PROJECT-indian Textile

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY
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CHAPTER-I INTRODUCTION
1.1 GENERAL INTRODUCTION : In modem market consumer is the king. The consumer the decide a producer fate that is either by buying the product or rejecting it, so a producer Tries to work hard to gain the competitive efficiency over the others by adopting new technologies in production and cost reduction measures marketing research as a bright future. It is features of matured economy. Human needs are unlimited. To fulfill the needs man created markets. Marketing occupies the first place in business activities. Marketing is the delivery of standard of living to society. Thus marketing creates. Maintains and increases the demand of new and existing products and thus raises the standard of living of the people. A Black Bird textile is a flexible material consisting of a network of natural or artificial fibers often referred to as thread or yarn, yarn is produced by spinning raw wool fibers, liner, cotton or other material on a spinning wheel to produce long stands known as yam. Textiles are formed by weaving, knitting, crocheting, knotting or pressing fibers together (felt). The words fabric and cloth are used in textile assembly trades (such as tailoring and dressmaking) as synonyms for textile. However, there are subtitle differences in these terms. Textile refers to any material made of interlacing fibers. Fabric fibers to any material made through weaving. Knitting, crocheting or bonding. Cloth refers to a finished piece of fabric that can be used for a purpose such as covering a bed.
S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE. 1
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Marketing is a comprehensive term, it is includes all resources and a set of activities necessary to direct and facilities the flow of goods and services form producers to consumer in the process. Businessmen refer marketing as distribution process. Human efforts and management constitute the preliminary resources in marketing. Marketing is a complex as well as composite process in a society by which the demand structure for economic goods and services is to be estimated intelligently and also anticipated or enlarged and satisfied through conception, promotion, exchange and physical distribution to satisfy the needs, desires and wants of the consumer or the market place. Marketing covers all business activity which is necessary for ascertaining market demand, planning product availability and effecting transfer of ownership of product providing for their physical distribution and facilities the marketing process. "Black Bird family store" a trusted name heard among all those, who make up the 60% of the market shore in the worsted fabric segment and yet constantly increases in making its mark in various segments as well. Block Bird requires conditioning this notion and fore sees an opportunity to emerge as a major or player in the men's market as well it is essential to have a proper insight in to the existing market. 1.2 SPECIFIC INTRODUCTION : Black Bird started of it's voyage and mode mort of it by emerging a market leader in the men's wear segments. Since the life styles of the citizens of this country have changed dreestically. There arises a need to top the emerging segments of the market. A great number of women are no longer felt time home makers. They have also joined hands with the men in bringing home the back. Over 70% of the population is under the
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age of 35 years. So there is an opportunity and there is a potential by black bird to explore and lead these upcoming segments in the textiles & the apparel industry. Seeking such an opportunity. Black Bird decided to analyse these markets from ground level. So I was given an opportunity with an objective to explore the family store market and by doing so. Understand preference expectations of the consumers, which would provide. Vital information and a greater in to such a market. The city Davangere was selected with area. Bubbling with students, officials : There was no better place to conduct a study. This city also boasts of some of the largest shopping males in the Karnataka that are replacing the shopping street largely. So the primary area of survey was the various shopping males in one city. In the beginning they do their business in market, gradually they improved business in two places. That is Davangere & in Bangalore. In the beginning "Black Bird" sell the shirts & Jeans. They give the performance for shirts in the beginning. Now they are given more performance men's wares also. Now black bird textile are providing number of shirts, jeans, materials. 1.3 NEED FOR THE STUDY : When it comes computing at the national marketing of Black Bird Textile one of the factor that comes to question is quality, and price are the two factors that determine a products existence in the market. Black bird textile industry variety materials over a decade for the Indian market, when India has to be out for the exporting to others states, premium materials variety in great demand for which our financial are not equipped nor or the manufactured.
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In flip project efforts is made to know how marketing is done by black bird textile and also how it been attracting the customer as because it is one of steps in marketing.
1.4 SCOPE OF THE STUDY : The study of this project is confined to Davangere city only. Davangere city was is well developed city. It is a district head quarters with a population of 51akh situated at the center for Karnataka. This city is not only famous for cotton mills but also for several other small scale industries. The Survey decided to conduct in the Davangere city as it has a good population city as it has a good population. Marketing has not remained only a process of moving the goods and services from producers or renders to consumers or manners. Three major changes have taken place as current 21st century or new millennium. These are globalization technologies advances and deregulation increasing continue to affect every one's business and personal life. As a result manufacturing will more to more economically favorable location over the world or protectionist measures will stop these moves but raise the cost for every one. Though black bird textiles have international market the present study as been earned out only in the Davangere city. Some of the factors that affect the marketing of " Black Bird" may be not been analyzed in the study. Thus it helps the dealer to know the reasons for decline the sales and how he can boost up the sales.
S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.
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1.5
OBJECTIVES OF THE STUDY :
Present Study has the following objectives to achieves. a) To find out the consumers taste, preference towards "BLACK BIRD TEXTILE". b) To find out the factors which effect the consumers taste and behaviour toward purchase decision. c) To know the consumer awareness towards different brands of textile in local market. d) e) f) To know how the consumers come to know about the product. To know the Competition level in the market. To know the effective measures that are adopted by the firm promote its product. g) To know the problems of Black Bird textile in marketing its product. h) To offer suggestions in marketing of textile to increase the sales.
1.6
METHODOLOGY OF THE STUDY : For the purpose of conducting this study both primary data and
secondary data have been collected. a) Primary Data :Primary Data are collected directly by "survey method". Survey method is done through questionnaires and face to face interviews. Separate questionnaires have been prepared for consumers. The primary data are collected through personal interview with the consumer and distributor of firm's in Davangere.
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b) Secondary Data :Secondary data is collected through information from
different newspaper, books, internet, industrial manual books and other publications. As it is not possible to contact all the consumers in Davangere city. The method of satisfied random sampling bases is adopted. The sample size conducted is limited to so consumers. Survey is conduct through issuing of questionnaires to the consumer. Finally analyzing the collected data are presented in the statistical tools.
1.7 LIMITATIONS OF THE STUDY : 1) This is study is carried out under time constraint. So time was the biggest limitation due to this we have drawn our inference with what ever little response we could get. 2) 3) The Study was subjected to respondent bias. Due to time constraints the sample size was restricted to only 50 respondents.
1.8 CHAPTER SCHEME CHAPTER - 01 : INTRODUCTION In the first chapter consist of general and specific introduction, Need of the Study, objectives, scope of the study, methodology, limitations, Chapter Scheme.
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CHAPTER - 02 : COMPANY PROFILE The Second chapter contain company profile history, divisions of Black Bird Company Ltd., textile, denim, discount, structure, growth of Black Bird company, Listed company, unlisted company, achievement of Black Bird Company, Mission, Location, Address of the company, Turn over, Performance, Exclusive summary. CHAPTER- 03 : DEALER PROFILE In the third chapter Dealer introduction. Dealer profile, inspection, location, objectives organization structure, working timings and sales turnover.
CHAPTER - 04 : PRODUCT PROFILE In the fourth chapter have product profile, introduction, meaning of textile, History of Clothing &Textile, Source and Types of Textile, Animal Textile, Plant Textiles, Mineral Textiles, Synthetic Textile, Types of Products : a) Yarn b) Sewing Thread c) Fabrics d) Fiber Production Method : Textile manufacturing a) weaving b) Knitting and Crocheting, Breading or Plaiting :- a) Lace b) Velvet CHAPTER-05 : CONSUMER BEHIVIOUR The fifth chapter contain introduction, meaning of consumer behaviour, definition of consumer behaviour, characteristics of consumer behaviour, significance of consumer behaviour, consumer behaviour is inter displinary.
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CHAPTER - 06 : MARKETING STATERGY In the Six Chapter contents Introduction of Marketing, Definition of Marketing, Marketing Strategy, Elements a) Product b) Price c) Promotion d) Place, long and Short term marketing strategy, long term marketing strategy, Competitors of Black Bird CHAPTER - 07 Seventh chapter consists of survey and analysis. CHAPTER-08 The chapter deals with Findings, Suggestions and Conclusion.
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CHAPTER-II COMPANY PROFILE

