India Wine Report

WINE IN INDIA
Euromonitor International March 2012
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LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1 Trends .......................................................................................................................................... 1 Production, Imports and Exports .................................................................................................. 2 Competitive Landscape ................................................................................................................ 3 Prospects ..................................................................................................................................... 3 Category Data .............................................................................................................................. 4 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Table 17 Table 18 Table 19 Table 20 Table 21 Table 22 Table 23 Table 24 Table 25 Table 26 Table 27 Table 28 Table 29 Table 30 Table 31 Table 32 Sales of Wine by Category: Total Volume 2006-2011 .................................. 4 Sales of Wine by Category: Total Value 2006-2011 ..................................... 5 Sales of Wine by Category: % Total Volume Growth 2006-2011 ................. 5 Sales of Wine by Category: % Total Value Growth 2006-2011 .................... 5 Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011 ............... 6 Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011 .................. 6 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 20062011 ............................................................................................................. 6 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 20062011 ............................................................................................................. 6 Volume Sales of Still Red Wine by Price Segment 2006-2011 .................... 6 Volume Sales of Still White Wine by Price Segment 2006-2011 .................. 7 Volume Sales of Other Sparkling Wine by Price Segment 2006-2011 ......... 7 Sales of Still Red Wine by Grape/Varietal Type 2006-2011 ......................... 7 Sales of Still White Wine by Grape/Varietal Type 2006-2011 ...................... 8 Sales of Still Red Wine by Quality Classification 2006-2011 ........................ 8 Sales of Still White Wine by Quality Classification 2006-2011 ..................... 8 Wine Production, Imports and Exports: Total Volume 2005-2010 ................ 8 Wine Imports by Country of Origin: Total Volume 2005-2010 ...................... 8 Wine Imports by Country of Origin: Total Value 2005-2010 ......................... 9 Wine Exports by Country of Destination: Total Volume 2005-2010 ............ 10 Wine Exports by Country of Destination: Total Value 2005-2010............... 10 Company Shares of Still Light Grape Wine by National Brand Owner 2007-2011 .................................................................................................. 11 Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011 .................................................................................................. 11 Brand Shares of Still Light Grape Wine 2008-2011 .................................... 12 Company Shares of Champagne by National Brand Owner 20072011 ........................................................................................................... 12 Company Shares of Champagne by Global Brand Owner 2007-2011 ....... 12 Brand Shares of Champagne 2008-2011 ................................................... 13 Company Shares of Other Sparkling Wine by National Brand Owner 2007-2011 .................................................................................................. 13 Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011 .................................................................................................. 13 Brand Shares of Other Sparkling Wine 2008-2011 .................................... 13 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011 ...................................................................................... 14 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011 ...................................................................................... 14 Brand Shares of Fortified Wine and Vermouth 2008-2011 ......................... 14
Euromonitor International
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II
Table 33 Table 34 Table 35 Table 36
Forecast Sales of Wine by Category: Total Volume 2011-2016 ................. 15 Forecast Sales of Wine by Category: Total Value 2011-2016 .................... 15 Forecast Sales of Wine by Category: % Total Volume Growth 20112016 ........................................................................................................... 16 Forecast Sales of Wine by Category: % Total Value Growth 20112016 ........................................................................................................... 16
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WINE IN INDIA
HEADLINES
Wine grows by 5% in total volume terms in 2011 reaching 16 million litres Over-production and reduced demand characterise the wine market Still light grape wine shows fastest total volume growth of 6% in 2011 In 2011 average unit prices increase by 4% Samant Soma Wines Ltd leads the market in 2011 A 6% total volume CAGR is expected over the forecast period
TRENDS
There has been growing interest in the wine market in India but it is not growing at a fast pace. This is mainly due to over-optimism about the prospects for the market. Overproduction and reduced demand has led to slower growth in the market. Heavy taxes imposed by state governments have led to a high increase in unit prices which in turn make it a drink that can be consumed only on special occasions. More than half of the wineries in Maharastra have closed down. Close to 25 million litres of wine are lying unsold. Manufacturers are dumping their products on the market with heavy discounts. This has led to a slower growth rate for the wine market. The 5% growth in 2011 was significantly lower than the previous year. This is mainly due to overproduction and demand not matching up to the wine produced. Another reason was the lower interest rate subsidies given to farmers in Maharastra to push wine sales which led to over-production of wine which could not be sold. Wine in India is considered under the same category as hard liquor and hence cannot be advertised openly. These factors have led to slower growth for wine in India. Still red wine is growing faster than other wines in India. This is the most consumed type of wine in India. Red wine is growing faster because it is perceived to be far more healthy than other wines. White wine is also following it closely, and is positioned as the second most consumed wine in India. Sparkling wine or champagne is the third largest wine segment. Champagne consumption has mostly been limited due to its perception and positioning as a celebration or a special occasion drink. Wines are now being served in Barista and Pizza Hut outlets. This may drive the market for wine in the short term as its perception by consumers, or officially recognised as no longer hard liquor. The average unit price of wine grew by 4% in 2011. The prices of wine in India are far higher than spirits. This is mainly due to the tax levies by state governments. Imported wine in India attracts high taxes which in turn makes wine inaccessible and it remains a drink consumed by the affluent. On-trade volume growth was faster than off-trade volume growth for still light grape wine and sparkling wine. This was mainly due to sales of imported wines including Old World still wines and champagne continuing to be restricted to high-end on-trade outlets, especially fine-dining restaurants and bars/pubs in 5-star hotels which catered to expatriates and affluent Indian businessmen. India has seen a small switch from whiskies to wine and beer. Retail chains in certain states are now allowed to sell wines. Hotels and restaurants have started offering comprehensive wine menus as awareness is growing fast. Women have started to drink alcohol and most
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often they choose wine. Even Bollywood actors and the movie or glamour models are often seen drinking wines. Cabernet Sauvignon and Shiraz/Syrah were the most popular red wine varieties, accounting for 47% and 33% of total volumes, respectively, in 2011. Chenin Blanc and Sauvignon Blanc were the most popular white wine varieties sold in India, accounting for 42% and 41% of total volumes, respectively, in 2011. Most wine drinkers in India are not very aware of the different varietals in wine. They are used to drinking cheap port wines but this trend is slowly changing. People are slowly starting to understand the different varietals and new varietals such as merlot are expected to start becoming more popular. Vinsura Winery Pvt Ltd launched a Merlot varietal which has a velvety texture and fruity undertones. The company has also launched White Zinfandel which is very fruity in taste and claims to go well with sea food. New World wine accounted for 88% of total volume sales of still light grape wine in 2011. New World wine, which includes Indian wine, dominated sales as it is more accessible to the average Indian wine consumer. This wine is cheaper, sweeter and less complex, and is more widely available in off-trade outlets. New World wines are becoming more popular as they are sweet and fruity in taste. Indians are mainly first-timers when it comes to wine and hence New World wines are becoming more popular. Wines from France, Italy and Australia account for more than half of the Old World wines. Off-trade volume sales of still wine are dominated by wines priced below Rs600 per litre with only 6% of red wine and 16% of white wine volume sales coming from wines priced higher than Rs600 per litre. Manufacturers are launching expensive wines in India which are priced higher than Rs600. Sankalp Winery Pvt Ltd launched Collection De Platine Reserve wines matured in French oak barrels where each varietal has its own distinct taste. Introduced in three varietals Platine Cabernet Sauvignon, Platine Shiraz Reserva and Platine Ros Sparkling Brut. Prices range by varietal; from Rs1,207 to Rs1,680 for a 750ml bottle. Cheap port wine available in Goa is packaged in plastic bottles with screw cap closures. Still light grape wines are available mainly in glass bottles with cork closures. Affluent women aged between 30-50 are the main consumers of wine in India. Drinking wine is considered a symbol of status and sophistication. However, with the increase in awareness and people starting to realise the health benefits of drinking wine, younger women are now joining the wine-drinking trend. Close to 80% of wine sales derive from urban cities mainly Delhi, Mumbai, Bangalore and Goa. The trend is moving towards second-tier cities but India remains far from developing a distinct wine culture.
PRODUCTION, IMPORTS AND EXPORTS

