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ts no secret that the retail bank marketing industry is going through a significant upheaval. Read the headlines in American Banker, or ABA Bank Marketing, or BAI, or Financial Brand, and youll see common themes such as mobile adaptation, mobile payments, social media, the future of the branch, banking for the unbanked the list goes on. Some of these trends are long-term, but a number of changes are on the horizon that will affect you in 2013. Here, then, are my ten predictions for what really will matter in the year thats unfolding.
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About the Author Damir provides strategic leadership and technology consulting for Catalyst clients in his role as director of digital marketing. Originally from Sarajevo, Bosnia & Herzegovina, Damir was previously a cofounder/ president of Auragen Communications, one of the leading interactive agencies in the Northeast. He holds an MBA from the William E. Simon Graduate School of Business at the University of Rochester. He will be a presenter at the 2013 American Banker Best Practices in Retail Banking Conference.
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