2.1 HISTORY OF BLACK BIRD COMPANY : The industrial city of Ludhiana located in the fertile Malwa region of central Punjab is otherwise known as the Manchester of India with in the precincts of this city located the corporate head quarters of the black bird group, house board name on northern India. "The" Black Bird group born is 1965" Under the entrepreneurship of "Late Lala Rathan Chand Oswal" Has Blossomed into one of the Largest textile business house in India. At its inception, Black Bird had on installed capacity of 14000 spindles today. It is capacity has increased multifold to over 5.5 Lakhs spindles in 1982. The group entered the serving thread market in integration of the business. Today Black Bird Threads is the second largest producer of serving thread in India in 1990. It under took yet another diversification.
2.2
DIVISIONS OF BLACK BIRD COMPANY LIMITED
TEXTILES : Recognized as the most respected Textile company of India. Black Bird Textiles Ltd. Is amongst the first three, fully integrated manufactures of worsted suiting in the world. As the flag-bearer of Indian worsted suiting market, it produces 25 Million meters of high value pure wool, wool blended and premium polyester viscose suiting in addition to half a million blankets and shawls, all marketed under the flagship brand Black
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Bird a worldwide trusted name since 1925. It also produces and markets plush-velvet furnishing fabric in wide array of designs and colors including carpeting for the niche markets of India and the Middle East. Manufacturing facilities include three world-class fully integrated plants in India, employing state-of-the-art technology from wool scouring to finish stage and modern quality management (ISO 9001) as well as Environment Control Systems (ISO 14001). All the plants are sufficient in terms of providing educational, housing, recreation and spiritual support system for the employees and connected townships. Products are distributed tough about 300 exclusive retail shops in India and surrounding countries, 30,000 multi-brand retail outlets and over 100 wholesale distributors. DENIM : Blank Bird Denim Division, they're somewhat passionate about denim. They think of how denim can keep pace with changing fashion and they try to come up with better ways of making plain blue denim. Call it what you want. Obsession, commitment and perfectionism. To them, it's very simple. They love what they do. Black Bird Textile denim, set up in 1996 produces 20 million meters of differentiated ring-spun denim per annum. One of the world's very few specialized manufacturers of fancy denims, their focus on quality, innovation and enhanced creation of niche products that satisfy the needs of the world's leading Jeanswear brands. Within a short time, they have also made their presence felt in the global market. They have made their presence felt in the global market. A substantial percentage of their production is exported to Europe. South East Asia and North America. Their buyers include trendsetters like
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Levis, Pepe, Zara, Tom Highflyer, Lee Cooper and AZDA amongst others. To ensure world class quality, their production plant at Yvatamal uses the best equipment, systems and practices. DISCOUNT STRUCTURE : Offers a range of apparel and accessories for both men (75%) and Men's wear, which offers a wide range of Men's Westerns, is the fastestgrowing category.
2.3 GROWTH BLACK BIRD COMPANY Black Bird is a major integrated textile producer in India. The group was set up in 1965 at Ludhiana, since then the group has expanded manifold and is today. Perhaps the largest textile conglomerate in India. The group recorded a turnover of Rs2210 crores (about US.$ 500 millions) in 2005-06, The group port folio includes manufacturing & marketing of yarns, fabrics, sewing. Thread & steel. The group has expanded the spinning capacities besides adding new business. The group has also diversified into yarn. Processing, weaving, sewing thread fabric processing. Fiber manufacturing and into specify alloy steels. Today close to 20,000 people, are the organisations most important asset it's human capital the Black Bird of three listed and two unlisted company. 1] Listed Company : Black Bird textile (Mahavir Spinning Mills Ltd ) Black Bird Acrylics Ltd Black Bird (Spinning & General Mills)
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2] Unlisted Company: VMT Spinning Company Ltd Black Bird Thread Ltd.
2.4. ACHIEVEMENTS OF BLACK BIRD COMPANY: 1) Textile export promotion council 2003-04 gold trophy in EQU / EPZ for export of cotton yarn. 2) Textile export promotion council 2003-04 mill exporter category 3) 4) 5) 6) Textile export promotion council 1998-99 Silver Trophy. Textile export promotion council 1997 -98 Bronze trophy Government of India award 1994-95 -96 Award of Merit Textile export promotion council 1990-00 Gold trophy Bronze trophy in
2.5 MISSION : 1) Black Bird aims to be world class textile organization producing diverse range of products for the global textile market. 2) Black Bird seeks to achieve customer delight through excellences in manufacturing and customer service based on creative combination of state of the art technology & human resource 3) Black Bird is committed to be responsible corporate citizen.
2.6 PLANT LOCATION: Black Bird company is located in Ludhiana, northern India. The production capacity of the yarns 800000 spindles, threads 28.30 metric
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tons / per day, processed fabrics - 85-90 lakh meter per annum. Fiber 18500 metric tons per annum.
2.7 LOCATION : Business sector Black Bird spinning & general mill Auro spinning Yarn business Location Ludhiana Punjab Baddi HP Hoshiapur Punjab
Address of the company : BLACK BIRD TEXTILES LTD., Chandigarh Road, Ludhian Punjab - 141 010, India
2.8 TURN OVER: Turn over 2008 Rs 1931.37 crores Turn over 2009 Rs 1957.25 crores Turnover 2010 Rs 2150.09 crores.
2.9 PERFORMANCE: During the last 10 years Black Bird group has recorded 11 percent top line growth rate which is higher then the industry average growth. The group turnover has growth from Rs.723 crores in 1995 10 Rs.1913 crores (439 millions) in 2003 -04
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Financial indicators of Black Bird groups (Rs in crores)

Group Particulars Gross Sales Fob value of Exports 2005-06 1,913.07 473.07 Group 2006-07 1,763.60 387.37 Group 2007-08 1906.91 439.21 Group 2008-09 1,878.58 466.81 Group 2009-2010 1,679.34 471.27
139.13 Profit before tax 245.49
109.23
50.50
101.97
123.44
Cash accrual (PBT + dep) Gross block Net Block Capital employed
219.44
171.80
206.67
219.89
1.534.14 840.26 1,807.22
1,725.27 1,071.75 1,744.25
1,822.64 1,157.67 2,256.17
1,735.74 1,188.09 2,125.27
1,505.34 1,056.59 1.969.22
2.10 EXCLUSIVE SUMMARY : Black Bird Retail India Limited is an integrated apparel manufacturing and retail company whose vision is to adopt fair business practices exceeding its customer and stakeholders expectations. The Company's philosophy on Corporate Governance is built on a rich legacy of fair, transparent and effective governance. This includes respect for human values, individual dignity and adherence to honest, ethical and professional conduct. This enables customers and all stakeholders to be partners in the company's growth and prosperity.
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The company's Endeavour is to follow high standards of corporate governance not only in letter and spirit but rather intend to go beyond what is codified. The company's code of conduct not only ensures compliance with the company law, the provisions of the listing agreement with stock exchanges and other laws, but goes beyond to ensure exemplary corporate governance.
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CHAPTER-III DEALERS PROFILE
3.1 INTRODUCTION : In modern marketing whole sours and dears plays a very important role in creating demand and market for a product. The main business is to promote sales deliver the goods to retailers and ensure that the goods to retailers and ensure that the goods reach the ultimate consumer or not. For the point of the industrialist in today's marketing environment their services are essential considering the objectives in mind black bird textile as a partnership firm. The concern in successful in promoting convenient and satisfactory service to the people of Davangere.
3.2 THE INCEPTION : The Black Bird textile came into existence in Davangere City. It is a partnership firm the partners are Rajsheaker, Anil, Madhu. The initially inverted was Rs. 500000 and they were dealing in consumer products, from then the concern has successfully earned good name in the city for it's excellent service that it provides to it's customers.
3.3 THE LOCATION : The concern is located in Davangere City. It is well equipped with me sufficient racks to storks the materials.
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Address : Nuthan College Road, Opp : Coffee Day, Vidyanagar. Top Davangere-577005. 1st Bus
3.4. CAPITAL STRUCTURE Today the capital of one firm is Rs. 3000000 out of which approximately, thousands peoples are used the black bird textile products.
3.5 WORKING HOURS : Morning : 9 am to 3 pm Evening : 4 pm to 9 pm
3.6. ORGANIZATION STRUCTURE AND MANAGEMENT
Partners Rajshiker Anil Madhu
Employees Prakash - Accountant Girish Nadigar - Auditor Workers
Management : Both the partners manage the firm jointly and both are working partners.
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3.7 NUMBER OF WORKERS : 14 Members of workers in Black Bird Textile.
3.8 EMPLOYERS : Sl. No. 1. 2. 3. Employees Accountant Auditors Workers Salary per Month 8000 15000 3000
3.9 TURNOVER ANALYSIS OF THE FIRM The firm is the heart of one city so, it enjoys every good business because of it's location. Year 1998-1999 1999-2000 2000-2001 2001-2002 2002-2003 2003-2004 Turnover 15,00,000 20,00,000 27,00,000 35,00,000 42,00,000 50,00,000
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3.10 ANALYSIS : By the above table use came to a conclusion that the turnover of the products is increasing annually. Accounting System : The accounting system of Black Bird Textiles is fully computerized detailed regarding stock, sales, purchase maintenance stock turnover all are recorded through computer. Even the billing is also done through computer.
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CHAPTER-IV PRODUCT PROFILE