Indian market is mainly dominated by domestically produced Indian wines. Interest in wine consumption in India is fuelling the growing demand for international wines. But Imported wines are mainly consumed in high-end bars or restaurants due to high tariffs on the imported wines. Domestically produced wines also have high duties levied as each state in India has different excise duties, which are either a percentage on the sales price or an absolute amount per bottle. Wine is mainly produced in Maharashtra in Nasik area and Karnataka. Apart from Nashik, Indias main wine district, wineries were also established in the Solapur, Latur and Osmanabad districts of Maharashtra. The major exporters of wine to India are France and South Africa. The major importers of wine from India are Australia and the US.
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COMPETITIVE LANDSCAPE
Samant Soma Wines Ltd continued to be the leading player in wine in India with a 25% total volume share in 2011. United Spirits Ltd and Grover Vineyards Ltd held second and third places, respectively, with 13% and 11% total volume shares. While Samant Soma Wines had a dominant position in still light grape wine and sparkling wine with Sula and other brands such as Samara, United Spirits dominated Indian port wine with its Golconda Ruby brand. Samant Soma Wines Ltd recorded the biggest increase in total volume sales in 2011. The market share of the company increased from 20% in 2010 to 25% in 2011. This was because the absence of Indage brands in India led to rapid growth in established brand such as Sula enabling them to gain market share. The company was very successful in its marketing techniques and also enjoyed first-mover advantage. The company has expanded rapidly and has more than 300 employees. The company has now become synonymous with Indian wine. The wine market in India is dominated by domestic players such as Samant Soma Wines Ltd, United Spirits Ltd and Grover Vineyards Ltd controlling more than half of total market volume. High duties on imported wines expanded the price gap between domestic wines and imported wines in 2010 and this continued to act as a dampener on sales in 2011. The high number of new brand launches that was seen over the review period continued in 2011. Sankalp Winery Pvt Ltd launched Collection De Platine Reserve wines matured in French oak barrels where each varietal has its own distinct taste. Prices range as per varietal from Rs1,207 to Rs1,680 for a 750ml bottle. Nirvana Biosys Pvt Ltd launched Luca Lychee Wine in January 2011. This is the first wine from India which is totally lychee based. It is expected to appeal to consumers because of its health properties, including being high in vitamin C as well as low in saturated fat and cholesterol. Aspri Spirits Pvt Ltd has also launched wines from the SoGrape Group in the Indian market, including red and white wines from different parts of the world. Living Liquidz India Pvt Ltd launched Mokssh wines in Mumbai in October 2010 with unique packaging where relevant information is embossed on the bottle instead of the regular printed label pasted on the bottle. This is likely to attract a niche market of wine drinkers and connoisseurs. Good Earth Winery has also launched a ros wine called Bella which is to be paired with Indian spicy foods and Blanca, a white wine that can be paired with curries. In July 2011, the company also introduced Taal and Tarang wines in its Raga collections of wines. Consolidation is expected to take place in the wine market with a merger between Grover Vineyards and Valle de Vin, which makes Zampa wines. The combined entity will be called Grover Zampa Pvt Ltd. This has lead to termination of the distribution agreement with Brindco and a higher combined market share for the company.
PROSPECTS
Increased disposable income coupled with wine marketing by manufacturers and the influence of Western culture will lead to growth in the wine market in India. The market is still at a nascent stage with considerable potential for high growth. Wine sales are typically restricted to metro cities but there is growing demand from second- and third-tier cities as well. Wine promoted well in these cities could lead to a dramatic increase in sales in India. Working professionals and young adults will drive sales of wine. The 2011-2016 period is expected to see a total volume CAGR of 6%. This is far lower than the growth rate over the review period due to the upheaval in the wine market due to overproduction. The growth rate is lower due to the disappearance of Indage Vintners Ltd from the wine market and the high taxation levies by state governments. This has made the cost of
