Académique Documents
Professionnel Documents
Culture Documents
Ad Type
Dimensions
Doublebill
Fixed Panel
No
Push Down
970 wide x 418 tall expanded, auto-expands once per user per session
XXL Box
Half Page Ad
Leaderboard
768 x 90 or
Billboard
960 x 90
Big Ad / IMU
336 x 280
Up to 640 x 480.
n/a
Video Interstitial
Pre-roll Video Ad
N/A
Featured Product
120 x 90 GIF;
88 x 31
120 x 90 GIF;
336 x 46
336 x 250
120 x 90
88 x 31;
Big version (Real Estate/Owning a Home): Large Photo 230w x 160h, 60 char text with two links, Small Photo: 75w x 75h, 3 links, Logo: 78x36. Large Photo: 160w x 105h Logo: 78x36
Markets Sponsor
88 x 31;
86 x 60 65 characters (including spaces) plus URL. Indicate a visible url if desired, and a linking url for actual clickthru. 88x31 gif/jpg 88 x 31
Text Links
160 x 60 88 x 31 88 x 31
Dimensions
Ad Programs Ad Type
Dimensions
Multimedia Package
Surround Session
See specs for Pre-roll video and Multimedia Intro Interstitials above Required: Big Ad/IMU, Leaderboard, Optional: Half Page Ad. Required: Big Ad/IMU, Skyscraper, Leaderboard, Optional: Half Page Ad.
Required: Big Ad/IMU, Skyscraper, Leaderboard, Optional: Half Page Ad. Big Ad IMU, Leaderboard
88 x 31 Big Ad (336 x 280, 300 x 88 x 31: 2K 250) or Half Page Ad (336 x 850), Logo Button (88 x 31) For text e-mail: 50 Character Big Ad: 40K Headline, 5 lines of text max, 60 characters per line (about 45 words) For html e-mail: 120 x 60 Half Page: 60K static gif plus 5 lines of text max, 60 characters per line (about 45 words) 120 x 60: 5K
Sponsored Archive
A combination of the See specs for leaderboards, big ads. following: leaderboards, big ads. Normal specs for these positions apply, with the following exceptions: uninitiated sound is accepted, unlimited animation is accepted. A combination of the See specs for leaderboards, big ads. following: leaderboards, big ads. Normal specs for these positions apply, with the following exceptions: uninitiated sound is accepted, unlimited animation is accepted.
Front Page Elements: Logo: 120 x 60 Static GIF, White Paper Title: 30 characters (with spaces), White Paper Short Description: 60 characters (with spaces) Description Page Elements: Logo: 120 x 60 Static GIF or White Paper Cover Shot 120 x 120 Static GIF; White Paper Title: 30 characters (with spaces); White Paper Long Description: 1,000 characters (with spaces); White paper details: Company, Published Date, Format, Type, Language, Length (page), Topics, Author(s) White Paper: White paper document in PDF format Required :728x90 Expandable ads can expand up to 768x270. leaderboards (30K), 88x31 Must expand downwards. button(5K), Section Front
Dimensions
Location Text: 20 characters Description Text: 20 characters Click Through URL Required
Dimensions
220 x 65 pixels, gif/jpg on white background Image Size: 110 pixels high by 322 pixels long Characters: 1 line of text 60 characters each including spaces and URL 160 x 25 (Search Sponsorship) Image Size: 75 pixels high by 80 pixels long Characters: 2 lines of text 14 characters each including spaces. (24 Total) ** The reason for two lines is because long words will break after 14 characters and will go on the next line.
160 x 60
Ad Type Books Update Personal Tech Focus Health Update In Advertising Movies Update Travel Dispatch UrbanEye Wheels Your Money
Dimensions BOTH VERSIONS BELOW REQUIRED HTML version: 336x280 or 300x250 GIF or JPG and 1 URL Text version: Up to 50 character headline Up to 5 lines of text - max 60 characters (including spaces) per line and 1 URL
Afternoon Update DealBook Opinion Today Politics Tech Update Global Update Today's Headlines
Great Getaways
HTML File Specs (All expandable ads must be 3rd party served.) 580-pixel wide HTML table designed and created by advertiser.
Sophisticated Shopper
2. 1 Text file for subscribers Recommended height of entire content: 600 who choose to receive the pixels. email as text-only. 200 words max, no coding or special characters. 3. 3 email addresses for testing and approvals Maximum allowable height of content: 1,000 pixels.
TicketWatch
Times Delivers
4. 1 subject line (55 CANNOT contain: image maps, animated characters max). Words in gifs, forms, style sheets (CSS), background all caps, unusual images, third party tags, tables/images wider punctuation, or special than 580 pixels, or open rate gifs. These characters may trigger items may trigger SPAM filters and may SPAM filters and may restrict restrict delivery. delivery.
