Updated Floralife Product Line Jan 4 2013

Floralife, a division of Smithers-Oasis
ALERT ! Just a reminder!

How to videos on YouTube ! Facebook page postings daily ! Monthly Research updates ! Product pages with product description, features and benefits, dosing instructions, sizes available ! Care and Handling brochures !
All available 24/7 on our website, www.floralife.com

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Floralife
PRODUCT LINE
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Floralife Product Information Webinar, January 30, 2013
A systems approach
Floralife product is built on a systems approach. There is a product for each step in the flower chain that has been formulated for the specific need and physiology of a cut flower at a certain time in the flower chain. Harvest to home solutions
Labeling depicts the SYSTEMS APPROACH

Products for each stage along the flower chain used in combination create the best results
100 Blue: Pretreatment and Hydration
200 Gold: Storage and Transport
300 Red : Flower Food for continued nutrition

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Multi: Product used all along the flower chain

5
Stage 1
treatment and hydration 100 Blue
Immediately after harvest- flowers have been cut from their natural source of nutrients and hydration. The goal is to treat the cut flower in order to: inhibit potential attacks on the flower from external forces prevent the stems from drying up Keep the stems unclogged so they can soak up nutrients, treatments and water to keep hydrated and healthy
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Stage 2
storage and transport 200 Gold
The journey flowers will start to take the stressful journey to their next destination by truck, sea, air. The goal at this point is to: Protect the cut flowers as much as you can from temperature change, environmental forces that could attack the flower like ethylene and fungus. Keep the flower fed and hydrated, but not enough to encourage early bud opening
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Stage 3
nutrition 300 Red
Feed the flower the flower is close to or at its destination and because it has been carefully handled along the flower chain, it is a healthy vibrant flower. Now you must keep it fed to maintain color, strength and vibrancy for as long as possible The goal at this point is to: Keep the flower fed so that it keeps its vibrant colors both in the bud and greenery Promote full bud opening Keep vascular system of the flower free flowing so that the flower is gets is full nutrition.
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Sanitation
all along the flower chain
The flower chain can be a breeding ground for bacteria and fungus that can harm your cut flowers. Changing temperatures, handling, multiple venues, decaying organic materials, cut stems all contribute to bacteria and fugus growth the can harm the cut flowers. Minimizing bacteria growth is essential to healthy flowers Sanitation is a key requirement in all operations along the entire flower chain
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Finishing sprays
Maximize the natural freshness of fresh cut flower bouquets, floral designs and evergreens An external way to hydrates and protect your flowers Last step measure of insurance before any arrangement goes out of the florists door. Sprays can be used both on cut flowers and potted plants to enhance the color and shine of buds and greenery.
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Cut flower chain

Breeder Distributor Domestic Grower International Grower Importer/ Bouquet Operation
Wholesaler
Traditional Retail Mass Market Retail Consumer
Why do we need Floralife care and handling product?

Components in Flower Food

Component
Sugar
Function
Provides carbohydrate (food) for the flowers
Acidifying agent Flower stems take up water better at low pH (3.0-5.0). Acidifying agent lower the pH of solution
Stem unpluggers Microbes (bacteria and fungi) grow rapidly in vase water. These microbes clog the plumbing of the flower stems and impede the water uptake Stem unpluggers help keep the vase water clean and stems free flowing
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Attached Flower vs. Cut Flower

Flowers Attached to a Plant
Cut Flower
Take up water and minerals through roots Grown in high light conditions, so leaves produce enough food by photosynthesis which is then taken up by flowers
Take up water from cut end of the stem Kept under low light conditions (interior) and not enough leaves, therefore food produced in the leaves is not enough
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Why do flowers need flower food?

When a flower is cut from the plant, necessary resources become limited Flowers are actively growing even after cut from the plant Flowers need water, minerals and food (in a form of carbohydrate) for optimum function
Water To maintain the turgidity of cells (lack of water causes wilting) Needed for all reactions within the plant Carbohydrates This is the food, the building blocks for growth Energy source for reactions Minerals Needed for proper functions in cells
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Types of Flower Food by Form

Liquid Concentrated liquid; should be diluted with water to make up the use solution Ready to Use solutions like Finishing Touch, Quick Dip that do not need to be diluted in water.
Powder Dry powder; should be dissolved in water to make up the use solution
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Types of Flower Foods

Storage/Holding solutions (powders & liquids)- 200 product
Vase and foam arrangement solutions (powders & liquids)- 300 product
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Farm
Pre-treatments PAL, PRG, EthylGuard Hydration HydraFlor 100 Sanitation DCD Short (mostly overnight) treatments done as a pulse (uptake) Should be easy to apply and cost effective
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Transport
Products to protect and maintain the quality during transport TransportCare paper EthylBloc truck kit or packet
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Wholesalers & Bouquet Makers

