Académique Documents
Professionnel Documents
Culture Documents
20 Yank Tank
32 Alternative Fuels
46 Keeping Inflation at Bay
60 The Perfect Storm
68 Partinform Comes of Age
Contents
6 13 23
Publishing Editor Intelli-Driving Editor Haw, Marcus Published by: Advertising Sales:
Graham Erasmus Eugene Herbert Keeg, Howard Trilogy Publishing Johannesburg Office:
083 709 8184 082 941 3785 Malan. Daniel Marlene Erasmus
Mather, Peter 082 837 2668
Commercial Vehicle Correspondents McCleery, Roger Durban Office:
Editor Beeton, Frank Twine, Tony Peter Mather
Alwyn Viljoen Borlz, Baron Claude Wilde, Fingal 082 456 8479
082 4589332 Burford, Adrian
Ford, Adam
4
Contents
33 54 78
The Automotive
Industry Roller
Coaster
Having been involved in the automotive aftermarket since 1975, may I have the pre-
sumption to reveal as I enter my 35th year of participation in and observation of the
ups and downs of this addictive industry, my belief that I am eminently qualified to
comment on the current economic scenario, and to impart some sage advice to those
who say that all is gloom and doom, and that we’re done for. There is light at the
end of the tunnel; all you need is a torch to see it from where you’re standing, and
if you do not have a bright enough torch, I can arrange for an Australian cricket
spectator to lend you a laser pointer.
ranted, as we enter 2009, things are not good. Just stantial neck, and other bits of my anatomy, unfortunately not so
GAUTRAINS ARE COMING HOME 18-21 2009. The worldwide KPMG survey has been conducted annual-
ly since 1999, with KPMG South Africa having arranged presentations
locally since 2002. The survey results will undoubtedly be the most
The first shipment of two completed rail cars arrived in Durban on 1
important to date as the world automotive industry faces the biggest
December 2008, and they are going to keep on coming. Each rail car
challenges to its survival in history. In fact, the current situation in the
measures 21 metres in length and weighs 46 tonnes, and they will be
automotive industry is so serious that the CEO of the Fiat Group,
transported as an abnormal load by road from Durban Harbour to
Sergio Marchionne, has gone so far as to say, in an article in Automotive
Gautrain’s train depot in Midrand. The Gautrain rail fleet will total 96
News, that it is possible there will be only six global volume manufactur-
Electrostar cars which will be operated as four-car train sets. Fifteen of
ers - those producing at least 5,5-million vehicles a year – within
the rail cars including all 10 airport rail cars are being manufactured and
the next two years.
Seat Belt Insanity – Only four out of ten vehicle occupants wear their seatbelts, according to the Automobile
Association of South Africa and the Bridgestone-backed Committee for Active Road Safety (CARS). The two organisations have released new data
obtained from the AA’s quarterly seatbelt survey. The research, which was carried out early in December 2008, confirmed findings from the pre-
vious survey and gathered new data. A total of 3831 vehicles, containing 6987 occupants in all seating positions, were surveyed at six locations
across South Africa. “As with our previous survey in September 2008, the occupant most likely to wear a belt in South Africa is the driver,” said
AASA Head of Public Affairs, Rob Handfield – Jones. “The wearing rate for drivers has dropped from 64% to 56%. Rear occupant wearing rates
remain dire, with left and right rear occupants recording wearing rates of just 8% and 10% respectively.”
10 February 2009
What’s the Buzz?
(quickpic)
solution on
p27
12 February 2009
cover story
The Team
February 2009 13
cover story
The Team
oy Hollins, the recently appointed sales director of CI Auto, has recognised
R the need to “drill down” into the market. He understands that he shares the
custodian duties with marketing director Grant Fraser on some very
special brands. Top of the pops is CI Auto’s flagship brand, Gabriel, South
Africa’s leading aftermarket shock absorber. To acknowledge this fact, CI Auto has
created a Ride Control Business Unit, which looks after the technologically advanced
Gabriel product range, which is engineered for South African conditions. A signifi-
cant nod to the importance of this technological edge, has been the appointment of
Sean Staley, a qualified engineer, as Gabriel’s national sales manager. Supporting Sean
is a team of regional sales managers, nurturing and looking after the needs of five
warehouse distributors and with a radically new approach. The focus is to cover the
entire channel, drilling down to spares shops, independents, fitment centres, and
touching everyone who touches a Gabriel shock, from counter hand to fitter. This
personal contact and cognitive interaction ensures that no longer will a counter hand
say, “a shock is a shock is a shock”! This new approach requires a rejuvenated sales
team. This is being achieved via incentives, training and a motivational programme
dubbed the “Gabriel Sales Warrior” programme. Many benefits
are to accrue from this approach, not least being a promo-
tional frenzy at grass roots level, buttressed by market intel-
ligence, technical feedback, product ideas, and more. In
addition, a very important benefit will be a refreshingly
Roy Hollins novel rapport between manufacturing and sales personnel.
– sales director,
CI Auto Over and above the efforts behind the Gabriel brand, CI Auto’s other products are
also receiving attention. The silo approach is out, with the traditional business units
being replaced with relevant component groups, all looked after by dedicated and
reinvigorated product/sales teams, sharing product knowledge and sales passion
which translates into happier customers. These product groups comprise Ride
Control, Drive Train, Ancillaries, Instrumentation and Leisure. Interacting with all
these business units, a dedicated and all encompassing support team provides logisti-
cal and administrative support, taking away the day to day hassles from the front line
soldiers and easing the sales process.
Ci Auto has also initiated a new focus on exports into the African market, covering
the entire automotive channel for OEM, P&A through to the independent work-
shops with the entire basket of product from the CI Auto stable. The mantra for all
CI Auto sales personnel shall be customer service in all its forms – availability, sup-
port, assistance, with a razor sharp desire to help.
Visitors to CI Auto’s
head office in Johannesburg
are left under no illusion
as to what CI Auto sells
14
February 2009
cover story
The Team
Marcel Mbuyu
– operations
director, Gabriel
“The Gabriel plant in Cape Town has
close to 50 years experience in manufac-
turing shockabsorbers for Southern
Africa, rest of Africa and exports to five
continents. The expertise gained over the years is enabling Gabriel
to cope very well with the huge proliferation of car models and
platforms through a rapid expansion of SKUs in the Gabriel cat-
alogue. The challenges of globalisation and cost pressures faced by
Gabriel have led the Gabriel operations team to accelerate the rate
of change required in production, the sourcing of quality compo-
Gerhard de Clerk nents from competitive sources around the world and the deploy-
– financial director, CI Auto ment of Lean Manufacturing Principles (fiercely eliminating
waste across the entire supply chain), an area in which Gabriel is
“ The key focus is to become cost effective in the running of a leader in implementation since the early 90s. The Team is cen-
the business. A lean and mean organisation is one that can tered on Quality and Process Improvement, Manufacturing and
cope with new demands without impacting service. Other Supply Chain management. All senior managers have several
imperatives are the protection of cash resources, embracing years of experience in manufacturing shockabsorbers.”
technology as a key driver, the development of staff, and a
customer orientation from everyone, from the sales force to Martha
the back office.”
Koekemoer
– financial
executive, Gabriel
“The automotive industry is experienc-
ing a combination of pricing pressures
on two fronts. From the input side raw
material costs increased significantly during 2008, and from the
sales side consumers are becoming more price conscious. This
puts an onus on us to become very diligent in procurement prac-
tices and to be extremely efficient in production planning, as we
strive to satisfy these needs and wants.”
Anca Priscu
– new business
development
Richard Machanick executive, Gabriel
operations director, CI Auto
“New Business Development was
recently created by joining the commer-
“The reorganisation of the factory and warehouse has been a
huge challenge, but also a richly rewarding experience. cial and product engineering skills available in the Gabriel divi-
Productivity and service levels are improving and we foresee sion. The main objectives are to increase shock absorbers business
further improvements in 2009. We have developed a strong levels in all markets in which we operate by enriching our prod-
supply chain management team and in operations we have uct propositions and gaining new accounts, particularly outside
redirected and energised the workforce, with productivity the South-African borders. Thorough vehicle sales analysis and
and enthusiasm at levels one would have deemed impossible product research allow us to develop products that our customers
six months ago. Another enhancement has been the creation really need, in all automotive segments. For 2009 the focus
of a an “A” team that troubleshoots and resolves problems. remains on uncompromising product quality and reduced time
We now have a multi-skilled, flexible and motivated work- to market lead-time, topped by customer care. Despite the world
force, created by a move from conservative to progressive wide turmoil in the automotive industry, Gabriel will play an
management. We recognise the need and obligation to
increasing role in the sub-Saharan replacement parts market.
support the marketing and sales divisions by continually
imroving our customer service levels.” We are confident that our ability to read trends and adapt fast to
different market conditions will bring positive results.”