4.1 INTRODUCTION : Black Bird mastered the craft of producing the finest suiting in the world using super fine wool count (from 80s to 240s) and blending the. Same with superfine polyester and other specialty fibers like Cashmere, Angora, Alpaca, Pure wool and linen. Black Bird has created the world's finest worsted suiting fabric from the finest wool ever produced in the world-the super 240s fabric made of 11.6 micron wool. Today we are recognized as a pioneer in manufacturing worsted suiting's in India, producing nearly 20,000 designs and colors of suiting fabrics, which are retailed through 30,000 stores in over 400 towns across India.
4.2 MEANING OF TEXTILE : A textile is a flexible material consisting of a network of natural or artificial fibers often referred to as thread or yarn. Yarn is produced by spinning raw wool. Fibers, linen cotton or other material on a spinning wheel to produce long stands known as yarn. Textiles are formed by weaving, Knitting, crocheting, knotting, or pressing fibers together (felt) The words fabric and cloth are used in textile assembly trades cruch as tailoring and dress making as synonyms for textile. However, there are subtitle differences in these terms. Textile refers to any material made of interlacing fibers. Fabric refers to any material made through
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weaving, knitting crocheting or bonding. Cloth refers to a finished piece of fabric that can be used for a purpose such as covering a bed.
4.3 HISTORY OF CLOTHING AND TEXTILE : The production of textiles is a craft whose speed and scale of production has been altered almost beyond recognition by
industrialisation and the introduction of modern manufacturing techniques. However, for the main types of textiles. Plain weave, twill or satin weave. There is little difference between the ancient and modern methods. Incans have been crafting quipus (or knipus) made of fibers either from a protein, such as spun plied thread like wool or hair from camelids such as alpacas is lamas and camels or from a cellulose like cotton for thousands of years. Knipus are a serious of knots along pieces of string. They have been believed to only have acted as a form of accounting. Although new evidence conducted by harvard professor, indicates there may be more to the khipu than just numbers. Preservation of khipus found in museum and archive collection follow general textile preservation principles and practice.
4.4 SOURCES AND TYPES OF TEXTILE : Textile can be made from many materials these materials come from four main sources : animal, plant, mineral, and synthetic. In the past. All textiles were made from natural fibers including plant, animal. And mineral sources. In the 20lh century, these were supplemented by artificial fibers made from petroleum.
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Animal Textile : Wool refers to the hair of the domestic goat or sheep. Which is distinguished from other types of animal hour in that the individual stands are located with scales and tightly crimped, and the wool as a whole is coated with an all known as lanolin, which is water proof and dist proof. Woolen refers to a bulkier yarn produced from carded, while worsted refers to a finer yarn which is spun from longer fibers which have been combed to be paralleled. Wool is commonly used for warm clothing. Silk an animal textile made from the fibers of the cocoon of the Chinese silk worm. This is spun in to a smooth, shiny fabric prized for it's sleek texture. Plant Textiles : Grass, Rush, Hemp and sisal are all used in making rope. In the first two. The entire plant is us for this purpose while in the last two. Only fibers from the plant are utilized. Cotton, Flax, Jute, hemp and modal are all used in clothing, pina fiber and ramie are also fibers used in clothing. Generally with a blend of other fabrics such as cotton, tencel is a man - made fabric derived from wood pulp. It is tough fabric which is often blended with other fabrics cotton for example. Mineral Textile : Glass fibers is used in the production of spacesuits, ironing board and matters covers. Ropes & cables reinforcement fiber for composite materials. Metal fiber metal foil. And metal wire have a variety of uses. Including the production of cloth - of gold and jewellary.
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Synthetic Textile: A variety of contemporary fabrics. From the left : Even weave cotton, Velvet, Printed cotton, satin, silk. Hessian. Poly cotton, all synthetic textiles are used primarily in the production method. Nylon is a fiber used to imitate silk: it is used in the production of pantyhose. Thicker Nylon fibers are used in rope & outdoor clothing.
Plant Textiles : Grass, Rush, Hemp and sisal are all used in making rope. In the first two. The entire plant is us for this purpose while in the last two. Only fibers from the plant are utilized. Cotton, Elax, Jute, hemp and modal are all used in clothing, pina fiber and ramie are also fibers used in clothing. Generally with a blend of other fabrics such as cotton, tencel is a man - made fabric derived from wood pulp. It is tough fabric which is often blended with other fabrics cotton for example. Mineral Textile : Glass fibers is used in the production of spacesuits, ironing board and matters covers. Ropes & cables reinforcement fiber for composite materials. Metal fiber metal foil. And metal wire have a variety of uses. Including the production of cloth - of gold and jewellary. Synthetic Textile : A variety of contemporary fabrics. From the left : Even weave cotton, Velvet, Printed cotton, satin, silk. Hessian. Poly cotton, all synthetic textiles are used primarily in the production method. Nylon is a
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fiber used to imitate silk: it is used in the production of pantyhose. Thicker Nylon fibers are used in rope & outdoor clothing.
4.5 TYPES OF PRODUCTS : It includes yarn fabrics sewing thread fiber and steel 1] Yarn : Yarn manufacturing is the major activity of the group accounting for 65 percent of the group turnover BLACK BIRD is virtually a super market of yearns. Producing the widest range of cotton, synthetics and blended grey and dyed yarns and hand knitting yarns. In which BLACK BIRD is the market leader in India the group has nine production plants with a total capacity of over 5.5 lakhs. Spindles spread all over the counter in many of the yarn market segments. 2] Sewing Thread : Thread is a type of yarn intended for sewing by hand or machine modern manufactured sewing threads may be finished with wax or other lubricants to with stand the stresses involved in sewing. Embroidery threads are yarn specifically designed for hand or machine embroidery. Spool of all purpose sewing thread. Close up shows texture of 2ply Z-twist mercerized cotton with polyster core. The sewing thread manufacturing capacity is 17 tons per day to 22 tons per day in it's sewing thread. 3] Fabrics : Fabrics are divided in to two type : warp - knit fabrics such as tricot and weft - knit fabrics such as a hand - knit sweater. Weft - knit items. Have the drawback that they run when cut. Warp - knit fabrics are
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often used in lingerie. The knitted fabrics are generally warmer and more comfortable than woven fabrics, which is why they are worn closer to the body. 4) Fiber : Natural fibers have been used for apparel and home fashion for thousands of years. With the use of wool going back over 4000 years. In comparison, the man - made fiber industry began with the first commercial production of rayon in 1910 the technology continues even today Micro fibers, Fibers finer than the finest silk were developed in 1989. Today many man - made fibers. Including polyster have been developed into beautiful fabrics that are being used by major designers.
4.6 PRODUCTION METHOD :
Textile manufacturing Weaving : is a textile production method which involves interlacing a set of longer threads (called the warp) with a set of crossing threads (called the weft). Some weaving is still done by hand, but the vast majority is mechanised.
Knitting and crocheting Involves interlacing loops of yarn which are formed either on a knitting needles or on a chochet hook, together in a line.
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Breading or plaiting Involves twisting thread together into cloth knotting involves typing threads together and is used in making macrame. Lace : is made by interlooking threads together independently. Using a backing and any of the methods described above to create a fine fabric with open holes in the work. It can be made by hand or machine. Velvet : Velour and velvetun are made by interlacing a secondary yarn through woven cloth. Creating a tofted layer known as a nap or pik.
4.7 VARIOUS BRANDS The well known apparel house, Black Bird Retail India Ltd. Has unveiled their latest collection of menswear. This collection offers a wide range of formal and informal clothing for men for the age group of 18 Years and above. Known for their comfort and durability the brand has become synonymous with fashion and quality at affordable price. The collection caters to men which includes the working professionals. The collection includes the shirts, T-shirts, pull over, sweat shirts, denim and non-denim trousers, cargo and shorts for men in trendy yet formal shades the collection also offers a variety of fabrics to choose form. The basic formal shirts are available in linen and cotton fabrics. The range is also available in blended fabrics. The special product range wrinkle resistant flaunts ten to twelve colors to choose from. Using wrinkle-resistant technology the company has sought to introduce a new breed of weaved hundred percent cotton fabric and blended cotton.
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The latest collection of Black Bird menswear is a range created for today's generation of men who wear what they like and firmly believe in themselves. The collection is for those who like to blend comfort with style. LES-FEMME : Black Bird Retail India Ltd. has unveiled its men wear collection named "Les Femme" Les Femme collection Les femme caters to young men in the age group of 16-34 yrs of age and includes apparels like-shirts, party wear, Lycia, semi formal shirts, denims, Capri's, tunics, cargos denims. The collection makes a fashion statement with T-Shirt, shirts for formal,etc. Les Femme offers the new high fashion range which has lot of sequence and bedded work done on the apparels. Satin and lyera are presented in dazzling colors and reminiscent patterns. The collection makes a fashion statement in itself at affordable prices. The range is in sync with the changing moods of the youth and working class, which go in for care free and relaxed lifestyle, Les Femme provides them with comfortable but classy wear. Les Femme is a brand created for a generation of women who wear what they like and firmly believes in individual personality. Almost every piece designed and created for 'Les Femme' collection depicts timeless creation blended with sophisticated simplistic detail. PATENT KLUB: (New Party Wears Wedding collection from the house of Black Bird) The parties this winter are all set to become a lot more stylish. The latest party wear wedding collection for men from the house of
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Black Bird called Patent Klub Royale is now in stores for the fashion conscious men of today to make up their style quotient this winter season. Designed by a team of in house designers in consultation with international fashion forecast houses, the collection has shirt, waist coat, trousers, suits and blazers for every party occasion. In addition, the collection offers matching tie and shirt set, all making a perfect wedding ensemble. Shirts are available in palette of shades to add colour to your party. There is a colour for everyone. There are blues, greens and greys for the conservative and reds, pinks and yellows for the experimental. But the undisputed party colour for everyone continues to be black and you can now find the perfect black shirt for yourself from the range of black shirts that Black Bird has introduced as a part of this collection called the Magic of Black. Suits, blazers and waist coat which are an integral part of this collection is based on the Indo Western them. There is a wide palette of rich winter party wear colors to choose from like Dark carbonic shades of maroon, blue and black which is a necessary requirement for the party wear section of one's wardrobe. Rich fabrics like Polynosic, polyster and flock printing makes the garment one of it's kind. Men today look for style with comfort while choosing their party wear and Patent Klub is a perfect mix of style and comfort. Made out of polysonic fabrics, which ensures the right fit even after regular use the collection is available in flock prints, jacquard and yarn die stripes.
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CHAPTER -V CONSUMER BEHAVIOUR