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wine bottles so expensive that consumers are now required to spend a huge amount to buy a good-quality wine. Wines sales are expected to perform better in 2012. Samant Soma Wines Ltd has performed well in 2011 and is expected to strengthen its position further. Supermarkets and hypermarkets in cities such as Delhi and Bangalore have started to sell wines which will improve the sales of wine in India. Astute marketing strategies from manufacturers and increased awareness will help to drive consumption. Duties, taxes and special fees levied by the state government on domestic and imported wines are a major threat to the wine market. The complex state licence approval process and the high import duties levied on imported wines will lead to high increases in unit prices, likely encouraging consumers to start shifting to premium spirits and beers instead of wines. Average unit prices are expected to rise steadily over the forecast period due to the increase in input costs and experimentation produces more and more sophisticated consumers. However, economy wine will continue to generate high volume sales due to its affordability and accessibility in off-trade channels. New launches in 2011 particularly by Sankalp Winery Pvt Ltd under the premium wines segment are expected to do well in the short term as affluent consumers struggle with relatively poor quality brands being sold at high prices due to regressive taxation. The key to success in this industry is branding and wine makers are spending heavily on strategies such as surrogate advertising to enhance their market presence. United Spirits Ltd is planning to launch new brands of wines, focusing mainly on the Four Seasons brand in 2011. The company is aiming to consolidate its second position ahead of Grover Vineyards during the forecast period. The company has a porfolio of wines from economy to premium to cater to the majority of its clienteles needs. On-trade performance is expected to be slightly better than off-trade performance due to the increase in demand from dynamic markets such as New Delhi, Mumbai and Bangalore where the number of restaurants and pubs are increasing every day. Manufacturers are using the on-trade channel for promoting and introducing their products to consumers to establish a customer base. On-trade promotions are allowed in all the states of India except Delhi. Manufacturers such as Samant Soma Wines Ltd are using this channel to promote and launch their products.
CATEGORY DATA
Table 1 '000 litres 2006 Fortified Wine and Vermouth - Indian Port Wine Non-Grape Wine Sparkling Wine - Champagne - Other Sparkling Wine Still Light Grape Wine - Still Red Wine - Still Ros Wine - Still White Wine Wine 2,563.1 2,563.1 381.3 97.2 284.1 5,397.3 2,725.4 2,672.0 8,341.8 2007 3,332.5 3,332.5 466.8 120.1 346.7 7,201.8 3,639.0 3,562.7 11,001.1 2008 4,169.2 4,169.2 491.4 124.2 367.3 7,973.8 4,038.2 3,935.6 12,634.4 2009 5,010.0 5,010.0 421.7 135.8 285.9 8,308.4 4,253.6 4,054.8 13,740.1 2010 5,832.3 5,832.3 425.1 136.8 288.3 9,297.0 4,917.0 4,380.0 15,554.4 2011 6,106.0 6,106.0 441.7 141.9 299.7 9,814.6 5,202.3 4,612.3 16,362.3 Sales of Wine by Category: Total Volume 2006-2011
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Source:
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 2 Rs million
Sales of Wine by Category: Total Value 2006-2011
2006 Fortified Wine and Vermouth - Indian Port Wine Non-Grape Wine Sparkling Wine - Champagne - Other Sparkling Wine Still Light Grape Wine - Still Red Wine - Still Ros Wine - Still White Wine Wine
Source:
2007 851.9 851.9 1,487.2 1,105.5 381.7 6,180.8 2,951.4 3,229.4 8,519.9
2008 1,071.8 1,071.8 1,563.9 1,160.1 403.8 6,865.8 3,287.9 3,577.9 9,501.5
2009 1,287.7 1,287.7 1,599.0 1,289.9 309.1 7,085.1 3,432.3 3,652.9 9,971.8
2010 1,517.8 1,517.8 1,633.8 1,312.0 321.7 8,117.6 4,105.6 4,012.0 11,269.2
2011 1,639.4 1,639.4 1,772.1 1,424.4 347.7 8,881.5 4,522.1 4,359.3 12,293.0
651.9 651.9 1,167.1 855.7 311.3 4,583.8 2,179.4 2,404.4 6,402.8
Table 3
Sales of Wine by Category: % Total Volume Growth 2006-2011
% total volume growth 2010/11 Fortified Wine and Vermouth - Indian Port Wine Non-Grape Wine Sparkling Wine - Champagne - Other Sparkling Wine Still Light Grape Wine - Still Red Wine - Still Ros Wine - Still White Wine Wine
Source:
2006-11 CAGR 19.0 19.0 3.0 7.9 1.1 12.7 13.8 11.5 14.4
2006/11 Total 138.2 138.2 15.8 46.0 5.5 81.8 90.9 72.6 96.1
4.7 4.7 3.9 3.7 4.0 5.6 5.8 5.3 5.2
Table 4
Sales of Wine by Category: % Total Value Growth 2006-2011
% local currency, current value growth 2010/11 Fortified Wine and Vermouth - Indian Port Wine Non-Grape Wine Sparkling Wine - Champagne - Other Sparkling Wine Still Light Grape Wine - Still Red Wine - Still Ros Wine 8.0 8.0 8.5 8.6 8.1 9.4 10.1 2006-11 CAGR 20.3 20.3 8.7 10.7 2.2 14.1 15.7 2006/11 Total 151.5 151.5 51.8 66.5 11.7 93.8 107.5 -
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- Still White Wine Wine