February 2009 15
cover story
The fifth worst growth rate, -15%, in 1998 was driven once again
by a sharply weakening Rand, and the prime overdraft rate from
18.25% on 10th June to 25.5% by 31st August that year, as the
Reserve Bank tried to slug it out with foreign currency traders,
rate experienced since the beginning of the 1960’s, which dubious ending up with the SARB accumulating a foreign debt of $25bn
distinction belongs to 1985, which was equally unforgettable to in the space of a few months, the infamous “nett open forward
those who were around at the time and who have survived to witness position”, which took until 2001 to pay back. Amongst the best
the close run race for the most negative growth performance during performing years, the highest growth rates occurred in contiguous
2008. The small tables in the graphic spell out the five best growth years after the scare of 1961 was over, but 1963’s 35.7% and
years and the five worst growth years for these car sales since 1961. 1964’s 30.2% must be viewed against the low volume base which
It is interesting to reflect on the drivers of the worst and best per- existed in the early 1960’s (1961 saw just over 75 000 new cars
formances respectively, because they certainly are diverse. The sold). Those two high growth years were driven by the recovery
wooden spoon champion growth for 1985 was driven by sharp and confidence after the economy had survived “Republic-hood”,
increases in interest rates after the 1983/4 mini-boom, the Rubicon in an ongoing GDP growth environment of close to 6%pa.
speech, and a dramatic collapse in the exchange rate of the Rand, 1980’s 29.9% growth was on the back of the gold price boom,
which saw car prices escalate by 23% on average during the year. which saw the metal well on the way to an eventual turning point
In worst-but-one spot, 2008 saw the continuation of a two-year at $850. 1973 was a curious year to deliver a high car sales
economic slow down in SA, rising interest rates and, eventually, the growth performance, but was also helped by the gold price which
worst economic crisis in world terms since the 1930’s. rode upwards strongly on the back of inflation threats from an oil
price which moved from $2.50 to $8.50 in a matter of weeks dur-
Third worst spot was way back in the 1960’s with 1961 deliver- ing the first OPEC-inspired oil crisis. The fifth best growth rate
ing -22.9% growth on the back of the repercussions of the of 25.5% during 2005 came on the back of falling interest rates,
Sharpeville massacre and other township unrest during 1960, as rising consumer and business confidence levels, almost non-exis-
well as a dramatic slow-down in economic and fixed investment tent vehicle price inflation and economic growth at levels well
spending growth upon the news that SA would become an inde- above the 5%pa mark – the proximity of 2005 to 2008 is a
pendent republic on the 31st of May 1961. Those concerns were healthy reminder of how the boom-bust scenarios for the local
largely mirrored in 1976, with the June 16th Soweto uprising, motor industry evolved in rapid succession.
which spilled out over other urban Townships, but a sharp
One point is more than worth making –
the preliminary NAAMSA sales figures
for 2008 reflect 294 989 passenger cars
sold, excluding the over 34 000 from
the AMH stable and a few more from
completely impenetrable importers.
Before 2005, this would have been the
best car sales year ever, with earlier
record years spaced as far apart as 1981
and 2004, with NAAMSA car sales of
301 000 units each. But nobody will
remember the car market of 2008 with
any fondness, which just goes to show
that Einstein was right – everything is
relative.
18 February 2009
Lux Lite
Yank Tank
Just before South Africa shut down for the annual year-end holidays, we
witnessed the amazing events unfolding around the severely troubled
by Frank Beeton American motor industry. The most amazing of these were the efforts being
made by General Motors and Chrysler to obtain emergency government
funding to rescue their corporate cash flows, before they were predicted to disap-
pear completely around year-end. It seems that the Ford Motor Company was in a
slightly more favourable position, viewing any forthcoming government hand-out as a
“nice to have”, rather than a life-or-death necessity.
ndustry analysts and commentators were prolific in their stock build-up! Excess inventory is, of course, the mortal enemy
I efforts to dig out the reasons why this iconic and long-estab-
lished industry had got itself into such a potentially termi-
nal mess. The usual theories about inappropriate products,
excessive brand proliferation, slow reaction times, ineffective and
profligate management, inflexible and overpaid labour, and pro-
of positive cash flow. With the US market quite happy to go on
buying its unique domestic models, American manufacturers saw
little need to internationalise their products, or to reorientate
buyers through aggressive marketing action. This is not to say
that there has been no interplay at all between US plants and
gressively more stringent legislative demands on emissions and their offshore subsidiaries, but most of what has transpired up to
fuel economy were advanced and dissected. The real villain was, now has been very distinctly “off the radar”, hidden in vehicle
of course, the financial and economic crises which hit America, platforms and components that are not seen by the average buyer.
and the rest of the world during 2008, dramatically shrinking the Even when foreign models are sold in the US, they are usually
market for new vehicles. The final volume of just more than 13 heavily “Americanised”, and emerge materially different to equiv-
million cars and trucks finally sold in the US during 2008 was alents sold overseas.
nearly three million down on the equivalent 2007 volume, and
substantially less than the all-time record of 17,4 million units set The result of all this is that the American-owned industry has
in Year 2000. The one thing that an industry in transition does become increasingly isolated, living or dying according to the
not need is to have its principal market unexpectedly evaporate. whims of its own domestic market. The other problems put for-
Even if some of the accusations leveled against the US industry ward by the analyst community, if accurate, just exacerbate the
were accurate, vast businesses like the “Detroit Three” (recently problem. It is amazing to think that Henry Ford once supplied
demoted from “Big Three” by some American scribes) need time 90% of all the motor vehicles on Planet Earth, while to-day vehi-
to make profound adjustments. To be fair, all three of these man- cles of US origin are only bit players on four of the five conti-
ufacturers already had substantial return-to-profit strategies in nents. This will surely change, however, if General Motors, Ford
place long before the “Sub-Prime Mortgage Crisis” hit, and were and Chrysler get the chance, and the market, to see their revival
busy with detailed action plans. Whether these plans were appro- strategies through. GM and Ford have declared the intent to use
priate has now become largely an academic question, because far more global product integration going forward, and Chrysler
they would have been made against the expectation of a “normal” is actively pursuing offshore partnerships, with both
market, and that, alas, no longer exists. Taking one step back- Renault/Nissan and Chinese manufacturers. The changes which
wards, it seems that the American motor industry’s major oppor- have taken place in the US heavy truck building industry form
tunity is also its biggest problem. The US light vehicle market has an interesting backdrop to this discussion. Once totally unique,
been historically the world’s largest, and, even in its emaciated with numerous independent indigenous chassis manufacturers
2008 state, is likely to have retained that status over a rapidly offering a highly rationalised catalogue of Cummins, Detroit
closing second placed China. A market of that magnitude has the Diesel, Caterpillar, Allison, Fuller, Spicer, Rockwell, and
potential to place enormous demands on its suppliers, because Hendrickson driveline components behind their individual
the rewards of success in the market are very considerable in vol- nameplates, we now have Freightliner, Western Star, and Mack
ume terms. This is the reason why foreign manufacturers such as foreign-owned, and increasingly moving towards specification
Toyota, Nissan, Daimler, BMW and Honda have established a profiles made up of components supplied by their European par-
substantial North American manufacturing presence to further ents, Daimler and Volvo. Even locally-owned PACCAR
their quests for increased business critical mass, and world mar- (Peterbilt/Freightliner) and Navistar International are increasing-
ket share. In order to do this, they have also created special mod- ly favouring “in-house” engine options, sourced from affiliated
els to pander to the preferences of American buyers. DAF and MAN respectively.
