdoptedbyDifferentMarketers,Summary,KeyWords,ReviewQuestions,FurtherReadings
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Unit15NeoMarketingTrends Introduction,IntroductiontoWebbasedMarketing,NetworkMarketingManagement,Multilevel Marketing,CustomerRelationshipManagement,GreenMarketingManagement,EventMarketing Management,OpportunitiesinEventMarketing,Sponsorship,CauserelatedMarketingManagement, RuralMarketingManagement,GlobalMarketingManagement,MarketingforNonprofitOrganizations Summary,KeyWords,ReviewQuestions,FurtherReadings Unit16CustomerRelationshipMarketing CustomerLifeCycle,Consumerism,Summary,KeyWords,ReviewQuestions,FurtherReadings ReferenceBooks: MarketingManagementbyProf.(Dr.)P.K.Chopra,BhawnaMehra(Paperback,DreamtechPress) InternationalMarketingbyDr.ShakeelAhmadSiddiqui(Paperback,DreamtechPress) ContemporaryIndianCasesinMarketing(200607Ed.)byDr.MukeshPandey(Paperback,Biztantra) MarketingManagementbyProf.VijayPrakashAnand(Paperback,Biztantra) MP18HumanResourceManagement Unit1OverviewofHRM Introduction,ConceptofHRM,FeaturesofHRM,ObjectivesofHRM,FunctionsofHRM,ScopeofHRM, DifferencebetweenHumanResourceManagementandPersonnelManagement,LimitationsofHRM, CareersinHRM,Summary,Keywords,Reviewquestions,FurtherReadings Unit2HumanResourcePlanning Introduction,ConceptofHRP,FeaturesofHRP,ProcessofHRP,MethodsusedforHRP,Difficultiesin HRP,PreRequisitesforsuccessfulHRP,IntegratingHRPintoStrategicPlanning,Summary,Keywords, Reviewquestions,FurtherReadings Unit3JobAnalysis Introduction,JobAnalysis,UsesofJobAnalysis,Stepsinjobanalysis,TechniquesforCollectingtheJob AnalysisData Unit4JobDescription JobDescription,PurposeofJobDescription,LimitationsofJobDescription,Guidelinesforwritingan effectiveJobDescription,Summary,Keywords,Reviewquestions,FurtherReadings
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Unit5JobSpecificationandJobEvaluation JobSpecification,PurposeofJobSpecification,GuidelinesforpreparingJobSpecification,JobDesign,Job Evaluation,ObjectivesofJobEvaluation,ProcedureofJobEvaluation,LimitationsofJobEvaluation, MethodsofJobEvaluation,Summary,Keywords,Reviewquestions,FurtherReadings Unit6RecruitmentandSelection Introduction,Recruitment,ObjectivesofRecruitment,TypesofRecruitment,ProcessofRecruitment, SourcesofRecruitmentPolicies,StrategicIssuesinRecruitment,Selection,ProcessofSelection, TechniquesinSelection,InductionandOrientation,PurposeofInductionandOrientation,Inductionand OrientationProgram,RequisitesofanEffectiveInductionandOrientationProgramPlacement,Summary ,Keywords,Reviewquestions,FurtherReadings Unit7TrainingandDevelopment Introduction,TrainingofHumanResource,NatureofTraining,ObjectivesofTraining,Importanceof Training,RoleofaTrainer,MethodsofTraining,ProcessofTraining,DevelopmentofHumanResource, ObjectivesofDevelopmentofHumanResource,HumanResourceDevelopmentMechanism,Human ResourceDevelopmentforOrganizationalEffectiveness,Summary,Keywords,Reviewquestions,Further Readings Unit8PerformanceAppraisal Introduction,ConceptofPerformanceAppraisal,ObjectivesofPerformanceAppraisal,Processof PerformanceAppraisalMethodsofPerformanceAppraisal,BenefitsofPerformanceAppraisal,New trendsinPerformanceAppraisal,ConceptofPotentialAppraisal,DefiningPotentialAppraisal,Features ofPotentialAppraisal,PotentialAppraisalversusPerformanceAppraisal,ChallengesFacedin PerformanceAppraisal,Summary,Keywords,Reviewquestions,FurtherReadings Unit9ChangeManagement Introduction,ConceptofChange,ScopeofChange,DriversofChang,ModelsofChange,Principlesof Change,ProcessofChangeTypesofChange,ChangeManagement,ChallengesFacedDuringChange Management,ChangeManagementFailureInterventionsinManagingChange,Summary,Keywords, Reviewquestions,FurtherReadings Unit10CareerPlanning Introduction,ConceptofCareer,FeaturesofCareer,CareerAnchors,CareerStages,CareerPlanning, FeaturesofCareerPlanning,ObjectivesofCareerPlanning,ProcessofCareerPlanning,BenefitsofCareer Planning,ProblemsinCareerPlanningCareerPlanningVs.HumanResourcePlanning,Roleof PsychometricsTestinginCareerPlanning Unit11SuccessionPlanning
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SuccessionPlanningFeaturesofSuccessionPlanning,ScopeofSuccessionPlanning,CareerPlanningVs. SuccessionPlanning,Summary,Keywords,Reviewquestions,FurtherReadings Unit12MaintenanceofHumanResource Introduction,DefiningHumanResourceMaintenance,HumanResourceAudit,EncouragingGood PerformanceofHumanResourcePromotion,Transfer,Demotion,QualityofWorkLife,Summary, Keywords,Reviewquestions,FurtherReadings Unit13CompensationManagement Introduction,ConceptsofCompensation,JobEvaluationandcompensation,PreRequisitesforEffective JobEvaluationObjectivesofjobEvaluation,SignificanceofJobEvaluation,ConceptofWages,Salaries,and FringeBenefits,WageSalary,FringeBenefits,ANewTrendinCompensationEmployeeStockOptions, Summary,Keywords,Reviewquestions,FurtherReadings Unit14LatestTrendsinHumanResourceManagement Introduction,HumanResourceInformationSystem,ObjectivesofHumanResourceInformationSystem, DesigningHumanResourceInformationSystem,BenefitsofHumanResourceInformationSystems, Summary,Keywords,Reviewquestions,FurtherReadings Unit15TotalQualityManagement TotalQualityManagement,NeedofTotalQualityManagement,BenefitsofTotalQualityManagement, ImplementationofTQM,KaizenAContinuousImprovementPhilosophy,QualityCirclesBenefitsof QualityCircles,LimitationsofaQualityCircle,CollectiveBargainingSummary,Keywords,Review questions,FurtherReadings Unit16Internationalhumanresourcemanagement International Human Resource Management, Types of International Organizations, Differences between InternationalandDomesticHumanResourceManagement,InternationalHumanResourceManagement Practices,KnowledgeManagement,NeedforKnowledgeManagement,ManagingtheFlowofKnowledge, Knowledge Management in Multinational Companies, Summary, Keywords, Review questions, Further Readings Referencebooks: HumanResourceManagementbyP.K.Gupta(Paperback,DreamtechPress) HumanResourceManagement(ThirdEdition)byLawrenceS.Kleiman(Paperback,Biztantra) Training&Development(IndianTextEdition)byB.Janakiram(Ph.D)(Paperback,Biztantra) MP19LogisticsManagement

