Chapter 29 Movies (PART 1) a.

. Argument Movies transformed the way we can view life, such as how we see the world in the words of others and in other visual dimensions by how others perceive it. People can see things differently in how others envision them to be, based on what is available. The media, participating in roles as the writer or the film-maker, had evolved into a business of transferring their own world to another world created by typography and film, which possibly took over the real world. When we experience them, acceptance comes subliminally and without critical awareness, but still expecting a degree of literacy which does not go in favour for those races that do not accept it. Thus, acceptance of the Western film form is greatly influenced by the close relation between the world of film and of private fantasy experience of printed word. Natives of different cultures accept film and print with limitations due to this, rather seeing the transformation of film as though illusions from what they are curious to understand. Media conveys and stores information which would be more readily and easier to understand by using figures while the printed word would take more detail before an understanding can be made for the reader. Merely by releasing objects from the uniform continuous space of typography we got modern art and poetry, such is the connectedness of typography and photography or film.

b. Evidence Movies or The Bioscope as introduced in the theatres of England, allowed people to view the real world through a visual presentation that developed film from the use of mechanical and electrical technology. It brought a new perception to seeing the live and mundane things of the natural world into a total realization of the medieval idea of change, imagining life coiled into something that can be grasped into a piece of visualization. The movie merges the mechanical and reality of things through links with the technology of print. These films follow the contours of the authors mind. As McLuhan showed, Cervantes devoted his Don Quixote and James Joyces Finnegcms Wake as a product of the bond between print and movie in their power to create fantasy in the viewer or reader. Cervantes and Rene Clair (1962) both believed in the capacity of film and print to transform the views of others. John Wilson of London Universitys African Institute showed how native Africans can understand how to learn their letters by viewing photographs or film but they fail to understand literacy in terms of the rapid shifts of images and the implication of cause and effect in the continuity of these objects, unlike literate people of Western knowledge and acceptance. Just like the Russians or talkies, Africans can not accept sight and sound together, there is a limitation to the kind of media they can consider such as what Pudovkin and Eisenstein stated about sound film being harmful to the visual image. Non-

literates cannot view the perspective, or the relation of one space to the other as directly as of Westeners capabilities. Such is seen in how American and even British approach to film differ from that of Russians, who must have been conditioned to an act of juxtaposition wherein connectedness have to be defined well like in typography. Historical films such as Henry V Richard III show how the quantity of information that can be conveyed through a movie shot makes the difference in to how the viewer understands and enjoys more. Film form was greatly influenced by the starting writers and poets such as inspired movie pioneer D. W. Griffiths who had been reading a Dickens novel in producing a film. Chaplin and others in the film industry became a tool for tragic correlation to the condition of human life, using art forms such puppetlike ballet. c. Connection The media is a technology that has become one of the most influential to the way we view society. We cannot underestimate its power of how it can change, convey and appreciate the interactions among the different things happening in the real world as compared to the world created by some inspirational and imaginative minds. It plays a central role in society, based on the available technology of the culture or community talked about. This is because of the exchange of knowledge and the acceptance of it through various conditioning.

d. Evaluation The chapter about movies had opened up about the topics of how society can be influenced by media in such a way that the ideas of visual perception compared to reading words with a certain degree of literacy. It was helpful in informing, giving concrete and valid examples which are agreeable for us students. The content dwells on the positive effects of media, but not much of its negative implications other than the difference of media acceptance by culture and race. Using African natives, for the students, brought a narrow view into how media in films is seen but it gave an accurate idea of how appreciation of these media is evaluated.

The movie is not only a supreme expression of mechanism, but paradoxically it offers as product the most magical of consumer commodities, namely dreams. This is mainly displayed on the poor people playing the roles of the rich people. The one that can finance this dream are their aspirations in life. The movies of the 1920s usually portrays Americas tin-can world. The scenario is not different from the Philippines, where most of the Philippine scenes today captures the stories of the protagonist mainly come from poor families and suddenly acquires a large amount of fortune. Like the readings would tell, the Hollywood tycoons were not wrong in acting on the assumption that movies gave the American immigrant a means of self-fulfillment without any delay. The movie is clearly regarded too as a teaching machine. As further impounded upon, film is not really a single medium like song or the written word, but a collective art form with different individuals directing color, lighting, sound, acting, speaking. Because of the dynamic value of film, it

renders quite an effect on its audience and resonates much farther from other types of media. Looking at TV compared to Magazines, the TV express more flexibility and interest among the audience at the former, or mosaic imaging. In the ancient world and in medieval times, the most popular of all stories were those dealing with The Falls of Princes. With the coming of the very hot print medium, the preference changed to a rising rhythm and to tales of success and sudden elevation in the world. It seemed possible to achieve anything by the new typographic method of minute, uniform segmentation of problems. It was by this method, eventually, that film was made Film was, as a form, the final fulfillment of the great potential of typographic fragmentation. Ever familiar of the stories of Cinderella, now the writers are getting more complicated on how they run their stories because of the many possibilities in TV.