Storage time can be up to few days Quick Dip 100 for flowers received dry pack from the farms 200 product to maintain health during storage 300 product for bouquets, vases and arrangements Products to maintain the flowers, healthy environment DCD Finishing Touch Leafshine
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Retail and Consumer

Products to maximize vase life, bud opening and flower color 200 product if they are going to store flowers for more than 3 or 4 days 300 product for vase or arrangements and as after care for their customers to use QuickDip, if their flowers need a lift when they get shipped in Finishing products Finishing Touch Crowing Glory Leafshine Sanitation to keep shop clean and flowers free from bacteria DCD
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Product for all stages throughout the flower chain
PRODUCT LINE
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100 BLUE STAGE 1 in the flower chain
Treatment and Hydration

Why Pre-Treat Flowers?

When used immediately after flowers are cut from farm
Helps maintain healthy foliage and flower heads

Keeps stems free flowing and aids in water uptake
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Floralife PAL 100

Pre-treatment for Alstroemeria and Lilies Helps to keep foliage green and healthy Increases Hydration Keeps stems free-flowing For use by growers, wholesalers, bouquet makers Use at room temperature or in storage coolers Clear in all water types Dose: 1 Tablet per 2 quarts (2 liters) water Treatment time: 24-72 hours
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SVB vs. PAL 100
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Floralife PRG 100

Pre-Treatment Rose and Gerbera Increases water uptake and flower freshness Can be used on all flower types (mixed bouquets) Keeps stems free flowing For use by growers, wholesalers, bouquet makers Effective at room temperature or in storage coolers Prevents bent neck and wilting foliage Dose: 1 Tablet for 4 quarts (4 liters) of water Duration: 24-72 hours
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PRG 100
Water
1/31/2013 Floralife Product Information Webinar, January 30, 2013
PRG
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Floralife Pre-treatment vs. competitors product

11
9
Vase Life (days) 7

5 3
water
competitor CVB
PRG
rose mum Crops gerbera
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Bacterial Count for PRG & Competitors Products

Relative Bacterial Count (# of cloudy tubes in a serial dilution) 3 2.5
2
1.5 1
0.5
std water
Bacterial Count
Day 5
1/31/2013 Floralife Product Information Webinar, January 30, 2013
CVB competitor PRG Floralife
competitor Vitabric
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Why Hydrate?
After stems are cut from the plant, flowers and leaves continue to loose water Supply of water is limited Water imbalance causes wilting Hydration solutions improve the uptake of storage solutions and keeps stems free flowing Hydration solutions contain an acidifier and a stem un-plugger
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Hydraflor 100 hydration postharvest treatment

Use with any crops that have hydration problems, i.e. roses and Gerbera daisy Lowers pH of water which increases hydration Can use at room temperature or in storage coolers Prevents bent neck and wilting Remains clear in all water types Dose: Liquid-5ml per 1 Liter of water. Powder- 0.42 grams per 1 liter of water Duration: 1-2 hours at room temperature or 24 hours in storage cooler at 38F
Quick Dip 100 instant hydration treatment

Ready to use solution
Saves space, time and labor

Reduces bent neck and droopy stems Can be used on all flower varieties
Maximizes solution uptake and keeps stems free

flowing Dose: Ready to use solution
Duration: Place re-cut stems in solution for 1

second
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Quick Dip 100

Effects after 2 hours of treatment
Rose Freedom
Rose Miracle
No Quick Dip
Quick Dip
No Quick Dip
Quick Dip
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Floralife EthylGuard
Ethylene action inhibitor Ethyl SilverThiosulfate (STS) solution Applied as a pulse (solution uptake) STS is very unstable Must follow Specific protocols for disposal of used solution Concentrated liquid Cut flowers treated immediately after harvest at farm level The dose depends on crop type and duration of treatment
Ultra and regular versions available
Flower
Carnation/Mini Carnation
Room Temp
4 hours - 2 ml/L
Storage Cooler
Overnight 1 ml/L
Alstroemeria
4 hours 1 ml/L
Overnight 1 ml/L
Other
4 hours - 2 ml/L
Overnight 2 ml/L
Atlantis and Chanon Carnations-Photos on Day 15
Untreated( Control)
Floralife Ethyl Guard
Delphiniums
Photos on Day 15
Untreated( Control)
Floralife Ethyl Guard
200 GOLD STAGE 2 in the flower chain
Storage and Transport

What do Storage and transport solutions do?