Unfortunately, these special models present as a two-pronged
threat to the indigenous American “Detroit Three”. Firstly, they The success of GM’s, Ford’s and Chrysler’s turnaround plans will
have eroded GM, Ford and Chrysler’s individual and collective depend heavily on what happens to the US economy, and, by
shares of their domestic market (in 2008, this trio accounted for inference, its automotive market. Optimists believe that some
just less than half of US light vehicle sales), and, secondly, they recovery may be possible later in 2009, and that would be good
have reinforced the perception that North America needs “spe- news indeed for the beleaguered motor industry. In the mean-
cial” products, and cannot be satisfied with the models developed time, expensive steps to develop new products (including a wave
for the rest of the world. In order to defend their positions, there- of electric vehicles), close under-utilised plants, adjust manpow-
fore, the US manufacturers have spent more time and effort er levels, cancel unpromising products and projects and stimulate
developing specific models for their home market, most of which sales, go on. Already the US government has provided the indus-
have negligible appeal beyond the shores of North America. try with loans of $US 25 billion for plant upgrades, and $US
While this strategy may work fine when the North American 17,4 billion in emergency funding. If things don’t improve soon,
market is running, come the downturn and………..immediate they’ll be back for more!
20 February 2009
AIDC Quiz
by Roger McCleery
TRIVIA MOTORING
2. What South African made sports car made its racing debut 50 years ago at Killarney, Cape Town?
4. Name two South Africans to have won their home Grands Prix.
7. In what year did Japanese luxury manufacturer Lexus first sell a car?
8. Name the bomber airfield used for the first Formula 1 Grand Prix of the modern era in 1950?
12. The letters ‘AC’ in the name AC Spark Plug formerly owned by General Motors stand for what?
13. Name the American founder of Nascar Stock Car Racing series in the USA.
14. Name the driver to give Williams its first Formula 1 Grand Prix win.
17. How many times did a 40-inch high car win Le Mans?
19. Who wrote the book “Unsafe At Any Speed” which eventually made seat belts compulsory in the States?
Answers on p23
February 2009 21
Commercial Vehicle Comment
“We’ve seen this movie Despite a stressful fourth quarter affected par-
before – Nissan Diesel ticularly by price increases, a global financial
meltdown, a rapidly depreciating exchange rate
remains very positive” and a plummeting all share index, NDSA can
still look back at 2008 with some satisfaction.
From a profit perspective, 2008 was the best
year ever for NDSA, and in the process it man-
aged to maintain its third position in market
share rankings behind Mercedes-Benz and
Raymond Schulz, manager: Toyota by make. On the global front, NDSA
marketing and retail services, retained its number one position as Nissan
Diesel’s top market outside of Japan. “Nissan
“A 10% increase in the price Diesel South Africa remains a dedicated truck
of a vehicle only translates into company that aims to provide profitable trans-
port solutions to its customers”, said Masato
a 2,1% increase in the lifetime Takizawa, chief executive of Nissan Diesel SA.
operating costs of a vehicle”. Rory Schulz, general manager: corporate plan-
ning and marketing, concedes that a lot hinges
on how the exchange rate behaves in 2009,
“The strength of the yen is creating cost pres-
Rory Schulz, general sures and our margins will continue to come
under pressure as long as this persists.”
manager: corporate Raymond Schulz, manager: marketing and
planning and mar- retail services, adds that price increases do not
keting, “Things will necessarily translate into a huge burden for
transporters, “A 10% increase in the price of a
ease up during the vehicle only translates into a 2,1% increase in
second half of 2009” the lifetime operating costs of a vehicle”.
22 February 2009
Engine Remanufacturing
A Double Bonus
In these days of environmental awareness, recycling and remanufacturing are
two activities that get five stars from the Al Gore brigade. The automotive
industry, in particular, has taken a lot of flak recently about the role it
plays in carbon emissions and global warming. There are, however, some good
news stories. Remtec is one of these.
emanufacturing of engines is South Africa and Nissan South Africa.
ANSWERS ANSWERS
1. Servant 8. Silverstone 14. Clay Ragazzoni
2. Dart 9. Honda Cub 15. Charles Goodyear
3. Rudolph Diesel 10. Chevrolet 16. Carroll Shelby
4. Jody Scheckter and Buller Meyer 11. Morris Garages 17. 4 Times
5. East London 12. Arthur Champion – maker of 18. Ford GT40
6. Lamborghini Champion Spark Plugs 19. Ralph Nader
7. 1989 13. Bill France Snr. 20. Henry and Clement
February 2009 23
Bottom line basics
It’s been said a million times before that when the going gets tough, the tough get going. This cliché takes on a new reso-
nance when describing the truck industry. Times may be tough, but trucks are tougher, and truckers are the toughest. This
industry is literally the wheels of the economy, so thank goodness that when the going gets tough, the toughest get going.
A critical element in this dynamic is the ability to keep costs down, and to ensure that operating costs are kept under tight
control. The first port of call in this endeavour is to protect against theft and misuse. ABR has commissioned Séan Jackson
of TRUCKTEK to give our readers a series of tips on Bottom Line Basics.
24 February 2009
Informed Comment
KPMG is a global network of professional services firms providing Audit, Tax
and Advisory services. There are over 123,000 professionals working in over
140 countries worldwide.
High costs and weak sales are threatening the survival of the three major US automakers. General
Motors, Chrysler and Ford have made it clear that they cannot survive without assistance from
government. And with the recent $700 billion bailout of financial institutions it might seem like a
reasonable thing to do. The CEOs of the three corporations have asked Capitol Hill for billions of
dollars in loans to prevent them from filing for bankruptcy. But many voices of protest have gone
up, and The Economist has stated categorically that a bailout will be a mistake. After an initial
request for $25 billion, the US Congress sent all three corporations back to do some
homework, and revised plans were submitted on December 2nd.
here were many things to con- business were you people in other than the exact form set forth in the report.
26 February 2009
A special case can still be made out for financial institutions,
because they are so integrated with the entire socio-econom-
ic system and the good institutions were just as threatened
as the bad ones when people started to lose faith in the sys-
tem. But if an automaker or a retailer fails as a business,
there will always be investors waiting in the wings who will
see an opportunity. The choice is not an easy one.
According to Prof. Ollie Williams, business ethics professor
at Notre Dame University, the ripple effect of the current
crisis on millions of Americans is something that the coun-
try cannot afford at the moment: “There is no question that
the industry itself has been poorly managed, and we can
expect major changes in management in the short term. In
many ways this is a “teachable moment”, a wake-up call for
US business. We must change our ways! But we must also
do the bail-out”.
February 2009
Tony’s take
The South African Reserve Bank faces considerable challenges in steering the ship
of monetary policy through deeply troubled international financial waters, not to
mention a very noisy domestic surf line during 2009. The pressures pushing and
pulling the policy makers against any given policy scenario regarding interest rates
currently both look compelling and only time will tell how a host of corroborating
factors influencing the Monetary Policy Committee (MPC) decisions will stack up to
drive the scenario in one of two particular directions.
he one thing that does appear reasonably certain, is formance of the real side of the economy, only price stability. It
A sporting heart
by Adrian Burford
still beats
It’s hard to believe that once upon a time South Africa was Alfa Romeo’s biggest
market outside Italy, with their own plant, nearly 60 dealers, and a reputation for
being genuinely sporty with an expansive range that appealed to enthusiasts of all
ages across a reasonably broad income spectrum. In 1975, for example, they were
selling about 2 250 Alfasuds a year in SA and in 1982 they sold nearly 7 500
Giuliettas. In addition, they had the giant-killing six cylinder GTVs and the Alfa 6,
which was pitched right into BMW 5-series territory. Even by the end of 1984, with
the parent company in serious financial trouble and incorporation into Fiat looming
on the horizon, they had sold 2 344 Alfa 33s locally. Ironically, Alfa Romeo was
also manufacturing the Daihatsu Charade at their Brits plant, pumping nearly 4 500
into the market in both 1983 and 1984.