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Unit1IntroductiontoLogisticsManagement Introduction,ConceptofLogistics,DefinitionofLogistics,TypesofLogisticsSummary,Keywords,and ReviewquestionsFurtherReadings Unit2Logisticsmanagement Logisticsmanagement,DevelopmentofLogistics,RoleofLogisticsineconomy,LogisticsandSupplyChain ManagementLogisticsandCompetitiveadvantageSummary,Keywords,ReviewquestionsFurther Readings Unit3SupplyChainManagement Need,componentsanddesign. Unit4LogisticsMix LogisticsMix(warehousing,inventorycontrol,packaging,transportation),Summary,Keywords,Review questionsFurtherReadings Unit5InventoryManagement Introduction,ConceptofInventory,Importanceofinventorymanagement,TypesofInventory,Inventory Costs,InventoryPerformanceMeasures,InventoryPlanningMeasures,Summary,Keywords,Review questions,FurtherReadings Unit6TransportationManagement Introduction,ConceptofTransportation,Transportationmodes,Rail,Highway,Water,Pipeline,Air Summary,Keywords,Reviewquestions,FurtherReadings Unit7TransportationSelectionandDecision TransportationSelectionandDecision,TransportationCost,Summary,Keywords,Reviewquestions, FurtherReadings Unit8Warehousing Introduction,Conceptofwarehousing,Needforwarehousingmanagement,Evolutionofwarehousing, FunctionsofWarehouses,Typesofwarehouses,WarehousingcostsSummary,Keywords,Review questions,FurtherReadings Unit9WarehousingStrategies WarehousingStrategies,Significanceofwarehousinginlogistics,Summary,Keywords,Reviewquestions, FurtherReadings Unit10LogisticalPackaging
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Introduction,ConceptofLogisticalPackaging,DesignConsiderationinPackaging,Typesofpackaging materialPackagingCosts,Summary,Keywords,Reviewquestions,FurtherReadings Unit11InternationalLogistics Introduction,ConceptofInternationalLogistics,ComponentsofInternationalLogistics,Importanceof InternationalLogistic,MethodsofEntryinForeignMarkets,InternationalCommercialDocuments, InternationalInsurance,InternationalTransportation,ExportPackaging,Summary,Keywords,Review questions,FurtherReadings Unit12materialhandling Materialhandling,packaging,customerservice Unit13Logisticinformationsystems Logisticinformationsystems:Need,componentsanddesign. Unit14Containerization Containerization,requirements,typesofcontainerization,routing, Unit15Logisticorganization Logisticorganization,Typesoforganizations,Departmentation,lineandstafforganizations Unit16EOQMODELS Introduction,EOQModels,ABCandVEDAnalysis ReferenceBooks: MP20CorporateLegalFramework Unit1IntroductiontoCorporateLegalFramework Introduction,ConceptofCorporateLegalFramework(CorporateLegalFrameworkissetbyCG),Needfor Corporate Legal Framework, Effect of legal framework on organizations , Economic policies , Monetary policies,Fiscalpolicies,PhysicalControls,Summary,Keywords,Reviewquestions,FurtherReadings Unit2CorporateGovernance
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InternationalLogisticsbyPierreDavid(Ph.D.)(Paperback,Biztantra) GlobalOperationsAndLogistics:TextAndCasesbyPhilippePierreDornier,RicardoErnst,Michel Fender,PanosKouvelis(Paperback,WileyIndia) LogisticsManagementbySatishCAilawadi,RakeshSingh(Paperback,PHI)

Corporate Misgovernance in India, Obligations of Corporate Governance, Obligations towards Society, ObligationstowardsInvestors,ObligationstowardsEmployees,ObligationstowardsCustomers,Summary, Keywords,Reviewquestions,FurtherReadings Unit3ShareholdersRightsandPrivileges Introduction,RightsofShareholders,ViewsofVariousCommitteesontheProtectionofShareholderRights, ViewsofWorkingGrouponCompaniesAct,1992,ViewsofConfederationofIndianIndustry(CII),1992, ViewsofKumarMangalamBirlaCommittee,1999,ViewsofNareshChandraCommittee,ViewsofNarayan Murthy Committee, 2003, Guidelines for the Protection of Shareholders Rights and Responsibilities, Summary,Keywords,Reviewquestions,FurtherReadings Unit4SecuritiesandShareholdersProtectioninIndia TradingofSecurities,TransfersofSecurities,PoorRecordofShareholdersProtectioninIndia,Summary, Keywords,Reviewquestions,FurtherReadings Unit5InvestorProtectionandCorporateLegalFramework Introduction,DefiningInvestorProtection,RelationshipbetweenInvestorProtectionandCorporateLegal Framework , Stealing the Investors Funds, Rights of Investors, Protecting Investors Rights, Investor Protection and Ownership Control, Investor Protection and the Financial Market, Investor Protection in theIndianScenario,ViewsofN.K.MitraCommitteeonInvestorProtection,InvestorsProblemsinIndia, IssuesinInvestorProtection,ScamsaffectingInvestorProtection,TheEvaluationofSEBIsPerformance, Summary,Keywords,Reviewquestions,FurtherReadings Unit6BoardofDirectors Introduction,RoleofBoardofDirectors,CorporateManagementStructure,DefinitionofaDirector,Types of Directors, Eligibility of a Director, Remuneration of a Director, Limitations of a Director, Role of Directors in setting Corporate Legal Framework, Power of the Board, Role of the Board, Summary, Keywords,Reviewquestions,FurtherReadings Unit7Dutiesofadirector,Responsibilitiesofadirector,Liabilitiesofadirector Introduction, Duties of a Director, Responsibilities of a Director, Liabilities of a Director, Summary, Keywords,Reviewquestions,FurtherReadings Unit8RemunerationofaDirector Introduction,RemunerationofaDirector,Summary,Keywords,Reviewquestions,FurtherReadings
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 Unit9ConceptofAudit Introduction,ObjectivesofAudit,TypesofAudit,ResponsibilitiesofanAuditFirm,AuditinginIndian Scenario,NareshChandraCommittee,Companies(Amendment)Bill,2003,Companies(AuditorsReport) Order(CARO),2003,RoleofanAuditor,TypesofAuditors,DutiesofanAuditor,Responsibilitiesofan Auditor,Summary,Keywords,Reviewquestions,FurtherReadings Unit10AuditandCorporateGovernance AuditandCorporateGovernance,CostAudit/InternalAuditandCorporateGovernance,QualityAuditand CorporateGovernance,Summary,Keywords,Reviewquestions,FurtherReadings Unit11CorporateLegalFrameworkinBanks Introduction, Need of Corporate Legal Framework in Banks, World Banks Initiatives towards Corporate Legal Framework, Role of Basel Committee on Banking Supervision, BaselII and Risk Management, Corporate Governance and RBI, Sound Corporate Governance Practices Setting legal framework , Summary,Keywords,Reviewquestions,FurtherReadings Unit12BusinessEthics Introduction,ConceptofBusinessEthics,ImportanceofBusinessEthics,EthicsandtheIndianCorporate Culture,CausesandIssuesofUnethicalBehavior,CorporateLegalLawsandEthics,Summary,Keywords, Reviewquestions,FurtherReadings Unit13CorporateSocialResponsibility Concept of Corporate Social Responsibility, Definition of Corporate Social Responsibility, Scope of Corporate Social Responsibility, Importance of Corporate Social Responsibility, Corporate Social ResponsibilityintheIndianScenario,Summary,Keywords,Reviewquestions,FurtherReadings Unit14EnvironmentalConcerns ConceptofEnvironmentalConcernsinCorporateGovernance,EnvironmentalConcernsforOrganizations, EnvironmentalManagementinIndia,Summary,Keywords,Reviewquestions,FurtherReadings Unit15CompetitionActs Introduction, Concept of Competition , Benefits of Competition, Types of Competition, Restricting Competition,CompetitionandOwnershipControl,EssentialsofaSoundCompetitionPolicy,Competition andStakeholdersBenefits,FormationofIndianCompetitionAct,2002,ObjectivesofCompetitionBill,The