Storage solutions contain an acidifier, stem un-plugger and a certain amount of sugar to keep the flowers fresher longer Used for processing, shipping and shop displays Keeps the flower from opening prematurely (does not blow bud open)
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200 eZ Dose storage treatment

Fast dissolving Ensures quick mixing Traceable (packet remains in bucket) Holding and shipping treatment Good for all flower types Can be used at room temperature or in storage cooler Available for Hard and Pure Water types Dose: Packets made for 1.5, 2 and 3 liters of water Duration: Can be used up to one week
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200 & ULTRA 200

Provides a balanced formula to lower pH and increase hydration Appropriate amount of nutrients to inhibit premature bud opening Uses Aluminum Sulfate as acidifier Produces a flocculent to help keep stems clean Dose: 200 10ml per liter Ultra 200 5ml per liter Duration: change solution at least once per week
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Clear 200 & Clear ULTRA 200 2X

Provides a balanced formula to lower pH and increase hydration Appropriate amount of nutrients to inhibit premature bud opening Uses Citric Acid as acidifier Product is clear in all water types Dose: Clear 200 10ml per liter Clear Ultra 200 5ml per liter Duration: change solution at least once per week
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Clear Rose 200

Ideal Conditioner for increased freshness in roses Helps reduce bent neck and premature bud opening For Growers, Shippers, Bouquet Makers, Wholesalers and retailers Product remains clear in water Dose: Liquid- 10ml per liter. Powder- 10 grams per liter Duration: change solution at least once per week
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EthylBloc Transport Kits & Sachets

EPA- approved ethylene action inhibitor Increases flower life up to 300 % Protects cut and potted flowers, foliage plants, bedding flowers & plants Dose: Truck kits- 2 sizes for volumes of 2,040 cu. ft and for 3,604 cu. ft. Add packet to buffer solution and close area. Sachets- determine # of sachets needed based on volume of each box. Dip each sachet in water for 1-2 seconds and place in flower box and close lid. Minimum treatment for truck kit and sachets are 4 hours.
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EthylBloc Sachets
Day 10
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TransportCARE Paper
Postharvest waxed tissue paper designed and formulated to slow the premature spread of plant pathogens, such as Botrytis, on flowers and foliage Same concept as tissue paper in shoe boxes Impregnated with chlorine dioxide compounds that react when exposed to relative humidity above 40% Dose: depends on size of box being used (usually 1-4 sheets per box). Do not let paper touch the buds.
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300 RED Stage 3 in the flower chain
Vase and foam arrangement solution

Why use Vase Solution Flower Food?

Has optimum sugar Encourages the flower to start properly opening Enhances the flowers colors Hydrates and nourishes the flowers for the consumers maximum enjoyment
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Flower Food 300

Can be used in vase or with Oasis floral foam Enhances flower colors Improves vase life vs. water Uses Aluminum Sulfate as acidifier Produces flocculent to help keep stems clean Dose: Liquid- 10ml per liter. Powder- 10 grams per liter Also available in packets for the end consumer
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Flower Food Clear 300

Can be used in vase and Oasis floral foam Enhances flower colors Remains clear in water Keeps stems free flowing and flowers hydrated Uses Citric Acid as acidifier Dose: Powder- 10 grams per liter Liquid- 16ml per liter. Also available in packets for the end consumer
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Effects of Flower Food
Water
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Flower Food
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Comparative Data, 4 Rose Cultivars

16 14
12
10
Water Floralife Clear
competitor Chrysal
'Emblem'
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'Osiana'
'Kardinal'
'Sonia'
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Rose Food 300

Enhances rose performance Increases vase life 2-4 days vs. standard flower food Brilliant flower color Product is clear in water Suitable in mixed bouquets Dose- Powder: 10 grams per liter. Liquid: 10ml per liter. Also available in packets
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Rose Food with Dutch Flowers
Floralife Clear Formula
Floralife New Rose Formula
Competitor Rose Formula
Day 10
Bulb Food 300

Specially formulated for bulb flowers: tulip, iris, lily, alstroemeria and freesia Can also be used with mixed bouquets Dose: Dissolve 10 grams per 1 liter of water
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Comparative Data
Water
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Floralife Product Information Webinar, 57 January 30, 2013
Bulb Food
Scented Flower Food 300

Adds a pleasant scent to the flower vase Hydrates and nourishes flowers Product remains clear in water Can be used with all flower varieties Dose: 1 packet per 1 liter of water
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Special Blend Flower Food 300 for hard water

Developed for water that has high hardness, alkalinity and extreme salt levels (which causes water to resist lowering of the pH) Provides a balanced formula to correct pH and increase speed of flower hydration Dose- 10 grams per 1 liter of water
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Special Blend Flower Food 300 for pure water

Developed for waters that are purified or naturally ultra pure (low hardness, low alkalinity and low salt levels) These waters are very responsive to lowering of the pH Provides a balanced formula to correct the pH and increase hydration of flowers. Dose: 10 grams per 1 liter of water.
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Do Home-Made recipes work?

