Bruce McGregor

2301 E. Dudley Street Pasadena, CA 91104 Mobile: (310) 465-6600 Email: mcgregor102@gmail.com www.linkedin.com/in/brucekmcgregor

OBJECTIVE
Market Research Analyst actively seeking employment opportunities at a market research firm or within a companys internal marketing department. 12+ years market research experience with emphasis in competitive analysis of telecommunication and Internet services. Astute in identifying research project needs and creating actionable programs. Effective at interacting with high-level executives, product managers and sales personnel.

PROFESSIONAL EXPERIENCE
Current Analysis Pasadena, CA 2002-2013 (Promoted to various positions)
Privately held technology market research firm, headquartered in Sterling, VA

Senior Analyst covered Small and Medium Business (SMB) Services 20102013 Lead analyst in charge of competitive analysis coverage of SMB communication services spanning both wired and mobile solutions. Cultivated top U.S. carriers and cable operators as long term clients. Published daily reports with analysis gathered from company briefings, price changes and new product launches. Examined leading service providers advertising campaigns via Web, print and television. Continuously monitored pricing and promotions by leading a team of research associates. Quarterly, rated 20 service providers performance and gave insights on product innovations, revenue growth and subscriber data. Provided frequent client support by answering inquiries including both immediate research requests and long term strategic projects. Collaborated with fellow analysts and peer reviewed their competitive intelligence reports and pricing databases. Fielded press inquires and led speaking engagements including Current Analysis Webinars on client driven topics, such as better defining the SMB customers needs. Recently attended relevant trade shows as an industry analyst including Enterprise Connect and MobileCon. Key contributor towards Current Analysiss development of new coverage areas including Digital Home and Small Business markets. Wrote monthly advisory reports on upcoming shifts in the IT marketplace such as emerging cloud-based services, VoIP adoption and fixed-mobile convergence.

Senior Analyst covered Digital Home Services and Devices 2005-2010 Prior experience for Current Analysis includes being promoted to cover home entertainment solutions and devices as a Senior Analyst. Wrote reports focused on latest product launches and addressed a series of advisory reports on market trends regarding digital media entertainment and new content delivery platforms. Quoted in articles by several industry journals and daily newspapers on current technology trends like video streaming applications. Facilitated client support duties. In 2005, reorganized Current Analysiss consumer market research with a new focus on the digital home market to more extensively cover consumer electronics manufacturers, service providers and content distributors. As a member of the media, attended several technology focused trade shows including CES, The Cable Show and CTIA. Additionally, moderated speaking panels at trade show events including TelcoTV and Connected@Home.

Bruce McGregor
Page 2 Email: mcgregor102@gmail.com

Pricing Analyst covered Broadband Services 2002-2005 Initial position with Current Analysis was to continuously maintain several databases of nationwide and regional pricing and promotional data of U.S. cable modem and DSL broadband providers. Also delivered daily alert coverage of price changes, new product launches and competitor market activity. Covered both residential and business services entailing the broadband connections as well as related services (security, email and Web hosting).

Wrote a quarterly analytical report detailing specific marketing trends regarding high speed Internet with applications in entertainment and business. Gave continuous customer support by answering client inquiries including ad-hoc research requests on price variation.

Stellcom San Diego, CA 2000-2001

Privately held technology company

Market Research Analyst Facilitator of the market research portion of the company's knowledge management system. Managed internal research requests from engineers and executive staff on latest mobile integration technologies. Produced a daily market update containing market news, and device product releases from technology leaders, competitors and company partners.Company liaison to research analyst firm, Gartner Group. Researched and edited sales proposals and consulting deliverables. Developed an Excel database of potential clients in various industries using Dun & Bradstreet data mining software. Nomadix San Diego, CA 2000
Subsidiary of DOCOMO interTouch as a networking equipment manufacturer, headquartered in Agoura Hills, CA

Marketing Analyst Head researcher who provided strategic direction for executive team on market trends, partnership opportunities and competitors. Industry topics included wireless, network infrastructure, broadband, mobile-commerce. Projected five-year growth of wireless subscribers by carriers in the U.S., Asia and Europe. Investigated major wireless carriers mergers and acquisitions to identify and track leaders. Spherion Santa Clara, CA 1998-2000
Public recruiting and staffing services company, headquartered in Fort Lauderdale, FL

Supervisor, Marketing Internship Program Co-founder of program and responsible for management and development of 20 college interns. Coordinated weekly follow-up with Account Executives to ensure timely and accurate delivery of marketing services and support. Managed payroll and expenses of the marketing intern program to maintain budget goals. Sales presentation design in the form of monthly broadcast emails for potential clients. Helped design improvements for lead development practices.

EDUCATION
Bachelor of Science in Commerce Marketing Santa Clara University Santa Clara, CA Graduated June 1999

COMPUTER SKILLS
Proficient user of Microsoft Office (Outlook, Word, Excel, and PowerPoint), Microsoft Project and Salesforce.com. Maintained and updated Current Analysis proprietary Web-based databases and Excel sheets to track pricing and promotional information.