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CompetitionAct,2002,ThreeAreasofConcernforCompetitionAct,2002,Summary,Keywords,Review questions,FurtherReadings Unit16MRTPAndCompetitionAct MonopolyandCorporateGovernance,DifferencebetweentheCompetitionAct,2002andtheMRTPAct, Summary,Keywords,Reviewquestions,FurtherReadings ReferenceBooks: CorporateGovernancebySumeetKhurana(Paperback,DreamtechPress) Business Ethics: An Indian Perspective by Prof. (Col.) P.S Bajaj & Dr. Raj Agrawal (Ph. D.) (Paperback, Biztantra) Corporate Governance: Principles, Mechanisms & Practice by Swami (Dr.) Parthasarathy (Ph.D) (Paperback,Biztantra) MP21ProjectManagement Unit1IntroductiontoProjectManagement Introduction, Concept of a Project, Characteristic of a Project, Project Cycle, Project Process, Project Resources, Scope of a Project, Project Cost, Project Management, Objective of Project Management, Advantages of Project Management, Project Management Life Cycle, Analysis and Evaluation phase, Marketing Phase, Design Phase, Inspecting, Testing, and Delivering Phase, Post Completion Phase, Summary,Keywords,ReviewQuestion Unit2PrinciplesofProjectManagement PrinciplesofProjectManagement,Summary,Keywords,ReviewQuestions Unit3ProjectManagerandProjectTeam Introduction,QualitiesofaProjectManager,FunctionalAreasofaProjectManager,Responsibilitiesofa ProjectManager,SelectionofaProjectManager,Summary,Keywords,ReviewQuestions Unit4ProjectTeam Formation of a Project Team, Problems of a Project Team, Cultural Differences, Matrix Team Problem, IntraTeamConflict,Summary,Keywords,ReviewQuestions Unit5ProjectPlanning Introduction,ConceptofProjectPlanning,StepsinProjectPlanning,ProjectPlanningTools,Project Organization,ProjectStructure,ProjectKeyPersonnel

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Unit6ProjectManagementTeam ProjectManagementTeam,KeyStakeholders,KeyResources,WorkBreakdownStructure,TaskDuration, ProjectTeamDevelopment,ProjectPlanningEstimation,PurposeofEstimation,EssentialsofEstimation, EstimationTools,Summary,Keywords,ReviewQuestions Unit7MarketAnalysisinProjectManagement Introduction, Concept of Market Analysis , Collection of Market Information, Factors Affecting Market Information, DemandForecasting,QualitativeApproachofDemandForecasting,QuantitativeApproach of Demand Forecasting, Process of Demand Forecasting , Product Line Analysis, Product Mix Analysis, Summary,Keywords,ReviewQuestions Unit8NewProductDevelopments NewProductDevelopment,SelectionofPlantLocation,PlantCapacity,EnvironmentalAspectsofaProject , Estimation of Production and Sales, Financial Feasibility of a Project, Estimation of Cost of a Project, Estimation of Working Capital Requirements, Estimation of Cash Flow, Summary, Keywords, Review Questions Unit9FinancingofaProject Introduction,LongTermFinancing,CapitalMarket,MoneyMarket,SourcesofLongTermFinancing, MediumTerm,Financing,LeaseFinance,HirePurchase,VentureCapitalFinancing,RetainedEarnings, PublicDeposits,ShortTermFinancing,TradeCredit,CustomerAdvances,InstallmentCredit,BankLoan, CashCredit,CommercialPapers,CertificateofDeposits,BillsofExchange,Factoring,AgenciesProviding FinancialFacilities,CommercialBank,CooperativeBank,NationalBankforAgricultureandRural Development(NABARD),Summary,Keywords,ReviewQuestions Unit10ProjectScheduling Introduction, Concept of Project Scheduling, Developing a Project Network, Estimation of Time, Project NetworkAnalysis,CPMModel,PERTModel,Ganttchart,Summary,Keywords,ReviewQuestions Unit11ResourceScheduling Introduction , Concept of Resource Scheduling, Process of Resource Scheduling , Resource Loading , ResourceLeveling,ResourceAllocation,GoldrattsCCPM,Summary,Keywords,ReviewQuestions Unit12MonitoringaProject Introduction,PlanningMonitoringControllingCycle,ProjectMonitoring,DesigningofMonitoringSystem, InformationCollectionandAnalysis,ReportinganditsTypes,EarnedValueAnalysis,Summary,Keywords, ReviewQuestions Unit13ControllingaProject
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ProjectControlling,PurposeofControlling,TypesofControl,ControlSystemDesigning,TypesofControl Systems, Tools of Control, Management Control System, Identifying Key Performance Areas, Identifying StrategicControlPoints,Summary,Keywords,ReviewQuestions Unit14ProjectEvaluationandAuditing Introduction, Concept of Project Evaluation, Purpose of Project Evaluation, Advantages of Project Evaluation,Summary,Keywords,ReviewQuestions Unit15ProjectAuditing ConceptofProjectAudit,AuditTeam,ProjectAuditLifeCycle,AuditReport,AuditinginIndianScenario, DifferencesbetweenProjectEvaluationandProjectAudit,Summary,Keywords,ReviewQuestions Unit16ProjectTermination Introduction, Meaning of Project Termination, Factors Considered for Terminating a Project, Project TerminationProcess,ProjectFinalReport,Summary,Keywords,andReviewQuestions ReferenceBooks: ProjectManagementbyProf.(Dr.)SanjivMarwah(Paperback,DreamtechPress) Project Management: A Managerial Approach, seventh edition by Jack R. Meredith, Samuel J. Mantel(Paperback,WileyIndia) ProjectManagementJumpStart(secondedition)byKimHeldman(Paperback,WileyIndia)

MP22ManagementInformationSystem Unit1IntroductionofManagementInformationSystem Introduction,ManagementInformationSystem(MIS),NatureandScopeofMIS,CharacteristicsofMIS, FunctionsofMIS,PhysicalComponents,InformationProcessing,ManagementSummary,Keywords, ReviewQuestions Unit2StructureofMIS Introduction,StructureofMIS,Summary,Keywords,ReviewQuestions Unit3ActivitiesatVariousLevelsofMIS Introduction,ActivitiesatVariousLevels,Summary,Keywords,ReviewQuestions Unit4DecisionSupportSystem DecisionSupportSystem,Summary,Keywords,ReviewQuestions

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Unit5StrategicRoleofMIS Introduction,StrategicMIS,CompetitiveAdvantageswithMIS,Summary,Keywords,ReviewQuestions Unit6EnterpriseResourcePlanning(ERP) Introduction,EnterpriseResourcePlanning,Summary,Keywords,ReviewQuestions Unit7BusinessProcessReEngineering(BPR) Introduction,BusinessProcessReEngineering(BPR),Summary,Keywords,ReviewQuestions Unit8ManagementofDataResources Introduction,DataWarehousing,DataMining,DesigningDatabase,Summary,Keywords,Review Questions Unit9TypesOfDataModels HierarchicalDataModel,NetworkDataModel,RelationalDataModel,Summary,Keywords,Review Questions Unit10DecisionSupportSystems Introduction,UnderstandingDSS,TypesofDecisionSupportSystems,ToolsandTechnologiesusedinDSS, DSSandOutsourcing,Summary,Keywords,ReviewQuestions Unit11SystemAnalysisandDesign Introduction,ConceptofSystemAnalysis,SystemAnalyst:MeaningandRoles,SystemDevelopmentLife Cycle(SDLC),DevelopingMIS,ConceptofRapidApplicationDevelopment,Summary,Keywords,Review Questions Unit12KnowledgeManagementandSystems Introduction,KnowledgeSupportSystem,TransactionalProcessing,Summary,Keywords,Review Questions Unit13IntroductiontoERP Introduction,EnterpriseManagementSystem,EnterpriseResourcePlanning(ERP)Systems,ERPModels andModules,BenefitsofERP,ERPProductEvaluation,ERPImplementation,Summary,Keywords, ReviewQuestions Unit14RoleofERPinNewProductDevelopment Introduction,RoleofERPinNewProductDevelopment,ERPinCustomerCentricOrganizations,Summary, Keywords,ReviewQuestions
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Unit15StrategiesofERP StrategyofOrganizationandERP,RoleofERPinachievingOrganizationalObjectives,Developingan EffectiveERPSystem,Summary,Keywords,ReviewQuestions Unit16CRM Introduction,Definition,Summary,Keywords,ReviewQuestions ReferenceBooks: ManagementInformationSystemsbyShubhalakshmiJoshi&SmitaVaze(Paperback,Biztantra) IntroductionToInformationSystems:SupportingAndTransformingBusinessbyRainer,Turban, Potter(Paperback,WileyIndia) MIS:ManagingInformationSystemsInBusiness,GovernmentAndSocietybyRAHULDE (Paperback,WileyIndia)