1. 2. 3. 4. Water (control) Floralife Flower Food 300 Commercial Flower Food Brand A Home-made Recipe 1 (Sugar 10g/ L, Bleach one teaspoon/L and lime juice one tsp/L) Home-made Recipe 2 (1:1 volume 7-Up and Water) 6. 7. 8. Home-made Recipe 3 (1:4 volume7-Up and Water) Home-made Recipe 4 (bleach one teaspoon/L) Home-made Recipe 5 (1 aspirin tablet/L)
5.
Results after 7 days
1
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8
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Importance of Correct Dose

Correct dosage is important for best performance of flower food
Both under- and over-dosing reduce the effectiveness of flower food
Day 7
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FINISHING SPRAYS & PLANT CARE

Why use Finishing Sprays?

Maximize the natural freshness of fresh cut flower bouquets, floral designs and evergreens Hydrates and protects flowers
Last step measure of insurance before any arrangement goes out of the florists door.
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Finishing
Touch
Systemic hydration and protection product: Finishing Touch is absorbed into the leaves and flower bud to hydrate and nourish. Contains nutrients to feed the flower Helps keep flowers fresh and the color of petals and leaves vibrant. Prevents premature petal drop, dehydration, wilting and browning Safe for all flower types Goes on clear and dries clear as well with no residue. Can extend flower life 1-5 days (dependent on cultivar) Mist should be allowed to dry before putting in cooler Application is a fine mist spayed all over the cut flower or potted plant.
Floralife Finishing
Touch
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Crowning Glory (Clear & Original)

Provides a very fine protective layer over flowers, Crowning Glory acts as a liquid shield to hold moisture in and reduce moisture loss. Ready to use spray Slows deterioration and browning of fresh flowers, plants and greens Dries to a clear finish with no residue Application: Spray a fine mist over flowers and foliage. Best used for flowers and arrangments that you want to hold in a suspended state for a length of time. *Allow the spray to dry before putting in cooler*
Leafshine
Ready to use spray Shines up foliage of green potted plants and cut foliage arrangements Dries to a clear finish with no residue Natural Shine- not oily Removes and keeps water spots away Reduces water evaporation of leaves Suitable for most plants except fragile or hairy leaves, succulents & ferns. Dont spray on flower blooms or buds Application: Spray lightly on foliage and allow 5 minutes to dry before wrapping or covering the plant/arrangement.
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FM BudMagic Solution
Stimulates tight flower buds to open Common crops use are for roses, lilies and carnations Dose- Add 30ml (1 oz) to 4 liters (1 gallon) of lukewarm water. Duration- Keep stems in solution for 1-3 days at room temperature
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CLEANERS & SANITATION PRODUCTS

D.C.D.

Industrial Cleaner
Disinfect, Clean, and Deodorize Use on flower buckets, vases, counters, tools, work surfaces, coolers, shipping & packing areas Reduces bacterial growth which harms flower stems which reduces flower vase life Lasts longer than bleach b/c it does not evaporate No rinsing needed Dose: Dissolve 2 tsps in 1 liter (1 quart) of water. Scrub items with solution and let soak for 5 10 minutes
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Bucket Treatment D.C.D. Clorox Water
Relative Bacterial Counts 1 389 889
Relative Fungal Counts 1 38 560
High Bacterial Counts = Dead Flowers

Floralife MicroBLOC Greenhouse Disinfectant

EPA- registered antimicrobial disinfectant Inhibits bacterial and fungal growth and offensive odors caused by mold & mildew. Scent is not over powering like bleach Improves flower life as a result of cleaner environment Drain disposable approved Can be used with underwater cutters
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Floralife P.A.C.
Professional Agricultural Cleaner
Heavy duty chlorinated cleaner for nonporous surfaces such as greenhouses/packing houses, coolers, floors Can also be used in homes, school and public areas Composite of detergents and emulsifiers, helps disslodge stubborn materials such as sludge, oily residues & dirt
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Floralife
Strip-It
Cleaner
An end-of-season cleaner for greenhouse structures, irrigation systems, and water storage tanks Safely removes whitewash coatings, organic sludge, heat-set grease/oil/dirt
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DOSING UNITS
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Dosing units
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Dosing System Settings

