UNIT I Travelling is an important factor for a tourist.

Explain the points to be considered for making road transport convenient for a foreign tourist Explain environmental and political impact on tourism Define a travel agency. How does it help a tourist? List the functions and activities. Explain (a) Package tour (b) Guides (c) Tour operator (d) Travel agent Define Tourism. Classify with examples Explain the kinds of tourism products Briefly describe the following with examples: 1) Tourism 2) Types of Tourist 3) Tourism regions of the world 4) Destination What are the various constituents of the Tourism Industry and what do you understand by Tourism system? Discuss in details the Five As of Tourism Briefly describe any four: 1) WTO 2) IATA 3) UFTAA 4) ITDC 5) IATO 6) TAAI 7) FHRAI

UNIT II List the types of tourism and its contribution towards economic growth of the country List out 5 states in India with its importance as a tourist destination Define cultural tourism. Plan and design all the possible attractions to develop a lake which is present in the mid of a city.

Discuss cultural tourism in detail. Explain the contribution of festivals to tourism What are the different forms & types of Tourism and explain their motivational behaviors? What do you understand by MICE?

UNIT III Discuss ecotourism in detail. Describe the impact of ecotourism What are the guidelines for a responsible traveler in Eco-Tourism? Write an essay on wildlife tourism Explain how India has a potential to contribute in Eco-Tourism. Differentiate between ecotourism and sustainable tourism

UNIT IV What is Tourism Marketing? What should tourism marketing include? Explain the concepts of tourism marketing, its behavior and lifestyle Explain the bases of market segmentation and lifestyle as an important base? What is market segmentation and why is it important in tourism industry. Explain the term (a) Product life style (b) launching a new product

It is very important to plan and develop any site for tourism purpose. List the principles and process involved in the same. Explain the methods to promote tourism.

Take a case of any tourist destination and suggest methods to promote tourist facilities and thereby tourism and economy What is a brand and how do you make brand decision How is media important in marketing tourism? Explain Explain the importance of channel decision in tourism industry What do you understand by Market positioning? What are the various Positioning Strategies? Describe Pricing. Discuss various Pricing strategies. What is the need for Planned development in Attraction Planning? How can a historic site be managed?

UNIT V Plan an itinerary of 15 days for a North Indian tourist visiting South India Plan a 3 day itinerary for 5 member group tourists, touring New Delhi Explain the need for good customer relationship Define Service Culture. Give characteristics of Service in context to Tourism. What do you understand by Service Marketing? Differentiate between Selling & Marketing. What are the various elements to be considered while costing a tour? Support your answer with example. Discuss the basic steps involved in planning an itinerary.