MP23ProductionandOperationsManagement Unit1OverviewofProductionandOperationsManagement Introduction,ConceptofProductionandOperationsManagement,HistoricalEvolutionofOperations Management,DifferencebetweenGoodsandServices,ContrastingProductionandOperation Management,TheBasicOperationManagementTransformationModelAnInputOutputSystem, ProblemsFacedbyOperationsManager,Summary,KeyTerms,EndofChapterExercises Unit2OperationsStrategy Introduction,ConceptofOperationsStrategy,CompetitivePriorities,RelationshipamongOrganization, Operations,andMarketingStrategies,DevelopinganOperationsStrategy,TypesofOperationsStrategies, RevisingandUpdatingtheOperationsStrategy,Summary,KeyTerms,EndofChapterExercises Unit3Forecasting Introduction,ConceptofForecasting,PeriodofForecasting,ForecastinginDifferentDepartments,Stepsin Forecasting,Summary,KeyTerms,EndofChapterExercises Unit4TechniquesofForecasting TechniquesofForecasting,SurveyMethod,StatisticalMethods,LimitationsofForecasting,Criteriafor EfficientForecasting,Summary,KeyTerms,EndofChapterExercises Unit5ConceptofProduct

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Structure,LearningObjectives,Introduction,ConceptofProductanditsCharacteristics,LevelsofProduct, ProductClassification,ProductDifferentiationanditsBasis,ProductLineAnalysis,ProductMixAnalysis, Summary,KeyTerms,EndofChapterExercises Unit6ProductSelection ConceptofProductSelection,ProductSelectionMethodology,CommercializationofSelectProduct, EconomicConsiderationsinProductSelection,Summary,KeyTerms,EndofChapterExercises Unit7ConceptofProductDesign CharacteristicsofGoodProductDesign,TypesofDesign,ObjectivesofDesigning,FactorsAffecting theProductDesign,AspectofDesigningaProduct,DesignandProductionCosts,DesignforVolume Production,ProductSpecification,DesignChanges,ConceptofProductPlanning,Elementsofproduct Planning,ImportanceofProductPlanning Unit8ProductDevelopment ConceptofProductDevelopment,ElementsofProductDevelopment,PrinciplesofProduct Development,AdvantagesofProductDevelopment,ScopeofProductPlanningandProductDevelopment Unit9ProcessofNewProductDevelopment ProcessofNewProductDevelopment,ConceptofServiceDesign,CustomerBenefitsandDesign ParametersforDelivery,ChoiceofCBPDesign,DetailedServiceandDeliveryDesign,Summary,KeyTerms, EndoftheChapterExercises Unit10CapacityRequirementPlanning Introduction,DefinitionofCapacity,MeasurementofCapacity,ServiceCapacity,ProcessofCapacity Planning,CapacityRequirementPrediction,DeterminationofCapacity,EquipmentRequirementsfora SingleProductionStage,Summary,KeyTerms,EndofChapterExercises Unit11QualityManagementStrategicIssues Introduction,QualityManagement,DefinitionofQuality,ImportanceofQualityManagement,Quality Requirements,ConceptofQualityControl,MeaningofQualitySystem,ClassificationofQualityControl Techniques,MeaningofProcessCapability,ProcessVariationDistribution,DefiningControlCharts, ControlChartsforVariables,ControlChartsforAttributes,ConceptofISO,ISO9000Standard,Stepsin ISO9000Registration,BenefitsofISO9000series,Summary,KeyTerms,EndofChapterExercises Unit12FacilityLocationandLayout Introduction,ConceptofFacilityLocation,LocationConcepts,WebersTheoryofIndustrialLocation, SargantFlorancesTheoryofIndustrialLocation,FactorsAffectingLocationofaFacility,LocationPattern
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ofIndianIndustries,ConceptofFacilityLayout,Characteristicsofanefficientlayout,ObjectivesofPlant Layout,AdvantagesofaGoodLayout,CharacteristicsofBadLayout,PrinciplesofDeigningaFacility Layout,Methodsfordesigningalayout,PrerequisiteforDevelopingaLayoutofFacilities,Summary,Key Terms,EndofChapterExercises Unit13MaterialsPlanningandRequirement Introduction,ConceptofMaterialsPlanning,FactorsAffectingMaterialsPlanning,TechniquesofMaterials Planning,GuidelinesforMaterialsPlanning,MaterialRequirementsPlanning,MRPLogic,BenefitsofMRP, Summary,KeyTerms,EndofChapterExercises Unit14InventoryManagement Introduction, Concept of Inventory Management, Objectives of Inventory Management, Cost of Holding Inventory,BenefitsofHoldingInventory,ConceptofInventoryControl,SignificanceofInventoryControl, FunctionsofInventoryControl,FactorsAffectingInventory,InventoryModels,Summary,KeyTerms,End ofChapterExercises Unit15ProductionPlanningandControl Introduction,ConceptofProductionPlanning,FunctionsofProduction,PlanningandControl, EffectivenessofPPCandItsManagement,ImportanceofProductionPlanningandControl,Organization StructureofProductionPlanningandControlDepartment,DifferencebetweenProductionPlanningand ProductionControl,Summary,KeyTerms,EndofChapterExercises Unit16JustinTimeProductionManagement Introduction,TheJustinTime(JIT)Revolution,FundamentalsOfJIT,JustInTimeProductionSystem, QualityProductionthroughJITandKANBAN,KANBANProductionInformationSystem,JITMethods, Summary,KeyTerms,EndofChapterExercises ReferenceBooks: ProductionandOperationsManagementbyMartinK.Starr(Ph.D.)(Paperback,Biztantra) ProductionAndOperationsManagement:AnAppliedModernApproachbyJosephS.Martinich (Paperback,WileyIndia) ProductionandOperationsManagementbyR.Panneerselvam(Paperback,PHI)

