PR RESPONSIBLE

Position Role:
The PR Responsible has a key role in the Communication Department in coordinating
the people that “communicate AIESEC” inside the organization to our members and
outside it to the other stakeholders.

AIESEC XP Stage: Leadership Role.

Structure integration:

Department/Project:
Communication. Reports to the LCVP Comm. And to the LCP.
Have in his team: pr people, site responsible, events responsible.

Regular hours worked:

Approx. 18h/week.

Responsibilities
Note!! Smart responsibilities written under each key are of responsibility. List all the
responsibilities in order of the importance and percentage of time spent on each responsibility.

1. He is responsible together with the site responsible for reshaping and updating
the site. 15%
2. Audits and/or designs all media materials (i.e. radio or newspaper adds); 10%
3. Design of media plans for new and old media partners; 5%
4. Design of media plans for projects and activities (eXchange included!); 10%
5. Positioning in the student environment – newspapers and radio (identify means of
promotion); 15%
6. Renewing of the old media partnerships, realization of new ones and maintaining
the relationship with the partners (together with VP Comm.); 5%
7. Responsible of any PR related activities within projects (i.e. press conferences –
together with VP Comm.); 5%
8. Responsible for the invitation of company representatives to the BBW event; 5%
9. Responsible of the team organizing the BBW event; 5%
10. Identify events witch can be useful either for positioning or for realization of new
contacts; attend to them; 5%
11. Project evaluation; 5%
12. Keep contact with all VPs Comm. from the country and abroad ; 5%
13. Sub area member preparation. 10%
14. Realizing together with the Events Responsible for organizing events for
companies 10%

TOTAL 100 %

Key performance indicators for the job

Note!! Key performance indicators established for all the responsibilities that should be
performed.
- Have media plan quarterly.
- Have an updated and well-structured site. Update every month.
- Have a monthly NSL for members, students.
- Have at least 80 media releases/year.
- Sign at least 4 media partnerships per year.
- Increase the correct know-how about AIESEC in the Campus area.
- Bring new contacts for the sales team by facilitating the participation in different
events.
- Have at least one conference/year.
- Organize at least one networking event for the partners of AIESEC Constanta.

Competencies and skills gained

Note!! Write all the Competencies and skills that are gained during the job. Write the level of
the competencies and skills that the member is supposed to achieve in the end of the
experience in that job.

Possible Behaviours Developed in this Role

Role Foundation Knowledgeable Proficient Advanced
Competencies Behaviour 1 Behaviour 2 Behaviour 3 Behaviour 4

Innovation X
Effective Communication X
Shareholder Focus X
Commitment To Results X

Skills Basic Average Good Excellent

Language Skills (English&Romanian) X

HTML (newsletters) X
Office X
Conferences and events that should be attended during the
Role:
LTS November 2007
NPS November 2007
SpringCo March 2008
CMS April 2008
LPM July 2008
RockME September 2008
LTS November 2008
NPS November 2008

Background, skills and competencies required for the job.

Background:
- Preferable A student at the Letters Faculty..
- Have attended local and national conferences.
- Preferably have attended TTT.
- Has a good understanding of our organization, brand, CW.

Competencies
Skills and competencies required for the job.
Role Foundation Knowledgeable Proficient Advanced
Competencies Behaviour 1 Behaviour 2 Behaviour 3 Behaviour 4

Innovation X
Effective Communication X
Shareholder Focus X
Commitment To Results X

Skills R=required P=Prefered Basic Average Good Excellent

Language Skills (English&Romanian) R X

HTML (newsletters) P X
Office R X

Time
Note! State the duration of the position term

1 YEAR.

Next steps that can be taken after the experience

Note!! State the next opportunity that can be taken after the present experience
Vice President COMM;
MC Communication;;
National Support Team;
AIESEC International positions.