5.1 INTRODUCTION : Consumer is the king of the market. All the marketing activities of all me business enterprises of today go round the habit. Tastes preferences and attitudes of consumers. The consumers are the arbiters of fortune in business. In highly competitive economic system, the success, survival and growth of enterprises warrants a curale knowledge about consumers. Their behavior how, why, where, what they buy. Consumer behavior is a comparatively new field of study. It is the attempt to understand and product human actions in the buying role. It has assumed growing importance under customer oriented marketing planning management. Buyers market for many products and the growth of consumerism and consumer legination since 1960 have created special interest in buyer behaviour. The term consumer behaviour can be define a "the behaviour that consumers display in searching for, purchasing, using evaluating and disposing of products and services that they expect will satisfy there needs" the study of consumer behaviour is the study of how individuals make decision to spend their available resources (Money, time, effort) on consumption related items. Thus, consumer behaviour is all social, and physical behaviour of potential consumers as they become aware of evaluate purchase consume and tells others about the products or services.
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5.2 MEANING OF CONSUMER BEHAVIOUR : The term 'Consumer' refers to a person who buys goods are services for his personal or household use and not resale. On the other hand, the term 'buyer' refers to a person who purchase goods either for resale or for his personal or household use. So strictly. They are distinct. But in practice, these two terms use interchangeably. According the term consumer behaviour' and buyer behaviour are used interchangeably in marketing. 5.3 DEFINITION OF CONSUMER BEHAVIOUR : According to Walter and Paul "Consumer behaviour is the process whereby individuals decide what, when, where, how and from whom to purchase goods and service". According to Webster," "Buyer behaviour is all psychological social and physical behaviour of potential customers as they become aware of, evaluate, purchase consume and tell other people about products and service". From the above definition.lt is clear that consumer behaviour or buyer behaviour is that behaviour exhibited by consumers in planning, purchasing and using economic goods and services for the satisfaction of their wants. 5.4 CHARACTERISTICS OF CONSUMER BEHAVIOUR : Consumer behaviour has certain characteristic features. They are : 1. Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what when, from where and how much to buy.
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2.
Consumer behaviour comprises both mental and physical activities of a consumer, when he wants to buy goods or services to satisfy his needs.
3.
It covers both visible and invisible activities of a buyer. The visible activities refer to physical activities like going to the market place, buying the product and consuming it. The invisible activities refer to mental activities like thinking about the product, decider to buy or not to buy the product, deciding to buy one brand instead of another brand, and so on.
4. 5. 6.
Buyer behaviour is very complex. Buyer behaviour is dynamic. That is, it constantly changing. An individual's behaviour is influenced by internal factors like needs, habits, instincts, motives, attitudes, etc, and also by external or environmental factors like family, social groups, culture, status, position, economic and business conditions, etc.
7.
Consumer behaviour is an integral part of human behaviour, and so, it cannot be separated from human behaviour.
8.
In many cases, the buying behaviour is the sum total of the behaviour of a number of persons. For instance, the decision to buy a car for a family is made by all the members of the family jointly. This makes the study of consumer behaviour complex.
9.
In some cases, the decision to buy is taken not by the consumer himself, but by a third party. For instance, in the consumer himself, but by a third party. For instance, in the case of a patient, the decision regarding the medicine to be purchased is taken by the doctor. The purchase is made by the relatives of the patient and the medicine is actually consumed by the patient. This also makes the study of consumes behaviour complex.
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10.
Consumer behaviour is influenced by a number of marketing stimuli offered by the marketer.
11.
Buyer behaviour involves both individual (i.e. psychological) process and group (i.e. social) process.
12.
Consumer behaviour is basically social in nature. So social environment plays an important role in shaping buyer behaviour.
5.5 DETERMINATIONS OF CONSUMER BEHAVIOUR : The buyer behaviour is influenced by several factors and forces. They are
I Psychological factor a) Motivation b) Perception c) Learning d) Believes & Attitudes e) Personality & self concept a) Family
II Socio-cultural factor
III Economic factor a) Personal income b) Family
b) Reference group
c) Social class & Caste c) Income expectation d) Culture e) Occupation d) Liquid assets e) Consumer credit
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1. Psychological or internal factors : A) Motivation : Motivation is the undertaking force of any human activity it is a psychological technique of inspiring human beings to act in a particular way. In the field of marketing, motivation enacts as a driving force that impels an individual to take action to satisfy his need. It is a mental phenomenon affected by perceptions, attitudes & traits. Further is also affected by culture & marketing efforts. Thus, motives means needs which constitute the basis determinant of demand. "A motive is a strong feeling, urged instinct, desire or emotion which makes an individual to take a buying decision".
MASLOW'S HIERARCHY OF NEEDS 1. Psychological needs : It includes needs for satisfying hunger thirst, sleep, shelter, etc. They are the basic needs & have highest priority. Other needs have less importance until these are satisfied. 2. Safety Needs: It is related to economic& social security like family stability, protection etc. 3. Social-cultural Needs: it relates to sense of belongingness to.a group, love for kith & kin, affection etc. These needs are to be satisfied to avoid frustration, mal- adjustment in life. 4. Esteem Needs : It arises out of a desire to achieve self respect, prestige, status in the society. These needs provide a feeling of complete satisfaction for attaining self-confidence, high position otherwise, the failure of these needs leads to a feeling of in ferity & helplessness.
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5.
Self Actualization Needs : These are concerned with the desire to achieve the maximum of capability. Ex :- Beauty, higher position etc...
b) Perception : A motivated person is ready to act now but how the person acts is influenced by his perception of the situation. A human being is influenced by 5 senses namely, sight, hearing, smell, touch & taste. But each person perceives, organizes & interprets the sensoring information in his own way. This is called perception. However, people can form different perceptions of the same stimulus because of 3 perceptional process namely, selective exposure, selective distortion & selective retention. c) Learning : Learning describe changes in an individual behaviour arising from experience. Learning theorists, say that most human behaviour is learned. Learning occurs through the inter play of desires, stimuli, cues, responses and re-inforcements. A desire is a strong internal stimulus that calls for action. The desire becomes a motive when it is directed toward a particular stimulus object (eg. Television). The response of a person to the idea of buying a T. V. is conditioned by the surrounding cues. Cues are minor stimuli that determine when, where & how the person responds. Seeing a T. V. in a shop window. Hearing of a special sale price & receiving the opinion of the other members of the family are all cues that can influence one's interest in buying a .T. V.
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Suppose a person buys it and the response is rewarding he will use, the T. V. more & more. This shows his response to T V more reinforced. His post buying experience of T. V. makes into or reinforces him to buy that companies brand only.
d. Believes & Attitudes : People through acting & learning develop their believes & attitudes which influences the buying behaviour. Belief refers to a descriptive thought which a person has about something. These beliefs based on knowledge, opinion or faith these beliefs embrance products & services, brand images & marketers are interested in such beliefs. In attitude explains, consistent evaluation, feeling & tendencies towards an object or idea. It is a pre-disposition of a person to react in a certain & manner towards an object. Its characteristics are a) b) c) d) It cannot be seen directly. They are not the result of learning. They are not temporary. It indicates the relationship between persons of objects
e. Personality & Self concept: Personality of an individual refers to his personnel traits & qualities that determine his behaviour. Personality is made up of such personnel traits of dominance, adventurousness, responsibility, aggressiveness, independence, Self consicious etc., which indicates how people behave.
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The self concept also called self image indicates how a person Sees himself & how he believes others to see him at a particular time. Socio Culture Determinant: The human behaviour, attitudes & believes are influenced & shaped by Socio cultural factors like family, reference groups, social class, culture, occupation & life style. a) Family : The members of the family can strongly influence the buying behaviour the fasters, likes, dislikes & life styles are rooted in the family buying behaviour. The family influence on the buying behaviour in two ways. a) The family influence on individual attitudes & evaluating criteria. b) Its influence on purchased decision making. The consumer research have shown that consumer's pass through various stages like marriage, birth of a child, maturation of children, married children, older couples with no children at home etc., these different stages, greatly influences their buying behaviour.
b) Reference Group : A persons buying behaviour is influenced by many small groups these groups have social, economic, professional or religions relation. They serve or direct or indirect points of comparison in the formation of a persons behaviour. These groups are primary groups such as family, friends neighbours, co-workers having regular interaction.
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Secondary groups are religious groups, professional associations & trade unions.
c) Social Class & Caste : Social class is a permanent & homogenous division in a society where individuals or families sharing similar values, life styles,
interests & behaviour can be categorized. Consumer behaviour is determined by the Social class to which he belongs to. These classes are upper class, middle class & lower class. Upper class people are aggressive in buying & analyse less. Middle Class are more informative but lower class buys on impulse, & influenced by point of purchase materials. Caste is another group which also determines the buying behaviour of a consumer. Caste is a group of people with a developed life of its own whose membership is determined by birth. There are many caste in India & marketing managers have to concentrate on their behaviour.
d) Culture : Culture is a way of life & overall social benefit. It is a distinctive from of environmental adaptation by a whole society of people it consists of a unique set of learned believes, values, attitudes, habits, dress, tradition, philosophy shared by the people from generation to generation. This culture influences the pattern of consumption & decision making. Our cultural institutions like temples, Schools, language provide guidelines to the marketers. This culture also consist sub culture like religion, region, language & way of life.
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e) Occupation : The occupation of a person influences his buying behaviour the life styles & buying decisions differ according to the income level of the occupations. Eg. Doctor, advocates etc.
e) Life style : It refers to persons way of living as expressed in his or her activities, interests & opinion.
ECONOMIC DETERMINANT : The consumer behaviour is largely influenced by the economic factors like personal income, family income, income expectations, savings, liquid assets consumer credit etc. 1. PERSONAL INCOME : Personal income attempts to establish relation between income & spending habits. This income represents potential purchasing power that a buyer has. The change in income has direct relation on buying habits. 2. FAMILY INCOME : the Size of family & its income affect the spending & saving patterns. Generally, large families spend more than small fami81es and vice-versa. 3. INCOME EXPECTATION : The expected income to receive in future has a direct relationship with buying behaviour. The expectation of higher or lower income has a direct effect on spending plants. A change in the amount of savings leads to a change in the expenditure of an individual. If he decides to save more he will spendless on comforts & Luxuries.
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4.
LIQUID ASSETS : It is an asset which can be easily converted into cash quickly without any loss. If an individual has more liquid assets he goes for buying comforts. Eg Shares certificates, bank deposits.
5.
CONSUMER CREDIT : Facility of consumer credit system like hire purchase, installments credit cards etc. play an important role in purchase decision. Normally the durable goods are purchased under credit.
5.6 SIGNIFICANCE OF CONSUMER BEHAVIOUR : The consumer is me focus of marketing efforts. The consumer is regarded as a "Black Box" and we cannot see what is going on in his mind. The modern marketing concept spws out the real significance of consumer or buyer behaviour. In order to operation alise this market concept, marketing management attempts to solve some consumption problems of consumers. However, no businessman can possibly help consumers solve thus consumption problems unless he understands them, and unless he makes an attempt to understand the very buying process and all the factors indwelling it. Consumer behaviour is dynamic. Therefore it is necessary to continuously study analyse and understand it, and monitor their understanding to the marketing management so that effective decisions can be taken in respect of products, price promotion and distribution. The profit position of a product hinges on the kind of predisposition, whether positive or negative that a consumer has development towards it.
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The study of buyer behaviour takes us to the roots of "Why" a consumer has positive or negative pre dis position. Beridcs, the Indian marketing conditions in particular the role of the government an a the steadily emerging consumer movement necessitates the marketers in India must understand consumer behaviour their needs aspirations expectations and problems, it will be ouremely useful in exploiting marketing opportunities and meeting the challengers that the Indian market offers. Thus, in substance, It may be said that a knowledge of consumer behaviour would render immenu here for planning and implementing marketing strategies.
5.7 CONSUMER BEHAVIOUR IS INTER DISPLINARY : The field of consumer behaviour is bases upon concept and theories about people. Which have been developed by scientists. In disciplines and field of enquiry other than marketing. This
interdisciplinary nature of consumer behaviour is perhaps its greater strength. The major discipline on which consumer behaviour is based includes psychology. Sociology socio-psychology. Cultural anthropology & economics.
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CHAPTER-VI MARKETING STRATEGY