MP24OrganizationBehavior Unit1EvolutionofOrganizationalBehavior Introduction,ConceptofOrganizationalBehavior,FourElementsofOrganizationalBehavior,KeyConcepts of Organizational Behavior, Disciplines Contributing to Organizational Behavior, Major Historical DevelopmentsinOrganizationalBehavior,HawthorneExperimentsforStudyingOrganizationalBehavior. Illumination Experiments (19241927). Relay Room Experiments (19271932) Mica Splitting Test Room
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Experiments, Mass Interviewing Program (19281930), Bank Wiring Room Study (19311932), Levels of OrganizationalBehavior Unit2SignificanceofOrganizationalBehavior Managerial Skills Influencing Organizational Behavior, Challenges Faced by Organizational Behavior, SummaryKeywords,Reviewquestions,FurtherReadings Unit3FoundationsofIndividualBehavior Introduction,ConceptofOrganization,OrganizationasaSystem,CharacteristicsofanOrganization,The 7S Framework of an Organization , Learning Organization, Organization and Individual, Personality, Determinants of Personality, Values, Relationship between Personality and Values of an Employee, Personality Theories, Personality, Behavior and Performance, Attitude, Components of Attitude, Job Attitude Unit4Learning Behaviorism,Congnitivism,Constructivism/SocialLearning,Perception,ElementsofPerception,Factors InfluencinganIndividualsPerception,PerceptualProcess,DistortionsinPerception,Significanceof Perception,AttributionTheoryofPerception,DevelopingPerceptualSkills,Summary,Keywords,Review questions,FurtherReadings Unit5Motivation Introduction,ConceptofMotivation,FeaturesofMotivation,FactorsAffectingMotivation,TheProcessof Motivation Unit6TheoriesofMotivation MaslowsHierarchyofNeeds,TheoryXandTheoryY,HerzbergsTwoFactorTheory/MotivationHygiene Theory,McClellandsTheoryofNeeds,GoalSettingTheory,EquityTheory,VroomsExpectancyTheory, ERGTheory,CognitiveEvaluationTheory,CognitiveDissonanceTheory,BehaviorModificationTheory, MotivationalTechniques,SignificanceofMotivation,PreRequisitesofanEffectiveMotivation,Summary ,Keywords,Reviewquestions,FurtherReadings Unit7Leadership Introduction,DefinitionofLeadership,CharacteristicsofaLeader,FunctionsofaLeader,TypesofLeaders, LeadersversusManagers
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Unit8LeadershipTheories Charismatic Leadership Theory, Trait Theory, Behavioral Theories, Contingency Theories, Leadership Styles.Summary,Keywords,Reviewquestions,FurtherReadings Unit9GroupandTeaminanOrganization Introduction, Group, Need of a Group, Types of Groups, Group Dynamics, Group Properties, Group DecisionMakingandItsTechniques Unit10ConceptofaTeam TypesofTeams,TeamCulture,StagesofTeamDevelopment,TeamDiversity,TeamEffectiveness, DifferencebetweenaGroupandaTeam,ManagementbyObjectives(MBO),FeaturesofMBO,Processof MBO,Summary,Keywords,Reviewquestions,FurtherReadings Unit11ConflictandNegotiation Introduction,Conflict,ThreeViewsonConflict,CharacteristicsofConflict,ClassificationofConflict,Sources of Conflict, Levels of Conflict ,Conflict Process, Relationships between Performance and Conflict, OutcomesofConflict,ConflictManagement Unit12NegotiationAnApproachtoConflictResolution NegotiationProcess,NegotiationProcess,OtherApproachesforConflictResolution,Summary,Keywords ,Reviewquestions,FurtherReadings Unit13OrganizationalCultureanditsManagement Introduction,OrganizationalCulture,TypesofOrganizationalCulture,FunctionsofOrganizationalCulture, CognitiveLevelsofOrganizationalCulture,AnalyzingOrganizationalCulture,ManagingCulturalDiversity Unit14OrganizationalPolitics ReasonsforPoliticalBehavior,PoliticalStrategies,ManagingPoliticalBehavior Unit15Morale FundamentalsofBuildingGoodMorale,FactorsAffectinganEmployeesMorale,IndicatorsofLow Morale,RelationshipbetweenMoraleandProductivity,WorkingConditions,DeterminantsofWork
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Conditions,ImpactofWorkingConditionsonEmployeesPerformance,Summary,Keywords,Review questions,FurtherReadings Unit16OrganizationDevelopment Introduction,ConceptofOrganizationDevelopment,ObjectivesofOrganizationDevelopment,Phasesof OrganizationDevelopment,FactorsAffectingOrganizationDevelopment,ManagingEffectiveOrganization Development, Organization Development Interventions, Benefits of Organization Development, Organization Development Facilitators, Organization Development in Indian Scenario, Summary, Keywords,Reviewquestions,FurtherReadings ReferenceBook: OrganizationalBehaviorbySupreetAhluwalia(Paperback,DreamtechPress) OrganizationalBehaviorbyKamranSultan,SupreetAhluwalia(Paperback,DreamtechPress) Organizational Behaviour: Design, Structure and Culture by DR. Ananda Das Gupta (Ph. D.) (Paperback,DreamtechPress) MP25TrainingandDevelopment Unit1Training Introduction,DefinitionofTraining,TrainingRoleandRelevance,TrainingandDevelopment,Training andHumanResourceDevelopment,ScopeofTraining Unit2ObjectivesofTraining BenefitsofTraining,BeneficiariesofTraining,ProblemsofTraining,FutureTrendsinTraining,Summary, Keywords,ReviewQuestions Unit3AnalysisofTrainingNeeds Introduction,OrganizationsupportforTrainingNeedAssessment,RequirementsAnalysis,Significanceof TrainingNeedsAnalysis Unit4TheTriggersforTraining MethodsandTechniquesofTrainingneedsassessment,Summary,Keywords,ReviewQuestions Unit5TrainingDesign

Introduction,ConsiderationswhileDesigningaTrainingProgramme,FactorsAffectingTrainingDesign, ConstraintsintheDesign,BudgetingforTraining,DevelopingTrainingObjectives,TypesofTraining Objectives,IdentifyingObjectives,WritingObjectives

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Unit6FacilitationofLearning FocusontheTrainee,FocusonTrainingDesign,FocusonTraining,FactorsInfluencingTransferof, Training,ConditionsofPractice,OtherfactorstofacilitateTransferoftraining,FacilitationofTransfer, DesignTheory,OutcomesofDesign,IdentificationofEvaluationObjectives,IdentificationofAlternative methodsofinstruction,Summary,Keywords,andReviewQuestions Unit7Learning Introduction,DefinitionofLearning,NatureofLearning,PrinciplesofLearning,LearningProcessandits elements Unit8TechnologyofTraining BuildingEffectiveInstructions,HierarchyofLearning,KolbsLearningCycle,IncorporatingLearning Principles,TheoriesofMotivation,Summary,Keywords,ReviewQuestions Unit9TrainingProcess Introduction,DesigningtheTrainingProgramme,ElementsofProgrammeDesign,StagesinDesigna Structure,FactorsAffectingDesignandDevelopmentofaTrainingProgramme,Considerationswhile DesigningtheTrainingProgramme Unit10TrainingImplementation TrainingPolicy,TrainingPlan,InternalandExternalTrainingResources,Summary,Keywords,Review Questions Unit11TrainingMethods,TechniquesandAids Introduction,TrainingApproaches,TheSittingbyNellieorLearningbyExposureApproach,The EducationalApproach,TheProblemcentredApproach,TheActionLearningApproach,TheSystems Approach,TheAnalyticalApproach,TheCompetencesApproach,TheTrainingProcessorProcedural Approach Unit12TrainingMethod ClassificationofTrainingMethods&Methodologies,Summary,Keywords,ReviewQuestions Unit13ImplementationofTraining Introduction,Logisticalarrangements,Physicalarrangements,ImplementationofTraining Unit14ClassroomManagement TrainingPolicy,Summary,Keywords,ReviewQuestions Unit15TrainersSkillsandStyles
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Introduction,CompetenceofTrainer,CommunicationSkill Unit16ListeningSkills Motivating Participants, Questioning Skills, Body Language and Gestures, Summary, Key Words, Review Questions ReferenceBooks: Training&Development(IndianTextEdition)byB.Janakiram(Paperback,Biztantra) HumanResourceManagementbyP.K.Gupta(Paperback,DreamtechPress) HumanResourceManagement(ThirdEdition)byLawrenceS.Kleiman(Paperback,Biztantra)