Any Powder
- 3.3%
Floralife H100 - 0.5% Floralife D.C.D Cleaner - 1%
Floralife Crystal Clear

- 1.6%
Floralife Clear Professional/Professional

- 1%
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Clear solutions vs. non clear solutions

Non-clear
Uses Aluminum Sulfate as acidifier Produces flocculent to help keep stems clean Efficacy same as clear version, however a clear may be more effective in hard water.
Clear
Uses Citric Acid as acidifier Product is clear in all water types Efficacy same as non clear version, however a clear may be more effective in hard water.
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Comparison of Finishing Sprays

Finishing Touch Systemic hydrating treatment - adjuvant Absorbed into leaves and petals Controls moisture loss contains nutrient Crowning Glory Topical hydrating treatment - wax Provides moisture barrier which holds moisture in. Leafshine Topical shine treatment petroleum based Non-oily to add shine to the plant or arrangment.
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100 vs. 200 vs. 300

100 Generally no carbohydrate
Hydrate and prepare for the journey
200 Some carbohydate

Keep in a holding pattern during the journey
300 Full carbohydrate

Feed the flowers so they open fully and have vibrant color
Generally no nutrients. 100 product is formulated to keep stems free flowing so to help hydration by water/solution uptake. Usually used just after harvest or dry pack transport when the flowers have been stressed.
Begin to add some nutrients to keep the flower healthy during transport and storage, but not enough to stimulate full bud opening. Formulation to help keeps stems free flowing so they keep hydrated and somewhat fed until they reach their final destination.
The flower has reached its final destination so you want full bud opening. 300 product contains lots of food to encourage full bud opening and vibrant color.
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Questions?
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www.floralife.com

Updated Floralife Product Line Jan 4 2013

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Updated Floralife Product Line Jan 4 2013

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Formats disponibles

Floralife, a division of Smithers-Oasis

ALERT ! Just a reminder!

All available 24/7 on our website, www.floralife.com

Floralife Product Information Webinar, January 30, 2013

Labeling depicts the SYSTEMS APPROACH

100 Blue: Pretreatment and Hydration

200 Gold: Storage and Transport

300 Red : Flower Food for continued nutrition

Multi: Product used all along the flower chain

Floralife Product Information Webinar, January 30, 2013

Floralife Product Information Webinar, January 30, 2013

Floralife Product Information Webinar, January 30, 2013

Floralife Product Information Webinar, January 30, 2013

Floralife Product Information Webinar, January 30, 2013

Floralife Product Information Webinar, January 30, 2013

Cut flower chain

Why do we need Floralife care and handling product?

Components in Flower Food

Attached Flower vs. Cut Flower

Floralife Product Information Webinar, January 30, 2013

Why do flowers need flower food?

Floralife Product Information Webinar, January 30, 2013

Types of Flower Food by Form

Floralife Product Information Webinar, January 30, 2013

Types of Flower Foods

Floralife Product Information Webinar, January 30, 2013

Floralife Product Information Webinar, January 30, 2013

Floralife Product Information Webinar, January 30, 2013

Wholesalers & Bouquet Makers

Floralife Product Information Webinar, January 30, 2013

Retail and Consumer

Floralife Product Information Webinar, January 30, 2013

Product for all stages throughout the flower chain

Floralife Product Information Webinar, January 30, 2013

100 BLUE STAGE 1 in the flower chain

Treatment and Hydration

Why Pre-Treat Flowers?

Helps maintain healthy foliage and flower heads

Floralife Product Information Webinar, January 30, 2013

Floralife PAL 100

SVB vs. PAL 100

Floralife Product Information Webinar, January 30, 2013

Floralife PRG 100

Floralife Pre-treatment vs. competitors product

Vase Life (days) 7

Floralife Product Information Webinar, January 30, 2013

Bacterial Count for PRG & Competitors Products

CVB competitor PRG Floralife

Floralife Product Information Webinar, January 30, 2013

Hydraflor 100 hydration postharvest treatment

Quick Dip 100 instant hydration treatment

Saves space, time and labor

Maximizes solution uptake and keeps stems free

Duration: Place re-cut stems in solution for 1

Quick Dip 100

Floralife Product Information Webinar, January 30, 2013

Ultra and regular versions available

Floralife Ethyl Guard

Floralife Ethyl Guard

200 GOLD STAGE 2 in the flower chain

Storage and Transport

What do Storage and transport solutions do?

Floralife Product Information Webinar, January 30, 2013