Vous êtes sur la page 1sur 1

PEOPLE AND PIPES: DRIVING ECONOMIC GROWTH

63bn opportunity
Potential 2011 increase in GDP if UK was the global leader in digitisation 1

Strong internet economy: UK 8.3% GDP (compared to 7.3% S.Korea, 4.7% USA)2 80% of population are online at home3 1.8bn savings due by implementing Government Digital Strategy4

UK consumers buy the most online per capita globally5 75% of interent users feel they have the right skills to get a job, compared to 50% of non-internet users6 82% of internet users say they have saved money online7
8

BUT 16m adults do not benefit from the internet

TIME TO REBALANCE POLICY AND ACTION

HELP TO LEARN
22% cite lack of internet skills as the reason they dont have broadband at home 9 88% people feel more confident after they get help to use the internet 10

SKILLS AND CONFIDENCE

MOTIVATION

54% dont have broadband at home as felt didnt need it 9

RAISE AWARENESS

ACCESS FOR SUSTAINED USE

Fewer than 1% of people cite poor broadband access as the reason theyre not online9 11% of people access the internet at home via mobile/tablet only11

HELP WITH HOME ACCESS

1m people as internet users for 30m through UK online centres

WHAT DO WE NEED?
Greater investment in increasing use of

the internet - e.g. 5% of 1bn invested in pipes and clear ministerial accountability

A focus on outcomes (people: jobs,


12

education, inclusion) not just inputs (pipes)

Government priority for digital inclusion

RESULTING IN A STRONGER ECONOMY AND GROWTH


1. Go ON UK and Booz + Co This is for everyone The case for Universal Digitisation, 2012 2. Boston Consulting Group, 2012. 3. Ofcom Adult Media Use and Activities report 2012 4. Government Digital Strategy, Nov 2012. http://publications.cabinetoffice.gov.uk/digital/ 5. Boston Consulting Group, The Internet Economy in the G20, 2012 6. Freshminds/UK online centres, Does the internet improve lives?, 2009 7. Ofcom, UK Adults Media Literacy Report, 2011 8. Go ON UK and Booz + Co This is for everyone The case for Universal Digitisation, 2012 9. ONS Internet Access, Households and Individuals 2012 10. UK online centres progression survey, Oct-Dec 2011 11. Ofcom, Communications Market Report, 2012 12. Inspired by The Superfast and the Furious: Priorities for the future of UK broadband policy, Policy Exchange 2012

Helen Milner
@helenmilner