Source:
8.7 9.1
12.6 13.9
81.3 92.0
Table 5 million litres
Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011
2006 Off-trade On-trade Total

Source:
2007 7.8 3.2 11.0
2008 9.0 3.6 12.6
2009 9.9 3.9 13.7
2010 11.2 4.3 15.6
2011 11.8 4.6 16.4
5.9 2.4 8.3
Table 6 Rs million
Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011
2006 Off-trade On-trade Total

Source:
2007 3,091.3 5,428.6 8,519.9
2008 3,516.8 5,984.7 9,501.5
2009 3,660.9 6,310.9 9,971.8
2010 4,277.7 6,991.4 11,269.2
2011 4,699.1 7,593.9 12,293.0
2,321.2 4,081.6 6,402.8
Table 7 % volume growth
Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011
2010/11 Off-trade On-trade Total

Source:
2006-11 CAGR 14.9 13.3 14.4
2006/11 TOTAL 100.0 86.8 96.1
5.1 5.5 5.2
Table 8
Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011
% current value growth 2010/11 Off-trade On-trade Total

Source:
2006-11 CAGR 15.1 13.2 13.9
2006/11 TOTAL 102.4 86.1 92.0
9.8 8.6 9.1
Table 9
Volume Sales of Still Red Wine by Price Segment 2006-2011
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% off-trade 2006 Under Rs199.99 Rs200 to Rs299.99 Rs300 to Rs399.99 Rs400 to Rs499.99 Rs500 to Rs599.99 Rs600 and above Total
Source:
2007 4.0 15.5 29.0 30.0 15.5 6.0 100.0
2008 4.0 15.0 30.0 29.0 16.0 6.0 100.0
2009 4.0 15.0 29.7 29.5 16.0 5.8 100.0
2010 4.0 16.0 29.0 29.2 16.0 5.8 100.0
2011 4.0 16.0 29.0 29.0 16.0 6.0 100.0
4.0 16.5 29.0 29.0 15.5 6.0 100.0
Table 10 % off-trade
Volume Sales of Still White Wine by Price Segment 2006-2011
2006 Under Rs199.99 Rs200 to Rs299.99 Rs300 to Rs399.99 Rs400 to Rs499.99 Rs500 to Rs599.99 Rs600 and above Total
Source:
2007 10.0 14.0 17.0 24.5 18.5 16.0 100.0
2008 10.0 14.0 17.0 24.0 19.0 16.0 100.0
2009 10.0 14.0 17.2 25.0 18.0 15.8 100.0
2010 10.0 14.0 17.0 26.5 17.0 15.5 100.0
2011 10.0 14.0 17.0 26.0 17.0 16.0 100.0
10.0 15.0 16.0 24.0 19.0 16.0 100.0
Table 11 % off-trade
Volume Sales of Other Sparkling Wine by Price Segment 2006-2011
2006 Under Rs449.99 Rs450 to Rs549.99 Rs550 to Rs649.99 Rs650 to Rs749.99 Rs750 to Rs849.99 Rs850 and above Total
Source:
2007 3.0 1.0 2.0 14.0 36.0 44.0 100.0
2008 4.0 1.0 1.0 11.5 37.0 45.5 100.0
2009 3.0 1.0 4.0 13.0 35.0 44.0 100.0
2010 1.0 1.0 2.0 14.5 38.0 43.5 100.0
2011 1.0 1.0 2.0 13.0 39.0 44.0 100.0
0.5 0.5 18.0 36.0 45.0 100.0
Table 12 % total volume
Sales of Still Red Wine by Grape/Varietal Type 2006-2011
2006 Cabernet Sauvignon Shiraz/Syrah Others Total

Source:
2007 57.0 27.5 15.5 100.0
2008 55.0 29.0 16.0 100.0
2009 52.0 30.0 18.0 100.0
2010 48.0 32.0 20.0 100.0
2011 47.0 33.0 20.0 100.0
60.0 21.0 19.0 100.0
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Sales of Still White Wine by Grape/Varietal Type 2006-2011
2006 Chenin Blanc Sauvignon Blanc Others Total

Source:
2007 40.0 36.0 24.0 100.0
2008 42.0 38.0 20.0 100.0
2009 42.0 40.0 18.0 100.0
2010 42.0 41.0 17.0 100.0
2011 42.0 41.0 17.0 100.0
38.0 36.0 26.0 100.0
Sales of Still Red Wine by Quality Classification 2006-2011
2006 New World Old World Total

Source:
2007 87.5 12.5 100.0
2008 87.0 13.0 100.0
2009 88.0 12.0 100.0
2010 88.0 12.0 100.0
2011 88.0 12.0 100.0
88.0 12.0 100.0
Sales of Still White Wine by Quality Classification 2006-2011
2006 New World Old World Total