t the moment, they’re lucky to get into double figures concentrated on military hardware previously. A year later the
30 February 2009
The tipping point
The Tipping Point – a series of articles based on a paper presented
to the SA Auto Strategies Conference in August 2008, presented by
Klaus G. Langer of the Munich Advisory Group, and subsequent
interviews with Klaus, who can be defined as a “Cultural Creative”
A l t e r n a t i v e F u e l s
In previous issues of ABR, Klaus Langer reflected on the automobile of
Klaus Langer, the future, and the dynamics around the mobility needs of the consumer
Partner at the and its influence on design and development. In this issue, we ponder the
Munich Advisors situation around alternative fuels and its impact on the tipping point,
Group which is being increasingly defined and driven by the “cultural creatives”.
he cultural creatives’ voice is done. We know that the oil and coal industries
T
These three gentlemen
increasingly being heard, and will play a major role will invest a lot to protect the status quo.
it looks like once again it is They’ll lobby. They’ll advertise. They’ll scare-
in the next four years
America’s turn to take the monger. The RePower America vision for clean
lead. Eight years of conserva- in beginning to imple- energy, a prosperous economy, and a safe cli-
tive leadership, which re- ment the desires of the mate must be heard in Washington and across
mained steadfastly behind the status quo, has cultural creatives, and the nation.” Hear, hear Cathy, but let us rather
meant that America has been behind the eight in establishing the new make that “across the nation and across the
ball in the search for, and more importantly, the energy frontier world”, for this is not just an American prob-
implementation of alternative fuel technologies, lem, it is everyone on this planet’s problem.
despite a crying need for this, and despite the
strenuous efforts of progressive state governors Okay, so we have identified the problem, and
such as Arnold Schwarzenegger of California. the new President of the leading nation has
identified the problem. This is a good start, but
However, with the election of Barack Obama to the challenge remains immense. A century of
the world’s most influential position, the play- easy and inexpensive access to fossil fuels, and a
ing fields have not only been levelled, they have century of infrastructural development and
been turned on their head! Suddenly, Al Gore is support for the dispersal and use of this fossil
back in vogue, and his global warming warnings fuel, together with a century of wasteful and
are being taken seriously by the guy at the top. thoughtless behaviour, has to reversed and
Early in December 2008, Al Gore in his capac- reconstituted. It is, as Klaus puts it, as if we
ity as chairman of the WE Campaign, met with have to go ahead and fight a war on three
President-elect Obama to talk about solving the fronts. The first front is the mindset front.
climate crisis, and the impact of the meeting Secondly, we have to tackle the enormous need
was evident in Obama’s remarks after the meet- for electricity and power generation, which still
ing, “…we have the opportunity now to create relies heavily on coal and diesel. We have to
jobs all across this country, in all 50 states, to move from the conventional to the unconven-
repower America, to redesign how we use ener- tional, focusing more on wind, solar, hydro,
gy, to think about how we are increasing effi- tide, even on nuclear (electrical) power genera-
ciency, to make our economy stronger, make us tion, and we need to store this energy in a new
more safe, reduce our dependence on foreign oil, generation of batteries. Thirdly, we need to
and make us competitive for decades to come, find alternatives to the internal combustion
even as we’re saving the planet.” engine, to allow for greater and cleaner
mobility for the consumers of the future.
As Cathy Zoi, CEO of RepowerAmerica.org
and an ardent supporter of the WE Campaign, We shall focus on this third front in the next
puts it in an e-mail to Klaus Langer, “This is Tipping Point article.
fantastic progress. Our agenda is front-of-mind
for the new leadership, but much remains to be
32 February 2009
Vehicle Evaluation
In September 2008, I was privileged to attend the launch of Suzuki’s Grand Vitara
and Jimny vehicles (see ABR October 2008), and thus when I received Suzuki’s press
release early January 2009 celebrating their growing market share in 2008, I was
not surprised.
he Japanese small car specialist, which entered the Manual. Based on its launch price of R269 900, this “thorough-
February 2009 33
weighty issues
f this position is accepted, then Houston, we have some prob- satisfying its clients on the single-purpose Richards Bay coal
34 February 2009
update
Aslam Mia wants you to tool up for a lifetime of usability – here he The AmPro stand at the AAPEX Show in Las Vegas in November
stands in front of a tool set developed specifically for the SA market 2008, signifying AmPro’s global presence
he problem is that top of the range tools can international brands” says Aslam Mia, AutoZone’s National
T
cost an arm and a leg, and to collect a full set Buyer of AmPro. Aslam explained to ABR that whilst AmPro has
could require a second mortgage. Fortunately, been in the South African market for over ten years, “it took time
help is at hand, in the form of AmPro, a com- to gain traction, which was only gained in 2003 when AutoZone
prehensive range of value for money hand tools decided to place a high priority on tool sets, and to expand the
for both the professional and D.I.Y. handyman. range significantly.” These steps bore fruit, and AmPro now has
Core categories include socket sets and accessories, spanners, a strong market presence, offering value for money, quality, and
screwdrivers, pliers, pneumatic tools & specialty tools (e.g. coil a lifetime guarantee on each individual part. This confidence in
spring compressors, pry bars, compression testers, and much the product, which is extremely rare in the industry, has really
more), as well as tool chests. This is a world class quality range of put AmPro on the map.
tools, and the big plus is that it carries a lifetime warranty.
With this momentum, market share is growing, and Aslam Mia
AutoZone is the South African distributor of AmPro, and promises even bigger things in the future, driven by an ever
AutoZone’s extensive footprint in the country means that these improving range, catering for the smallest tool to heavy duty
world class tools are readily available for the diverse spectrum of mining sets. If there is a demand, AutoZone will source the prod-
tool users in South Africa. The secret behind Ampro’s success is uct. Aslam confirms that specialty tools for specific models are
its dynamic founder, Scott Wang, who has his finger on the pulse being developed. “Watch this space” is his watchword, when
of global tool trends, and he is continually travelling, looking for referring to range improvements and special deals. Even though
pockets of excellence and sourcing globally. The good news is the “killer deals” offered in AutoZone’s Christmas 2008 promo-
that even though his biggest market is America, he is not too big tion (e.g. 69 piece three tier cantilever tool kit for an insane
to develop tool kits for the South African market; specified by R1399.95) have expired, Aslam says that these types of deals will
AutoZone, and made up specifically for the domestic market. always happen, via monthly and seasonal specials. Go to
This ability to think globally, and act locally, has made AmPro a www.autozone.co.za to sign up for promotion notification, or
highly respected brand and a world leader in tools, with a repu- watch out for the AutoZone leaflets in your local knock ‘n drop
tation for a comprehensive range of innovative products. “This newspapers.
product stands back for nothing and measures up to the top
February 2009 35
Bike News
Crème Bûéll
eter Scott is a motorcycle enthusiast who loves a riding, and he appreciates any-
P thing on two wheels that gets his adrenaline flowing. Peter has been riding bikes
every day for as long as he can remember, but admits that for the past four to
five years it has normally been a Buell, simply because it is “as much fun as you
can have with your leathers on” and as they say at Buell’s headquarters in East Troy,
Wisconsin, “Once you’re into a Buell, you’ll never go back”. As Buell fans are usually
fanatics, don’t take their word for it. Find out for yourself, or ask Harley-Davidson. The
hogmaker also agrees, having bought 49% of the company in 1993, and going the full
hog ten years later and taking 100% of the shares in 2003. The rationale from Harley’s
point of view was to attract a younger demographic, as opposed to the Harley greybeards,
but there is more to it than that. Peter says that Erik Buell, the 58 year old founder and
chairman of Buell Motorcycles, is one of today’s foremost bike designers, if not the fore-
most designer. The reason is simple – Buell puts the rider first, and this is the focal point
Are you a non-conformist?
in design; the bike must be fun to ride, and work functionally. Ask any Buell aficionado
Do you spend a lot of time
and they will tell you that the secret is in the Trilogy of Technology:
on the road? Do you under-
stand technology and appre- 1. Mass centralisation – the heavy
ciate technological design? components are centralised in the core
Most importantly, do you of the bike, creating incredible stabili-
know who you are and have ty. Examples: the fuel is in the frame,
absolutely nothing to the exhaust is underneath the bike.