MP26AdvertisingandSalesPromotion Unit1MarketingCommunication Introduction, Concept of Communication, Types of Communication, Verbal Communication, Nonverbal Communication,WrittenCommunication,VisualCommunication Unit2RoleofMarketingCommunication Changing Marketing Environment, Marketing Communication, Brand Equity, and Sales, Communication ProcessModel,DevelopingEffectiveCommunicationprocess,IdentifytheTargetAudience,Determinethe Communication Objectives, Design the Communications, Select the Communication Channel, Create the AggregateMarketingCommunicationsBudget Unit3MarketingCommunicationMix Characteristics of marketing Communication Mix, Factors Affecting Marketing Communication Mix, Measuring Communication Outcomes, Managing Integrated Marketing Communication, Summary, Key Words,ReviewQuestions Unit4PromotionMix Introduction,Advertising,SalesPromotion,EventsandExperiences Unit5PublicRelations Direct Marketing, WordofMouth, Personal Selling, Personal Selling Process, Summary, Key Words, ReviewQuestions Unit6IntroductiontoAdvertising Introduction,ConceptsofAdvertising,ClassificationofAdvertising,FormsofAdvertising Unit7AdvertisingModels

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AIDA Model, Laivdge Stenier Model, Thoughts of Advertising Experts ,Ethics in Advertising, Criticism againstAdvertising,Summary,KeyWords,ReviewQuestions Unit8Planning Introduction, Concepts of Advertising Planning, Advertising Approaches, Considerations for Advertising CampaignPlanning Unit9Budgeting AdvertisingCreativity,Copywriting,AdvertisingLayout,AdvertisingBudget Unit10AdvertisingResearch MeasuringAdvertisingEffectiveness,AdvertisingRating,Summary,KeyTerms,EndsofChapterExercises Unit11MediaforAdvertising Introduction, Concepts Media Advertising, Characteristic of Media Advertising, Advantages and Limitations of Media Advertising, Types of Media for Advertising, Concepts of Media Planning , Media PlanningProcess,TypesofMediaPlanning,ConceptsofInternetAdvertising Unit12MediaStrategy DeliveringObjectives,Targetaudiencestrategies,MediaVehicleselection,Allocationofmediabudget ,EvaluationofMediaPlanning Unit13MediaBuying Media Tactics, Monitoring, Advertising effectiveness, Comparative study with different promotion mix, LegalandEthicalIssuesforIndianAdAgencies,Summary,KeyWords,ReviewQuestions Unit14AdvertisingIndustryandDemandCreation Introduction, Components of Advertising Industry, Advertising Agencies, Communication Model in Advertising, Communication Process, Stages and Challenges, Aspects of Advertising, Demand Creation Role of Advertising, Primary Demand, Secondary Demand, Hierarchy of Effects Model, Summary, Key Words,ReviewQuestions Unit15ExecutingAdvertisinginBusinessActivities

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Introduction, Corporate Advertising, Advertising and Customer Behavior, Characteristics of Customer Behavior , Factors Influencing Customer Behavior, Relationship between Advertising and Customer Behavior,MotivationanalysisandValueProposition Unit16AdvertisingandDirectMarketing Advertising and Sales Promotions, Advertising and Channel Design Decisions, Industrial Advertising, Advertising and Event Management, Network Marketing Advertising, Summary, Key Words, Review Questions ReferenceBook: MarketingManagementbyProf.(Dr.)P.K.Chopra,BhawnaMehra(Paperback,Dreamtechpress) Truth,Lies&Advertising:TheArtOfAccountPlanningbyJONSTEEL(Paperback,WileyIndia) SalesManagement:ConceptsAndCases,tentheditionbyWILLIAML.CRON,THOMASE.DECARLO (Paperback,WileyIndia)

MP27QualityManagement Unit1IntroductiontoQualityManagement Introduction,ConceptofQualityManagement,AShifttoQuality,TheQualityHierarchy,TotalQuality Management,BasicTenetsofTQM,andTheThreeCsofTQM,TheTQMSystem,Fundamentalfactors affectingQuality(9Ms),BenefitsofTQM Unit2QualityMovementinIndia ContributionsofQualityGurus,ContributionsofW.EdwardsDeming,ContributionofJosephMJuran, ContributionofPhilipBCrosby,ContributionofMasakiImai,ElementsofJIT,ConceptofQualityCircle Unit3Leadership StrategicQualityPlanning,CustomerFocusinQualityManagement,DimensionsofProductandService Quality,Summary,KeyWords,ReviewQuestions Unit4StatisticalProcessControlandProcessCapability Introduction,ControlChartsforVariables,DefinitionofControlChart,CommonlyUsedControlChartsfor Variables,ObjectivesoftheControlCharts Unit5ControlChartsforVariables:FrequencyofSampling ControlLimits,ChanceofMakinganError,StartingtheControlCharts,SomeControlChartPatterns, ProcessCapabilityAnalysis,ProcessCapability,MethodsofCalculatingProcessCapability Unit6ComparisonofXandRchartwithPchart
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ControlChartsforDefects,MaintenanceandReliability,QualityandReliability,Summary,KeyWords, ReviewQuestions Unit7TQMMaintenance Introduction,TQMandPredictiveMaintenance(TPM),MethodsforCBM(ConditionBasedMaintenance) forMonitoringQualityintheProcess,ChoiceofEquipmentforCBM Unit8Maintenance ControlSystemforPlannedMaintenance,TQMandTotalSafetySystems(TSS),Summary,KeyWords, ReviewQuestions Unit9DefinitionofBusinessProcessReengineering Introduction,BusinessProcessReengineering,DefinitionofReengineering,RequirementofReengineering Unit10PrinciplesofReengineering BPRprojectatFordMotorCompany,TheEssenceofReengineering Unit11TheThreeRsofReengineering QualityandReengineering,Summary,KeyWords,ReviewQuestions Unit12QualityManagementTools Introduction,QualityFunctionDeployment(QFD),IntroductionofQualityFunctionDeployment(QFD), ObjectivesofQFD,ProcessofQFD,BenefitsofQFD Unit13TheHouseofQuality(HOQ) QFDMethodology,TaguchisApproach,TaguchisOffLineApproachtoQuality,DesignofExperiments Unit14ToolKitforTQM ToolsforProcessManagement(ProblemSolving),SevenOldStatisticaltools,Benchmarking,Definitionof Benchmarking,TypesofBenchmarking,Summary,KeyWords,ReviewQuestions Unit15QualityStandard IntroductiontoISO,ISO9000Standards,BenefitsofISO9000series,ISO9004:2000,QualityAudit Unit16Implementation TQMCulture,QualityCouncil,EmployeeInvolvement,RoleofInformationTechnologyinQuality Management,Summary,KeyWords,ReviewQuestions ReferenceBooks:
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TotalQualityManagementbyS.Rajaram(Ph.D.)&M.Sivakumar(Paperback,Biztantra) ManagementGuidetoQualityandProductivity(SecondEdition)byMr.R.Gopalan(Ph.D.)&Mr. JohnBicheno(Paperback,Biztantra) ManagingQuality,fiftheditionbyBarrieG.Dale,TonVanDerWiele,JosVanIwaarden (Paperback,WileyIndia)