Source:
2007 93.5 6.5 100.0
2008 93.0 7.0 100.0
2009 93.5 6.5 100.0
2010 93.0 7.0 100.0
2011 93.0 7.0 100.0
94.0 6.0 100.0
Wine Production, Imports and Exports: Total Volume 2005-2010
2005 Wine Exports Wine Imports

Source: Note: GTIS, Euromonitor International - indicates data not available
2006 0.8 1.8
2007 1.1 3.1
2008 1.6 3.3
2009 2.1 1.8
2010 0.7 -
0.6 1.4
Wine Imports by Country of Origin: Total Volume 2005-2010
2005 Wine France Wine Italy Wine Australia 0.6 0.2 0.2
2006 0.8 0.2 0.3
2007 1.0 0.3 0.8
2008 1.0 0.3 0.6
2009 0.6 0.3 0.2
2010 -
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Wine Singapore Wine US Wine United Kingdom Wine Chile Wine Unidentified Country Wine South Africa Wine Spain Wine New Zealand Wine United Arab Emirates Wine Argentina Wine Germany Wine Netherlands Wine Nepal Wine Portugal Wine Sweden Wine Japan Wine Bahamas Wine Poland Wine Mexico Wine Saudi Arabia Wine Finland Wine French Polynesia Wine Others Wine Total
0.0 0.0 0.0 0.1 0.0 0.1 0.0 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 1.4
0.0 0.1 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.8
0.0 0.1 0.1 0.1 0.0 0.3 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 3.1
0.1 0.1 0.1 0.1 0.0 0.6 0.1 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.1 3.3
0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.8
Table 18 Rs million
Wine Imports by Country of Origin: Total Value 2005-2010
2005 Wine France Wine Australia Wine Italy Wine Singapore Wine US Wine United Kingdom Wine New Zealand Wine South Africa Wine Chile Wine Spain Wine Unidentified Country Wine United Arab Emirates Wine Germany Wine Netherlands Wine Sweden Wine Argentina Wine Portugal Wine Japan Wine Bahamas Wine Finland Wine Mauritius Wine Mexico Wine Saudi Arabia 164.8 42.2 42.4 1.4 16.8 9.5 4.7 6.0 12.7 10.0 0.1 8.8 14.8 5.4 4.4 3.3 2.0 0.4 0.1
2006 207.3 57.7 67.1 1.8 26.0 30.7 2.4 4.7 11.7 4.7 0.1 8.1 12.4 2.0 1.6 15.5 5.4 2.1 0.3 1.1 0.5
2007 293.5 98.2 70.3 6.0 30.8 29.0 7.9 22.4 16.5 6.7 0.6 5.6 9.9 0.4 0.0 8.8 2.3 1.4 0.6 -
2008 286.7 112.1 89.0 13.5 37.2 37.3 12.4 31.3 24.0 13.6 3.2 5.7 14.2 4.7 7.5 4.4 5.7 0.2 0.3 0.7 -
2009 149.1 55.2 51.7 42.9 41.7 23.1 15.3 11.9 11.8 9.9 9.5 7.5 4.9 4.7 3.2 3.1 2.1 1.6 0.3 -
2010 -
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Wine Poland Wine French Polynesia Wine Others Wine Total