prove? If you answered yes
to these questions, then you 2. Low unsprung mass – the mantra
owe it to yourself to test at Buell is to keep the weight down
ride the crème de la crème and every gram counts. “I want every
of sport motorcycles, the part to do at least two jobs” says Erik
Buell. Borrowing from Buell. Innovations such as aluminium
Buell’s marketing blurb, pulleys and belt drive contribute to
their bikes look like nothing this weight reduction, creating a bike
ever built before, and feel that can handle bumpy roads, which
like nothing ever ridden makes it relatively unique in the high
before, but you wouldn’t be performance genre.
a true biker if you simply
3. Chassis rigidity – A uniplanar sys-
took their word for it. They
tem (rubber mounted system which
say that you have to experi-
moves the engine in one plane) allows
ence the difference for
for a rigid chassis and no flex in the
yourself and to book a test corners, leading to Buell’s proprietary
ride all you have to do is to slogan, “Own the corners”.
contact Peter Scott at
peter@buellteam.co.za or
082 829 5457, and he will Peter Scott with the Buell XB12X Ulysses.
take care of the rest. If
you’re based in Gauteng, why Buell’s trilogy of technol-
not pop in at Eagle Wind ogy innovations are now
Harley-Davidson at 167 being copied by super
Rivonia Road, Sandton, and bike designers; the high-
Peter will be delighted to est compliment it can
personally show you what receive. More on Crème
you’ve been missing. Bûéll in future issues of
ABR.
36
February 2009
Personal profile
South Africa is full of good motor men and GWM (Great Wall Motors) could not have made a better choice than appointing the expe-
rienced all-rounder, Henri Meistre (43) as the MD of the company at a time when the Chinese Motor Manufacturers are starting to
get a foothold in South Africa, and in fact around the world. Roger McCleery spoke to the man in question, Henri Meistre.
1. What school did you go to? even went national championship rallying world. They have big plans and it all pres-
Northcliff High School. (one of Billy’s loves) and racing to give a ents a great challenge.
Korean Car, Hyundai, wins over Honda 17. Has it been successful?
2. What sports did you play at school?
who were unbeatable class winners at the
Swimming (his favourite), athletics and Very. We are also feeling the effects of the
time. It was a 7 days a week job. We even
rugby. world depression on the auto industry, but
serviced customer cars on Saturday and
are well placed with our prices, improved
3. What did you want to do at school? Sunday. I learned the wholesale and retail
quality and increasing range that is soon to
Be involved with cars and motoring. motor industry from Rautenbach and
include cars as well.
Hyundai. Also met Teresita van Gaalen,
4. What were your favourite cars at the 18. Married?
who was doing the PR for Billy and saw
time?
how to get lots of publicity. To Adele for 11 years. Have two sons –
The cars that were all the rage at the time, Trent and Remy.
11. What else did you do at Hyundai?
thanks to group 1 motor racing at Kyalami
Went to Botswana and ran the retail oper- 19. Do you have time to spend with
were: Alfa Romeo GT5 2.5 & 3.0 V6s and
ation there for 6 months. them?
Ford XR6
12. When was your next move? Yes – we like to go off-roading on motor-
5. What did you do after school?
cycles. I have a Honda CRF 250 and the
Studied for B.Com in Industrial In 1994 I opened and ran the successful
boys each have a Honda 80.
Psychology Randburg branch of Hyundai (opposite
M-Net). We had 21 sales people. We used 20. Still want to achieve what?
6. After getting your degree?
to sell 200 cars on average per month and To continue to get GWM expanding with
Went overseas to a ski resort in Austria, as averaged 185 p.m. for the year. great customer service and even better
resort manager and learned to talk value for money.
13. And then?
German.
Was made the marketing manager for 21. You are still young but what would
7. Did you meet interesting people at the you like to do when you retire?
Hyundai for South Africa and also ran the
ski resort?
motor sport. It was an exciting time. I could never retire completely. I would
Yes. Neville Nightingale, the MD of like to travel more. Adele is another one of
14. Another change of employer?
Wesbank and his general manager at the the Springbok shopping captains who likes
time, Ronnie Watson. We also spoke about Yes – I began my own retail company,
the south of Italy and France.
cars and financing of the same. Neville’s Auto Capital Investments, with franchises
locally represented by those two other 22. Greatest influence in your life?
wife had a personnel agency and she spoke
me into coming back to RSA to work for dyed-in-the-wool motor men, Manny da My dad – the world’s greatest gentleman.
Wesbank. Canha and Ray Levine, who were the main Billy Rautenbach was a visionary and big
movers. They specialised in retail motor thinker in the motor industry with lots of
8. First real job?
dealers. We had all the brands in the line- energy. All recipes for success.
Senior business development officer at up. Hyundai, Kia, Renault, Daihatsu,
Wesbank city branch. Worked there for a Daewoo and Citroen.
year and picked up lots of experience but
15. Did you ever think of going overseas
could see I wanted to work in the motor
industry itself. It crossed my mind. I had an offer from a
motor group in Dubai with the Honda,
9. ‘91 changed the direction of your life?
Volvo and Chrysler franchises. But South
Yes. I was made an offer to start selling Africa is where I want to stay.
used cars at Mercurius Motors in
16. 2005 – Change of life once again?
Boksburg. The dealership was bought out
by Imperial Motors. Tony Pinfold, chairman of GWM in
South Africa, approached me to get in on
10. What did you do next?
the ground floor and assist him with his
I was approached by Billy Rautenbach new company as MD. As the biggest man-
who brought Hyundai into South Africa. ufacturer of Chinese tough one-tonners, it
This was one of the best times of my life. looked the way to go, particularly as their
Billy and Hyundai were on fire. We grew quality was good and they were making
the number of dealerships and sales and big inroads into export markets around the
38 February 2009
Diamond Dialogues
Editorial
Partnership
Giel Steyn
In this series of articles ABR discusses with Giel Steyn of Grandmark International
the four significant factors that should be taken into account when purchasing auto-
motive parts - Technology, Quality, Safety and Value for Money. These four character-
istics are inter-related, and each cannot stand on their own, and together they become
a motorist's best friend. Similarly, diamonds are also judged on four characteristics, known as the
“four c's” - carat, clarity, colour and cut; and of course, diamonds are a girl's best friend.
Grandmark International, as a distributor of automotive parts, is keenly aware of the need to
source only the best in Technology, Quality, Safety and Value for Money, and therefore it is appro-
priate that this series of articles is titled Diamond Dialogues.
he genesis of Giel’s passion around this uct and its versatility when considering the ing concept. It does not relate to just accident
42 February 2009
Insights
Capricorn’s Purple
Patch Continues
The Capricorn Society’s Annual Bash continues its unabated growth. The Durban bash
on 22nd November 2008 attracted 350 guests, and on 29th November 2008 the
Gauteng function moved from the upper halls at Emperors Palace and Convention
Centre, down to the more cavernous Centre Court, with over 560 guests partying the
night away after the customary annual update, which once again indicates that the
society continues its stellar growth, even in the challenging times that 2008 had
brought to the automotive industry. The way things are going; don’t be surprised that
in a few years time there will be an annual migration to a large resort such as Sun
City, to accommodate the vast numbers which are surely going to come.
A
exhibitors. Federal-Mogul
Aftermarket, as the key tic mix of stands at the conjoined trade show it is clear that
sponsor of the event, was Capricorn has indeed found the right balance of co-operative
well represented in person- endeavours, with OEMs, franchise dealers, aftermarket man-
nel. By sponsoring the ufacturers and purveyors cheek by jowl and happily interacting with the
wine, Midas ensured that
the conversation flowed. assembled throng. This indicates a new trend in South Africa and it is
clear that the Capricorn Society model truly embodies the co-operative
spirit. The success of this formula comes through in the figures, with
growth now the expected norm, and who would have thought back in
1974 when 12 wise men founded the organisation in Perth, Western
Australia, that in June 2008 the membership would have grown to 12
107 from Auckland to Cape Town. In 2008, laatlammetjie South Africa
predictably led the growth curve, with 25% growth in turnover, closely
followed by New Zealand with 22% growth, and Australia still manag-
ing 15% growth 34 years after the establishment of the society. South
Africa is reeling in its southern neighbours slowly but surely, but it still
has a long way to go before it can take the championship trophy. One
of the challenges facing South Africa is sustainability. In Trent Bartlett’s
keynote address, he alluded to the problem of fiscal discipline, particu-
larly with regard to the timeous payment of accounts. A sustainable
business model for a co-operative depends on at least 95% of the mem-
bers paying on time, and this is being achieved by both Australia and
New Zealand. Unfortunately, South Africa is not emulating its cricket-
ing heroes, and thus the Society has been forced to tighten up its crite-
A purple fantasia at the tables ria for membership, a move that has been welcomed by the South
has become something of a African founder members, who wish to see the errant members step up
tradition. Capricorn once again to the plate in this regard.
did not disappoint.