MP28ManagementofFinancialInstitutions Unit1IntroductiontoFinancialMarkets Introduction,ClassificationofFinancialSystem,FinancialInstitutions,DevelopmentofFinancialSystems, Summary,KeyWords,ReviewQuestions Unit2FinancialInstitutionsinIndustrialSector Introduction,IndustrialFinanceCorporationofIndia,IndustrialDevelopmentBankofIndia,Industrial ReconstructionBankofIndia(IRBI) Unit3OtherFinancialInstitutionsI StateFinanceCorporations(SFCs),StateIndustriesDevelopmentCorporations,SmallScaleIndustries DevelopmentCorporations(SSIDCS),SmallIndustriesDevelopmentBankofIndia Unit4ExportImportBankofIndia Unit5SmallandMediumEnterprisesFinance Unit6AgriFinance Unit7FilmFinance Unit8FinancialInstitutionsinAgricultureSector Introduction,NationalBankforAgricultureandRuralDevelopment,TypesofRefinanceFacilities,Interest Rates,ProductionCredits,InvestmentCreditRefinance Unit9AgriculturalFinanceConsultancyLtd.(AFC) Introduction,AreaofSpecializationofAFC,LandDevelopmentBanks,Summary,KeyWords,Review Questions Unit10OtherFinancialInstitutionsII Introduction,ShippingCreditandInvestmentCompanyofIndia,PrincipalActivities,PowerFinance Corporation(PFC),FinancialServicesOfferedbyCorporation Unit11OtherFinancialInstitutionsIII

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Introduction,NationalCooperativeDevelopmentCorporation(NCDC)NationalHousingBank(NHB), RefinanceAssistancefromNHB,HousingandUrbanDevelopmentCorporation(HUDCO),Housing DevelopmentFinanceCorporation(HDFC),Summary,KeyWords,ReviewQuestions Unit12AreaSpecificFinancialInstitutions Introduction,NorthEasternDevelopmentFinanceCorporationLtd,ProjectFinanceScheme,NorthEast EquityFund(NEEF),JuteEnterprisesDevelopmentSchemes(JEDS),WomenEnterpriseDevelopment Schemes(WEDS),SchemeforNorthEastHandloomandHandicrafts(SNEHH),Summary,KeyWords, ReviewQuestions Unit13MicroFinance Introduction,MicroFinanceScheme,WorkingCapitalTermLoan,EquipmentFinance,MicroFinance InstitutionsinIndia,MFIsandLegalReforms,Summary,KeyWords,ReviewQuestions Unit14FinancialIntermediariesI Introduction,NonBankingFinancialIntermediaries,LICandGIC,UnitTrustofIndiaandotherMutual Funds,Provident/PensionFunds,Summary,Keywords,ReviewQuestions Unit15FinancialIntermediariesII PostOffices,PostalLifeInsurance,MutualFunds,ChitFunds,NIDHIS,HirePurchaseFinanceCompanies, EquipmentLeasingFinanceCompanies,Summary,KeyWords,ReviewQuestions Unit16InternationalMonetaryFund(IMF) ConceptofIMF,IMFFacilities,SpecialDrawingRights,theInternationalBankforReconstructionand Development,Summary,KeyWords,ReviewQuestions ReferenceBooks: FinancialWisdom:FinanceforNonFinanceExecutivesbyA.P.Dash(Ph.D.)(Paperback,Biztantra) FinancialManagementbyAnilKr.Dhagat(Paperback,DreamtechPress) StrategicFinancialManagementbyDr.MeenaGoel(Ph.D.)(Paperback,Biztantra)

MP29SecurityAnalysisandPortfolioManagement Unit1RiskManagement Introduction,ConceptofRisk,RiskinaTraditionalSense,TypesofRisk,Summary,Keywords,Review Questions Unit2IndustryAnalysis

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Introduction,EconomicAnalysis,IndustryAnalysis,ProductLine,RawMaterialandInputs,Capacity InstalledandUtilized,IndustryCharacteristics,DemandandMarket,GovernmentPolicywithRegardto Industry,LabourandotherIndustrialProblems,ManagementofRisk,Summary,Keywords,Review Questions Unit3InvestmentRiskandReturn Introduction,ReturnandRiskonAssetsandtheirPortfolios,SingleAsset,TwoAssets,Threeassets, PortfolioDiversificationandRisk,BenefitsofDiversification,UtilityFunctionandRiskTaking,Indifference CurvesandAttitudestoRisk,ConceptofCertaintyEquivalent,RiskandRequiredReturn,Riskreturn Relationship,Summary,KeyWords,ReviewQuestions Unit4CapitalAssetPricingModelandModernPortfolioTheory Introduction,ConceptofCAPM,AssumptionsofCAPM,AlphaandBetaCoefficient,BetaFactorofa MarketPortfolio,BenefitsofCAPM,LimitationsofCAPM,TheArbitragePricingModel,MarkowitzMean VarianceModel,AssumptionsofModel,EfficientFrontier,CapitalMarketLine(CML),Separation Theorem,MarketPortfolio,InvestmentStrategies,TypesofCompaniesandStocks,MatrixApproachin InvestmentDecisions,Summary,KeyWords,ReviewQuestions Unit5FundamentalAnalysis Introduction,FundamentalAnalysis,Price/EarningsRatio,EarningsPerShare,ReturnonInvestment,Book Value,DebtEquityRatio,Summary,KeyWords,ReviewQuestions Unit6TechnicalAnalysis Introduction,Assumptions,TechnicalAnalysisandFundamentalAnalysisDistinction,DowTheory,Dow Jone'sIndustrialAverage(DJIA),DowTheory'sDefects,Chartism,LineCharting,Trend,BarCharting, Summary,KeyWords,ReviewQuestions Unit7ValuationofShares&BusinessI Introduction,ValueofShareandCompany,DifficultiesinValuation,CapitalStructureandBusinessValue, AssetBasedValuation,ValuationRelativetoIndustryAverages,MethodsofValuation,Modelsof Valuation,Summary,KeyWords,ReviewQuestions Unit8ValuationofShares&BusinessII ValuationBasedonCompany'sFundamentals,Multiple,RevenueofSalesMultiple,OperatingProfit Multiple,OperatingFreeCashFlowMultiple,OperatingMultiple,Price/BookValueMultiple,Summary, KeyWords,ReviewQuestions Unit9EfficientMarketHypothesis

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Introduction,RandomWalkTheory,AssumptionofRandomWalkTheory,RandomWalkandEfficient MarketTheory,TypesofTests,MutualFundPerformance,EfficientMarketHypothesis,Assumptions, FormsofEMH,MarketsinIndia,CritiqueofEMH,Summary,KeyWords,ReviewQuestions Unit10BondMarketsandValuation Introduction,BondMarketsinIndia,ImpactofDebtMarketonEconomy,Debt/BondValuation,Features ofDebtInstruments,TypesofDebtInstruments,Collateral,SinkingFund,ProtectiveCovenants,Bond Pricing,RelationshipbetweenBondPriceandTime,PriceyieldRelationship,Yield,RealizedYieldto Maturity,TypesofRiskinDebt,Summary,KeyWords,ReviewQuestions Unit11Derivatives Introduction,ConceptofDerivatives,ForwardContract,FuturesContract,TypesofFuturesContract, ImportantFeaturesofFuturesContract,CommoditiesFuturesMarket,Options,FeaturesofOptions,Call Option,PutOption,FactorsAffectingthePricingofOptions183,AdvantagesandDisadvantagesof Options,Swaps,RiskManagementThroughDerivatives,Summary,KeyWords,ReviewQuestions Unit12MutualFunds Introduction,MutualFundIndustry:AnIntroduction,GrowthofMutualFunds,InvestmentinMutual Funds,ProfessionalInvestmentManagement,TypesofMutualFunds,Riskvs.Reward,TypesofRisks, ChoosingaFund,TaxaspectsofMutualFunds,Summary,KeyWords,ReviewQuestions Unit13CommodityMarket Introduction,CommodityExchange,EvolutionofCommodityExchange,RolesofCommodityExchange, GlobalExchanges,Commodityvs.Equity(DerivativeMarkets),IndianCommodityExchanges,Objective& Scope,ListofCommodities,MarketParticipants,Hedgers,Speculators,Arbitragers,TheRegulatorAnd Regulations,Summary,KeyWords,ReviewQuestions Unit14ValueatRisk Introduction,ConceptofVAR,MethodsofCalculating,ConvertingOneTimePeriodtoAnother,Applyinga VARMethodtoaSingleStock,AdvantagesAndDisadvantagesofVAR,Summary,KeyWords,Review Questions Unit15PortfolioManagement Introduction,PortfolioManagement,InvestmentStrategy,ObjectivesofInvestors,RiskandBeta,Modern PortfolioTheory(MPT),CAPMandSML,ApplicationsofPortfolioManagement,PortfolioConstruction, RevisionandEvaluation,MPTandDominanceConcept,DiversificationProcess,Summary,KeyWords, ReviewQuestions