Marketing is perhaps the most complex and challenging function performed by every business firm. The term marketing is a vary
comprehensive one. Marketing thinking states well before production commences and ends only after rendering after sale satisfaction. It is the set of those activities necessary and incidental to bring about exchange relationship. It encompasses the entire economic process by means of which goods and services are exchanged and their values are determined in monitory units. It is that satisfied by the exchange of goods through which human wants are satisfied by the exchange of goofs and services. It is the skill of selecting and fulfilling consumer desires in such a way that those of money put in brings back maximum return. Marketing is comprehensive term and it includes all resources and a set of activities necessary to direct and facilitate the flow of goods and services from producer to consumer in the process of distribution. Business man regards marketing as a management function to plan, promote and deliver products to the clients or customers. Human efforts, finance and management constitute the primary resources in marketing.
6.2 DEFINATIONS OF MARKETING According to Kotler, " the marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organizational goals".
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According to Mr. MC Narmara, C.P. " Marketing concept is a philosophy of business management based upon a company wide acceptance of the need for customer orientation, profit orientation and recognition of the needs of marketing in communicating the needs of the market to all major corporate departments". The American Marketing Association : Defines marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Modern marketing begins with the customer, not with production cost, sales, technological land marks and it ends with the customer satisfaction and social well being, under the market driven economy buyer customer is the boss.
6.3 MARKETING STRATEGY A strategy is what you are giving to do, a marketing strategy is the link between the production and the market. It provides the much desired direction for allocating the marketing effort. It is translated into an action plan through the tools of marketing managements. These tools together are called as 'Marketing Mix'. According to the professor "KEELEY" and "LAIOR" marketing mix is imposed of a large battery of devices which might be employed to induce consumers to buy a particular product. According to "Phillip Koltar" the firms task to fin the best solution for its marketing decision variables. The settings constitute its marketing mix.
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In other words, marketing mix is the blend or the compound of all the marketing efforts houring round.
6.4 ELEMENTS OF MARKETING MIX The foregoing explanation made it amply clear that marketing mix is made up of 4 elements namely. * * * * Product Price Promotion Place
The constitute the heart of marketing decision from the angle of marketer. However there can be four 'c's from the angle of consumer. Thus, what 'product' is for marketer is 'consumer needs and wants' for consumer, 'price' is for marketer 'cost to the Customer', 'Promotion' of market and 'Communication' for the customer and what place is for marketer in convenience for customer. 1) The Product Mix :- The Product is the focus of marketing and marketing efforts. Product is the sum total of physical and psychological satisfaction. It provides to the buyer, a product is the sum total of parts like materials used in its constructions and its ability to perform. Its packaging its brand and the intangibles associated with it all that speak about personality (as) Image. 2) The Price Mix :- Price is the major marketing tools and helps in directing the product to a specific consumer segment. Price is the value of a product expressed in terms of money price is a
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powerful instrument in which both the buyer and are keenly interested. 3) Promotion Mix :- Promotion mix is the communication mix which bears with the personal persuasive communication about the product (as) service of the manufactures. Though the companies. Communicate with their present and potential customer in wide variety of ways, the must distinguishable categories are 2 namely (i) personal & (ii) impersonal. 4) Place Mix : the Place can distribution mix stands for goods
matching arrangements / for the smooth flow of
and services from the producers to the consumers. It is concern with creation of place, time and possession utilities. In other words it signifies two things namely (i) physical distribution and (ii) Channels of distribution.
6.5 LONG & SHORT TERM MARKETING STRATEGY Short Term Marketing strategy Adopted By BLACK BIRD Textile 1) A close link of procurement made with market demands marketing executives procure according to market demand. 2) 3) Conclusion arranged to receiver miss appropriated accounts. Different marketing strategy evolved for different verities of cloth. Lying with Black Bird special drive to reduce inventories. 4) 5) New concept of franchise through Black Bird vastra started. Right sizing of organization Black bird made leaner, meaner, thin and flat. 6) 7) Closer of un economic and unviable sales outlets or units. Great power devolved to executives.
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8)
Regulations introduced to bring about financial discipline and reduce levels of expenditure.
9)
Daily monitoring of sales and production intervention at correct time and place introduced.
10)
Each shop made in to a strategic business outlet to contribute directly to profits.
11)
A new trans pent simple incentive scheme introduced by monthly payments based on self assessment.
12)
Market
diversification
link
with
commercial
chains
establishment. 13) 14) 15) Personalized marketing service introduced. Modern cost accounting methods introduction. Production system of weavers required quality yarn and dyes supplied to weavers.
LONG TERM MARKETING STRATEGY OF BLACK BIRD 1) Financial restructuring by pumping in additional margin
money for enhancing credit limits/working capital. 2) Right sizing of manpower. 3) Expeditious stock disposal to improve liquidity. 4) Show room renovation. 5) Introducing right product mix launching ready to weaver label. Extensive participation in fairs and special exhibition.
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6.6 COMPETITORS OF BLACK BIRD Ven Hensen Peter England John Players Adidas Arrow
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CHAPTER-VII SURVEY ANALYSIS AND INTERPRETATION
INTRODUCTION : Today consumer is the long of market he is the judge. The reputation or otherwise have a product or service depends upon his attitude towards the product or service. So his satisfaction should be the ultimate motto of the producer and marketer. Consumer interest should be taken in to consideration while taking marketing decision. It is only through consumer satisfaction that a producer or manufacturer can improve his sales and profit. The main object of this survey is to find out the response of a consumer towards textiles with special reference to black bird textiles the main source of survey is found out by of respondents interviewed is so it includes all types of respondents selected by random sampling. Survey has been under taken and its analysis is as follows.
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TABLE 1 Table-1 Showing the Classification of respondents on the basis of Genders. Sl. No. 1. 2. Male Female Total Source : Field survey GRAPH-1 Graph-1 Showing the Classification of respondents on the basis of Genders.
Male Female
Gender
No. of Respondents 34 16 50
Percentage 68 32 100%
32%
68%
From the above table reveals that, 68% of the respondents are male of the remaining 32% respondents are female.
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TABLE 2 Table-2 Showing the Classification of Respondents on the Basis of Age. Sl. No. 1. 2. 3. 4. Age Group Less than 20 20-30 30-40 40-50 TOTAL Source : Field survey GRAPH-2 Graph-2 Showing the Classification of Respondents on the Basis of Age.
Percentage 56
No. of Respondents 12 28 4 6 50
Percentage 24 56 8 12 100%
24 8 12