3.4 353.2
4.2 6.9 474.1
34.5 645.4
0.5 8.3 712.5
0.8 450.3
Wine Exports by Country of Destination: Total Volume 2005-2010
2005 Wine United Arab Emirates Wine Japan Wine Germany Wine France Wine United Kingdom Wine US Wine Maldives Wine New Zealand Wine Netherlands Wine Norway Wine Bhutan Wine Belgium Wine Italy Wine Canada Wine Sri Lanka Wine Switzerland Wine Poland Wine Thailand Wine Malaysia Wine Finland Wine Australia Wine Algeria Wine Romania Wine Ghana Wine Tanzania Wine Others Wine Total
2006 0.1 0.0 0.0 0.1 0.0 0.1 0.3 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.8
2007 0.1 0.1 0.1 0.2 0.1 0.1 0.0 0.1 0.0 0.2 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 1.1
2008 0.0 0.1 0.0 0.1 0.1 0.2 0.0 0.1 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.6 0.0 0.1 1.6
2009 0.1 0.1 0.0 0.5 0.0 0.1 0.4 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.3 0.0 0.0 0.0 0.4 2.1
2010 0.2 0.1 0.1 0.1 0.1 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.7
0.1 0.0 0.0 0.1 0.1 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.2 0.6
Table 20 Rs million
Wine Exports by Country of Destination: Total Value 2005-2010
2005 Wine Malaysia Wine Japan Wine Netherlands Wine France Wine United Arab Emirates Wine Germany Wine US Wine Maldives 0.3 0.8 17.8 3.9 2.1 7.4 0.1
2006 0.8 0.1 2.1 15.5 6.6 1.8 8.5 8.8
2007 0.3 6.9 18.1 20.1 8.0 6.4 10.3 1.5
2008 12.1 11.2 17.9 4.2 3.6 17.7 10.5
2009 0.0 9.5 8.5 46.3 9.5 5.0 7.7 48.6
2010 20.2 18.4 17.9 11.3 10.7 9.4 8.1 6.8
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Wine United Kingdom Wine Bhutan Wine New Zealand Wine Vietnam Wine Norway Wine Sri Lanka Wine Belgium Wine Canada Wine Italy Wine Switzerland Wine Poland Wine Thailand Wine Finland Wine Spain Wine Hong Kong Wine Sweden Wine Nepal Wine Others Wine Total
6.2 0.5 0.0 0.4 2.5 0.4 0.9 0.0 0.0 2.7 0.5 0.2 0.4 7.9 55.1
3.0 1.0 1.9 1.5 2.2 0.0 0.3 0.0 0.1 1.4 55.6
9.4 0.5 0.2 12.1 0.2 11.5 5.0 0.5 2.2 0.2 1.1 114.5
4.5 7.3 0.7 0.6 1.1 0.0 1.1 0.0 0.9 0.2 2.7 1.3 48.1 145.9
3.4 12.2 0.5 0.8 1.7 0.0 0.4 1.0 0.1 0.3 0.4 0.7 0.1 58.2 215.0
5.7 5.3 3.2 2.8 2.1 1.6 1.6 1.5 1.0 0.7 0.6 0.5 0.5 0.3 0.3 0.1 0.0 0.1 130.8
Table 21
Company Shares of Still Light Grape Wine by National Brand Owner 20072011
% total volume Company Samant Soma Wines Ltd Grover Vineyards Ltd United Spirits Ltd Indage Vintners Ltd Pernod Ricard India Pvt Ltd Sankalp Winery Pvt Ltd Champagne Indage Ltd Others Total
Source:
2007 18.1 10.1 3.1 40.3 28.5 100.0
2008 19.2 9.8 0.9 1.9 3.1 41.9 23.2 100.0
2009 23.2 12.0 4.2 24.4 4.0 3.6 28.5 100.0
2010 28.0 15.1 7.3 7.7 4.5 4.3 33.2 100.0
2011 34.7 18.3 8.8 5.6 5.0 4.4 23.2 100.0
Table 22 % total volume Company
Company Shares of Still Light Grape Wine by Global Brand Owner 2007-2011
2007 18.1 10.1 3.1 40.3 28.5 100.0
2008 19.2 9.8 0.9 1.9 3.1 41.9 23.2 100.0
2009 23.2 12.0 4.2 24.4 4.0 3.6 28.5 100.0
2010 28.0 15.1 7.3 7.7 4.5 4.3 33.2 100.0
2011 34.7 18.3 8.8 5.6 5.0 4.4 23.2 100.0
Samant Soma Wines Ltd Grover Vineyards Ltd UB Group Indage Vintners Ltd Pernod Ricard Groupe Sankalp Winery Pvt Ltd Champagne Indage Ltd Others Total
Source:
W INE IN INDIA
Passport
12
Table 23
Brand Shares of Still Light Grape Wine 2008-2011
% total volume Brand (Global Brand Owner) Sula Vineyards Grover Vineyards Riviera Four Seasons (UB Group) Vinsura Vineyards Jacob's Creek (Pernod Ricard Groupe) Nine Hills (Pernod Ricard Groupe) Chantilli Ivy Vino Riviera Ivy Chantilli Vin Ballet Vin Ballet Vino Others Total
Source:
Company
2008
2009
2010
2011
Samant Soma Wines Ltd Grover Vineyards Ltd Indage Vintners Ltd United Spirits Ltd Sankalp Winery Pvt Ltd Pernod Ricard India Pvt Ltd Pernod Ricard India Pvt Ltd Indage Vintners Ltd Indage Vintners Ltd Champagne Indage Ltd Champagne Indage Ltd Champagne Indage Ltd Champagne Indage Ltd Champagne Indage Ltd Indage Vintners Ltd Indage Vintners Ltd Others Total
16.3 9.8 3.1 0.6
19.3 12.0 6.0 1.2 3.6 2.2
22.6 15.1 7.0 3.5 4.3 2.6
27.8 18.3 5.1 4.8 4.4 2.6
1.3 8.2 9.1 1.8 12.5 4.7 32.6 100.0
1.8 6.6 1.0 3.0 3.6 39.7 100.0
1.9 0.8 42.3 100.0
2.4 0.5 34.1 100.0
Company Shares of Champagne by National Brand Owner 2007-2011
2007 95.1 4.9 100.0
2008 93.8 6.2 100.0
2009 92.4 7.6 100.0
2010 94.8 5.2 100.0
2011 94.8 5.2 100.0
Mot Hennessy India Ltd Others Total

Source:
Company Shares of Champagne by Global Brand Owner 2007-2011
2007 95.1 4.9 100.0
2008 93.8 6.2 100.0
2009 92.4 7.6 100.0
2010 94.8 5.2 100.0
2011 94.8 5.2 100.0
LVMH Mot Hennessy Louis Vuitton SA Others Total

Source:
W INE IN INDIA
Passport
13
Table 26
Brand Shares of Champagne 2008-2011
% total volume Brand (Global Brand Owner) Mot & Chandon (LVMH Mot Hennessy Louis Vuitton SA) Dom Prignon (LVMH Mot Hennessy Louis Vuitton SA) Others Total
Source:
Company
2008
2009
2010
2011
Mot Hennessy India Ltd
54.0
53.0
54.3
54.2
Mot Hennessy India Ltd
39.9
39.4
40.5
40.6
Others Total
6.2 100.0
7.6 100.0
5.2 100.0
5.2 100.0
Table 27
Company Shares of Other Sparkling Wine by National Brand Owner 20072011
% total volume Company Samant Soma Wines Ltd Sankalp Winery Pvt Ltd Indage Vintners Ltd Champagne Indage Ltd Others Total
Source:
2007 35.7 58.0 6.2 100.0
2008 35.5 0.5 55.5 8.4 100.0
2009 60.0 5.5 22.0 12.5 100.0
2010 75.0 8.5 1.0 15.5 100.0
2011 81.0 8.8 10.2 100.0
Company Shares of Other Sparkling Wine by Global Brand Owner 2007-2011
2007 35.7 58.0 6.2 100.0
2008 35.5 0.5 55.5 8.4 100.0
2009 60.0 5.5 22.0 12.5 100.0
2010 75.0 8.5 1.0 15.5 100.0
2011 81.0 8.8 10.2 100.0
Samant Soma Wines Ltd Sankalp Winery Pvt Ltd Champagne Indage Ltd Indage Vintners Ltd Others Total
Source:
Table 29
Brand Shares of Other Sparkling Wine 2008-2011
% total volume Brand (Global Brand Owner) Sula Brut Vinsura Vineyards
Company
2008
2009
2010
2011
Samant Soma Wines Ltd Sankalp Winery Pvt Ltd
35.5 0.5
60.0 5.5
75.0 8.5
81.0 8.8
W INE IN INDIA
Passport
14
Brut Joie Marquise de Pompadour Joie Marquise de Pompadour Others Total