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Unit16PortfolioPerformanceMeasurement Introduction,Sharpe'sModel,OptimalPortfolioofSharpe,BasisforCutoffRate,Treynor'sMeasure, Jenson'sMeasure,Jensen'sModel,Summary,KeyWords,ReviewQuestions ReferenceBooks: SecurityAnalysisandPortfolioManagementbySuyashNBhatt(Ph.D.)(Paperback,Biztantra) Modernportfoliotheoryandinvestmentanalysis,8theditionbyedwinj.Elton,martinj.Gruber, stephenj.Brown,williamn.Goetzmann(paperback,wileyindia) Investments:analysisandmanagement,9thedbycharlesp.Jones(Paperback,WileyIndia) MP30ECommerce Unit1IntroductiontoECommerce Introduction,DefinitionandScopeofECommerce,ElectronicDataInterchange(EDI),Summary,Key words,ReviewQuestions Unit2DifferentTypesofECommerce Introduction,ECommerceScenarios,Retailing,Servicing,Publishing,SupplyChainManagement,Changes BroughtbyECommerce,Summary,KeyWords,ReviewQuestions Unit3TechnologyStructureforECommerce Introduction,InternetApplicationsinECommerce,InternetProtocols,InternetSearch,Telnet,Summary, Keywords,ReviewQuestions Unit4FileTransferProtocol(FTP) Introduction,FTP,HypertextTransferProtocol(HTTP),WHOIS,WorldWideWeb(WWW),Issuesof Concern,Summary,Keywords,ReviewQuestions Unit5ECommerceBusinessModelsI Introduction,BusinessModelsofECommerce,ValueProposition,RevenueModel,MarketOpportunity, CompetitiveEnvironment,MarketStrategy,OrganizationalDevelopment,BusinesstoBusiness(B2B) BusinessModel,Summary,Keywords,ReviewQuestions Unit6ECommerceBusinessModelsII BusinesstoCustomer(B2C)BusinessModel,Summary,Keywords,ReviewQuestions Unit7ImpactofInternetonBusinessStrategy

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Introduction,Structure,andProcess,IndustryStructure,IndustryValueChains,OrganizationValueChains, OrganizationValueWebs,BusinessStrategy,Summary,Keywords,ReviewQuestions Unit6OnlineSecurityandPaymentSystem Introduction,ECommerceSecurityEnvironment,SecurityThreats,TechnologySolution,Summary,Key words,ReviewQuestions Unit7BusinessPoliciesandPublicLaws Unit8EcommercePaymentSystem Introduction,ElectronicBillingandPayment,Summary,Keywords,ReviewQuestions Unit9MarketingConceptsinECommerceI Introduction,InternetAudienceandConsumerBehavior,CoreMarketingConcepts,Summary,Keywords, ReviewQuestions Unit10MarketingConceptsinECommerceII ProductandBrand,Segmenting,Targeting,andPositioning,Summary,Keywords,ReviewQuestions Unit11InternetMarketingTechnologies Introduction,B2BandB2CECommerceMarketing,MarketEntryStrategies,CustomerRelationship Management,Summary,Keywords,ReviewQuestions Unit12PricingStrategies Introduction,ManagingChannelConflict,Summary,Keywords,ReviewQuestions Unit13EthicalIssuesinECommerce Introduction,BasicEthicalConceptsRelatedwithECommerce,Summary,Keywords,ReviewQuestions Unit14PoliticalIssuesinECommerce Unit15SocialIssuesinECommerce Introduction,RightsofPrivacyandInformation,IntellectualPropertyRights,Governance,Publicsafety andWelfare,Summary,Keywords,ReviewQuestions Unit16OtherIssuesinECommerce ReferenceBooks: EBusinessandCommerceStrategicThinkingandPracticebyBrahmCanzer(Paperback,Biztantra)

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ECommerce,FundamentalsAndApplicationsbyHenryChan,RaymondLee,TharamDillon, ElizabethChang(Paperback,WileyIndia) EssentialsOfECommerceTechnologybyRajaraman(Paperback,PHI)

MP31EnterpriseResourcePlanning Unit1IntroductionofManagementInformationSystemI Introduction,ManagementInformationSystem(MIS),NatureandScopeofMIS,Summary,Keywords, ReviewQuestions Unit2IntroductionofManagementInformationSystemII CharacteristicsofMIS,FunctionsofMIS,Summary,Keywords,ReviewQuestions Unit3StructureofMIS Introduction,PhysicalComponents,InformationProcessing,ManagementActivitiesatVariousLevels, DecisionSupportSystem,Summary,Keywords,ReviewQuestions Unit4StrategicRoleofMIS Introduction,StrategicMIS,CompetitiveAdvantageswithMIS,EnterpriseResourcePlanning(ERP), BusinessProcessReEngineering(BPR),Summary,Keywords,ReviewQuestions Unit5ManagementofDataResources Introduction,DataWarehousing,DataMining,DesigningDatabase,Summary,Keywords,Review Questions Unit6HierarchicalDataModel Introduction,HierarchicalDataModel,NetworkDataModel,RelationalDataModel,Summary,Keywords, ReviewQuestions Unit7DecisionSupportSystemsI Introduction,UnderstandingDSS,TypesofDecisionSupportSystems,Summary,Keywords,Review Questions Unit8DecisionSupportSystemsII ToolsandTechnologiesusedinDSS,DSSandOutsourcing,Summary,Keywords,ReviewQuestions Unit9SystemAnalysisandDesignI

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Introduction,ConceptofSystemAnalysis,SystemAnalyst:MeaningandRoles,Summary,Keywords, ReviewQuestions Unit10SystemAnalysisandDesignI SystemDevelopmentLifeCycle(SDLC) Unit11DevelopingMIS Introduction,ConceptofRapidApplicationDevelopment,Summary,Keywords,ReviewQuestions Unit12KnowledgeManagementandSystems Introduction,KnowledgeSupportSystem,TransactionalProcessing,Summary,Keywords,Review Questions Unit13IntroductiontoERP Introduction,EnterpriseManagementSystem,EnterpriseResourcePlanning(ERP)Systems,ERPModels andModules,BenefitsofERP,ERPProductEvaluation,ERPImplementation,Summary,Keywords,Review Questions Unit14ERPandCRMI Introduction,RoleofERPinNewProductDevelopment,ERPinCustomerCentricOrganizations,Summary, Keywords,ReviewQuestions,Summary Unit15ERPandCRMII StrategyofOrganizationandERP,RoleofERPinachievingOrganizationalObjectives,Summary,Key words,ReviewQuestions Unit16DevelopinganEffectiveERPSystem ReferenceBooks: ManagementInformationSystemsbyShubhalakshmiJoshi,SmitaVaze(Paperback,Biztantra) EnterpriseResourcePlanning,AlexisLeon(Paperback,TataMacGrawHill) EnterpriseResourcePlanning,MarySumner(Paperback,PearsonEducation) MP32Presentation/seminar MP33ProjectCourseWork

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