To join Capricorn Society Limited call Rob Mildenhall on 083 654 2094 or e-mail him at
rob.mildenhall@capricorn.com.au or visit their website on www.capricorn.com.au
44
February 2009
Autoglass Clarification
hat can we, as consumers, learn companies, amongst others. ABR has done
46 February 2009
Current Affairs
I
the economy and ensure that the wheels of the nation keep
turning. From mining, to industrial, to transport, to any-
thing that moves or needs to be moved, batteries are inte-
gral to the process. The world goes about its business hard-
ly noticing these unsung workhorses, but when these bat-
teries fail, or underperform, great inconvenience and unnecessary
downtime costs are almost always experienced, as the consequences
of lack of or inadequate battery power can be quite serious. The qual-
ity of the battery is very important, but even more importantly; it is
the quality of recharging that everyone should keep in mind, to
ensure optimum performance of the battery and the associated elec-
trical system over the long term. Frank Rovelli senior says that the
charging process is the most important function to ensure maximum
life expectancy and optimum battery performance, and that this
Frank Rovelli, Chairman of Probe Corporation
should be the focus of everyone, from the manager to workshop per-
sonnel to the individual motorist. The charging process has evolved
over the years from simple D.C. generators to the modern advanced This is what a real charger looks
alternator to stationary battery chargers, but the guiding principle like.
stays the same – a quality battery is only as good as the quality and
reliability of the charger, be it an alternator on a vehicle or a station-
ary unit in a workshop/garage or industrial/mining installation. This can I go wrong?” or “What a
essential technical requirement governs many things; the efficiency of deal!!!”must be the thoughts going
the battery, the life expectancy of the battery, the performance of the though their minds, particularly
battery itself and consequently that of whatever equipment the bat- when they compare this price to
tery is powering is driving, and ultimately, it has a significant effect that many times higher for a top of
across a wide spectrum of the economy, from the profitability aspect the range heavy duty equivalent,
of any business to unnecessary down time and inefficiency of operat- which can last for many years
ing equipment/vehicle to the inconvenience for and personal safety under continuous onerous opera-
of the lone motorist. It is from this perspective that Frank Rovelli tion. As Frank puts it, they can go
laments the fact that there are so many poor quality cheap chargers very, very wrong. Frank says that it
available on the South African market, which are generally ineffec- is difficult to explain to the gener-
tive, inadequate for the purpose and not suitable for the effective al public in a short article the technicalities involved in battery charg-
charging of modern high quality and high performance batteries. ing, but for starters he will just ask you to ponder the difference
between a charger weighing half a kilogram and a charger weighing
In the current economic crisis, people and companies are under 50 kg, with a corresponding price variance. It is akin to comparing a
financial pressure and they’re looking for cost savings in every nook scooter with a Harley-Davidson! And forget about the weight com-
and cranny. Therefore it is no wonder that they are attracted to parison or the price comparison, what should really be exercising
advertisements offering battery chargers from R299. These ads your mind is the consequences to your business or to the efficient
promise many undefined benefits and features, such as “light performance of your vehicles and/or equipment. We shall explore
weight” to “multi-function” and “micro processors”, and to the unin- these aspects further in the follow up article of “Know the
formed and uninitiated, this must sound like financial heaven. “How Consequences”
48 February 2009
Tyres and Their
Contribution to Safety
by Marcus Haw
in Motoring
Road safety is an extremely important subject, to me, and to Bridgestone, who take it so
seriously they have tasked me to make people aware of the safety side of the tyres we
drive on. Unfortunately, road safety is not taken seriously by enough road users, or the
authorities. And tyre safety is apparently barely even considered by most people.
Company cars constitute a large percentage of the family vehicles on our roads over the
festive and other holiday seasons. Their drivers are part of the road users mentioned
above. While they must take responsibility for the vehicles they are entrusted with,
experience has shown that few ever do. Since these are company assets, it is often the
unfortunate lot of the fleet controller who has the fleet care within his/her portfolio,
to keep the drivers aware of their responsibilities.
So to keep our focus, we are going to explain what should be done with the tyres on your
fleet’s cars after long holiday trips, so you can keep your staff ‘tyre safety’ aware.
et’s start by giving you an example of what happened to The point of the story is that ”stuff ” happens on the roads no
50 February 2009
After a road hazard, no matter how apparently trivial, This has in the past brought about the situation where company
potentially fatal damage can take place between any of these buyers have resorted to buying cheap and unsuitable products,
components, and these too can be terminally damaged. And, effectively in some cases endangering staff, and certainly taking
as explained, this may only show up much later when least an extremely short term view on cost saving.
expected. Tyre safety cannot be taken seriously enough, and long
holiday trips in company cars are most often the times when the It is possible to achieve huge savings in tyre costs purely by
tyres are least thought of, and mistreated. educating the company drivers on tyre maintenance and care,
but in most cases, it is necessary to put procedures in
Safety should always be the number one aspect, place which must include inspections and report
prioritised above all else. However, from a backs. This also assists in creating histories
fleet owner/manager’s perspective, there is about which tyres have worked well in the
another extremely important factor to con- fleet, and have been most cost efficient
sider; tyre costs. If 2008 taught us nothing on which vehicles. This is the first step to
else, it certainly taught us that global being in control of a fleet’s tyres, and there-
economies can hit bad roads and have their fore also the tyre costs. And safety will be
own “blowouts”. While not wanting to sound significantly improved as well, again improving
like one of the many “doomsday prophets”, a overall cost as well.
positive attitude should be taken by ‘fighting back’, and
for fleet controller/manager/owner, tyres are one of the most In future issues, we will provide more cost cutting hints in fleet
manageable ways of fighting back. Tyres constitute one of the tyre use. We look forward to talking to you in the next issue.
three highest costs in the running of a fleet. While they are far
from overpriced for the technology involved, and the service they
provide, they represent a significant annual outlay for any fleet. www.bridgestone.co.za
February 2009
51
Topclass editorial
The Problem
52 February 2009
Environmentally Speaking
ecycling has become an extremely important consider- FNB says that some of the major benefits of having their own
•
•
•
Active contribution to positive ecological benefits
More control over quality
Continuity of supply
Vehicle Recycling Development Centre aims to teach automotive • Relatively high recovery rate of lead from scrap
companies how to better design cars for easier dismantling by
• Able to reprocess dross and filtered materials
allowing easier access to key parts for future removal. The new
trend is to “design for disassembly”. The goal is to close the pro- • Conservation of natural resources
duction loop to conceive, develop and build a product with a All these factors are well and good but the lead industry more
long-term view of how its components can be refurbished and than any other has been subject to adverse publicity regarding
reused or disposed of safely. This situation gives use to the need environmental problems and legislative pressures to solve them.
and concept of recycling. Anti-pollution controls have been implemented sometimes at
very high cost. Several sets of legislation are in force including the
The local battery industry has understood this for many years,
Atmospheric Pollution Prevention Act, the Occupational Safety
and as such are environmentally responsible, ensuring that so-
and Health Act and the Water Act. Further, as the manufacture
called scrap batteries are recycled, and thus displaying a social
of batteries involves lead companies such as FNB are required to
investment in the future of sound ecological management. The
be registered in terms of the manufacturing process and have to
procedure is for all scrap batteries to be retrieved on a one on one
hold all the necessary permits. First National Battery’s investment
basis at the point of sale, and for these scrap batteries to be
in a smelter has therefore blended well with their commitment to
returned to First National Battery. The batteries are then recycled
the recycling of batteries. This is only a part of their long-term
at the First National Battery factory, in their advanced Smelter
capital expansion programme which, to date, has seen an
Division, whereby the materials are recycled for use in the man-
improvement in production control product quality and
ufacturing of new batteries. Scrap batteries are processed to the
increased production capabilities. Further investments are
point where the polypropylene components are returned for
planned for the next few years which will enable FNB to position
cleaning, granulating and eventual reprocessing. The scrap lead
itself to take advantage of the current downturn in the South
plates, terminals are stockpiled for refining. All electrolyte, which
African economy.
by the time the battery is scrapped has a low relative density, is
collected and neutralised before being processed in First National So there you have it. When it comes to battery recycling, South
Battery’s effluent plant. The precipitate is disposed of into a Africa takes a back seat to no one. A “pluimpie” to First National
licensed municipal waste system. Battery. Al Gore would be proud of you.