Source:
Indage Vintners Ltd Indage Vintners Ltd Champagne Indage Ltd Champagne Indage Ltd Others Total
14.0 41.5 8.4 100.0
7.0 15.0 12.5 100.0
1.0 15.5 100.0
10.2 100.0
Table 30
Company Shares of Fortified Wine and Vermouth by National Brand Owner 2007-2011
% total volume Company United Spirits Ltd Heritage Grape Winery Pvt Ltd Samant Soma Wines Ltd Vinbros & Co Ltd John Distilleries Ltd Indage Vintners Ltd Champagne Indage Ltd Shaw Wallace & Co Ltd Others Total
Source:
2007 28.0 10.0 8.0 4.0 14.4 35.6 100.0
2008 27.0 10.0 8.0 4.0 12.6 38.4 100.0
2009 27.0 10.0 4.0 8.0 4.0 6.2 40.8 100.0
2010 21.5 11.5 6.3 7.4 3.8 1.2 48.3 100.0
2011 21.6 12.4 7.8 7.6 4.0 0.4 46.2 100.0
Table 31
Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2007-2011
% total volume Company UB Group Heritage Grape Winery Pvt Ltd Samant Soma Wines Ltd Vinbros & Co Ltd John Distilleries Ltd Indage Vintners Ltd Champagne Indage Ltd Shaw Wallace & Co Ltd Others Total
Source:
2007 28.0 10.0 8.0 4.0 14.4 35.6 100.0
2008 27.0 10.0 8.0 4.0 12.6 38.4 100.0
2009 27.0 10.0 4.0 8.0 4.0 6.2 40.8 100.0
2010 21.5 11.5 6.3 7.4 3.8 1.2 48.3 100.0
2011 21.6 12.4 7.8 7.6 4.0 0.4 46.2 100.0
Table 32
Brand Shares of Fortified Wine and Vermouth 2008-2011
% total volume Brand (Global Brand Owner)
Company
2008
2009
2010
2011
W INE IN INDIA
Passport
15
Golconda Ruby (UB Group) Heritage Red Wine Port Wine 1000 Globus Fortified Port Wine Goanas Figueira Ruby Port Figueira White Port Figueira White Port Figueira Ruby Port Golconda Ruby Golconda Ruby (UB Group) Others Total
Source:
United Spirits Ltd Heritage Grape Winery Pvt Ltd Samant Soma Wines Ltd Vinbros & Co Ltd John Distilleries Ltd Indage Vintners Ltd Indage Vintners Ltd Champagne Indage Ltd Champagne Indage Ltd Shaw Wallace & Co Ltd Shaw Wallace & Co Ltd Others Total
27.0 10.0 8.0 4.0 2.6 10.0 38.4 100.0
27.0 10.0 4.0 8.0 4.0 5.0 1.2 40.8 100.0
21.5 11.5 6.3 7.4 3.8 1.0 0.1 48.3 100.0
21.6 12.4 7.8 7.6 4.0 0.4 0.0 46.2 100.0
Table 33 '000 litres
Forecast Sales of Wine by Category: Total Volume 2011-2016
2011 Fortified Wine and Vermouth - Indian Port Wine Non-Grape Wine Sparkling Wine - Champagne - Other Sparkling Wine Still Light Grape Wine - Still Red Wine - Still Ros Wine - Still White Wine Wine
Source:
2012 6,419.7 6,419.7 459.5 147.5 312.0 10,390.2 5,516.6 4,873.6 17,269.3
2013 6,781.2 6,781.2 479.1 153.7 325.4 11,021.5 5,856.8 5,164.7 18,281.9
2014 7,202.7 7,202.7 500.9 160.5 340.3 11,713.7 6,224.9 5,488.9 19,417.3
2015 7,686.6 7,686.6 524.8 168.1 356.8 12,465.2 6,615.3 5,849.9 20,676.6
2016 8,241.4 8,241.4 551.3 176.4 374.9 13,288.4 7,038.6 6,249.7 22,081.0
6,106.0 6,106.0 441.7 141.9 299.7 9,814.6 5,202.3 4,612.3 16,362.3
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 34 Rs million
Forecast Sales of Wine by Category: Total Value 2011-2016
2011 Fortified Wine and Vermouth - Indian Port Wine Non-Grape Wine Sparkling Wine - Champagne - Other Sparkling Wine Still Light Grape Wine - Still Red Wine - Still Ros Wine - Still White Wine 1,639.4 1,639.4 1,772.1 1,424.4 347.7 8,881.5 4,522.1 4,359.3
2012 1,698.0 1,698.0 1,831.3 1,470.4 360.9 9,264.6 4,725.5 4,539.0
2013 1,777.8 1,777.8 1,908.5 1,531.1 377.4 9,733.6 4,973.6 4,759.9
2014 1,871.7 1,871.7 1,993.6 1,598.3 395.3 10,249.1 5,243.6 5,005.5
2015 1,979.9 1,979.9 2,087.7 1,672.6 415.1 10,810.6 5,532.8 5,277.8
2016 2,102.6 2,102.6 2,189.7 1,753.1 436.6 11,416.8 5,842.6 5,574.2
W INE IN INDIA
Passport
16
Wine
Source:
12,293.0
12,793.9
13,419.8
14,114.5
14,878.3
15,709.1
Table 35
Forecast Sales of Wine by Category: % Total Volume Growth 2011-2016
% total volume growth 2015/16 Fortified Wine and Vermouth - Indian Port Wine Non-Grape Wine Sparkling Wine - Champagne - Other Sparkling Wine Still Light Grape Wine - Still Red Wine - Still Ros Wine - Still White Wine Wine
Source:
2011-16 CAGR 6.2 6.2 4.5 4.4 4.6 6.2 6.2 6.3 6.2
2011/16 Total 35.0 35.0 24.8 24.3 25.1 35.4 35.3 35.5 35.0
7.2 7.2 5.0 4.9 5.1 6.6 6.4 6.8 6.8
Table 36
Forecast Sales of Wine by Category: % Total Value Growth 2011-2016
% local currency, constant value growth 2011-16 CAGR Fortified Wine and Vermouth - Indian Port Wine Non-Grape Wine Sparkling Wine - Champagne - Other Sparkling Wine Still Light Grape Wine - Still Red Wine - Still Ros Wine - Still White Wine Wine
Source:
2011/16 TOTAL 28.3 28.3 23.6 23.1 25.6 28.5 29.2 27.9 27.8
5.1 5.1 4.3 4.2 4.7 5.2 5.3 5.0 5.0