Mobile Specs Ad Type iPhone & iTouch App Dimensions 320 x 50 File Size 3K
iPhone Interstitial Portrait Mode only Palm Pre App BlackBerry App
320 x 450
150K
Tablet Specs Ad Type iPad Leaderboard Portrait Mode iPad Billboard Landscape Mode iPad Half-Page Portrait & Landscape Mode iPad Full-Page Interstitials Portrait Mode iPad Full-Page Interstitials Landscape Mode iPad Article Tools (Share Tools) Dimensions 738 x 70 994 x 70 315 x 595 560 x 800 900 x 500 250 x 50 File Size 200K 200K 300K 700K 700K 3K
File Size
Animation
3rd Party
Up to 30 seconds
Yes
60K
Up to 30 seconds
Yes
60K
Yes
80K
Up to 30 seconds
Yes
60K
Up to 30 seconds
Yes
40K
Up to 30 seconds
Yes
30K
Up to 30 seconds
Yes
40K
Up to 30 seconds
Yes
40K
Up to 30 seconds
Yes
60K initial
Up to 15 seconds
Yes
6MB (preferred)
Up to 30 seconds
Yes
1MB
15 Seconds
Yes
60K initial
10 seconds
10K
Static
No
2K max
None
Yes
15K
Static
Yes, image
336x46 initial state must be static, the unit can animate once the user initiates action and expands the ad, but when the expandable is deactivated and the unit returns to it's 336x46 state-It must be static.
Yes
15K
Static
Yes
15K
Static
Yes
10K
Static
Yes
2K
Static
Yes, image
Yes, image
Yes, image
5K
Static
Yes, image
5K
Static
Yes
2K
Static
Yes, image
2K
Static
Yes
N/A
No
5K 3K
No Static
10K 3K 3K
Yes
10K
Static
Yes, image
File Size
Animation
3rd Party
5K 15K
Static Static
Yes Yes
File Size
Animation
3rd Party
Big Ad/IMU - 40K Leaderboard - 40K Half Page Ad - 60K Big Ad/IMU - 40K Leaderboard - 40K Half Page Ad - 60K
Up to 30 seconds
Yes
Up to 30 seconds
Yes
Up to 30 seconds
Yes
Up to 30 seconds
Yes
No animation Up to 30 seconds
Yes Yes
Leaderboard - 40K
Unlimited
Yes
Unlimited
Yes
120 x 60 - 5K
Static
No
Yes
File Size
Animation
3rd Party
Yes N/A
N/A
N/A
File Size
Animation
3rd Party
Yes Yes
N/A 5K Static
Yes
N/A
Yes
Animation 4 loop max and then remain static on final loop. Animated GIF file only
3rd Party 3rd party URLs accepted. No jump tags. Must be dedicated standalone clickthrough URLs.
Notes Only gif or jpg files accepted. No HTML code, flash, or third party hosted images. All third party URLs must be dedicated, standalone clickthrough URLs.
Image Specs
URLs
Notes
Up to 5 links will be tracked. If there are CANNOT contain: image maps, animated more than 5 links in the html file provided, gifs, forms, style sheets (CSS), background NY Times will track the first 5 or those images, third party tags, tables/images wider specified by the advertiser. 3rd party URLs than 580 pixels, or open rate gifs. These accepted. No jump tags. Must be dedicated items may trigger SPAM filters and may standalone clickthrough URLs. restrict delivery.
Up to 5 links will be tracked. If there are more than 5 links in the html file provided, NY Times will track the first 5 or those specified by the advertiser. 3rd party URLs accepted. No jump tags. Must be dedicated standalone clickthrough URLs. Total of all images must be less than 100K.
Images must be in .jpg or .gif format and optimized for display on the Web.
Suppression files may be provided at the option of the advertiser. If using a suppression file, it must be provided 5 business days before the email is scheduled to deploy. Must be in .xls or .txt format.
Animation Up to 5 seconds
Notes **Please note final creative must be submitted 5-7 business days prior to launch **Ad will enter the screen from left to right. NYTimes will attach a close bar to the
Up to 6 seconds
Yes
Static Static
Yes No
Devices Supported: Storm (9500 & 9530) Tour (9630) Bold (9000) Bold2 (9700)
Curve 2 (8900) Up to 5 seconds Static Yes Yes To ensure ads display properly across all
Notes **Please note iPad ads require 4-6 week **Please note iPad ads require 4-6 week **Please note iPad ads require 4-6 week development time **Please note iPad ads require 4-6 week development time **Please note iPad ads require 4-6 week development time **Please note iPad ads require 4-6 week
Notes The unit can house 30 seconds of rich media and stays at the 970250 size until a user closes the unit. Advertisers must send along a 336x280 or a 300x250 unit that will display if a user closes the ad. The close will be built into the page and is not required in the ad display
Rich Media can have 100k secondary load file size. Must have Click to re-expand and click to collapse buttons. Auto-expands for 7seconds can re-expand with up to 30 seconds animation. Rich Media can have 100k secondary load file size. Click to re-expand, click to collapse. Autoexpands for 7-seconds can re-expand with up to 30 seconds animation.
