Most talkable brands on Media.

There is no wonder that the annual average rate of growth of advertising is much higher than that of the economy. Television channels through their entertainment programmes and advertising has introduced innovative commodities of personal use that were not part of personality in the past. A whole new world of 21st centurys new concept of living is fast emerging as a result of rigorous advertising campaigns. This battle of the brands generated an awareness of new design and fashion which had never been imagined earlier. The advertising moguls have succeeded in hypnotizing the consumers who watch the Indian screen idols like Kareena Kapoor wearing Firdous Lawn or Shilpa Shetty using Pantene Shampoo or Katreena Kaif taking a shower with Lux with the extreme degree of their keen interest. For a moment they forget the actual context and became pretty sure that they will also look as impressive as these models if they use these brands. This is the victory of advertising that opens up new avenues of business for the advertisers. The analysts say that it is the strong impact and deep urge of advertising that our youth speak the language of advertising, sing advertising jingles, and dress according to the fashions set by role models and stereotypes in advertising. According to private surveys, in Pakistan there is an annual spending of Rs50 billion involved in the advertising field that is growing further. This huge level of spending supports thousands of companies and millions of jobs. In fact, in many countries most media outlets, such as television, radio and newspapers, would not be in business without revenue generated through the sale of advertising. However the downside is that up to 50% of all advertising is wasted due to unprofessionalism. Thats a pretty steep percentage considering how many billions of dollars are spent on advertising annually.

Nowadays the top most talk able brand on social media as well as on television, bill boards hoarding, according to a surveys are: Designers lawns: Approximately Rs 770 million was spent on advertising designer lawn, the majority of this money being put into outdoor and print advertising. While several major lawn manufacturers continued the trend of using Indian actors in their advertising, the big talking point was Gul Ahmeds original lawn campaign. Gul Ahmed Sana Safinaz Umer Saeed Nomi Ansari Al karam HSY etc Cell phones: Samsung Q mobile Event management: Arena jade Pavilion club Fast food restaurant: Pizza hut McDonalds KFC 14th street

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