1. 2. 3.

Name of Course/Module: Corporate Social Responsibility Course Code: BMCR5203 Rationale for the inclusion of the course/module in the programme: Learners should have an understanding of the following: 1. 2. 3. 4. 5. Corporate Social Responsibility Social responsibility and stakeholder theory Corporate Social Responsibility nationally and internationally Methods of evaluation for CSR Management of CSR

4. 5. 6. 7.

Semester and Year offered: 3/1 Credit Value: 3 credit Prerequisite (if any): Not Applicable Learning outcomes: By the end of this course, learners should be able to: 1. 2. 3. 4. Consolidate the debate and plan policies on corporate social responsibility (CSR). Prescribe and apply the practices of CSR in an organisation. Justify CSR as a response to the quest for sustainable development. Investigate the main challenges of CSR and review the implications for corporate governance and ethical responsibility.

8.

Synopsis Corporate social responsibility (CSR) today is a growing concern to business entities. Organisations and businesses everywhere are urged to protect the environment, save energy, recycle, avoid waste, and use ethical trading methods. This course aims to provide an understanding on how companies can conduct their businesses in a way that is ethical. It will also address why CSR is no longer an option in todays global business front, but an imperative for business survival. This means taking into account social, environmental, economics and human issues, within the context of managing businesses and governments, policy direction and strategies. Learners will learn how responsible decisions at work can make a difference towards saving energy, reducing waste, influence staff attitude and etc. Learners will discover that CSR is increasingly important towards a more sustainable business venture.

9.

Content outline of the course/module and the SLT per topic

Course Structure

Topic

Learning Hours

CHAPTER 1

Why

Corporate

Social 10

Responsibility? Social responsibility and stakeholder theory Ethics and CSR The new global regulation Global governance and global public policy networks

CHAPTER 2

The Need for a Planetary Bargain Government expectation from business Businessses expectation from government in return for greater social responsibility Planetary bargain: voluntary or compulsory? Planetary bargain and globalisation 10

CHAPTER 3

The Stakeholders Owners and investors Managers Employees Customers Natural environment The wider community Suppliers

15

CHAPTER 4

Code of Ethics Code of ethics in Malaysia and selected countries Contemporary codes of ethics Implementation of codes

10

CHAPTER 5

Corporate

Social 15

Responsibility in Practice Case discussions on selected organisations and companies in Malaysia

CHAPTER 6

Corporate Responsibility

Social in 15

Industrialised Countries: Some comparisons

CHAPTER 7

Measuring CSR The social audit framework Ethical screens and ranking Measuring social performance The CSP model, indicators and measures

10

CHAPTER 8

Emprical Application of Corporate Social 10

Responsibility Indicators Research Type of data available and sources used The data and manipulations The results and their interpretation CSR ranking and financial performance

CHAPTER 9

Managing CSR Skills o Business skills o People skills o Technical skills Competency o Understanding society o Building capacity o Questioning business as usual o Stakeholder relations o Strategic view o Harnessing diversity

10

CHAPTER 10

Discussions

on

Future 10

Trends Approaches to CSR in the Public Sector Strategy and Policy Initiatives Managing CSR in a Turbulent World Total

120

10.

Main references supporting the course Burchell, Jon (ed), The Corporate Social Responsibility. Reader, Routledge, London & New York, 2008.

Additional references supporting the course Andrew Crane, Abagail McWilliams, Dirk Matten et. al., (eds) The Oxford Handbook of Corporate Social Responsibility. Oxford: Oxford University Press, 2008. Judy Brown and Michael Fraser. Approaches and Perspectives in Social and Environmental Accounting: An Overview of the Conceptual Landscape, in Business Strategy and the Environment 15 (2), pp. 103-117, 2006. Matthew J. Hirschland. Corporate Social Responsibility and the Shaping of Global Public Policy (Political Evolution and Institutional Change). New York, USA: Palgrave Macmillan, 2006. Michael Porter and Mark Kramer. Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility, in Harvard Business Review 84(12), pp. 78-92, 2006. 11. Other additional information