Master of Business Administration- MBA Semester 4 ML0015 Service Marketing & Customer Relationship Management 4 Credits (Book ID:

D: B1328) Assignment Set - 1 (60 Marks)

Note: Answer all questions (with 350 to 400 words each) must be written within 6-8 pages. Each Question carries 10 marks 6 X 10=60 1. Explain the types of new service developments and its stages 2. Explain the concept of lack of inventory capability in managing supply and demand in service 3. What is the integrated marketing process model? Explain in brief 4. Define service sector in India and classify the major service sectors. 5. Mention the technical options in the service marketing. 6. What are the key benefits of CRM? What are the main difficulties involved in CRM?