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Progra m Semest er Subject Credit Hours Aims and Objecti ve M.com (morning) 1st
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The general objective of this course is to introduce students to methods of research. The specific objectives are: (I) to ensure that students acquire some practical research skills; (ii) to help students understand the principles of research; and (iii) to enable students to link the research process with theories of their specialist areas. By becoming familiar with the research process in practice, students should be more confident and competent in evaluating and using research results in their specialist areas. The proposed research course has two separate but closely related components - research principles and research skills applications. What is research Research in Business Types of business research Internal vs. external researcher-consultant Knowledge about research and managerial effectiveness Ethics and business research Hallmarks of scientific research Some obstacles to conducting scientific research in the management area The hypothetico-deductive method Other types of research The research process for applied and basic research Broad problem area, Preliminary data collection Literature survey, Problem definition Research proposal Managerial implications in research process Ethical issues in the preliminary stages of investigation The need for a theoretical framework What are the components of theoretical framework Types of variables hypotheses development formats of hypothesis, managerial implication Revision
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The research design The purpose of the study Exploratory study Descriptive study Hypothesis testing Case study analysis Type of investigation Extent of researcher interference with the study Study setting: Contrived and non contrived Unit of analysis Time horizon of study How variables are measured operational definition dimensions and elements international dimensions of operational definition scales nominal scale ordinary scale interval scale ratio scale rating scales ranking scales International dimension of scaling sources of data primary sources of data secondary sources data collection methods interviewing unstructured and structured interviews questionnaire guidelines for questionnaire principles of measurement general appearance or getup of the questionnaire
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Sampling Data analysis Research methods for business,5th edition by Uma Sekaran and Roger Bougie 100% Mid Term=30% ,Session=20% ,Final term=50%