Less then 20
20-30
30-40 Age Group
40-50
INFERENCE : From the above table it is clear that 24% of respondents belonging to the age groups less than 20 year 56% of respondents belongs to the age groups of 20-30, 8% of respondents belongs to the age groups of 30-40 and 2% respondents are the group of 40-50 year.
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TABLE 3 Table-3 Showing the Classification of Respondents on the Basis of Occupation. Sl. No. 1. 2. 3. 4. Occupation Students Profession Housewife Business TOTAL Source : Field survey GRAPH-3 Graph-3 Showing the Classification of Respondents on the Basis of Occupation. No. of Respondents 18 12 12 8 50 Percentage 36 24 24 16 100%
40 35 30 25 20 15 10 5 0
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24
24 16 Percentage
Students
Profession
Housewife
Business
From the above table it is clear that 36% of the respondents were students 24% belongs to professional Category 24% belongs to house wife and 16% were business.
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TABLE 4 Table-4 Showing the Classification of Respondents on the basis of monthly income (In Rs.) Sl. No. Monthly Income (In Rs.) 1. 2. 3. 4. Below Rs. 5000 Rs. 5000 Rs. 10000 Rs. 10.000, 15000 Rs. 15000 & above Total Source : Field survey GRAPH-4 Graph-4 Showing the Classification of Respondents on the basis of monthly income (In Rs.)
45 40 35 30 25 20 15 10 5 0
Below Rs. 5000 Rs. 5000 Rs. 10000 Rs. 10.000, 15000 Rs. 15000 & above
Percentage 8 20 32 40 100%
40 32
20 Percentage 8
Monthly income in Rs.
From the table it is clear that, about 40% of the respondents belongs to the income level of 15,000 above 32% belongs to the income have of Rs. 10,000 to 15,000 20% belong to Rs. 5,000 to 10000 income levels & only so 8% of the people earned below Rs.5,000.
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TABLE 5 Table-5 Showing the Classification of Respondents bared on then awareness about Black Bird textile products. Sl. No. 1. 2. Yes No Total Source : Field survey GRAPH-5 Graph-5 Showing the Classification of Respondents bared on then awareness about Black Bird textile products. Awareness No. of Respondents 40 10 50 Percentage 80 20 100%
80 60 40 20 0 Yes No Percentage
From the above table it is cleared that about 80% of the respondents based on the awareness about black bird textile products but 40% do not awareness of about black bird textile products.
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TABLE 6 Table-6 Showing the Classification of respondents on the Basis of media of advertisement of black bird products. Sl. No. 1. 2. 3. Media Friends Advertisement News Paper Total Source : Field survey GRAPH-6 Graph-6 Showing the Classification of respondents on the Basis of media of advertisement of black bird products. No. of Respondents 32 12 6 50 Percentage 64 24 12 100%
Percentage
70 60 50 40 30 20 10 0
Percentage
From the above table clearly shows that 64% of the consumer are aware of products through friends, 24% of consumers are aware of products through advertisement, and 12% of consumer are aware of products through news paper. About 64% of the respondent have cane to know about the textile through friends.
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TABLE 7 Table-7 Showing the Classification of Respondents as per the factor taken in to consideration while purchasing Black Bird textile products. Sl. No. Factory 1. Price 2. Durability 3. 4. 5. Quality Dealer reputation Quantity Total Source : Field survey GRAPH-7 Graph-16 Showing the Classification of Respondents bared on then awareness about Black Bird textile products.
50 40 30 20 10 0 4 44 28 16 8 Percentage
No. of Respondents 2 14 22 8 4 50
Percentage 4 28 44 16 8 100%
From the above table reveals that 44% of the respondents have considered quality as a major influencing factor for purchasing Black Bird Textile products, 28% of respondents give importance to durability, 16% give importance to dealer reputation, 8% give importance to manufactures reputation and only 4% manufactures reputation give preference to price.
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TABLE 8 Table-8 Showing the Classification of Respondents on the basis of qualification. Sl. No. 1. 2. 3. 4. Qualification S. S. L. C. Graduate Port Graduate Others Total Source : Field survey GRAPH-8 Graph-8 Showing the Classification of Respondents on the basis of qualification.
60 50 40 30 20 28 10 12 0 S. S. L. C. Graduate Port Graduate 4 Others
Percentage 12 56 28 4 100%
56
Percentage
From the table reveals that, 56% are Graduates, 28% of them are post Graduates, 12% are S. S. L. C. & 4% are from others. (Lawyers, C A, Doctors, Home makers etc)
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TABLE 9 Table-9 Showing the Classification of respondents on the types of BLACK BIRD TEXTILE products. Sl. No. 1. 2. 3. Types of products Shirts T-Shirts Pants Total Source : Field survey GRAPH-9 Graph-9 Showing the Classification of respondents on the types of BLACK BIRD TEXTILE products.
70 60 50 Percentage 40 30 20 10 0 Shirts T-shirts Types of products Pants 8 28 64
No. of Respondents 32 14 4 50
Percentage 64 28 8 100%
From the above table is clear that about 64% of the respondents have take in shirts in steal of T-Shirts & pants in black bird textile. For TShirt it is only 28% in he respondents only 8% of the then have purchase of pants.
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TABLE 10 Table-10 Showing the Classification on the basis of appearance of the Black Bird textile products. Sl. No. 1. 2. 3. 4. Particulars Excellent Slightly Satisfactory Satisfactory Not satisfactory Total Source : Field survey GRAPH-10 Graph-10 Showing the Classification on the basis of appearance of the Black Bird textile products. No. of Respondents 30 4 12 4 50 Percentage 60 8 24 8 100%
Percentage
8 24 8 60 Excellent Slighty Satisfactory Satisfactory Not satisfactory
From the above table is clear that about 60% of respondents felt that it is excellent and 8% of respondents felt if is slightly satisfactory 24% of respondents felts its satisfactory, 24% of respondents felts its satisfactory, 8% of respondents are not satisfactory.
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TABLE 11 Table-11 Showing the Classification on the basis of the opinion about the performance of Black Bird textile products. Sl. No. 1. 2. Opinion Satisfied Unsatisfied Total Source : Field survey GRAPH-11 Graph-11 Showing the Classification on the basis of the opinion about the performance of Black Bird textile products. No. of Respondents 46 4 50 Percentage 92 8 100%
100 90 80 70 60 50 40 30 20 10 0 Satisfied Unsatisfied Percentage
From the above table it is clear that about 92% of the respondents are satisfied any 8% are unsatisfied with products.
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TABLE 12 Table-12 Showing the Classification on the basis of opinion about the price of Black Bird textile products. Sl. No. 1. 2. 3. Low Reasonable Total Source : Field survey GRAPH-12 Graph-12 Showing the Classification on the basis of opinion about the price of Black Bird textile products. Particulars Expensive No. of Respondents 4 12 34 50 Percentage 8 24 68 100%
Percentage
8 24 Expensive 68 Low Reasonable
From the above table shows the opinion about the price of the products the 8% of respondents felt that price is expensive and 24% of respondents felt that it is low, 68% of respondents felt reasonable.
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TABLE 13 Table-14 Showing the Classification of Respondents using recommend other to use Black Bird textile products. Sl. No. 1. 2. Yes No Total Source : Field survey GRAPH-13 Graph-14 Showing the Classification of Respondents using recommend other to use Black Bird textile products. Recommended No. of Respondents 30 20 50 Percentage 60 40 100%
60 50 40 30 20 10 0 Yes No 60 40 Percentage
From the table it is cleared that about 60. Of respondent is based on the recommendation to use of Black Bird Textile Products. But 40% do not have any recommendation to are of black bird textile products.
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TABLE 14 Table-15 Showing the Classification based on frequency of complaints in Black Bird textile products. Sl. No. 1. 2. Particulars Frequently Rarely Total Source : Field survey GRAPH-14 Graph-15 Showing the Classification based on frequency of complaints in Black Bird textile products.