54 February 2009
Wilde Things
hat are the bigger implications? The world is has feet of clay. This shallow excuse for a leader will have to look
56 February 2009
Filter facts
58 February 2009
Industry Comment
60 February 2009
Watch This Space
The South African automotive aftermarket, despite many
reports to the contrary, is alive and well, and is being driv-
en by an increasing number of niche operators, specialising in
their areas of expertise, and playing an invaluable and inte-
gral part in a supply chain which plays an indispensable role
in South Africa’s economy. One of these forward looking
Prakash Bhagwan,
individuals is Prakash Bhagwan, director of Euroquip, whose
director of Euroquip
motto in business is “Watch This Space”
uroquip currently specialises in Hella, Valeo and OCAP and the Flatblades vertebrae are not painted and do not undergo
An example of the innovative product sourced by Euroquip is the • Simple and fast to change with a single lock/unlock click.
range of Valeo Silencio X·TRM Aftermarket wiper blades. With In addition, each Silencio X.TRM Aftermarket FlatBlade is
flatblades the new standard at OE, Valeo have introduced a solu- equipped with a wear indicator allowing easy identification of
tion for popular vehicles fitted with conventional wiper blades. when the blade needs replacing. The Silencio X.TRM
Silencio X·TRM is a new generation of more efficient, highly Aftermarket range is available to upgrade conventional wiper
reliable wipers that offer unsurpassed aerodynamic and acoustic blades on a number of popular vehicle applications including the
properties. The absence of a metal superstructure avoids freeze, Ford Focus, Audi A4, Peugeot 307, Opel Astra Mk 4, VW Golf
reduces potential noise and vibrations, gliding over the wind- Mk 3 & 4, and VW Polo Mk 4.
shield so as not to generate the turbulence found in standard
wiper blades. In addition, the industrial technology used in the For more information on Euroquip, visit www.euroquip-sa.co.za
manufacture of Valeo’s Silencio X·TRM Flatblades recognises and stand a chance to win a Valeo Automatic Lighting system,
environmental protection guidelines – the main materials in the valued at R1 000.00.
wiper blades can be recycled: plastic, stainless steel and rubber;
64 February 2009
internet Strategies
eing an Internet Development House, they assist cle’s specification, import images, set pricing, as well as have
returns from every client's website investment. The Webhouse Group’s key area of strength distinguishes them
from contending companies.
The Webhouse Group is passionate about websites and are con-
In terms of Internet Development-
stantly looking for better ways to represent their clients on
the internet. Service is provided through an experienced & com- • Unique approach to supporting clients' Internet Strategies
mitted Management Team offering advice, information and • Our core objective is making your website work for you
support that is needed to develop and maintain leading website • The Webhouse Content Management Engine ensures the
& e-commerce solutions. latest technologies and functionality at an affordable price
Websites are a cost-effective way to reach potential clients and The Mt Edgecombe County Club Estate 2, in Kwa Zulu Natal,
can contribute to significant growth within a business. The chose the Webhouse Group as their technology partner due to
Webhouse Group offers Web-based business solutions - provid- their unique iLink247 Process Management Platform.
ing clients with customised online marketing solutions – more This platform provides and manages their online visitor SMS
than basic websites manager, their Gate Control, their Control Room Occurrence
Book, their Visitors & Contractor Management and integration
The Webhouse Group originated in Gateway, South Africa and into their Administration backend, allowing a seamless integra-
has offices in Australia and New Zealand, as well as on sellers in tion into data base management and Resident Communication,
Ireland, ensuring their clients have not only World class applica- using e-mail, SMS and a secure login for Residents to Estate
tions, but world class functionality and solutions. Business through a secure area on the Estate Website.
One of the latest releases by the Webhouse Sales, Development and Support teams work
Webhouse Group is an together closely, making sure a Client website is everything it
advanced motor dealer web- should be – that it looks appealing, communicates Clients
site portal, which offers the branding effectively and appropriately, reaches Clients target
motor dealer a multitude audience, is easy to browse and most importantly meets both
of functional tool that their Clients and their Customers expectations
assist with marketing and
managing vehicles online. If you would like to be contacted by Webhouse, to provide
The dealer website portal your Business with an Online or Marketing Solution, take
makes use of an easy to use over an existing Solution or just for a chat, please call
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stock to the website, where the dealer can add and edit the vehi-
66 February 2009
Partinform
February 2009 69
partinform
72 February 2009
Corporate Conscience
P
Mauritius, but considers
himself South African,
having spent his formative
academic training in this
country, acquiring his
B.Comm at Wits University and his
MBA at Milpark Business School.
Patrick joined Sparepro some nine
months ago, at the behest of owner Price
Govender, who was looking for someone
to reinvent and reignite Sparepro, and to
give it a new start and to infuse it with
fresh blood. Sparepro had some six years
ago shaken the automotive parts market
to the core with some revolutionary con-
cepts, but had in many ways become a
victim of its own success, as its frenetic
beginnings had hidden fundamental
[
[
flaws and a few missteps. Price had Patrick Latouche stands in
realised that it was time to take stock, front of the newly minted
and to build on this successful but unfo-
“Sparepro Warranty of
cused start. Patrick was indeed the man
Excellence” commitment. He
for the job, coming with tools and
subscribes to Motilal Nehru’s
accomplishments and the credibility
gained from stints in Australia and credo – “There are two types of
France, where he successfully reposi- people: those who work and Vision and a warranty of excellence are
those who take the credit. Try the cornerstones of Patrick’s business
tioned companies and improved their
philosophies.
performance, in both the mining and to be in the first group; there is
automotive fields. Despite these achieve- too much competition in the lated into vastly improved service levels.
ments, Patrick remains a humble man, second group” Administration, procurement, HR man-
with a life philosophy to “deliver on what agement, and all the other areas of busi-
you commit to, and always to leave good right, and everything magically falls into ness have received management focus
footprints”. place, with the customer being the and key area examination, and the trans-
biggest beneficiary. This new wave think- formation is well under way. And Patrick
Whilst focusing on the management dis- ing, combined with classical manage- is no Pollyanna; everything is measured
ciplines that are necessary in a business, ment theory, is reaping benefits. No and monitored. Targets are set, variances
Patrick has also spent a lot of time put- longer are the sales team mere order tak- are addressed, and group and individual
ting soul and spirit into the company. ers. They have taken over their space, and incentives based on performance, atti-
This has in itself created a new energy are proactively managing the sales tude and attendance have created a clam-
and a new focus, with Sparepro striving process, and taking the time to under- ouring from newly motivated staff to be
to allow each and every employee to stand each customer, and practicing rela- “star of the month”, and an uplifting
become the best that they can be, and to tionship management. Similarly, the spirit that has transformed the company.
inculcate a “Spirit of Team”. Patrick logistics functions have been tightened
believes that this is the magical elixir that and streamlined, providing improved Next month, ABR shall delve a little
sets great companies apart from merely safety and security levels, and together deeper into this wonderful example of
good companies – individual excellence with the outsourcing of inward transport management by motivation.