Rich Media can have 100k secondary load file size click to expand click to close. Unit will have page-turn functionality with video capability 80k initial load, 100k secondary. ARTICLES ONLY. Rich Media can have 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. Click to expand preferred but may have rollover to expand. Hotspot for roll over should be restricted to a button and no larger then 30% of the ad. Rolling off will close the ad. Rich Media can have 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. May have rollover to expand. Hotspot for roll over should be restricted to a button and no larger then 30% of the ad. Rolling off will close the ad Rich Media can have 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL Rich Media can have 100k secondary load file size. All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. May have rollover to expand when not on the homepage. Hotspot for roll over should be restricted to a button and no larger then 30% of the ad. Rolling off will close the ad.
No iframes allowed, unit must be standard or Javascript tags if third party served. Rich Media can have 100k secondary load file size. Third party served interstitials must be built as an in-page unit this will be added into an NYTimes approved NYTimes.com header. Video can be any size under the 800 x 500 container Can also include an 88x31 Logo (10k). Please submit assets a minimum of 5 business days before the campaign is scheduled to launch.
Displays television-quality streaming video in a 504 x 284 (16:9 aspect) pre-roll ad prior to video content. File should be a compressed .mov or mpeg quicktime movie (16:9 Aspect Ratio) Static 300x250 Big Ad should also be submitted to run in companion. Max file size 40K
Must be organic shape, cannot be square or rectangle, ad cannot stay fixed in one place for more than one second. Creative cannot cover core page navigation, branding or other ads. Must be designed to overlay other flash elements on the page; visible close button.
50 character headline 50 hyperlinked text characters 90 text characters Text - 4 line of text, 14 characters per line (including spaces) Headline: 50 characters (including spaces) Copy: 50 characters, (including spaces) 100 text characters total (including spaces) The unit can animate once the user initiates action and expands the ad, but when the expandable is deactivated and the unit returns to it's 336x46 state-It must be static. Video must have start, stop buttons - may run for 15 sec Audio: may be auto, must have mute button. Check with your Sales rep on the section placements as some accept expandable while others are static.
50 character headline 50 hyperlinked text characters 90 text characters Frequency cap of 1 per user, per 24 hours. No audio.
Two ads will appear concurrently on either side of The New York Times nameplate. We encourage advertisers to use the ad space on the left side of the masthead to display their company name or tagline. This position should not include any product offers. The right side ad position should display a complimentary message to the left hand position and may be used for product offers. The ads should be tied together in both the messaging and visual elements. Any call to action in the right hand ad position should avoid language such as "click here," "buy now," "download now" or any such variation. The same ad may not be used in both spaces and neither ad can be animated. Below are examples of creative that meet the ad requirements. NO IFRAMES, unit must be standard tags or Javascript tags if third party served. No iframes allowed, unit must be Javascript tags if third party served.
4 lines of text Max 14 characters each line (including spaces) 60 characters max Previously submitted ads in the 86x40 size will still be accepted.
Large Photo 230w x 160h, 60 char text with two links, Small Photo: 75w x 75h, 3 links, Logo: 78x36.
Large Photo: 160w x 105h, 60 char text with two links, Logo: 78x36
40 characters of text No iframes allowed, unit must be Javascript tags if third party served. 4 lines of text, 14 characters per line max (including spaces) Previously submitted ads in the 86x40 size will still be accepted.
65 characters (including spaces) plus URL. Indicate a visible url if desired, and a linking url for actual click-thru. May include 1x1 pixel tracking
Notes
Also available on Health Article Pages, Guide Pages and Times Essential Pages This expandable unit must be third party served.
Notes
Recommended that unique set of 3rd party ads be sent for advertising 5th page view to track completed sessions.
Banners appear on all archived articles. Advertiser can have a leaderboard or big ad placement in addition to the banner.
30 characters for the headline (Holiday Movies here) and 90 for the additional text.
Notes
All locally served ads require a SWF, FLA, GIF/JPG and click-through URL All locally served ads require a SWF, FLA, GIF/JPG and click-through URL
All locally served ads require a SWF, FLA, GIF/JPG and click-through URL
Notes