India Wine Report

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India Wine Report

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WINE IN INDIA

Euromonitor International March 2012

LIST OF CONTENTS AND TABLES

Table 33 Table 34 Table 35 Table 36

PRODUCTION, IMPORTS AND EXPORTS

Sales of Wine by Category: Total Value 2006-2011

651.9 651.9 1,167.1 855.7 311.3 4,583.8 2,179.4 2,404.4 6,402.8

Sales of Wine by Category: % Total Volume Growth 2006-2011

4.7 4.7 3.9 3.7 4.0 5.6 5.8 5.3 5.2

Sales of Wine by Category: % Total Value Growth 2006-2011

- Still White Wine Wine

Table 5 million litres

Sales of Wine by On-trade vs Off-trade Split: Volume 2006-2011

2006 Off-trade On-trade Total

2007 7.8 3.2 11.0

2008 9.0 3.6 12.6

2009 9.9 3.9 13.7

2010 11.2 4.3 15.6

2011 11.8 4.6 16.4

5.9 2.4 8.3

Sales of Wine by On-trade vs Off-trade Split: Value 2006-2011

2006 Off-trade On-trade Total

2007 3,091.3 5,428.6 8,519.9

2008 3,516.8 5,984.7 9,501.5

2009 3,660.9 6,310.9 9,971.8

2010 4,277.7 6,991.4 11,269.2

2011 4,699.1 7,593.9 12,293.0

2,321.2 4,081.6 6,402.8

Table 7 % volume growth

Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2006-2011

2010/11 Off-trade On-trade Total

2006-11 CAGR 14.9 13.3 14.4

2006/11 TOTAL 100.0 86.8 96.1

5.1 5.5 5.2

Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2006-2011

% current value growth 2010/11 Off-trade On-trade Total

2006-11 CAGR 15.1 13.2 13.9

2006/11 TOTAL 102.4 86.1 92.0

9.8 8.6 9.1

Volume Sales of Still Red Wine by Price Segment 2006-2011

2007 4.0 15.5 29.0 30.0 15.5 6.0 100.0

2008 4.0 15.0 30.0 29.0 16.0 6.0 100.0

2009 4.0 15.0 29.7 29.5 16.0 5.8 100.0

2010 4.0 16.0 29.0 29.2 16.0 5.8 100.0

2011 4.0 16.0 29.0 29.0 16.0 6.0 100.0

4.0 16.5 29.0 29.0 15.5 6.0 100.0

Volume Sales of Still White Wine by Price Segment 2006-2011

2007 10.0 14.0 17.0 24.5 18.5 16.0 100.0

2008 10.0 14.0 17.0 24.0 19.0 16.0 100.0

2009 10.0 14.0 17.2 25.0 18.0 15.8 100.0

2010 10.0 14.0 17.0 26.5 17.0 15.5 100.0

2011 10.0 14.0 17.0 26.0 17.0 16.0 100.0

10.0 15.0 16.0 24.0 19.0 16.0 100.0

Volume Sales of Other Sparkling Wine by Price Segment 2006-2011

2007 3.0 1.0 2.0 14.0 36.0 44.0 100.0

2008 4.0 1.0 1.0 11.5 37.0 45.5 100.0

2009 3.0 1.0 4.0 13.0 35.0 44.0 100.0

2010 1.0 1.0 2.0 14.5 38.0 43.5 100.0

2011 1.0 1.0 2.0 13.0 39.0 44.0 100.0

0.5 0.5 18.0 36.0 45.0 100.0

Table 12 % total volume

Sales of Still Red Wine by Grape/Varietal Type 2006-2011

2006 Cabernet Sauvignon Shiraz/Syrah Others Total

2007 57.0 27.5 15.5 100.0