interwoven into teamwork. Get this and outbound deliveries, this has trans-
74 February 2009
Corporate Conscience
W Romano, lies in the DNA of Bridgestone. This DNA was forged when Shojiro
Ishibashi, the founder of Bridgestone Corporation, as a young adult observed that
most of the injuries in the Japanese mining and agricultural industries were foot
injuries, specifically injuries to the soles of the feet. This led him to develop protective rubber shoes,
with the emphasis on the underside protection. This innovation significantly reduced foot injuries in
these industries, and this combined fascination with rubber and safety ultimately evolved into a con-
scientious path and a clear vision – to serve society by providing people with quality product. Shojiro Romano Daniels,
Ishibashi was ambitious enough to dream that his quality products would earn the satisfaction of cus-
tomers, but he never dreamed that his company would become the global enterprise it has. Literally
Public Relations and
translated, Ishibashi means “stone bridge”, so Bridgestone was named after its founder. The rest, as Marketing General
they say in the classics, is tyre history, with Bridgestone Corporation, from its humanitarian beginnings
in 1931, eventually purchasing the iconic Firestone Tire and Rubber Company in 1988, and the merg- Manager at Bridgestone
ing of the stones being merely coincidental, which is a pity, because it would have made a great story. SA, flies the tyre safety
Bridgestone is currently rated first in the global tyre market, with Michelin second, Goodyear third
and Continental fourth. The Bridgestone Group now has 141 production facilities worldwide, spread flag at Bridgestone
around 24 countries. Not bad for someone who cared for people’s feet! As a matter of interest, Shojiro
Ishibashi is so revered, that even though he is long deceased, the number one position at Bridgestone Corporation is reserved for him, as a
ceremonial reminder of the values that he preached, and as a reminder to his successors of the obligation to continue to tread his path and to
honour his philosophies. Not surprisingly, road safety and tyre safety receive enormous emphasis at Bridgestone, both globally and locally. The
highest quality implies the highest levels of safety and the highest levels of integrity, and this is what ABR shall look at in the next issue of
“Treading a Conscientious Path”.
Bridgestone’s DNA
Our Mission: Serving society with superior quality To customers: Contribute to continuing advances in the funda-
mentals of safety and in other basic elements of the quality of life.
We inherit the words and the spirit of our mission from our Convey our passion to customers through innovative and exciting
founder. His emphasis on superior quality means striving for excel- new kinds of value that capture the imagination.
lence in technology, in products and service and in all our activities.
To shareholders: Maximise shareholder value through continu-
The quest for excellence is a quest for every individual at every ing growth in sales and earnings over the long term. Fulfil our
Bridgestone Company. So we encourage each other in the spirit of accountability to shareholders and distribute earnings to them
mutual respect and help one another make the most of our potential. through reasonable and stable dividend payments.
Our commitment to quality is a worldwide commitment. We share To business partners: Concentrate on advancing mutual
the values of the community, including the universal desire for a interests through close communication in all dealings with
sound environment and we work conscientiously to improve the partners. Identify issues of common concern and work together on
quality of life for people everywhere. improvements to resolve those issues.
he best races of the year in my book are those that were run Richards, formerly boss of BAR Honda could take over as well. All
They pooh-poohed proposals from Max and Bernie Ecclestone to go Will Formula 1 Grand Prix racing continue? Of course it will.
over to one make of engine that had to last four races, Grand Prix Things will change. Costs will come down for everyone. Cars will be
medals like the Olympics, gearboxes that were cheaper than the more passing friendly although the new wings they have tried look
$10m and less complicated and cheaper and had to last many more dreadful. Maybe the Formula 1 circuits will become more spectator
races almost fell on deaf ears, until the downside of the year. friendly like South African motor sport, dare I say it, which provides
greater competition and entertainment and is spectator-friendly. Try
Honda pulled out of Grand Prix racing and put the team up for sale. Zwartkops in particular and you will see what I mean. Most impor-
Wow! That left only 9 two-car teams to compete in 2009. A field tant. Notice to the powers-that-be who want Formula 1 racing in
under 18 cars according to Formula 1 rules can’t be called a GP. South Africa. Leave it alone and let costs come down until South
Quick confirmation was gathered from other teams like Toyota that African drivers to compete, which should also all happen in all forms
they were to continue racing despite the massive downturn in the of international competition we have out here. It was like that in the
vehicle market. To make things worse for the Japanese, Suzuki and 9-hour and previous Formula 1 races and is still like that at
Subaru also pulled out of world rallying. Suddenly there was a crisis. Zwartkops.
Moseley’s vision made only a few months ago was right. Costs said
Max must come down from £200m per year to £32m for a GP team Put your money into developing South African motor sport, which
if they want to survive and attract others to the sport. has provided many world champions on tar and dirt, mostly with lit-
tle financial help from this country. Your returns on investment will
A Mexican Billionaire was quoted (since denied) as interested in the certainly be worthwhile and the country will be behind you.
800-man staffed Honda team. Rumours also abounded that Dave
76 February 2009
A Word on cars
(quickpic)
he chances of buying a bad car today are quite remote, Power on the Individual 6 is courtesy of a 2.5 4cylinder 125kw
T drive any new car today and you will understand what
I mean. Modern technology and research from manu-
facturers makes it hard to get it wrong. Generally prob-
lems occur at dealer level through poor after sales service and shod-
dy repair work. When buying a new car a lot of ones decisions will
motor driven through a slick shifting 6 speed manual gearbox,
the engine that is smooth and quite poky delivers more than
enough power to satisfy the target market. For a treat we decid-
ed to take our kids for a day at the beach, so we loaded them with
all there stuff into the car and headed for Sun City, yep that’s my
be down to how much hype a particular model has been given to closest beach. On a mix of both good and bad roads the 6 always
sway the buyer to that brands showroom. Then there are a few cars felt solid and secure and surprised me how at how accomplished
that don’t have the hype behind them… and there are some gems it performed the task, I had to remind myself that this was a
around. Mazda I was driving.
One of those unknown gems is Mazda’s 6. Unless you are a Mazda Nowadays with the cost of fuel the way it is, fuel consumption is
fan you may not even know it exists or you may be surprised to always a concern. The 10 days that I had the 6 the average fuel
know that they have released a new model range. Current owners consumption came out at a very credible 9lt/100 km’s, this is a
of the previous generation 6 will know this is a great family car, eas- real world figure and about what most drivers will get, not those
ily accommodates five and can suck up all their luggage in that cav- unrealistic figures that get spewed at us from manufacturers.
ernous boot as well, they also know how fuel efficient and reliable That’s not bad for a fairly large 2.5lt sedan driven by someone
the car is. In the new model Mazda have made the 6 even more who generally drives with a lead foot.
spacious and also moved up the bar in quality. The previous model
was a bit Tupperware but now you can notice the improvement So overall the new Mazda 6 does everything it’s expected to do,
with far better materials and superb fit and finish, and as one and more. This is one of those “secret” cars that deserves more
would expect from an executive saloon you get all the mod cons, recognition than it presently has, maybe its time for Mazda’s
quality Bose sound system with built in cd shuttle with aux con- advertising dept to get some “Zoom-Zoom” and let the buying
nection, speedo cruise, electric driver’s seat, on board trip comput- public know what a gem they have, before the buying public for-
er and the usual plethora of airbags, because my test model was the gets it even exists.
range topping Individual it also came standard with keyless entry
and start stop button as well as a nice sunroof.
February 2009 77
The Last Writes by Baron Claude Borlz
A police officer stops a blonde for speeding and asks her very nicely if he could see her
licence. She replied in a huff, 'I wish you guys would get your act together. Just yesterday you take away
my license and then today you expect me to show it to you!'
A highway patrolman pulled alongside a speeding car on the freeway. Glancing at the car, he was
astounded to see that the blonde behind the wheel was knitting! Realising that she was oblivious to his
flashing lights and siren, the trooper cranked down his window, turned on his bullhorn and yelled,
'PULL OVER!' 'NO!' the blonde yelled back, 'IT'S A SCARF!'
He'll tempt you, then he'll trap you with his very subtle length.
So ladies, do be careful, your mothers would agree. Never trust a
cricketer, whoever he may be. And what about the opening bat,
his struggles never cease! He has only one ambition, to spend all
day at the crease. The number three is a dasher, he seldom prods
and pokes. When he goes into action, he has a fine array of
strokes. And do beware the slogger, not content with one or two;
When he arrives at the crease then only six will do. Then there's
the real stonewaller, girls, he knows what he's about; And if you
let him settle in, it's hard to get him out! We come now to the
last man, I hope this will not shock, He doesn't mind if he's last
78 February 2009