60 60 50 40 30 20 10 0 Frequently Rarely Percentage 40
From the above table it is cleared that about 60%. Of respondent Black Bird Textile Products, but 40% of do not gave purchased
frequently purchased in Black Bird textile products.
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TABLE 15 Table-16 Showing the Classification on the basis on their experience about complaints in BLACK BIRD Textile Products. Sl. No. 1. 2. No Total Source : Field survey GRAPH-15 Graph-16 Showing the Classification on the basis on their experience about complaints in BLACK BIRD Textile Products. Particulars Yes No. of Respondents 20 30 50 Percentage 40 60 100%
Percentage
Yes No
40% 60%
From the above table it is cleared that about 60% of the respondents do not have any complaint over the textile ltd. But 40% have complaints towards perform of the company.
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TABLE 16 Table-17 Showing the Classification of Respondents based on opinion towards dealer service. Sl. No. 1. 2. No Total Source : Field survey GRAPH-16 Graph-14 Showing the Classification of Respondents based on opinion towards dealer service.
96 100 90 80 70 60 50 40 30 20 10 0 Yes No
Dealer Service Yes
Percentage
From the above table 4% of no respondents of a good service of dealers, service 96% of respondents of a good service of dealer service.
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TABLE 17 Table-17 Showing the Classification of Respondents how long are you using BLACK BIRD textile. Sl. No. 1. 2. 3. 4. Years One Year Less than 5 Years 5-10 Years Any other specify Total Source : Field survey GRAPH-17 Graph-17 Showing the Classification of Respondents how long are you using BLACK BIRD textile.
60 50 Percentage 40 30 20 12 10 0 One year Lessthan 5 years 5-10 years Any other specify 8 24 56
Percentage 8 24 56 12 100%
From the above table clear that 8% of respondents belonging to the agears one year surveyed about black bird textile products. 24% of respondents are the less than 5 years, 56% of respondents is 5-10 Years, 12% of respondents any other specify.
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CHAPTER-VIII SUMMARY OF FINDINGS SUGGESTIONS AND CONCLUSION
FINDINGS :
Majority of respondents falls under the age group of 20-30 years i.e. of (56%). Majority of the respondents are male (68%) . Majority of the respondents belongs to student of profession category (36% and 24%) respectively. Majority of the respondents have monthly income of 15000 above (40%). Majority of then have came to know about the product through friends (64%). Majority of the respondent considered quality while purchasing cloths (44%). Majority of the respondents qualification is graduate and postgraduate (56% and 28%). Majority of the respondents are use in shirts (i.e. 64%) of Black Bird Textile compared to T-shirts and pants. Among the respondent 60% have come across with complains rarely. Majority of the respondent have not identified any complaints, only 40% of the have come across with some small complaints.
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SUGGESTIONS
The awareness of the Black Birth Textile products regarding particular products should be encouraged i.e.., all products should be given equal importance. Products should also be introduced is lesser quantity in lesser price. All income group of people must be encouraged to buy the products by keeping the price at minimum. The person involved in different occupation must be encouraged to buy the products. Dealers should come out with innovative ideas and sales. The quality of the products should be maintained at the same level. I should give more and more advertisement to attract more number of peoples. It should offer discount to customer for it's purchase. To make attractive advertisement is local T.V. and newspapers. Regular communication should be maintained with company to know the market conditions.
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CONCLUSION:
The lifestyle of man has undergone evolutionary change in recent times. This is due to the consumer need of convince of comfort with consumer desire in their day today life. On the basis of the above suggestion I would like to conclude that Black Bird textile are to be well advertised as many of the consumer it is used by reached to rural area so advertisement should be improved. It capture good position in the market it having a number of customers, it only sales the "Men" ware, it is having the goal that to serve in the market and it is working towards to achieve the goal. BLACK BIRD company is leading company in manufacturing and supplying well designed & of superior quality Black Bird in India. It also exports its products to a number of countries. Due, to good designs, colors, look and quality of its products demand for Black Birds is improving the designs and colors and quality so as retain and expand its market share.
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QUESTIONNAIRE
Dear Sir/Madam, I am a student of final year B.B.M. in S.B.C. First Grade College for women, Davangere as a part of curriculum I have undertaken a project work entitled Consumer Attitude Towards Textile Industry (with special reference to BLACK BIRD Textile in Davangere City). Hence you kindly requested to fill up the following questionnaire with accurate information as possible. Thanking you, Yours Faithfully, (Sowmya.U.S) 1) Name 2) Address : : _________________________________ _________________________________ _________________________________ Phone No. : ________________________________
3) Sex 4) Age in Years
: :
Male a) Less than 20 c) 30-40
b) Female b) 20-30 d) 40-50 b) Profession d) Business b) Rs. 5000 to 10000 d) Rs. 15000 and above
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5) Occupation
a) Student c) House wife
6) Monthly Income :
a) Below Rs. 5000 c) Rs.10000 to150000
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7) Have you heard about the Black Bird Textile Products? a) Yes 8) If yes how? a) Friends b) Advertisement c) News Paper b) No
9) What factors do you consider while purchasing the Black Bird Textile? a) Price d) Quality 10) Qualification a) S.S.L.C. c) Post Graduate b) Graduate d) Any other Specify b) Durability c) Dealer Reputation
e) Manufactures Reputation
11) Which you type of Black Bird textile products have you purchased? a) Shirts b) T- Shirts c) Pants
12) What do you fee about Black Bird textile advertisement? a) Excellent c) Informative b) Attractive d) Impression
13) Are you satisfied with the performance of Black Bird textile products? a) Yes b) No
14) What is your opinion about Black Bird textile Products price? a) Low b) Reasonable c) High
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15) Which are other textile products do you purchase? Specify __________________________________________________________ __________________________________________________________ __________________________________________________________ 16) What is your opinion about the appearance of Black Bird textile products? a) Excellent c) Satisfactory b) Slightly satisfactory d) Not Satisfactory
17) Have you recommended other to use Black Bird textile products? a) Yes b) No
18) Have you come across any complaints of Black Bird textile Products? a) Yes b) No
19) If yes how often? a) Frequently b) Rarely
20) Is your dealers is rending good service? a) Yes b) No
70
BLACK BIRD
21) Since how long are using Black Bird Textile? a) One year c) 5-10Years b) Less than 5 years d) Any other Specify
22) Do
you like to offer any suggestion to Black Bird Textile further
improvements ? a) Yes If yes, please b) No specify ______________________________________
____________________________________________________________ _______________________ Thanking you,
Date : Place : Davangere Thanking for you Kind co-operation
Signature of the Respondent
71
BLACK BIRD
BIBLIOGRAPHY
Sl. No.
Title of the Book
Name of the Author
Marketing management
Prof. Philip Kotler
2.
Marketing Management
C.N. Sontakki
Magazine : Business world Websites visited : www.blackbirdtextile.com www.google.com Others : Document of Black Bird Textile Library Records
72

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CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

OBJECTIVES OF THE STUDY :

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

b) Secondary Data :Secondary data is collected through information from

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

CHAPTER-II COMPANY PROFILE

DIVISIONS OF BLACK BIRD COMPANY LIMITED

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

Financial indicators of Black Bird groups (Rs in crores)

139.13 Profit before tax 245.49

1.534.14 840.26 1,807.22

1,725.27 1,071.75 1,744.25

1,822.64 1,157.67 2,256.17

1,735.74 1,188.09 2,125.27

1,505.34 1,056.59 1.969.22

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

CHAPTER-III DEALERS PROFILE

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

3.5 WORKING HOURS : Morning : 9 am to 3 pm Evening : 4 pm to 9 pm

3.6. ORGANIZATION STRUCTURE AND MANAGEMENT

Partners Rajshiker Anil Madhu

Employees Prakash - Accountant Girish Nadigar - Auditor Workers

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

3.7 NUMBER OF WORKERS : 14 Members of workers in Black Bird Textile.

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

CHAPTER-IV PRODUCT PROFILE

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

4.6 PRODUCTION METHOD :

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.

CONSUMER ATTITUDE TOWARDS TEXTILES INDUSTRY

S.B.C. FIRST GRADE COLLEGE FOR WOMEN, DAVANGERE.